Tuesday, October 31, 2017

SEO Fixes That Will Increase Your Google Rankings

Did you build a fully functional website, and it has got an amazing design, but no one’s visiting?

No worries, even the best of us have been there.

Simply building a website isn’t enough to persuade users to come looking for your business. You need a digital marketing strategy that assures visitors on the website.

Digital Marketing has opened the gates to many new scenarios that allow online businesses to follow their audience and represent their work in the most productive way. If you consider the search engine traffic results, you need your Google rankings to go up.

Here are top 5 SEO fixes that will help you gain more visitors by pushing up your Google rankings.

  1. Get your website fixed in mobile

Top search engines like Google and Bing are ranking websites that work well on mobile devices. The simple reason for this is that 70% of the users are on mobile.

Your website cannot perform well on any search engine until your website is not mobile optimised.

Websites on desktop comprise of tons of flashy videos, gifs, and images, however, things need to change for a mobile device.

Here’s how the popular website www.myseatime.com (which is built by us) looks on the desktop:

Here’s how it looks on Mobile-

The mobile version is much more decluttered as compared to the web version, though the features from the website remain intact in mobile.

The slide bar is shifted at the bottom of the tab to make view better for the users.

The buttons in the mobile version are optimised to make the experience better on mobile.

Optimising your website on mobile not only helps in improving the user experience, it also helps in your search engine rankings. Since April 21, 2015 Google has added the new feature that gives preference to mobile friendly websites.

  1. Gaining backlinks by posting content on relevant websites

Search Engine Optimisation depends on a lot on links!

Creating backlinks is a very important SEO strategy.

By extensively creating backlinks on relevant websites, you can increase your Google rankings.

You must post regularly on websites like Medium, Linkedin and other popular websites in your niche to get recognition overnight.

Though studies now say that there are better methods, backlinking through guest posting is still important.

One such strategy would be to approach influencers and ask them to spread the word on your behalf.

Bryan Harris at Okdork increased his visitors by 500% by posting blogs on relevant websites. Have a look at this analytics:

Search the most popular websites in your niche and start creating backlinks with meaningful and interactive content.

  1. Optimise Visuals and Infographics

The popularity of Infographics isn’t a surprise. In 2016, creating infographics became one of the best SEO strategies for businesses. But for the coming years optimising infographics is one strategy that cannot be missed by businesses.

Source: Neil Patel

It is more appealing to read visual content than plain simple text. Also, it is easier to share as it attracts user attention.

How does this improve your rankings?

Google has a “Search by Image” option that helps in searching images online.

When the image you posted is found there, your website ranking shoots up.

Another way Google functions are:

If you search “Top hollywood actors” on Google, here’s the result that is displayed:

Visual content almost takes up the entire screen.

If you are still not creating more visual content for your website, start creating and optimising the images today. Images and infographics retain better on Google and appear more on search engines.

Though the SEO fixes in this blog might seem very basic to you, they are important. If you want to be found on the Internet, your focus should be on Google. The internet is constantly changing, and you’ll have to remain nimble to keep up.

 

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Tuesday, October 17, 2017

Risky Warning Signs that your Website Needs a Makeover

It’s been months, and your website is not getting any plausible interactions. You must be wondering what’s going wrong with your site. Maybe your website needs a makeover!

Check out the warning signs that your website needs a makeover.

 


1. Your site does not generate any leads

Your marketing strategy should target generating leads. The website doesn’t just need visitors. You need to compel your visitors to become customers. What’s the remedy for a site that doesn’t do its job? Optimize it.

Optimizing your website helps you win new customers and identify the types of people that visit your site. Below are the tips you need to consider in building compelling web content and generating leads.

  • Optimized landing pages
  • Catchy calls-to-action
  • Informative content
  • Relevant and appealing headlines
  • Clear and concise contact forms
  • Enhanced user experience

2. You have no blog

Blogs are gold when you want to impress your visitors. It should be conversational to help you build rapport with your potential customers.

If you have a business about home-made beauty hacks, blog about how ‘Aloe Vera Helps Skin tightening’ or ‘The Benefits of Apple Cider Vinegar for your Hair.’

Search engines favor new content. If you can deliver information as exciting and as fresh as possible, your visitor may be your next client! Updated blogs show visitors that you’re into your selected industry and can deliver meaningful services.


3. You have no social media profiles

If you haven’t noticed that most successful businesses today have social media sites, then you better think twice about continuing your website.

Today, a big chunk of the world’s population is on social media. It’s like their virtual magazine. So if you have no social media account that’s linked to your website, it’s time to make one.

You can’t miss the endless opportunities Facebook or Twitter brings. You should bank on tuning into social media because it helps people find your website.

Also, make sure that your website has free social media icons. You don’t want your visitors to think that your website isn’t made to connect. Right?


4. You’re missing any natural SEO traffic

To the SEO-savvy, listing the services you offer in Google search and seeing your website pop-up must be the best feeling.

But to you who find it difficult to rank your pages for your target keywords, your website needs some updating.
Your website’s optimisation for search engines is essential. Make sure that your keywords are updated so this new generation can quickly pick up your site.


5. Your website is not mobile friendly

What is more annoying than a site that doesn’t load pictures? We’re talking about the mobile phones here. And whether you like it or not, most of the population visit websites with their phone.

So, your desktop-clingy website should be optimised for mobile phones. If you’re not sure if you’re doing it right, run your URL through the Mobile-Friendly Test from Google. If the feedback doesn’t look right, you have some work to do.

website developer - website designer
6. Your design is downright ugly

It only takes splits seconds for a visitor to decide that your web design is not friendly to the eye. If your website doesn’t look like it’s from 2017, you just lost a potential customer. Ask yourself, “what if my ugly website is holding back my marketing efforts?”

Make your website look as creative but straightforward as possible. It should echo your services or products’ vibes. If your business is about interior designing, make an impression that you are good with colors and harmony.

Don’t let your website be just another website that the internet forgets. The real world is primarily linked with the virtual world.

As fast as the world changes so should your website.

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