Thursday, October 11, 2018

Phrases To Avoid In Email Marketing Campaigns

We all know that there is no book that can tell you how to successfully run an email campaign. Successful campaigns are a result of trial and error; so to understand it and to leverage it properly, you need to practice and learn from results.

However, there are a lot of techniques that can boost your performance and a lot of mistakes that can put a damper on your success and damage your business.

In this connection, some words should never be included in your email campaigns. These words should be avoided because they can damage your reputation and trustworthiness. Here are some unprofessional phrases to avoid.


Everybody knows that there is no such thing as free. Everything comes with strings attached so adding “free” to the headline of your emails will make you look untrustworthy.

Spammy emails also contain the word “free”. “Free consultation”, “free session”, “free ebook” etc. Be different and stay away from this cheap word to retain your subscribers. There are better ways to grab their attention.

“Act Now”

This phrase is bad news especially for marketers who have yet to strengthen their subscriber base or their reputations. “Act now” is a very powerful call to action. However, it also looks spammy and pushy; so think twice when using this phrase.

“To Be Honest”

Why would you put this in your emails? Aren’t you honest all the time? Readers always expect you to be honest so there is no need to say it.

When said face to face, “be honest” has a lot of impact. However, the opposite is true for email marketing. It won’t catch readers’ attention so it’s best to leave it out of emails.


email marketing

“Increase Sales”

In case you’re wondering why emails with “increase sales” in them get sent to the spam mailbox, it’s because it is used too often. Emails that are counted as spam can seriously hurt your marketing campaign performance.

Instead of using this phrase in your headlines, use it in the body without overusing it.

“Online Biz Opportunity”

Firstly, shortening words in emails sounds very unprofessional. Sure, it makes you work faster and is more convenient but stop and moment and think about how your readers will perceive your words.

Aside from this, “online bizz opp” sounds like a scam. Internet users have been around for a long time so you can be sure that no millennial or Gen X or Z user will open an email with that sort of headline.

“While You Sleep”

“Lose weight while you sleep”, “use money while you sleep” or “become famous while you sleep” sounds absurd. Only fake marketers use this phrase.

This phrase is one of those “too good to be true” promises and should be left out of emails entirely.

Misspelled Words

Nothing screams unprofessional more than misspelled words. They are a turnoff especially when spotted in emails. Always remember that recipients are subscribed to your campaign because they are looking for value.

People can be critical and harsh when they find misspelled words in your campaign. Trust, confidence and authoritativeness can take a dive when there are misspelled words in your emails.

Stay away from these words to avoid email marketing disasters. While you can’t control how people think of your brand, staying away from phrases that turn emails into “rejects” can help keep your emails relevant and professional.

Are you guilty of using these words in your emails? What did you do to remedy the situation? Tell us by leaving your comments below.




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Increase Your Blog Conversion Rate With These 6 Tips

Blogging or article writing has many purposes; some blog for marketing or promotion, while others do it for self-fulfillment. But no matter how you look at it, we all know that there are good blogs and bloggers and there are great ones.

Good articles contain good information but great articles have passion. Good blogs are posted weekly but great blogs are updated daily. Good articles are shared by people while great ones are shared by the thousands.

If you’re one of these bloggers that are creating good content but want to increase conversion rates and make more money using your blog, you’re in the right place because we have some useful tips for you.

Be Consistent

Blogging can cost considerable time and effort. Therefore, it can be heartbreaking when your voice is not being heard. One of the first things you can do as a blogger is to experiment with different writing styles. Try to find the right delivery and note until you hit the right one. But you must also post regularly. Once a week will seem inconsistent but twice a week should be able to put you on a more reliable track.

Bloggers need to post more often because consistency means commitment and passion about the things you care about. Consistent posting will also make you an authority figure in the niche or industry you are blogging for. Experts also have bigger audiences compared to novices.

Be Aware Of Your Audience

Your readers are composed of people who are always evolving and want to hear what you have to say. The more you know about your content, the more people will be interested in it. This means that should know not only their preferred delivery method but also what information or topics will interest them. Identifying these factors will help you connect with your audience.

Be Personal

Audiences invest a lot of time reading your blog and want to feel connected with the writers. It is important that blogs are transparent and personal. Add personal anecdotes so that your audience can empathize with you. Being transparent also more relatable and make your audience trust you.

Stick To One

As a rule of thumb, it’s better to pick one topic and stick to it for the entire post. Blogs are usually between 300-700 words so there’s not really a lot of ground to cover multiple topics in 1 article. By sticking to just 1 topic per blog, you will be able to tackle the subject more thoroughly so your readers will gain better understanding.


Choose Your Words

Don’t try to be clever with words. Bloggers should avoid complicated sounding words because you don’t really know who’s reading your blog. First-time subscribers might feel intimidated if words are too long or unfamiliar. Either way, long time and first timers need to be able to understand and connect with your blog without having to open a dictionary.

Keep It Short

Always remember that readers are on your blog because they want information. They are looking for useful information. Therefore, bloggers should always remember to edit fluff out and to keep their blogs short. If you find yourself typing 800 words per post, try to edit it down to around 500 while keeping all the important parts intact.

These 6 tips will help you to write better blogs and articles. However, don’t forget to read the comments section too. This spot is where readers leave their feedback and ask questions. By responding to them in the blog posts, it shows that you are reading their comments and interact with your audience. It also shows that you care what they think.

What do you think of our tips? Do you have other tips that can help bloggers make money off their blogs? Tell us by leaving your comments below.






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Tuesday, October 9, 2018

Content Distribution Fails You Need To Avoid

Who would want to fail at content distribution? No one would. However, according to research conducted by Ian Cleary of Outreach Plus, 90% of content marketers have distribution problems.

For many marketers, the stark reality is that content distribution can make or break your content marketing success. Without a good distribution plan, your investment in content creation can go down the drain because content is unnoticed.

Why does content distribution fail? Data from the research revealed that 65% don’t have time to distribute their content while 25% don’t know how to distribute it.

Content distribution problems can dress up as other issues. However, most of them can be summed up by these 5 core content fails.

No Documented Content Strategy


Many marketers don’t think they fall into this box. However, if you’re really honest with yourself you have a vague strategy in your head but not on paper. This is considered as a fail because it is not shared with other people in your organization. As a result, people who should know don’t or it is misinterpreted by others.

As a company or organization, you need to have a content marketing mission statement. It should contain (at the very least):

  • Who the content is intended for
  • The target audience
  • To yield a benefit
  • In order to achieve your goals

Lack Of Content Marketing Budget


Although many companies buy in to the benefits of content marketing, not all of allocate the needed budget to implement plans. According to research, average content marketers allocate 26% of their marketing budget to content marketing while the best content marketers allocate 40% of their budget.

Lack of budget for content marketing can lead to problems with social media reach, limited blog, website and intranet distribution, poor customer service and limited housefile access among other things.


Why You Should be Publishing Online Tutorials

No Clear Content Focus


To standout in a content driven world, you need to deliver value to your target audience. You have to meet your target audiences’ content needs and wants. If you know who your target audience is and what is relevant to them, you can deliver content that is useful and interesting to them.

When creating content, vet ideas around your team. The title should be attractive and clickable (but not a click bait), do your keyword research so that it shows up on searches, format for easier consumption, get input from through leaders and influencers and select the best headlines. Keep these in mind so as not to waste your creation efforts.

Low or No Content Engagement


It can hurt if content has low or no engagement from your audience. This can be a result of:

  • Poor website loading – clients like webpages that load within 7 seconds.
  • No communication options – according to Hubspot research, customers usually prefer social media, video conferencing and messaging,
  • Not participating on existing communities – Facebook groups for instance.
  • Not showing your real face – audiences like to interact with the people they are doing business with.

Wrong Content Metrics


Being able to evaluate your content marketing strategy is very important. Analytics can address issues and identify opportunities in your content marketing strategy. Key consumption metrics should include:

  • Users – number of unique visitors to your site.
  • Page views – records the total number of times a page is viewed.
  • Unique page views – this is the combined page views generated by the same user during the same session. This will give you an insight to the number of sessions that page was viewed.
  • Location – where do visitors come from? Knowing where your visitors come from can help you create tailor made content.
  • Clicks – how many clicks does your email get and where do they go?
  • New VS. Returning – new visitors vs returning visitors.
  • Shares – how many people are sharing your content on social media?

There are many other metrics in content marketing. Some marketers make the mistake of relying on CTC or ROI as a marketing metric. They are great but they are not the end all and be all of content metrics.

Are you guilty of these content marketing fails? What did you do to remedy the situation? Tell us by leaving your comments below.

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How Social Media Affects SEO

SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media.

In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today, social media is being utilized as a platform that works in conjunction with your content and SEO strategies to raise traffic.

However, Google has made it clear that being active on social media channels have no impact on organic SEO rankings. So why invest time on social media anyway?

If leveraged correctly, social media websites can help increase and maintain visitors to your websites. There are literally millions of people who use social media to follow not only their friends but celebrities and companies so that they can be the first to know if something happens.

And because everyone is on social media, your customers are going to be there too. You can use platforms like Facebook and Twitter to announce product launches or events or go on YouTube to demonstrate products. Aside from this, you can also communicate and interact with customers using social media. Using these platforms you are not only promoting content, you are also asserting yourself as an authority which is one of the factors Google looks at in their SEO rankings.

social media content

It is also good to note that Tweets are now being indexed by Google. Being on Twitter can help increase brand visibility and awareness. In other words, social media is a great way to get noticed and talked about. It has come a long way from being a tool to reconnect with old college friends.

It doesn’t matter if social media has no effect on SEO rankings. What matters is that marketers and website owners have a way to get the word out to get maximum exposure.

Marketers don’t only use social media for brand building and awareness; it is also being used for lead generation. This is all done through engaging content. It should be interesting to their target audience. Marketers should find a good balance between promotion engaging content.

Updates have the tendency to get lost in the newsfeed so offers should be something that can get customers enthusiastic. Having a strategic timetable to be able to know when to create a buzz can help your site gain more leads and customers.

As time goes by, your social marketing strategy’s strengths and weaknesses will become exposed. Make sure to take note of the good as well as the bad. Knowing your strengths and weaknesses can help you come up with an updated strategy so that you can leverage your exposure to improve your SEO ranking. Furthermore, analysis and refinement of your strategy can help you get take advantage of one of marketing’s greatest tools.

Is your website or company on social media yet? What is your most effective social media platform in terms of lead generation? Tell us by leaving your comments below.



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Thursday, October 4, 2018

Popular Web Tools Used By Designers & Developers

Just like many of us, designers and developers rely on tools to make their jobs easier. They like to find programs or software that offers the best support, pricing and functionalities.

For example, HotJar is popular for logo design and creation and Landigi is used by non-programmers to create landing pages that convert quickly.

Here are some of the best solutions used today by designers and developers.

Tailor Social

Tailor social is a great tool for those who want to quickly build their social media presence without too much effort. It can help you create a full social media campaign in Facebook and Twitter thanks to a very intelligent AI and plenty of templates.

You can also keep track of your campaign and which content is resonating with your audience. You can even set your social media on autopilot and the software will do the job for you so that you can focus on other tasks like developing your website or ranking better.

A basic plan for Tailor social is around $10 per month for 2 accounts while a business plan is $15 for 7 and corporate account is $50 for up to 30 accounts.

WP Page Builder

Build gorgeous websites for $1. Sounds unbelievable, but doable with WP Page Builder. This is one of the fastest and powerful site builders that is easiest to use. You don’t need coding skills or previous experience to use their drag and drop editor. It also works well with other WordPress themes.

AppBeat Monitoring

This is one of the best and most affordable monitoring plans on the market. AppBeat Monitoring will text, email and 10 other ways to notify you if something happens to your site, ping, email and many more. The system is fast, easy to use and very reliable.


48 Hours Logo

You want a gorgeous logo but you also don’t want to spend a lot of money. 48 Hours Logo is a good option because it lets designers compete for your design and you can choose the best one. It offers fast and reliable service.


Codester is a huge market place filled with products for web designers and developers. You can find scripts, codes, graphics and many more. Everything is well structured and there are even flash sales for products and have a section where they are heavily discounted.


Infographic is one of the most powerful tools on the internet today. However not all of us are well-versed in creating infographics and other visual tools. Enter Visme, a presentation design tool that can help you create powerful and attractive inforgraphics and other visual content.

There are many more popular web tools designers and developers use. Stay tuned for part 2 of this series.




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Best Reasons To Move To VDI

Companies are now embracing digital transformation and remote work and as such are switching to virtual desktops. A virtual desktop infrastructure (VDI) not only simplifies the IT process, it also improves cost while providing more flexibility. According to Allied Market Research, VDI is expected to grow 16.5% per year and reach $10.15 billion by 2023.

Companies always want to provide means for their employees to be productive. Here are the best reasons to switch to VDI.



Many employees now have the choice of when to work and where to work. According to reports, telecommuting has grown 115% over the last decade. Gallup reports that 43% of employees work remotely at some time and more than half say that flexibility is important to them when choosing a job.

A virtual desktop can give remote workers the same experience as those working in the office. Laptop, smartphone or tablet users don’t have to waste time looking for files and apps. They can work anytime, anywhere and collaborate with workers across the globe using VDI technology.

Lower IT Costs


Did you know that the cost of a public cloud VDI workspace is 55% lower annually when compared to using an on-site solution?

This is because deploying a cloud based working environment is easier and cheaper compared to installing and updating software in multiple devices used by employees to facilitate work.   Patching and updating software from a central location is more cost and IT efficient. You can save a lot of money by lowering capital expenditures on infrastructure, maintenance and IT labor costs.

When business is run through a virtual machine, there is no need to worry about fans, hard drives and other hardware that needs to be replaced. With cloud hosting, you only pay what you use at a given time.

Better Productivity


VDI lets people work wherever and whenever they want to. They can work at home, at a cafĂ©, in the airport during Saturdays, Monday nights or even during Thanksgiving because they can access their desktop anytime anywhere. They don’t have to rely on office infrastructure or suffer downtime or on-site outages.

Employees can access new programs and features instantly instead of waiting for their computer, smartphone or tablet to be installed with the latest programs and software. This results in better productivity per employee.

Enhanced Security


Some companies worry about sensitive information once an employee’s device has been stolen. However, VDI stores sensitive company information in data centers not in individual devices. This means that even if a device is stolen, thieves would not be able to steal company information.

There are many identity and management controls available in VDI machines and infrastructure to protect sensitive data to make sure that employees only see data that they are meant to access.

Better Energy Efficiency


According to studies, remote work (via mobile devices) and VDI can help reduce energy costs by up to 90% (when compared to PCs) and help companies save 75% on hardware costs.

Cloud based VDI can help save companies thousands of dollars on operational costs while giving employees flexibility when it comes to their working schedule without compromising the “office” experience.

What do you think of VDI? Do you think your company will be adopting VDI anytime soon? Tell us by leaving your comments below.

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Tuesday, October 2, 2018

How To Hire A Graphic Designer

Graphic designers are the go-to professional for logos, infographics, labels or a whole new brand identity. Finding and hiring a graphic designer is all about communicating your needs and then having them executed in a manner that leaves an impression to your target audience.

The question for many business owners is how to find a graphic designer that can help you make an impact.

Here are some tips on how you can find and hire a graphic designer.

Identify Your Project Requirements


Most designers know how to make logos, infographics, page layouts and websites. However, there are also designers that specialize in a specific field.

Before hiring a graphic designer to do a job, it is best to know what you need. For example, if you need a layout for a website, it is best to find a designer who is an expert in this field or somebody that has a lot of experience. The same is true if you need a branding expert or a logo.

Be thorough in identifying your needs. Not only will it help you find the right designer, it will also help you avoid potential communications problems in the future.

Find The Right Skills


Many graphic designers are versatile and well-versed in using programs such as Adobe Creative Suite, PhotoShop and Illustrator. They are the so called “gold standard” when it comes to graphic design software so most designers would know how to use them.

However, being a good graphic designer is not just about knowing how to use software. A good designer should also be able to communicate well, be creative, strategic, be a good team player and take a criticism well.

Check out their portfolios too. Try to see if they have past projects that are similar to what you want. Candidates should be able to show past work including the process they use from planning to conclusion. Find similarities between candidates’ past jobs and your company’s work. This will give both parties a reason to think that working together will be mutually beneficial.

social media planning

Shortlist Potential Candidates


As the interview date draws near, you will want a shortlist of candidates from among the many applicants you have received. You need to look for:

  • Professionalism – you can already get an idea of this by looking at the way a candidate has submitted their application.
  • Talent – graphic designers create visual content and this should be clear in their proposal, portfolio and profile.
  • Experience – is the candidate versed in design software? Do they have experience with working in your industry or with what you need?
  • Feedback – what do previous clients say about them as a professional and about their work? Getting feedback from past employers through their references will give you a good idea on how they work and how they are at work.
  • Portfolio – art is subjective just like design but it is also important that people are able to understand what they are trying to communicate. Their portfolio should contain a description of each of the project. Check out projects that have elements of design that you want.



It’s now time to prep for the interview. This is the best opportunity to learn about their approach, creativity, experience and talent. It’s best to prepare questions ahead of time so that you can ensure that you’ve covered everything you want to learn about them.

Good questions include:

  • Tell me about 3 of your best projects.
  • What is your timeline for projects?
  • What makes a great project?
  • What do you think about our past work?

Observe their responses for all the questions you ask. Using their responses and engaging the candidates can help you find a graphic designer that is well suited to your company and its culture.

Do you have any more tips to add? What is your experience in hiring a graphic designer? Tell us by leaving your comments below.

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