Friday, January 18, 2019

Best Tools To Boost E-Commerce Sales

Thanks to the internet, buying preference of many people has changed. According to reports, more and more people are doing their shopping online. This is mainly because online shopping helps you to avoid traffic, standing in line at the register and it’s more convenient since you can do it at the comfort of your home.

While this may sound like good news to online stores, competition is actually quite stiff in the e-commerce world. This is because the internet has also made it easier for many people to sell their products online. E-commerce site owners know how hard it can be to acquire new customers. With this in mind we have made a list of some of the best tools to help boost your e-commerce sales.

AdRoll

Adroll is a great tool for retargeting. According to the experts only 2% of visitors who go to your website actually purchase a product. To boost sales without increasing your advertising dollars, you need a way to make the other 98% come back to your site. Retargeting can help you reach customers who were previously interested in your products is 76% more effective in making them return to your site.

AdRoll is a great tool for targeting the right customers for your ads and retargeting customers that have revisited before. AdRoll uses AI to make personalized ads for each customer based on data. It also integrates with other tools you also use such as Hubspot and Shopify to streamline your e-commerce business.

Prisync

The right pricing can make or break your product. But who has time to check the pricing of your competitors?

Prisync helps you stay competitive by tracking your competitors’ pricing and monitors their activity so that you’re always one step ahead of them. You simply enter the links of your competitor’s products to your dashboard and you get refreshed data four times a day so that you always know what’s going on. This tool will help you adjust prices quickly so that you can stay competitive with other e-commerce sites. Customers compare prices in seconds and Pricsync can help you stay as their top option.

Adimo

Adimo helps to streamline the buying process by allowing customers to add products to their cart and then going straight to checkout straight from an ad or retargeted ad. This is a great tool because it takes away all the other steps between customers seeing something they like and checkout. Adimo also helps you to add the “Buy Now” button to your site so that customers can instantly checkout anytime. It also helps you to convert on social media platforms so that you can add the checkout button on your videos, social media and blog posts.

OptinMonk

According to data 95% of first time visitors to your website won’t make a purchase and won’t find their way back. Because customer acquisition can be expensive, you need to find a way to get them back or keep the line of communication open. OptinMonk helps you to capture first-time potential customers about to leave and offer them something special to boost the chance of conversion.

When visitors come to your site, OptinMonk tracks them as they browse through your site and predicts when they will make an exit. It will then display an offer for them based on their behavior before they actually leave. For example they can get an offer of a discounted product in exchange for their email. It also gathers data where people spend most time on your site and what makes them exit to help improve website experience.

Unbxd

Unbxd helps you create a personalized shopping experience while they’re browsing your site. It takes care of everything like predictive search of your products so that customers can narrow down their choices to personalized recommendations as they explore products. This tool helps take away the guessing game out of displaying which products they want to see. It is also a great way to improve user experience to your website.

These tools will definitely help you get customer’s attention. It will help make selling and driving checkouts seamless and easy. Hopefully these tools will help you automate and drive revenue growth.

What do you think of our recommendations? Do you have any experience with them? Tell us by leaving your comments below.

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Best Blogging Plugins For 2019

Do you know that there are more than 152 million blogs on the internet today? This means that in 2019, it will be harder to get people’s attention mainly due to the fierce competition. Readers have high expectations when they visit your blog. They want something that is visually appealing with engaging content and well organized. If they don’t get this type of experience, they won’t stay or come back.

Another must for bloggers is to have their content optimized to drive traffic to their site and make social sharing easier. Luckily for bloggers, improving on these areas are easier thanks to plugins.

Here are some of the best plugins for blogs in 2019:

YoastSEO

Blogging is not only creative; it is also technical because you need to drive relevant traffic. YoastSEO makes sure that your content is SEO optimized and structured in a way that benefits your website. It helps to identify relevant keywords, make sure you have the right density and ensure readability.

AddThis

Getting your content out there for the right eyes is very important when you’re running a blog. Your blog should also be easy to find for interested readers. AddThis ads social share buttons to your blog to make it easier for readers who love your content to share on social media. It also has an option to add a “Follow Me” button to posts so that you can promote your other pages as a blogger.

Title Experiments

Did you know that the best websites like BuzzFeed test at least 50 titles for their headlines to see which one drives the most traffic and engagement?

While 50 titles is a bit of overkill for most blogs, you can also experiment with titles using Title Experiments. This plugin sits within your post-editing interface so you can add A/B test multiple headlines per post. You can then check the data to see which ones perform best to determine your best titles.

SumoMe

SumoMe is actually a collection of marketing and content tools in 1 plugin so you can pick which ones to install. In the SumoMe dashboard you have options like list builder which collects emails from readers, a “welcome mat” for first timers that opens up to offer them something in exchange for their email, image sharing button to promote posts and a text highlighter that allows readers to highlight and share that part of your content. All these tools can help you drive traffic and improve engagement for your blog.

Click To Tweet

Click To Tweet is by Coshedule and is a tool that helps you get interested readers to quote you and share your link on Twitter with just one click. It puts a box in your post with a quote and CTA for readers to share on the social networking site. This is an easy way to inspire social sharing through readers and drive traffic through your post.

upPrev

Instead of suggesting related posts on the sidebar or at the bottom of the page, upPrev creates a strategically timed pop-up with CTA at the bottom and side of the post with a recommendation on what to read next. The suggestions are personalized so readers are more likely to click on the suggestions. upPrev eliminates distracting sidebar and footer recommendations so your post page looks cleaner.

Envira Gallery

Adding images and other media to your post will make them more engaging and get you more views. Elvira Gallery helps you to break up text with images and allows you to add responsive image and video galleries to your posts and pages. Best of all, it is lightweight so it won’t kill your loading speed.

Lazy Load

Thanks to stiffer competition, loading time is crucial for many blogs. According to studies, majority of traffic will bounce if a page does not load fast enough. Lazy Load helps you avoid this by putting off loading images so that your page loads faster. This helps to make content come up quicker and images come up when they need to helping you save a few precious seconds. It’s an easy way to help speed up loading time without other heavy plugins.

Adding a few elements to your blog will help it standout against the competition. It can also make your website more visually appealing and engaging to help improve traffic and keep readers coming back for more. Try these plugins now to help improve your blog.

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Tuesday, January 15, 2019

E-Commerce Predictions For 2019

The ushering of the New Year is usually accompanied by predictions. However, unlike the spiels you usually hear from fortune tellers at your local flea market, these predictions are more reliable since they are backed by some of the most important names in the internet and tech world.

As we all know, WordPress is powering approximately half of the world’s website. It is being used not only for blogging and networking; it is also the top choice for E-Commerce websites. With so many users around the globe there might be people who are wondering what’s 2019 going to look like for WordPress and E-Commerce?

Let’s ask the experts who were present in Nashville for the WordCamp US in early December of last year. WordCamp is the national conference for WordPress.

Zach Barrientos – PayPal

 

Zach Barrientos of PayPal merchant services is predicting a boom in the marijuana industry. He explains that as the US federal government regulates the industry, demand for the product will increase and so will the number of sites catering to this type of business.

Matt Cromwell – GiveWP

 

Matt Cromwell is a partner and head of support for GiveWP.com. His prediction centers around donations and non-profits. His prediction is in line with the increase of donations given in the US during Giving Tuesday. According to him, people in the US gave $70 million in 1 day and he sees this number increasing phenomenally. Donations are part of e-commerce so many people are paying attention to this space.

Patrick Garman – Mindsize

 

Mindsize Partner Patrick Garman predicts more people moving out of the WooCommerce space and moving to WordPress. WooCommerce will remain as a heavy player in the e-commerce space because everyone can use this and WordPress to start their shop. As stores grow and expand there will be many users who will have a love-hate relationship with these builders. This is why he predicts that WordPress will develop a more hybrid approach with other platforms like Big Commerce and Shopify to help provide solutions.

He hopes that solutions generated by these players will be agnostic so that it will become easier to integrate between WordPress and whatever platform they are using.

Justin Nealy – GoDaddy

GoDaddy hosting supervisor Justin Nealy helps people set up their websites every day and predicts that e-commerce ecosystems like WordPress will make it easier for newbies to create an online store. While WordPress is easy to set up, it can be overwhelming to somebody completely new to creating a website or selling online. With help from plugins like Gutenburg, he states that anybody can create a WordPress site with whatever plugin they want.

Brian Richards – WPSessions

 

Brian Richards runs WPSessions and by extension WordSesh conferences. His prediction for 2019 is a more headless style e-commerce approach just like what BigCommerce is bringing to WordPress.

He is interested in seeing more boutique shops with people creating more independent Etsy shops because barrier of entry for these types of e-commerce shops is reduced.

Choosing the Right Shopping Cart for Maximum Sales

Chris Badgett – LifterLMS

 

Chris Badgett of LifterLMS on the other hand predicts a shift from off hosted eCommerce to WordPress eCommerce due to GDPR and privacy issues in Europe. He predicts that users from this area will want to move from the SAS kind to self-hosted WordPress so they have the data located in their country, which is one of the requirements for European GDPR.

He also predicts more complex tax issues in e-commerce and hopes to continue to see more innovation in this space. He predicts that more players will emerge in the tax solutions so that the average user can easily figure out and manage tax especially on a global scale.

What are your e-commerce and WordPress predictions for this year? What do you think about the predictions above? Tell us by leaving your comments below.

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Thursday, December 13, 2018

How To Password Protect Your WordPress Site’s Content

Approximately half of the world’s websites run on WordPress. With millions of people using WordPress to share information, security is always paramount.

WordPress is easy to use and gives you control over your content and there might be cases where you would like to share content with selected individuals. Perhaps you would like to share a wedding album to your guests or share articles with your subscribers.

Whether you want to protect your whole website or restrict users, you can DIY security by following these simple steps.

Protecting A Post Or Page

You can protect a post or page on a WordPress site by installing plugins. WordPress packs functionality that lets you control information that you share with visitors.

You can password protect a post or page by following these steps.

  • Go to: Posts > All Posts from the dashboard.
  • Find the post you want to protect and open it using Edit.
  • Go to the right sidebar to the Publish section then click the Edit link.
  • There Should be 3 different options: public, private and password protected.
  • Click password protected and enter a password. Once you’re done click the OK button to proceed.

This post will now be visible only to users who enter the password you set.

Password Protecting Parts Of A Page Or Post

The Passater Plugin is the easiest way to restrict user access to a portion of a post or page.

Activate the plugin and then put a shortcode before and after the content block you’d like to restrict access to. Whenever someone wants to view the post, they will have to enter the password you set on the password protected content.

To activate Passater:

  • Go to Plugins > Add New
  • Search for Passater plugin. Click it once it shows up in the results.
  • Click on the Install Now button to install to your site.
  • After it’s done installing, click Activate button.
  • Open the post you would like to password protect. Select the chunk of text you want to protect.
  • Select Content Protector Shortcode option that’s added to the text editor.
  • A popup window should prompt you to enter a password.

  • Enter the password you’d like to use to restrict access to your content and click the INSERT SHORTCODE button to proceed.
  • The chunk of content you selected should be wrapped around the shortcode and should look something like this:

[content_protector password=”your-password”]Your password protected content here.[/content_protector].

  • Click the Update (or Publish) button to save changes.

Protecting A Category Of Posts

You can also password protect a category of posts.

  • Start by using Access Category Password plugin to restrict user access to a specific category of posts.
  • Go to your website admin panel and go to Plugins > Add New.
  • Search for Access Category Password plugin. Once it shows up click Install.
  • After installing, click Activate.
  • Hover over Settings in the sidebar menu, and click on the Access Category Password option in the sub-menu.

  • You will be redirected to the Access Category Password settings page.
  • Enter desired password and set categories of posts you want to protect using the Impacted categories option.

Once you save changes, the category of posts you selected should be password protected.

Password Protecting Your Entire Site

To password protect your entire site; use the Password Protected plugin for WordPress.

  • Go to Plugins > Add New.
  • Search for the Password Protected plugin. Once it shows up in the search results, click on the Install Now button to install it to your website.
  • Activate after installing.
  • Go to Settings and click Password Protected. You will be redirected to the Password Protected Settings page.

You are now presented with some options.

  • To protect your entire site: tick the Enable checkbox in front of the Password Protect Status option.
  • Ticking the Protected Permissions option allows selected visitors to access your website without having to enter a password.
  • To allow specific users to access your website without permission simply enter their IP addresses in the text box in Allow IP Addresses text box to whitelist them.

Website owners and e-commerce site owners will find themselves in situations where they will need to password protect certain content on their website. Knowing that they have this option will help them keep their content and website safe.

Is your website password protected? What do you think are the benefits of password protecting a website or its content? Tell us by leaving your comments below.

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Tuesday, December 11, 2018

CSS Tips To Level Up Your Skills

Front end development is focusing more and more on efficiency. Pre-processors like Less and SCSS make the job easier for many programmers but there are many ways to write minimal quick CSS the native way. Luckily we have some tips below to help you eliminate the many duplicate rules and overrides. They will help you standardize the flow of styling in your layouts and help you create a personal starting framework that’s efficient and solves many starting problems.

Use CSS Reset

Reset libraries like normalize.css can provide a clean slate for your site’s styles to help ensure better consistency between browsers. Most sites don’t need all the rules libraries include so you can usually get by with removing all the margins and paddings applied to your elements in your layout.

The use of box-sizing declaration is optional.

Inherit box-sizing

Box sizing can be inherited from html.

Box sizing is easier to change when code is introduced through a 3rd party plugin or application that use different behavior.

Use Flexbox To Get Rid Of Margin Hacks

Get rid of nth-, first-, and last-child hacks by using the space-between property value in flexbox.

This will prevent you from having to clear or reset margins to get the columns to break into the number of rows you want when you’re designing a grid like a portfolio or image gallery where you used floats.

Use :not() to Style Borders on Lists

Using last-child or :nth-child selectors is a very common practice in web design especially when you want to undo a style previously declared on the parent sector. Create a separator between each link and the second rule added to take that border off the end:

This can become messy because it forces the browser to render things one way the undo for a specific selector. Resetting styles is unavoidable but :not() using pseudo-class to only apply a style to the elements you want in one single statement:

 

Add line-height to body

Repeating declarations over and over again leads to inefficient style sheets. Once you get the hang of planning your projects and combining the rules, your CSS will become fluid. One way to understand cascade and how the styles you write can be inherited elsewhere. Line height is one of the properties you can set for your entire project.

But instead of adding line-height to each <p>, <h*> and so on, add it to body:

There is no unit declared here. It just tells you to make the line 1.5 times higher than font size for the rendered text.

Vertically-Center Anything

A vertically centered layout is a great way to set an elegant foundation for content layouts.

Use SVG for Icons

SVG scales is important for all browser types so ditch your png, .jpg, or .gif-jif- files for SVG Icon Fonts in FontAwesome 5.

Maintain accessibility with:

Use the “Owl” Selector

Use universal selector (*) and adjacent sibling selector (+) to provide powerful CSS capability that will allow you to set rules for all elements in the flow of the document that specifically follow other elements.

This will help you create a more uniform spacing.

Consistent Vertical Rhythm

Provide a visual aesthetic with consistent vertical rhythm. This will make content more readable where owl selector might be too general. Use a universal selector (*) within an element to create a consistent vertical rhythm for specific sections of your layout:

We hope that some of these tips will make your CSS more fluid.

What do you think of our tips? Did they make your coding easier? Tell us by leaving your comments below.

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Keynote or PowerPoint: Which App To Choose For Presentations?

When it’s presentation time, using the right kind of software can make the job easier. For PC users, the choice is obviously PowerPoint but Mac users have another option: Keynote. So which one do you choose? They’re both great for different uses. This article will talk about the pros and cons of the two software to find out which one is suitable for your needs.

Keynote

Keynote is designed for Apple devices. It works on their computer, tablet and phones using the iOS software.

This program allows users to create sleek presentations with its easy to use tools and intuitive design. The side navigator has options for designing slides and different layouts, animations, fonts. Keynote is also able to make presentations from other software.

Keynote Pros

  • User friendly.
  • Lots of themes to choose from.
  • Basic setup lets you align and position elements for a sleek looking design.
  • Can be used for different types of multi-media like sound, video and other file types.
  • Great integration across different devices.
  • Polished animation, transition and transparency effects.
  • Software is free for all iOS devices.
  • Photo manipulation tools like cropping is easier in Keynote.
  • Lots of extra templates you can download.
  • More polished overall aesthetic.

Keynote Cons

  • Not highly adopted as other programs.
  • Does not support 3D effects.
  • Learning curve if you’re coming from software.

Choose Keynote if you’re a Mac user and want to make your presentations look like PowerPoint. It is relatively easy to use and comes installed with your OS. It’s a good option for creating presentations.

PowerPoint

 PowerPoint is probably the most popular presentation software in the world. When it comes to going head to head with other tools like Keynote, ease of use is always the biggest consideration. If you’ve been using PowerPoint for a long time, switching to Keynote might not be easy for you.

PowerPoint was originally designed for PC and is now part of the Microsoft Office Suite. It works on PC and Apple devices. Keynote works well on mobile devices but PowerPoint is more limited to creating presentations on your desktop.

PowerPoint Pros

  • Thousands of themes and templates.
  • Editing is easy thanks to drag and drop interface.
  • Easy and seamless integration with MS Word and Excel.
  • Slides can be converted to handouts and look really great.
  • Easy data and chart integration for building quick graphic works.
  • Advanced functions provide a lot of control for pro users that can control almost any aspect of the design.
  •  Smart design suggestion can help you create more visually appealing slides.

PowerPoint Cons

  • Adding multi-media can be flaky.
  • Cropping and photo editing can be tedious.
  • It’s easy to create bad design with garish animation with just 1 click.
  • It’s not free.
  • There are a lot of unneeded functions that get in the way.

Use PowerPoint if it’s the best option for your working environment where people are used to collaborating on PowerPoint. It’s the go to option for people who don’t use Mac. It’s compatible with any type of computer since the slides will work.  It’s also preferable if you’re bringing complex data into charts or slides because it is integrated with Excel.

Conclusion

If your working environment is composed of people who do a lot of presentations, it’s probably a good idea to have everybody comfortable with both Keynote and PowerPoint. If you have an option, Keynote is a good choice if you’re working in slides without massive amounts of data and PowerPoint is preferable when working with charts and numbers.

Do you prefer Keynote or PowerPoint? Which tool are you most comfortable with? Tell us by leaving your comments below.

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Thursday, December 6, 2018

Best Ways To Boost E-Commerce Conversion Rates

There are many ways to get people to visit your e-commerce site. But getting them to go to your website is just half the battle because the real one is to convert visitors into paying customers. According to Moz.com, average conversion rate for a typical e-commerce site is 1.6% and 92% of people who visit a website don’t make a purchase.

Unlike traffic, there is no direct way or a fool proof formula to boost conversion. All websites have to create an experience so that your website sells. There are also many different factors that influence a customer’s decision to buy. Website owners and webmasters need to be intentional and strategic in setting up the buying process so that your website converts.

Here are some of the best ways to boost e-commerce conversion rates.

Recommend Products Based on Customer Behavior

If you were in a real store, the salesman would not suggest products that were irrelevant to your choices. The same is true when it comes to interactions between your website and the customer.

There are many tools you can use that recommend products to customers based on their behavior. A good example is Unbxd which uses AI to analyze actions of users on your site to suggest the best products in the footer and sidebar automatically.

A/B Test Whenever Possible

Every single detail in your e-commerce store matters because they will want to make your visitors stay or go. Luckily unlike brick and mortar stores, it is very easy to make little changes on your website to test different options like CTA, content, header and footer options, buttons, colors and other details.

Constantly doing A/B testing can help increase your revenue because you can consistently improve the little details that can help or hinder the conversion process.

Reviews and Peer Generated Content

Almost all people who buy online read reviews first before making a purchase. According to a study conducted by the Spiegel Research Center, 95% of people read reviews before purchasing a product.

This means that including reviews can help boost conversion rates by aiding customers in making a decision on your site rather than searching elsewhere.

Amazon does a good job of not only including customer reviews and peer generated content. They also allow users to post photos of their purchase.

Customer Support

In a brick and mortar store, staff would be available to guide customers through the decision making process. However, in an e-commerce site, a customer usually decides by himself. All they have is your interface to help them figure out their options. This means that their experience in your website drives sales for you.

But customers have questions during the buying process and this is where customer support comes in handy because any unanswered question can cost you a sale. Studies suggest that 92% of customers feel satisfied when a website has a live chat feature.

Speed Up Your Site

Your website should not take more than 3 seconds to load. According to Hubspot, fast loading pages can deliver between 7-12% higher conversion rates compared to slower ones.

Luckily, this can be fixed easily by installing tools such as W3 Total Cache that can help you minify HTML, CSS, etc.

Include Exit Offers

90% of the visitors that come to your website for the first time are not coming back. This can be disheartening because you worked hard and paid for the traffic and it’s not making you money.

A good way to entice this type of visitor is to include exit offers to communicate with them and to convert them in the future. Tools like OptinMonk uses AI to determine when a guest is leaving your site and offers products based on their behavior. You can offer them a discount and get their email to make the sale later.

Remove Checkout Friction

Amazon has mastered the frictionless checkout. The more hoops customers jump through during a checkout process, the more likely they will abandon their shopping cart.

Always strive for a one-click-checkout. There are checkout plugins so that customers are taken directly to the checkout process. This is better compared to clicking multiple times or having popups disrupt or confuse customers.

Multiple Payment Options And Free Shipping

Free shipping used to be a perk but customers nowadays are expecting it (thanks Amazon).

Many customers don’t like to see their total go up because of shipping fees. Instead of letting customers see the shipping fee, include the cost of shipping on the items. Also include multiple payment options like Paypal and credit cards so that customers can choose the most convenient choice.

Taking a few extra steps to make sure that your customer experience is well designed and covers all the bases of customer service can boost conversion rates. Once you get the formula down, your growth can be exponential.

What do you think of our suggestions? Do you think they will work on your e-commerce site? Tell us by leaving your comment below.

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