What Makes a Good Digital Marketing Agency

Have you ever thought about what makes a good digital marketing agency? Well, if you are looking for an agency that gets the job done, then look for agencies with these must-have features!

Killer Website

What does it take to have a killer website? Usually, users tend to engage more in a website that has useful or valuable written content. Written content can be helpful in solving problems, answering questions, and addressing certain challenges or difficulties.

Apart from the usefulness of the content, a badass website should also make use of proper SEO practices that will enable it to be researchable and accessible to its audience. Moreover, it must have the key elements that promote a powerful inbound marketing strategy, such as a call to action, interactive design, and a perceptive navigation.

Professional Experience

Not all have the merits to be successful in the digital marketing industry. If you are looking for a digital marketing agency that can represent you, and your product or service, then the most important step is reviewing their agency portfolio.

When you are reviewing the agency’s portfolio, try to examine if these common elements appeared in their past projects and existing digital marketing services:

• Efficiently planned and directed marketing campaigns
• Optimised content for social media and website platforms
• Monitored the flow of traffic on their website
• Regularly provide internal and external reports
• Performance metrics are implemented and analysed
• Experimented with various formats of audio, graphics, and written content
• Aligned with current trends
• Collaborated with other platforms and innovations in terms of technology

Technical Expertise and Know-How

Online tools and digital marketing cannot be separated. Digital marketing tools and digital marketers are intertwined because one cannot exist without the other. That is why a digital marketer can be only as good as the digital marketing tool as well.

Digital marketing tools make the life of a digital marketer easier. Such tools can help them execute or perform their marketing campaigns more effectively and as planned in order for your business to be a step ahead in the game.

If you are looking forward to partnering with a marketing agency, make sure that they are updated with the latest and best tools for digital marketing. Here are some of the features that you should look for when you are choosing what tools to use:

• It should boost your social media graphics, editing, and branding
• Find a tool that handles conversion tracking and traffic reporting
• To help you organise your workflow and data gathering features, try to use tools that cater online forms, data management, and app widgets
• Having a social media calendar, sentiment analysis, team collaboration, and content suggestions feature could help you track your progress efficiently along with your team members.
• If you are aiming for an interactive online work space, try to find a tool which enables you to have a unified social inbox and task completion reporting interface.
• For human resource and quality assurance, there are apps that enable you to easily generate employee reports, monitor employee attendance, and create billing and invoices.

Well-Balanced Digital Marketing Team

Teamwork makes the dream work. Having a well-balanced team of digital marketers with diverse talents can boost your marketing agency. Wherein, a team consists of various digital channel specialists and is headed by the Digital Marketing Director.

A well balanced digital marketing team should include a Copywriter, Email/Marketing Automation Specialist, Performance Marketing Specialist, Social Media Manager, Web Developer, Digital Marketing Analyst, and an SEO Specialist. These separate roles are still interconnected as a whole and all of the members of the team should be centralised on the goals that are set for the success of the campaign.

There you have it. If you are looking for a digital marketing agency in Sydney, make sure to look for those that have the features listed above. Always remember to have a killer website, a team you can trust, using the best tools in town, and asking for professional advice.

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Do’s and Don’ts For App Store Optimization

Before launching an app, make sure to develop a marketing strategy with a great title, description, and other features that can help get the app noticed.

Having been around for the past 8 years, iOS app store is a vital part of our life and it is said to be something that will be functional for many more years to come.

Apps have a huge impact on the world. Successful apps use SEO for their app stores, but ASO (App Store Optimization) is becoming more popular.

The search in app stores isn’t as refined, but it can still be relevant.

The Google Play Head of Search and Discovery said that search-based installs account for most downloads.

Apps are dependent on the rankings in the app store. The app rankings depend on marketing, which is not always that efficient.

If you want to know how to optimize your app page within a store, you must do research ahead of time. There are different stores with varied ranges and sizes.

Let’s keep digging, shall we?

Understand Target Audience and Competition

In order to be successful with your app, you have to take the time to get to know the market, understand what current customers want, and target your product development specifically.

The perfect ASO strategy always emphasizes understanding how customers use the app. To begin, you should understand the competitive landscape as well as how customers would use your app. Questions to ask yourself are:

• What is the language of my target audience?
• How would the target market describe my app?
• What could be the main reasons why users would download and use the app?
• Do I have competitive advantage?
• What are the targeted keywords of my competitors?
• How can I compete against similar apps on the basis of the same keywords?

Do’s: Create a strategy for ASO to help your app be discovered in the app store.

Target keywords which can help drive more traffic. Perform research to find the most relevant keywords and use that data to determine what you should use, or if you should try a different approach, when targeting new keywords for your content.

Don’ts: If you want to have your app noticed on the app store, make sure it’s different. Don’t use the same keywords as other similar apps, because it will make your app redundant and invisible.

Name the App

The most important aspect of app Store optimization, is the name of your app. an engaging, catchy name is vital, in order to gain more downloads.

The first items a user will see about an app are the app name and icon. These two elements play an important role in the relevance of the app.

Do’s: In the Title of your Post or YouTube Video, try to include the name of the App or Brand you are producing content for. Also, provide at least 3 keywords (relevant) into the Title of your Video. Use appropriate tools to research which keywords will best promote your content. When writing your Content, make sure the words are within 25 characters of the start of your story.

Don’ts: You don’t need to input every detail into an app title. With only 25 characters on iOS, it takes up a lot of space. Android has a limit of up to 255 characters for titles.

Use your title, meta data, and description to allow people to get an idea of what the content will be about. Don’t call yourself spam when putting keywords in that have little relevance.

Choose Your App Description

If a web page has content below the fold, the app description should be at the top of that content. Essentially, you have to fill out the meta data for apps with ads or images.

Android offers 4000 characters for the app description, but iOS does not. The description on Android helps with Play Store positioning, while description search on iOS is not taken into account, but can be useful for marketing purposes.

Do’s: The application description should help the user understand how it works, what the features are and their relevance, as well as an overview of improvements that have been made.

Don’ts: You should use short, concise paragraphs. You shouldn’t write paragraphs that are too dense, or your readers will be frustrated.

Design a Unique App Icon

Good App icons are ones that are eye catching and will snag potential customers on the app store. A simple original design also helps because it creates a mark for your app to stand out in the crowd.

Do’s: The app icon should be original and attractive, emphasis on original. Come up with something that is 100% original.

It is important to make your app recognizable as well. Using strategical means such as vibrant colors can help your app stand out amongst many other apps.

Don’ts: Complex app icon designs are usually unacceptable. It has been a trend of customers to ignore apps with complex and illegible designs. Using too many colors, shapes, and including excessive amount of text spoils the show.

Software Development Company

Design of the App

It is crucial to design your app well in order to establish a positive image. Adding screenshots and videos ensure that users know what the app looks like before they download it.

Use this opportunity to grab your user’s attention before they download the app.

Do’s: Include five different screenshots in your app stores. This will show potential users how the app looks like on their device.

Use videos and screenshots to show your app’s features. This will help attract more downloads from users.

Don’ts:  Do not just put one picture on your app, as that is not allowed. Rather, use several pictures to compete with your rivals; this will be approved in no time.

Localize App Listings

To launch an app with a global perspective, developers need a one-size-fits-all approach.

72% of consumers in non-English speaking countries prefer to use their native language for shopping despite being fluent in English.

These statistics clearly show the multitude of opportunities available to leading app publishers.

Do’s: Language should be adapted to different audiences using language adaptation and localization services.

Don’ts:  You have to offer customized versions to your global audience base. Do not use English only if you are expecting to reach people from other cultures

Update App Frequently

Even with a compelling app, it may not succeed if you don’t update it.

Apps that are not updated for a long time become outdated. Without updates, an app may not be compatible with current devices and versions of the OS. To fix bugs and errors, apps need to update frequently.

Do’s:  You should always update your app, and enhance user experience by including notes in the app description that detail any changes.

Don’ts: You should never just release your app and then forget about it. To ensure success, you’ll want to make sure to update your app over time with new features, making use of ASO technique.

How Reviews and Ratings Affect You

Getting good reviews is one of the most important aspects of app marketing. It can improve your rankings for searches, and can in turn help to produce a successful ASO campaign.

Do’s: Send push notifications that can show users how to rate and review your app. Encourage active users to do so in order to increase your ratings and popularity.

Experts say you should have at least 100 ratings or reviews for each version of your app uploaded to the app store.

Don’ts: Even if you have 100 ratings, don’t think that your app is perfect. With those 100 reviews, there may be negative ones too. Try to improve those aspects and make them better.

Bottom Line

You can take your app to new heights with these help with ASO. You’ll have to be careful and test what works. It can take a little bit of time before you find something that makes your app soar in the store and catapult past your competitors to land at number one.

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Tips For Developing Apps For Foldable Phones

There are 3.2 billion smartphone users in the world and on average a user interacts with their phone 63 times per day.

The majority of searches were done through mobile, which is almost double what it was previously.

So, how do people use their smartphones? 90% of the time spent on smartphones is spent on apps and an average person uses over 30 apps. It is safe to say that smartphones and apps are a staple of modern life.

Consumers have evolved, and mobile content for user no longer satisfy them. They want more immersive experiences with their content, powered by the latest innovations from input tech.

Factors to Consider When Developing Apps for Foldable Phones

Foldable smartphones were recently launched in the market. For app developers, this poses a serious question. How does one develop apps for foldable smartphones?

Here are tips to consider when developing apps for smartphones.

Make it Resizable

One distinct feature of foldable smartphones is their large screens. A multi-window mode is often included on foldable phones.

The biggest difference between a conventional and a foldable phone is how you can use it. We live in a world with two ways you can use the new technology, such as unfolded or folded screens.

App features should be organized based on the function of screens, but this can change. Engineers need to consider what you want to show on which screen while they design the app. The easiest way to do so is by using the code “resizeableActivity=true”.

What this code does is to help the system in assuming that the app supports multi-window and resizable screens. This means that the code helps the app to be compatible with a variety of screens including foldable phones, freeform windows and desktop screens.

Consider the 2 States of the Phone

Make sure to account for the 2 states of the phone. The biggest difference between conventional smartphones and foldable ones is that there are 2 ways you can use some foldable phones: folded or unfolded.

The unfolded screens of foldable phones provide you with a lot of room to work with. You’ve been able to use it to provide an additional enriching experience.

It is better to allow users to navigate with their fingers simultaneously versus one at a time. To create an app that works optimally for both screens is essential.

Adjust Screen Ratios

Foldable smartphones are likely to come in various shapes and sizes, with some manufacturers opting for longer and thinner screens and others choosing shorter, bulkier displays.

It is necessary to test your app for various screen ratios. This ensures that your app will work on most devices, as opposed to having a large number of incompatible devices.

If you want to create a video that has a specific ratio such as 2×3, you need to make sure the app is able to handle it.

Multi-resume

On newer versions of Android, multi-window mode helps in combatting the annoyance of pausing when one app is opened and another closed. However, it doesn’t work on older versions of Android and only the last open app continues running after locking the phone.

Fortunately for units that run on Android 10 and above, this bug has been corrected. All apps functional are resumed in the multi-window mode. Apps for fodlable smartphones must also be developed with this factor in mind.

You can use the meta-data to support this function in your app:

<meta-data

 android:name=”android.allow_multiple_resumed_activities” android:value=”true” />

Simultaneously Support Multiple Screens

With a foldable phone, you can use one screen or many screens.

App developers can make the shift to multiple screens, since it is not a daunting change. They will be able to configure their screens like Chrome OS, which has multiple screens.

Android 10 and above support simultaneous activities on multiple screens. On secondary displays, multi-screen and multi-resume functionality will apply.

With a foldable phone, you have to select which screen will be the primary one.

When an activity moves to a secondary display, make sure to account for resizes and other changes in the existing configuration. You should also specify the same to your users.

Ensure Quality

There are many different types of smartphones today and developers must ensure that the functionality of their apps will still stand whether you’re using a traditional phone or a foldable one.

You should first figure out how many devices your app will be supported on, what the ratio and resolutions are for all of these devices. From there, you should develop an app.

To ensure one’s phone is still functional, they have to run tests on many of them. It can be difficult if there are too many devices on the market. With emulators, you don’t have to run as many tests.

Samsung recently launched the “Samsung Galaxy Fold” smartphone, with a customized Emulator for app developers.

Those of you who are more cautious may prefer to double-check that the app functioned flawlessly on each device type, as it will have little effect on your quality.

Listen To Feedback

Don’t be too hard on yourself if your app has bugs or errors. Our new generation phone is still new to the market, and thus mistakes and errors will happen.

You should always have a feedback collection process in place so that you can collect customer complaints and respond to them. Detect when the customer is having trouble with any app configuration and then find a solution to the problem.

It might be a good idea to take it slow and start small. Pilot your app before you release it on a large scale. That way, if there are any bugs or serious issues, you can fix them before anyone else notices.

Make sure the app is expandable, especially with regards to changes in screen transitions.

Final Thoughts

A team should be adaptable, which is something that developers are already good at. By working with new technology like foldables, only advances the skillsets of programmers.

Research all of the features that foldable phones have that are different from conventional smartphones. Consider what effects these features will have on your app development process. Alter your development method accordingly, and do as many test runs as possible to ensure a smooth product launch. Feedback from potential users is very important in order to address any issues.

To make developing more accessible, there are templates to help you develop with a more structured workflow. In addition, there is support for debugging tools such as logs, testing and performance monitoring.

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Surprisingly Easy Lead Generation Techniques

If you want to grow your business, you need high-quality leads. There are many lead generation strategies available but it can be tough to know which ones will work best for your audience.

Your marketing strategy needs to be focused on generating leads and converting them into clients.

Businesses generate leads for new prospects and turn those prospects into sales. New prospects are identified and businesses will utilize a variety of tactics to convert them.

By using a lead generation engine, you are able to keep a steady flow of leads for marketing, allowing for sales prospects at all times of the day. In order to keep leads coming in continuously, it is top priority for marketers and business owners alike to focus on generating quality as well as quantity.

To increase your leads and sales, there are a number of things you should do, like keeping your content fresh. Here’s what we think is the most important strategy to successfully increase sales:

10 ways to generate leads that are surprisingly simple

Use Email Marketing

You can start an email marketing campaign with an offer to gain an email address by targeting your potential customers. Email marketing is key to staying top of mind with your interested parties.

B2B marketers believe that email is the most effective way to reach their target market.

Email is a great way to communicate and research your prospects, as it helps you decide whether or not they’ll find your product or service right for them.

With email marketing, you can both reach out to individual individuals as well as send a mass email to your entire list.

Figure out ways to get people subscribed to your email list; if you have a lot of subscribers, you can generate leads just by sending out emails.

Be sure to have an opt-in strategy. The first step to email lead generation is to make sure subscribers are happy and they enjoy receiving your emails.

When you use sales automation software, it is possible to stay in touch with your contacts in a way that will remind them of you when they are ready to buy.

Blog Consistently

Regularly blogging is a great way to keep your website fresh and your visibility on Google searches high. Regular blogging is also an excellent way to build trust in your brand, nurture leads, and build your credibility as a subject matter expert.

• 55% of marketers report that blog content creation is their top inbound marketing priority.
• Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.    
• 70% of marketers are actively investing in content marketing    
• The most common customer marketing tactic is ‘creating exclusive and relevant content for customers.’

Many companies analyze the leads that come in and found that those posts to have double the lead volume for companies. These tests show that blogging is an important channel for lead generation.

Throughout blog posts, include links to other pages on your website and also a call-to-action. You should also hyperlink any products or clients you mention.

Post Consistently on Social Media

You should also post on social media as it is a marketers most valuable tool; a blog is not enough. One important social platform is LinkedIn as B2B marketers offer products and services there. Posting content will increase your visibility and metrics on the site.

When posting to social media, consider these ideas:

• Developing a social media connection is all about sharing content that potential customers would find relevant, so learn more by interacting with others. To generate leads and build loyal followers, you must have human interaction with your online audience.
• When using social media channels effectively, you should engage in dialogue and interact with others, who may be interested in the content that you post. Consider sharing interesting links you’ve found elsewhere online (even if it’s not related to your business) and interacting in conversations.

Get Involved in Networking

When promoting your business, nothing beats face-to-face communication.

In the B2B setting, most leads are generated from events, while case studies are the best way to convert and accelerate an existing lead.

Consider volunteering to give a presentation at networking events. Often, these presentations result in direct leads or in recommendations from someone who saw the presentation.

Networking should be followed up with one-on-one follow-ups to get to know potential clients on a personal level. With networking, you can make connections that would not be possible otherwise and use them for future connections.

Plan Your Work and Work Your Plan

Here are 2 tips:

• First, create a lead generation plan to know what you are trying to accomplish. Know how you will reach out and how you will answer questions from leads.
• Next, being prepared will give you a significant advantage, especially when you’re searching for and reaching out to connect with new prospects on a platform such as LinkedIn. Take time to learn about the prospects and create a plan before contacting them through email or social media.

A good strategy would me creating a plan that focuses on the lead generation methods that are best for your business to reach your target market.

Create Great Offers

To get prospects to say “yes” to an offer, we must present them with something they are willing to agree with. And the only word that can help us do that is “yes”.

When people hear that a product is scarce and of high demand, their natural instinct is to feel more attracted to it.

Offer people something of high value and they’ll buy.

Attract New Customers Through Success Stories

Attracting prospects to your business can be really difficult. You might consider using case studies and customer success stories to illustrate the measurable ROI of your business and provide social proof to help make your strategy a successful one.

In this modern day, people are communicating a lot. With texts and emails and social media, it can be difficult to keep track of all conversation that someone may want to reply to.

Get Personal

Getting personal will break down barriers in connecting. Try writing a letter or calling your prospect.

People are overwhelmed by the digital environment and would rather have one on one conversations since it adds value.

If you want to generate more clients through referrals, you first need to be in touch with your existing customers. Customer relationships are the foundation of success, rather than the alternative of only focusing on generating business leads. To do so, think H2H (human-to-human) and focus on keeping in touch with your customers on a human level.

Utilize CTAs and Landing Pages

Without a clear call to action, nothing will happen. It’s essential to have a clear call to action throughout your marketing efforts, including your website and social media profiles.

Landing pages convert website traffic into leads and customers by providing insight on similar products and services your company offers.

A CTA should direct visitors go to a dedicated landing page rather than your website homepage. Effective call-to-actions will have unique offers and be placed on the dedicated landing pages.

If the CTAs do not capture attention and entice clicks, the offers are of no use.

In today’s world, every person and brand is fighting for attention so prospects must choose your offer over the competition.

Keep On Going!

You may find yourself in need of new leads that you can’t generate if you don’t continuously generate them now.

Generating leads does not have to be complicated.

Some of these strategies might not be as effective as the others, but don’t let your foot off the gas and continue to try other strategies that can keep your pipeline full.  

Do you want to be a success in content marketing? Use email marketing, blogging and the other strategies outlined in this article. Taps into personal touchpoints, leveraging success stories, designing great offers, and creating calls to action and landing pages.

Most of all, keep on going as you plan and try new strategies to generate new leads, nurture prospects and close more deals.

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Product Development: Top Trends You Need To Know

Product development has been a hot topic for this past two years and it seems challenging not to join the debate as it has been trending lately and there is a widespread of hiring expert product managers and changes in the development aspects.

Whether you’re building a physical product or a digital one, we have a list below of product development trends that you should consider.

2022 is a transition year between pandemic and return to normal and this transition can make or break your market positioning in developing products and serving customers.

Here are the top 6 trends to keep in mind for product development in 2022.

• The key to business success is with digital products
• Demand in sustainability in product development
• Need for specialized product managers
• Need for wireless tech
• Personalized products drive development
• Businesses rely on data gathering for rapid product development and feedback

Digital Products: The Key to Success

In 2020, many physical businesses had to adjust to a digital environment. Businesses that were already doing business online saw a significant increase in demand while offline stores had to make an effort to evolve their businesses digitally. Other sectors like government and healthcare created digital products for the demands of the consumers.

While product managers of the past would need to focus on adapting their products, new marketing strategies have made this task easier and faster. With a digital-first approach, major businesses now achieve rapid adaptation in the market faster than ever before. While 2020 saw a demand for more widespread digital experiences for both customers and business workers alike, this trend has continued through 202 as well.

Demand for Sustainability in Digital Products

As a consumer, you want guilt-free products that are environmentally friendly. More and more people are wanting sustainable packaging designs. Sustainability has been difficult to produce until now because it requires an integrated phase across all aspects of business strategy most importantly, supply chain management and marketing.

As for their environmental priorities, 48% of consumers in the US would switch their products or habits to reduce hazardous effects.

Businesses looking to adapt to these new product development trends, should create products for people that are environment conscious and do not want to sacrifice product service.

Expect more sustainable products in 2022 and beyond.

The Need for Specialized Product Managers

To be a successful product manager, you have to understand the entire product development process and be able to manage a broader team. As more organizations branch out into developing new products, they will need to hire product managers with specialization as well.

Product specialists will focus on the aforementioned components to help grow and improve the company.

Businesses will go through a few transitional problems before they find the right talent to fit in the specific role. Still, it’s really unlikely that you can find the perfect person for your business. The best thing to do is identify and prepare yourself for the changing requirements of your company.

Demand for Wireless Tech

Devices of today no longer require plugging and charging, using cable connections. Instead, they use wireless connections. Wireless technology will be essential for the future of many devices and is the trend that intelligent consumers are following.

The total collection for the smart home automation market will be $72.30 billion in 2021 and increase to $163.24 billion by 2028 at a CAGR of 12.3%. Product managers, who design and create smart devices, must take a strategic outlook on how digital experiences can make their products more successful. Wireless technology is beginning to become popular in the smart devices market as a new favorite over voice assistants, lighting, and security.

Personalized Products Drive Development

As we know, customers prefer customized products and they are happy to pay extra for this. 20% of consumers will pay more for a premium subscription that gives them personalized services.

The one-product-suits-all narrative is shifting, and following the changing demands of business. Now, businesses are building products with made to order features tailored in response to individual consumer requests.

For example, companies in the beauty and hygiene industry customize their products according to consumer lifestyle and medical history. These feedbacks are integral to the product development lifecycle. eCommerce and apparel providers often provide catalogs that are tailored to different body types and style preferences in order for customers to find their best fit.

Anticipate personalization to play a big role in product development as business accumulate more data on buyer preference

Businesses Use Data Gathering for Rapid Product Development Feedback

The adoption of IoT devices is driving the market. Data collection has become a vital tool for business research and consumer targeting, hence the low catch. With this data, the development process of new products has sped up which consequently reduced the time it takes to make a new product.

It’s vital that businesses gather data from their consumers in order to thrive in the changing market. One in every three businesses is driven by their consumers to innovate.

More than half of searches on the internet are for product feedback. The number of product researchers has increased by 47% in the last five years. To meet these demands, businesses need to use the products themselves to collect data from customers.

Despite the heavy data dependence in products nowadays, not all business can significantly convert information into action.

As a product evolves, external competitors also evolve. It becomes more important to obtain data in the earlier stages of development. If businesses do not try to create content that is relevant to their audience, it will be obsolete soon.

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Quick Tips for Reducing Shopping Cart Abandonment

There are many different reasons why people stop buying something online, such as security fears or not wanting to fill out personal details on a website.

When shopping online, people often abandon the cart for various reasons. In this article, we will explore these reasons from the viewpoint of both customers and users. We can illustrate how customer experience impacts an individual’s buying decisions by looking at several examples.

What is Shopping Cart Abandonment?

Shopping cart abandonment is when somebody abandons a purchase before they reach the checkout. The rate of it happening is calculated by how many completed purchases are divided by all the initiated purchases.

Studies have shown that people have higher rates of shopping cart abandonment when using a mobile device compared to a desktop computer. It’s estimated that this occurs sixty to eighty percent of the time on various websites.

The checkout process is often frustrating for users, which leads them to abandoning the purchase. Among other things, it’s because of difficulties and/or dissatisfaction with the checkout process.

Why Does Shopping Cart Abandonment Happen?

Here are some of the most common reasons why people abandon their shopping carts before checkout.

No Up-front Info On Shipping & Taxes

As an online shopper, have you ever felt frustrated because a website does not provide a quick and clear estimate for delivery?

Studies show that the majority of shopping carts are abandoned due to people not knowing the shipping cost upfront. In most cases, the additional shipping costs would appear at a later stage of checkout.

Nobody likes unpleasant surprises. It’s important for a website owner to provide information upfront, or at the beginning of the checkout process, in order to have a conscious decision made by a user. That information would include delivery costs and other addons.

No Checkout as a Guest Option

Have you ever wanted to buy something from a site, but abandoned the shopping because the website required you to create an account to finish your purchase?

Customers can easily find out about a website without creating an account on it.

When customers realize, they need to sign up before their shopping experience can be completed, many abandon their cart.

According to the Baymard Institute, having to create an account is the second biggest cause for shopping cart abandonment. 34% of users say that they will abandon their cart if there is no option to checkout as a guest.

Customers are more likely to continue with their shopping and checking out if there is a fast-track option that can make the whole process easier. This is a great solution for customers who choose the fast-track option and save their information and create an account at the end of the process.

Too Much Info Needed to Create an Account

Let’s say you prefer to create an account instead of checking out as a guest. Let’s say you’re starting the process of creating an account, but the website is asking too many questions and require too much information that you don’t feel sharing or filling out.

Avoid this situation and ask customers and users only for essential info when creating an account. In most cases, an email address and password will suffice.

Complicated Checkout Process

Long checkout forms can make it quite tedious to finish the process. For example, do you remember how tedious it was when you were checking out online and had to fill in so many fields?

When filling out an online checkout form, it is best to only ask for essential information. This will ensure a smooth user experience and reduce the chances of the user abandoning your site. Get rid of non-essential fields and make it short and sweet.  Consider adding step-wise progress indicators so the user knows how much progress they have made.

Limited Payment Options

When the checkout screen requires credit card information and offers no other payment option, abandonment rates can be as high as 57%.

Having different payment methods according to your target market and customers is very important otherwise they won’t be able to buy your product. China is an important market; Chinese usually just use Alipay, Wechat pay or UnionPay. If you don’t include these three options in your website, many Chinese people might not support you.

Takeaway

One way to reduce shopping cart abandonment rate is to provide a customer service phone number on the actual product page. Companies also have the option to ensure that checkout pages are positioned as close as possible to product pages and are designed clearly in order to avoid confusion.

If TLDR:

• Provide shipping cost information upfront
• Enable checkout as a guest option
• 1Allow users to create an account with minimum information required like email and password only.
• Make checkout forms concise and easy to fill out.
• Provide multiple payment methods to cater to a larger audience and market

If shopping cart is abandoned, don’t give up. Send follow-up emails so that the abandoned cart can be recovered.

You can also use UX research to increase the conversion rate on your website and refer to our ecommerce case study for some design inspirations.

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9 Ways to Boost Your Ecommerce Sales

With the rapid advancements of technology, businesses must also be quick in following these upgrades and provide the most unique shopping experience for their customers. There is no doubt that the modern way of shopping has boomed drastically since the beginning of COVID-19 pandemic. The limitations caused by the global lockdown has provided unlimited opportunities and growth for businesses, including transition to ecommerce. In fact, a report by Statista revealed that 18% of all retail sales came from ecommerce in 2020, while the total number of online shoppers is around 2.14 billion globally in 2021.  

From the numbers above, it can be confirmed that online shopping is the new trend that will not disappear quickly. But with almost every business shifting to this new setup, it can be challenging to boost your sales and brand visibility. Here are 9 ways to overcome this and maximise the rising industry of ecommerce:

Build brand awareness 

The first thing that you should work on as an online business owner is getting people to know about your brand. Start building your business’ identity and utilise it as a way to communicate with the market. There are plenty of other online brands on the Internet, so it is necessary to mark your place and make them remember you and your products or services offered. 

The simplest ways can already make a huge difference. Some methods include curating unique hashtags to use across your social media platforms, regular posting schedule of content, or even being up to date with the latest trends of pop culture will definitely do the trick. 

Competitor analysis

With the prevalence of ecommerce websites, there are a lot of other brands that offer the same products or services that you provide. Analysing these present and potential competitors will lay out a comprehensive report regarding your similarities and differences and will pinpoint the areas that need improvement in the brand. 

Relatively, when studying your company’s competitors, numerous questions should be asked (e.g. “What makes them different/similar?”, “What is their ultimate edge?”, or “What is the variable that made them famous in the market?”) and researched. 

Personalised brand campaigns

Since the beginning of the COVID-19 lockdown, people have been isolated from real human interaction. This greatly affects their purchasing habits as consumers are now longing for emotional connection between them and brands. The business world saw this as an opportunity for companies to create brand campaigns that resonate with its market, eventually making significant growth in sales. 

Maximise your online presence

When venturing into the ecommerce industry, customer convenience must be one of your utmost priorities. Websites should be user-friendly, easily navigated, and most importantly, conveniently reached by your regular and potential clients. Purchasing from you must be easy. 

Use this principle to expand your offered shopping platforms. Not only will this increase your online presence, but also makes it easier for your company to reach consumers. This will be your edge against physical shopping; your merchandise is readily available on various marketplaces (e.g. Woolworths, Amazon, Gumtree, etc.) and it is up to the customers where they will place an order. 

Provide perks for the loyal ones

Keep them in your circle by updating them through newsletters and emails, giving them discounts and bundles, and offering free shipping deals occasionally. 

Now that you have built your community, the challenge now lies with retention. For your loyal customers to stay loyal to your brand, you must also reciprocate the loyalty. One way of doing so is providing insider perks that will definitely push them to always consider your brand as their number one. 

Build a relationship with your customers

Without customers, a business is practically nothing. A good customer care service will leave a mark on the minds of consumers, so it is best to prioritise it more than ever. This may not directly relate to sales, but listening to your customers’ purchase patterns and building a connection with them will help your brand build an exquisite reputation that will eventually expand your served market. 

Upsell your other items 

Making another sale while already making a sale is like hitting two birds with one stone. One way to boost your sales on your website is upselling your other items when a customer is about to checkout. Discounted products or add-on bundles are usually listed in this area because it usually entices customers to add more and purchase impulsively. 

Flaunt your site’s reviews 

Gain trust from non-customers and entice them to click that ‘checkout’ button by showing them your legitimacy through reviews and testimonies. Showing these off on your website will certainly help your brand expand its market and provide confidence–to both the business and potential customers–that it does indeed deliver high quality items, extensive customer care, and overall good shopping experience.

Conclusion

Aside from the abovementioned tips, there are still plenty of ways to boost your ecommerce sales. The global trend of technology and Internet is rapidly changing, so you must be on the lookout for the latest trends to jump in. Combine this with consistency and patience and you will experience a boom in your ecommerce business as well.

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9 Reasons why you should be doing email marketing in 2022

Email marketing may sound very outdated. Especially when compared to ads and marketing done on social media platforms and others, but it actually isn’t. Email marketing, put in simplest terms, is the process of sending promotional emails and newsletters to a selected number of readers (however big or small the number may be).
In Europe, North America, and Asia-Pacific (APAC), email marketing is the most widely used technology for customer engagement. 

Here, I give you some of the reasons why you should be doing email marketing in 2022:

1. Access to the largest audience

Email marketing is the oldest means of communication since the introduction of the internet and has the largest number of users. You can pick up any social media platform and note that the number of Email users exceeds the platform’s user database. This gives you the largest audience possible in the world. According to Statista the number of email users worldwide is forecast at 4.2 billion in 2022. This figure is set to grow to 4.6 billion in 2025, making up more than half of the expected world population.

2. Availability of management tools

The key is to be relevant to the readers. You have tools to manage your audience, which can be a mix of people with different interests and you can cater to the different types by keeping different mailing lists for each type and providing them with the content that is most relevant to them. The preciseness of marketing is much higher in Email marketing than on any other social media platforms.
Personalisation increases the scope of engagement of an email. As researched by Yes Lifecycle Marketing in 2019, the average email open rate is 20.81%. Although, emails with personalized subject lines generate 50% higher open rates.

3. Low investments

The cost of marketing is something that cannot be avoided if you are planning on building your own brand or promoting an existing one. The only other free substitute that you have is social media and they also have algorithms to push paid content to more users. So, your post ends up reaching only a small percentage of the users of the platform. Email marketing will provide you with tools that will charge you very less, if not nothing, to let you manage your different mailing lists and keep a track of everything. Most of them are free or at least have a trial version that allows you to go about your business easily.
To give you an idea, according to DMA, 2019, for every $1 you spend on email marketing, you can expect an average return of $42. 

4. Better engagement ratio

Marketing your business using email  is based on the consent of your audience. Unlike pushing your content to an audience, without having an idea of their interests, email marketing gives the power in the hands of the audience, allowing them to choose the content they want to receive. This highly affects the engagement ratio of your content and you just receive better reaction from your audience, most likely because they have chosen to receive emails from you rather than your content being an uninvited guest on their social media feeds homepage.
The result of it all is that emails are 40% better at converting (in comparison to Facebook and Twitter) and 49% of consumers would like to receive promotional emails from their favorite brands directly in their inbox. This also builds brand loyalty.

5. Direct access to your audience

Direct access to your audience is something that you just do not get elsewhere. The very model of Email marketing allows your content to reach your audience more effectively by delivering it directly to an individual’s inbox as compared to the model of the social media platforms that is basically a digital version of putting your post out there for passersby to see as they are strolling.

For perspective, if you have email subscribers, Facebook fans and followers on Twitter which are each 2000 in number, based on the statistics:
435 people will open your email, 120 Facebook fans will see your message and 40 Twitter followers will see your message.

6. Ease of scalability

Scalability of Email marketing campaigns is a breeze. You can cater to a huge audience without compromising on quality or putting a strain on your resources. The size of the audience hardly makes a difference here.
It wouldn’t really change the way you manage things if you have 1000 subscribers as compared to 200. The tools available for management of different mailing lists make it very easy to have everything in one place. The scope of growth dramatically increases when you have the tools available for your growth.

7. Reliability of the medium

It is safe to say that the use of Emails is not going away anytime soon; which cannot be called true for other means of marketing like social media platforms where the trends change, causing well established and popular platforms to shut down and be forgotten over time.
Platforms like Orkut and Hi5 were most popular in older times and yet today’s generation would not even have heard of it. The shutting down of these platforms will lead to loss of leads, however, you own your Email list which can never be taken away. You are the owner of all that data. The scope of use of this data cannot be undermined. It can be used in the planning of success of future campaigns too.

8. Better returns

Quality of audience is something that is very important to a business. It is better to have an audience of 20 out of which 18 would engage with your content or find it useful rather than having an audience of 100 who wouldn’t find your content relevant to them at all. Emails are used as the standard means of communication by employers, companies and banks and are one of the very few apps or tools that are used by people even during their work hours. This gives your content the highest accessibility rate to your audience as compared to any other means of marketing. 

9. Interactivity within emails

There was a time when an email used to be a blank page with black words typed in them. It has evolved over time, such that today’s emails not only have pictures, videos, and gifs embedded in them but also allow the users to interact with them directly. These interactive emails are highly engaging as users can interact with different elements like forms, shopping carts, or calendars within their emails. The ability to have your audience answer a simple question or to have them take a survey all without having to leave their inbox dramatically increases engagement and email conversions.

 

These are only a few of the very important arguments in favor of email marketing over other means of marketing. Use of emails is huge, even in the B2B world, and is used as the main means of communication for most businesses if not all. Creating a strong email marketing strategy will help you reach and connect with your target audience in a more personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.

About the Author

Aquibur Rahman is the CEO of Mailmodo, an email marketing solution that enables users to send app-like interactive emails. He has marketing experience in inbound and outbound strategies, SEO, growth, CRO, and marketing automation. He has helped many B2C and B2B brands, including early-stage tech startups to fast-track growth using agile and data-driven marketing processes. When Google released AMP emails, Aquib saw great potential in it for reinventing email marketing. This led him to start Mailmodo to help businesses get better ROI from email marketing.

 

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Tips For Boosting App Ranking in Google Play Store

One of the biggest challengers for developers is to optimize their app ranking in the app store. This task is even trickier if you are an Android app developer since the number of apps on the Google Play Store is already over 3.5 million.

If you want to keep your app at the top, you need a strategy to deal with competitors. However, if your users are not engaged with your app, they can churn in no time. This will have a negative effect on your app’s ranking.

If you want to improve your mobile app in the Google Play Store, don’t fall prey to these common pitfalls.

How Does Google Play Store Rank Apps?

You can rank your app for specific keywords in Google Play Store. They use different algorithms that depend on the determining factors, such as the number of installs and ratings.

There are many different ways to measure the effectiveness of an app. The most important metrics may include the number of downloads, download time and rating on a scale of one to five stars. It’s also essential to keep track of when the app was uninstalled after it was downloaded and whether or not it’s connected with social media links.

The Role of App Store Optimization (ASO)

Application Store Optimization is important to determine the success of your app. Over 50% of Android apps are discovered through searches on the App Store.

By optimizing your app store, you can increase your conversion rate by attracting a large set of targeted audiences. The process for ASO is the same as it would be if someone was searching for a keyword. This is because keywords hold the key to success.

Keywords should be relevant, difficult to rank for and have high traffic

Choosing an App Title or Name That Fits Best

Choosing a perfect name or title for your app becomes crucial, as people will be searching online, thus improving the chances of your app being found.

You need to choose a great name for your app and must also create a concise description before the user downloads it that also tells them what your app is all about.

Use the keyword in your app’s title to attract more users, but don’t go for a name that is similar to those of popular apps.

Pay Attention to App Rating Review and UX

Reviews for an app are important. With reviews, about 92% of customers read and use reviews before downloading an app. Reviews are more important today than in 2014.

Android developers strive to build apps with 5-star ratings from users. However, only few are fortunate. Successful apps are ones that offer the best product and service with unmatched user experience.

Add Description to the App

When adding descriptions to the app, be sure to be short and precise. Make the description relevant while making users aware of what your app can do.

Take note that Google uses your description and keyword bar to take vital keywords.

As much as you can have a perfect description of your blog post, it is limited by the space Google provides (4000 characters). Make sure to give context without keyword stuffing. You can use the same phrase up to three times.

Make sure to include a good description of your post into the meta field, so that search engines can find it in their databases. Try to make it interesting and compelling enough for the readers.

Give Importance to Screenshots, Graphics and Videos

One way to make it easier to find your app on the Google Play Store is by providing high-quality screenshots. This will entice users to download your app. It will be more likely for users to download an app that has a good rating, so you should make sure your screenshots are HD, and include every size of the phone screen.

You can also explore the app by viewing a trailer, or even see what it would be like to use the app.

Graphics can help with ranking when they are done properly. The app icon is also important, and should be designed to quickly attract the attention of the user.

To create a higher ranking for your app, you have to find the right target audience. You need to figure out which age group would use the app the most, and design strategies based on that information.

Focus on App Promotion

App promotion is the best way to make your app more visible on the Google Play Store. To promote your app, you can use different methods. The most popular are adding videos to your app and sending notifications.

One of the bests ways to promote an app is through social media platforms like Facebook, YouTube, or Twitter. You can use a teaser sentence to gain the interest of potential users and then add a pitch for more information about your app.

Try Other Strategies

Aside from the above-mentioned tips, app developers can also use other strategies to improve app ranking on Google Play Store like:

• Paying attention to app’s responsiveness. Meaning, the app should run seamlessly across all devices like tablets, smartphones and PCs.
• Consider the size of the app. Make sure that what you are building won’t take up too much of the user’s device memory.
• If your app has internal links, it can help improve ranking.

Bottom Line

Competition in the app industry is becoming steeper every day. Making your app rank high is a daunting task for developers due to this competition.

However, considering these tips can help you rank higher on Google Play Store.

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