9 Ways to Boost Your Ecommerce Sales

With the rapid advancements of technology, businesses must also be quick in following these upgrades and provide the most unique shopping experience for their customers. There is no doubt that the modern way of shopping has boomed drastically since the beginning of COVID-19 pandemic. The limitations caused by the global lockdown has provided unlimited opportunities and growth for businesses, including transition to ecommerce. In fact, a report by Statista revealed that 18% of all retail sales came from ecommerce in 2020, while the total number of online shoppers is around 2.14 billion globally in 2021.  

From the numbers above, it can be confirmed that online shopping is the new trend that will not disappear quickly. But with almost every business shifting to this new setup, it can be challenging to boost your sales and brand visibility. Here are 9 ways to overcome this and maximise the rising industry of ecommerce:

Build brand awareness 

The first thing that you should work on as an online business owner is getting people to know about your brand. Start building your business’ identity and utilise it as a way to communicate with the market. There are plenty of other online brands on the Internet, so it is necessary to mark your place and make them remember you and your products or services offered. 

The simplest ways can already make a huge difference. Some methods include curating unique hashtags to use across your social media platforms, regular posting schedule of content, or even being up to date with the latest trends of pop culture will definitely do the trick. 

Competitor analysis

With the prevalence of ecommerce websites, there are a lot of other brands that offer the same products or services that you provide. Analysing these present and potential competitors will lay out a comprehensive report regarding your similarities and differences and will pinpoint the areas that need improvement in the brand. 

Relatively, when studying your company’s competitors, numerous questions should be asked (e.g. “What makes them different/similar?”, “What is their ultimate edge?”, or “What is the variable that made them famous in the market?”) and researched. 

Personalised brand campaigns

Since the beginning of the COVID-19 lockdown, people have been isolated from real human interaction. This greatly affects their purchasing habits as consumers are now longing for emotional connection between them and brands. The business world saw this as an opportunity for companies to create brand campaigns that resonate with its market, eventually making significant growth in sales. 

Maximise your online presence

When venturing into the ecommerce industry, customer convenience must be one of your utmost priorities. Websites should be user-friendly, easily navigated, and most importantly, conveniently reached by your regular and potential clients. Purchasing from you must be easy. 

Use this principle to expand your offered shopping platforms. Not only will this increase your online presence, but also makes it easier for your company to reach consumers. This will be your edge against physical shopping; your merchandise is readily available on various marketplaces (e.g. Woolworths, Amazon, Gumtree, etc.) and it is up to the customers where they will place an order. 

Provide perks for the loyal ones

Keep them in your circle by updating them through newsletters and emails, giving them discounts and bundles, and offering free shipping deals occasionally. 

Now that you have built your community, the challenge now lies with retention. For your loyal customers to stay loyal to your brand, you must also reciprocate the loyalty. One way of doing so is providing insider perks that will definitely push them to always consider your brand as their number one. 

Build a relationship with your customers

Without customers, a business is practically nothing. A good customer care service will leave a mark on the minds of consumers, so it is best to prioritise it more than ever. This may not directly relate to sales, but listening to your customers’ purchase patterns and building a connection with them will help your brand build an exquisite reputation that will eventually expand your served market. 

Upsell your other items 

Making another sale while already making a sale is like hitting two birds with one stone. One way to boost your sales on your website is upselling your other items when a customer is about to checkout. Discounted products or add-on bundles are usually listed in this area because it usually entices customers to add more and purchase impulsively. 

Flaunt your site’s reviews 

Gain trust from non-customers and entice them to click that ‘checkout’ button by showing them your legitimacy through reviews and testimonies. Showing these off on your website will certainly help your brand expand its market and provide confidence–to both the business and potential customers–that it does indeed deliver high quality items, extensive customer care, and overall good shopping experience.

Conclusion

Aside from the abovementioned tips, there are still plenty of ways to boost your ecommerce sales. The global trend of technology and Internet is rapidly changing, so you must be on the lookout for the latest trends to jump in. Combine this with consistency and patience and you will experience a boom in your ecommerce business as well.

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