How Poor UX Kills Apps

Studying the history of mankind, we can see how greatly humans have advanced and progressed. They have always strived to exceed what they are given with their very own abilities, and there is no force that will stop them from overcoming the highest level.

Though change is happening in all parts of life, innovation in computer technology and cybernetics is very pronounced.

The Era Of Mobile Apps

The way we do business has also changed with the evolution of technology, from bulky desktops to light laptops which have led to mobile phones.

In order to increase reach and stay relevant, “our” organization first started with a physical presence and no digital presence, but then added a website and later a mobile app in order to have success.

It is now common for small startups to use a mobile app for their business, with a lot more planning on creating one soon. Out of the company that don’t have an app, there are many who will be developing one soon.

To illustrate revenue, mobile apps are predicted to hit a humongous $581.9 billion in revenue by 2020!

Benefits of Using a Mobile App for Your Business

Mobile apps have completely changed the world of e-commerce by transforming the way businesses are done today.

Mobile apps have both helped smaller companies stay afloat and given larger companies the competitive edge.

These are the more prominent ways in which an app can help a business owner.

Mobile Apps Help Your Brand Become More Popular

A large part of your audience shops on their mobile phones.

Expanding your customer base can help you generate more substantial revenues. Developing a good app is a stepping stone to expanding into an unexplored market.

A mobile app gives you the ability to broadcast your personal brand in a highly dynamic marketplace.

Mobile Apps Helps Improve Communication Between You and Your Customers

Second, apps extend your customer service by offering feedback opportunities.

Using your smartphone, you can establish better communication with your customers and make them feel like their concerns are being heard.

Using Mobile Apps Makes You Appear Reliable

A website alone is not enough. Adding an aesthetically pleasing mobile app to your site, makes it appear more trustworthy and reliable.

You can significantly increase your profits by implementing this technology. Your audience is more likely to do business with you, which means a lot of people are getting a product they need and that ultimately contributes to your profits.

How Bad UX Kills Mobile Apps

A mobile app is an indispensable tool for all businesses, no matter the size. However, if you do not have a good one, it will lead to losing customers rather than bringing them in.

If you want success for your company, your mobile app needs to meet the standards of apps in today’s marketplace.

Here are 6 ways in which low UX could kill your mobile app.

Your App Does Not Appreciate User’s Time

Your customers aren’t going to like an app that takes a long time to load.

In a fast-paced life, they spend so much time on their phone that they find it too slow to wait for an app to refresh.

Each second your website takes to load increases the chance that a viewer will bounce by 32%. As page loading time increases, it becomes increasingly likely.

If a webpage takes 10 seconds to load, it equates to a123% bounce rate.

Hard To Use Apps Starts Users Off The Wrong Foot

Designers are making it difficult for customers to find what they need by adding a lot of unnecessary features that do not make anything easier to use.

In reality, these features are often tacky and detrimental to the usability of the app. When customers see these features they often think the app is a fake, or were created by an amateur designer.

App designers and developers don’t realize that many people may find their feature difficult to understand because they’ve never seen it before.

Simplicity is a key component in mobile app development for any company. Businesses must avoid features that may confuse their consumers, and instead focus on what matters most.

People Cannot Find What You’re Looking For

Apps that are not organized can lead to bad user experience and lack of understanding with the content. This is why you need the app design services of specialists.

If a person is looking for an item and does not want to walk through all the racks, the online store would be more time efficient than checking shelves.

If your app takes away the liberty to find what a customer wants in an instant, you are killing your app.

For this reason, an app needs a search option to become successful.

If people do not get the products they want, they are less likely to buy from you. There’s a lot of scrolling involved which can be frustrating.

Poor navigation could lead users to stop using it and uninstall the app.

Users Want A Closer Look But You’re Not Allowing Them

One of the ways that can affect your user’s experience is by not providing them with full access to your photos.

Consider the need to zoom into product pictures because people want to see all the details before placing an order. Quality app design involves enabling user zooming in on product images.

Providing pictures at a full size no matter how big they are, dissatisfies users.

If you construct your app in the wrong way, it could make it look suspicious and discourage your users from making any transactions.

Users Cannot Relate To Your Content

When your mobile app fails to connect with users, you might just as well give up. It is very important to have content on your mobile app that is relevant to users and makes them thin that you are a part of their world.

If your design is boring and is not fun and engaging, then it is going to translate very poorly in terms of profit. It is only when you develop a relationship with users of your app then it is only then there is a chance that your app will be successful.

This is why it is important for you to show individuality and creativity. This means avoiding the use of generic stock photos. It’s better to hire professional photographers and models that your users can relate to and understand.

This small investment and change can make a big difference in terms of how your successful your app will be.

Users Don’t Know How To Communicate Their Problems

Lastly, you’re not putting your contact information in a visible place on the mobile app which is an instant let down to many users.

Not being visible makes you seem dodgy and untrustworthy. It also gives the impression that you don’t care about customers. They will think that you are avoiding them or don’t want to listen to what they have to say.

You should always be available to your customers when they want to reach out to you. A good user-centric design encourages users to communicate their problems to customer support, no matter how small they are.

Failing to be available will only make users exasperated since there’s nobody there to listen to their concerns which can cause them to abandon your app.

Bottom Line

Poor user experience can cause users to abandon your app. If you’re going to invest money to build an app, UX has to be off the carts. Good user experience ensure that your users are happy and satisfied.

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Best Places To Find Website Themes

There are a number of great theme marketplaces for both designers and new website owners. You may want to search on these marketplaces for the perfect theme.

There are great CMS with free website templates, however there are also imported templates from third-party websites.

When it comes to creating or finding a website, beginners are often overwhelmed. There are thousands of themes to choose from—this is understandable. Here, we will highlight all you need to consider before selecting a template/theme for your website.

By the end of this article, you will also know which are the best third-party and CMS-based marketplaces for both free and premium themes.

Choosing The Best Theme For Your Website

Choosing a blog or website theme can be difficult. To make your decision easier, you can narrow down the options and choose from themes that meet your needs. You can find a theme by making decisions about what style you want your website to have, finding out about some favorite blog themes, and experimenting with different features.

• Decide which features you want. Make a list of features you need like integrated page builder, SEO optimization, browser compatibility, translation capability, number of columns, etc.
• Make sure to have a mobile-friendly theme and pay attention to responsiveness.
• To avoid slowing down your website, try choosing a lightweight theme. Because these are easier to maintain and provide the same power as more complex web templates, this is a case where less can be better.
• Ensure that the theme matches your aesthetic. Find themes that match your company’s branding elements, such as color palette and logo.
• You want your content to be readable, so you should use a font that is easy to read. You should also make sure your readers can access the whole page on mobile devices
• You can quickly spot if a theme suits your site by testing them before you customize them. Most premium themes come with a trial period that you should use to avoid spending more time or money on it. Test the theme before customizing it.

Follow these easy steps and the theme you select will impact your website in the long run. Now that we have analyzed those, let’s examine the best places to find themes.

Best Third-Party Theme Marketplaces

ThemeForest

ThemeForest provides a marketplace for users to explore pre-built templates for their website. They have templates on a variety of topics including responsive WordPress themes and the best-selling templates for eCommerce websites.

Creative Market

The best choice for non-WordPress users is Creative Market because it includes a filter that helps you to select which CMS and file type prices. They also have a huge selection, which you can find in their website ThemeForest.

There are a variety of templates available for Tumblr, Drupal, Bootstrap and Joomla.

TemplateMonster

You will find some of the best graphics and themes for your website on Template Monster. There is also exclusive work created for WooCommerce and WordPress.

StudioPress

There’s a search feature on StudioPress that allows you to use filters to find the best themes for your site. You can sort by a multitude of features, as well as columns and developers.

CSSIgniter

CSSIgniter is a marketplace for WordPress website designers and developers. They offer demos for any type of theme, from minimalist to WooCommerce. Olsen and Amaryllis are two examples of what they offer.

You can try out these premium themes before you decide which one works best for your blog. However, they only provide templates for the WordPress CMS.

Best CMS-Based Theme Marketplaces

WordPress Themes

Though premium themes are all over third-party marketplaces, your best option for free and quality themes is WordPress’ built-in theme marketplace. With thousands of options, there’s something for everyone.

There are many free and premium themes in the WordPress marketplace, ranging from four thousand to five thousand.

Shopify Themes

Shopify is the second most popular CMS after WordPress, so it should be no surprise that the eCommerce platform has a marketplace where you can find free and premium themes.

The Shopify platform offers the opportunity for beautiful e-commerce stores.

Wix Website Templates

There are many options to choose from when it comes to Wix themes. This can help you avoid the limitations of WordPress’ available third-party themes. However, because Shopify and Wix both offer website building apps, there is a tradeoff of less third-party app support for the more versatile interface that one offers.

BigCommerce Themes & Templates

If you want premium themes for professional use, you can find them on the BigCommerce website.

Squarespace Themes

What’s cool is the fact that with a user-friendly and epic filter, you can find the perfect theme for your website.

Wrap-up

If you know what you’re looking for in terms of layout and features, choosing the best theme will be much easier. The list of options is endless, but if you know what it is that you need from your site, it will make your search much simpler.

The following providers offer the most variety, so consider them when you finalize your selection.

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How To Drive Traffic To Your WordPress Website

Launching a blog nowadays is easy, but driving traffic to your site can be difficult.

Here are some tried and tested strategies that we’ve used for clients. Even marketing experts can learn how to drive traffic with WordPress websites with the help of this article.

Use Powerful Headlines

To optimize your blog articles and make them even more enticing to readers, you should use a strong headline.

Your article titles are translated into page titles to feed the topic of your post to search engines.

Build An Email List

Offer your visitors a newsletter signup form to create a relationship with them and keep them updated on your blog’s content. They can receive an incentive, like a free file or membership, in exchange for signing up.

You can generate traffic to your blog by building an email list. This will give the author access to the inboxes of their visitors, so that when they publish new content they can share it with these potential readers.

Use Giveaways and Contests

Giving away free products incentivizes your blog followers to subscribe and help share. People can sign up for giveaways by subscribing, commenting on posts, and following you on social media.

If you want to increase traffic to your blog, think about the actions of your visitors that would lead them to more viewing and provide them with one or more entries for those actions.

Optimize For Keywords

Optimizing your content for keywords can help you rank higher than your opposition. You need to find words and sentences that the audience is typing in search engines. Good keywords can be found through keyword research.

Use tools that will help you find the right keywords that people are interested in, rather than guessing them.

You can improve your article ranking by leveraging keywords that have the most traffic but less competition.

Optimize Your WordPress Site Speed

Load time is a ranking factor. Google assumes that fast sites are high-quality sites.

The best hosting providers include optimization features. Without a high volume cap, your site will receive many visitors without hosting support, causing it to crash.

WordPress websites can be slow due to images, so you want to optimize these images. You can use an optimization plugin like Smush, Imagify, or Optimus for WordPress.

Speed up your website by caching the data locally.

Use Social Media as a Form of Marketing

Try posting on some of the top websites like Facebook, Instagram, and Twitter. Also post more than once a day on these social media platforms–share your blog posts as well.

You should share your blog posts on social media to make it easier for your readers. Placing sharing buttons will also increase the possibility of your post going viral.

Internal Linking Strategy

When your blog posts are related, they will be more interesting to your readers. Your visitors and the potential that they will share your content is increased.

Become A Guest Blogger

Guest blogging accelerates your website’s growth by tapping into the herd effect. Guest bloggers create content and the blog owner publishes it in exchange for a link back to them.

With guest blogging, you can expand your work portfolio and build your online reputation.

Consider Paying For Traffic

Make sure to use different ad platforms like Google Ads, Facebook Ads, Microsoft Advertising so that you can find the best way to bring traffic to your blog. Make sure that you know who your audience is and which criteria will be most suitable for them.

To optimize your ads, we recommend setting a weekly budget and tracking its performance.

After a week of advertising, if the traffic is satisfactory, you can use the same analytics. If the traffic is not as desired, try different marketing tactics strategies.

Bottom Line

With good traffic on your WordPress blog, you can make more of a name for it in the community and bring more traffic to it. Search engine rankings improve with better user engagement, which leads to higher revenue.

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CTA Placement: Above or Below The Fold

The website designer’s professional life revolves around crucial questions that may help to deliver better results for the client.

Essential widgets for conversion are what are important on a checkout page, and what elements you should include.

It is a common question as to whether a CTA button needs to be above or below the fold when building a Sales page.

Where should the CTA go? This question can make or break a client’s chances of making a sale. Unfortunately, this concern has been the source of a raging debate for many years now.

In this article, we’re going to talk about the benefits of placing a CTA above the fold.

When Is It Okay To Put CTA Above the Fold?

Website content seen at the top of a browser window is called “above the fold” and may change depending on device.

If you want to have the best results with a CTA, place it above the fold so that it is more visible. Specialists recommend this because not all screens are the same size and people may not scroll down.

When creating a page, your CTA should be visible and at the top of the page, not at the bottom. People are more likely to click on an offer that is above the fold, as opposed to scrolling down.

The NN Group, in collaboration with eye-tracking technology, found that pixels appear more often above the fold and design a website based on that.

There have been numerous studies on how important a call-to-action is at the top of the page. Top-of-the-page ads and CTAs proved to be significantly more visible than those located below the fold.

With stats like these, you might think it best to not use a bottom of the page CTA.

When Is It Okay To Put A CTA Below The Fold?

There is always an exception to the rule.

Yes, CTAs work best in the above-the-fold. But there are times when you want to be “out of the box”.

According to Google, the fold is below 60% of your screen. CTA’s below the fold are not guaranteed to be seen. If you want attention on an information-heavy page, allow your audience to scroll down and they may come across it.

Sometimes, you want an above-the-fold CTA to encourage them to download a product they know about. But if you’re trying to convince someone to sign up for your webinar, you might need to tell them what the webinar is all about first. That’s where a below-the-fold CTA comes in handy.

You should provide valuable, engaging content below the fold to maximize return and interest in your CTA- but customers are busy, so make it a priority.

The Fold Isn’t Everything in Web Design

The fold is often an essential consideration in web design.

One thing to be mindful of is where to place sign-up forms and valuable CTA buttons.

Place quality content at the top of your page, but don’t place your CTA there. What you do need to put above the fold is something that will engage a user and make them scroll.

What is above and below the fold does matter, but what you should worry about is how to get customers motivated.

Where to put a CTA?

It is important to consider your prospects’ motivation – will they want to click on the button? Would they find it desirable at that time? What does your visitor already know about the offer you’re making?

If you already have a relationship with your customer that they trust, then use an above the fold button. If you need to provide more information before they want the next step, then a “below the fold” CTA is more appropriate.

Above the fold should be exceptional. The closer a visitor is to converting, the more attention they’ll need to keep their attention.

The Truth About Designing for The Fold

Reality for web designers today is that if you want to increase conversion rates, it doesn’t really matter whether your CTA is above or below the fold.

The key to creating good infographics is to make sure that they provide all the information and have easy to click, easy-to-read buttons.

Different people come to websites for different reasons. Readers might be looking for information, reviews, or both when they visit. There are those that are:

• Already familiar about your brand and value you’re offering. They are people who are always clicking your landing pages from other marketing campaigns and know what your brand is about or is offering. You can give these prospects a CTA immediately so that they can continue down the buyer’s funnel as fast as possible.
• Uncertain about the features and benefits of your product. They need more information. These people may need a reassurance that the product is worth their time and hard earned money.
• Are new to your website: These users need a reasonable amount of information. They don’t know about your brand or why it’s valuable to them. Because of this, you may need to wait to push them into action until you’ve delivered the right copy.

It may be necessary to use multiple CTAs on one page. When people want technology that is new to them, they will want to click the button with the technology.

However, some visitors may not understand the benefits of real-time personalization. One liner answers are generally not enough in these cases.

Photo: WordStream.com

How To Figure Out Where To Place CTA

There is no single rule to guide web design, so don’t feel too pressed to input an element “above the fold” despite what blogs say.

Even if a CTA button allows someone to download a free demo or sign-up for a newsletter, it still requires a customer to start a relationship with your brand.

Customers are more critical of business than ever. Asking for a commitment before having had the chance to show them what “in it for them” leaves the company with an unfair advantage and leads to less trust from customers.

Jumping in too quick can cause issues

Wrap-up

For designers, the issue today is not whether a button should be shown from the beginning of a visit to a webpage. Designers should think about if the visitor is ready to take action when they see the button.

You need to analyze the project before deciding where to put a CTA.

Keep in mind the fold isn’t always the answer.

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Quick Tips For Boosting Customer Retention

Retaining customers is more difficult than new customer acquisition. But it’s more lucrative, too – with statistics showing that getting a customer to renew will bring more value than acquiring a new customer.

82% of companies agree that retaining customers is cheaper than acquiring new ones. Plus, 65% of revenue comes from existing clients. If the investment in retention rate increases by only 5%, then there’s an increase in profits by 25%-95%.

Which steps are you taking to improve your reflexes?

This article will give you three design tricks that will encourage your customers to come back to your site more and more.

Reconsider Your Website Structure

In order to keep the customer, a website should be made simple and easy to navigate. A difficult navigation system will cause the customer to leave in a matter of minutes.

Their navigation is not user-friendly and takes over 30 seconds to load, when the average acceptable load time should be no more than 1.7 seconds.

Here’s what you need to know about proper website navigation

Here’s what proper website navigation assumes:

• A website should include eight horizontal categories max.
• The structure should be symmetrical.
• The menu should not be overstuffed with too many locations.

Let’s take a look at its competitor AdPost, which has a better website structure.

To make it more user-friendly, Craigslist added categories to the search menu. It also made navigation cleaner by listing categories on the front page instead of listing all the products.

Shift to a Multilingual Site

In order to be compatible with international visitors, you should not assume they know English. Multiple surveys that have been conducted show that this is a mindset of buyers around the world.

• 52% of websites are in English, but English reaches only 25% of global users.
• 56% of visitors are more interested in an accurate translation than the price.
• 73% of customers say they prefer to shop on sites in their own language.

Having a localized website can attract customers more often and help them better manage their content.

With Preply for example, you can customize your site to closely match their users’ needs. For instance, different links correspond with various languages.

Studying customers’ data will help you determine which languages your audience speaks. This allows you to come up with an efficient localization plan to ensure that your website is understood by the people around the world.

Invest In Personalized Illustrations

Some companies don’t care about design. Brands play an important role in design and it increases customer commitment when the design has strong emphasis on branding.

Among the factors determining success online, your custom illustrations are essential.

On the site, which is personalized for each visitor, there are guided tours of products that can be customized to your needs.

Apart from the tone and style reflecting that of the brand, animation is also used which makes the site feel more engaging. The website is also an excellent example of how to structure a website

But if you want a simpler, less flashy design, then this personal portfolio by Victoire Douy is perfect. It includes animations that show interactivity. For example, you can play with the girl’s hand shadow.

An illustrator will make the website stand out and make customers want to stay longer.

If TLDR

As you can see, website design impacts customer retention. To increase your customer retention, employ the following three best practices:

• Rethink your website structure; it should make the navigation easier.
• Consider what it’s like as an international user
• Invest in custom illustrations to help consumers differentiate your brand from your competitors.

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Tips For Effective UX Writing

As a UX Designer, you will primarily design the UI and process of using an app. You’ll need to consider the capabilities of the target device as well as how users will interact with your app and prioritize interface design.

UX writers are vital to the success of an app. Changing the copy that you present can greatly change how the user interacts with it.

Whether you are starting to write or already in the process, it pays to explore some guidelines and tips for UX Design.

Practical tips and tricks to improve UX writing

UX writing is about achieving a goal. You must identify and solve the problem first, which is what wireframes do. Just like UX writing, wireframe’s primary goal is to provide users with an easy, intuitive online experience.

Before you start writing, make sure that you:

• Have identified the UX problem
• Understand the goals of the client’s digital product
• Are familiar with the target audience
• Know the style and tone of voice you should use.

To write better copy, we have to familiarize ourselves with the following things: rules and best practices, all types of media, methods for achieving the right tone, engaging the reader, maximizing mental models, and attention to detail.

Be Concise

UX designers should always seek the shortest path to their destination – this is not only true for UX writing.

Concise writing is when you shorten your sentences to provide users with a better user experience. Keep in mind that people tend to scan articles and blogs instead of actually reading.

Be Clear and Helpful

Your text needs to be concise, as well as valuable. You need to avoid writing wordy text, as this leads to a bad user experience. Users deserve information so they can make the best choice for themselves. What does your user need to know?

Think about what your users want and how to make your interface simple. By analyzing user patterns, you can remove unnecessary text and make the text on your website clear and useful.

Be Positive

If you want the user to have a positive feeling when they interact with your brand, then use positive statements.

Don’t just spellcheck your content. You will want to remove unnecessary words from phrases and sentences, such as: “don’t, have,” and “even though.” In these examples, it is the first word on the following line that you should cut.

Be Consistent

One of the most important aspects of UX writing is maintaining consistency. You can only create quality UX text when it aligns with the style and tone you have chosen.

It does not matter how you write the numbers; just be consistent.

Use Active Voice

Passive writing is generally not the best choice for UX writers, as it makes your text less precise, which in turn means that it is poorly suited to your audience and ineffective. Usuaully, active writing will make your text more engaging.

Don’t Get Wordy

When we write, it is easy to assume that everything written is clear and valuable. While reasonable, it is best to reread your text and delete the filler words to create a concise piece of writing.

Adverbs and adjectives don’t add anything to UX text, just delete them.

Use Strong Verbs

However, without adjectives and adverbs it would be hard to emphasize and strengthen your text. The best practice is to use the correct persuasive verb. Strong verbs can help you create compelling CTAs without being wordy.

Use “You” Words

Speaking of CTAs, there is nothing more convincing than the word “you.” Words and phrases such as “you,” “you will,” “you are,” “you have,” “your,” “yours,” etc., are the best ways to connect with your target audience and let them be the leading character on your UX writing map.

Avoid Articles and Exclamation Points

Don’t worry about using articles or exclamation points. It might sound strange at first but people will still understand what you are saying.

Yes, you can still use exclamation points for emphasis but its use should be limited. Save this for the most important part of your content.

Don’t Use UX Writing to Point Out UI

This is a common mistake among UX designers. There should be no need to point out interface elements through text. If you need to do this, then there is something wrong with your design.

UX is not about explaining the interface. Rather it is about providing valuable and transparent information about the digital product.

Bottom Line

Making your text consistent and use specific phrases are guidelines for UX writing. However, sometimes certain words should be used to increase the reader’s engagement with the content and understand it better.

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Mobile App Development: The Role of DevOps

Because of the surge in popularity of mobile devices, many industries have developed a mobile app.

In the past, developers didn’t focus on how much money was spent, or what the quality of their code was. Now it’s time to start concentrating on these problems and using new techniques to enhance their code.

We have come up with the following approach to DevOps in mobile app development, as well as its benefits and pitfalls.

What is DevOps?

DevOps is basically an exclusive methodology that focuses on effective cooperation among all the stakeholders who are involved in producing a digital product. This includes staff members, app developers and project managers.

To avoid extra development costs, time, and customer dissatisfaction, DevOps has been introduced as a solution. The approach focuses on optimizing integration of operations and development teams. It also reduces the gap between both teams and mitigates challenges related to continual software development.

DevOps is a culture that promotes deeper integration between teams. It starts with a shift in the state of mind, which changes how teams cooperate.

Automation, quick software releases and dependability are three benefits of DevOps.

With the implementation of DevOps, positive ROI is inevitable. There are many benefits in implementing this model, including the reduction of costs, improved efficiency and more.

Using DevOps, it becomes possible to improve the quality of software and release new software within a shorter time period. The statistics show that 63% of companies using DevOps experienced improvements in their software, while 63% were able to release new software more frequently.

Why is DevOps Important in Mobile App Development?

DevOps is a useful development method to make app creation processes easier. It may be difficult to apply DevOps at first, but when you do it in the right way, it will be highly effective and efficient.

Mobile app development has been plagued with problems due to the use of DevOps. One problem is newer problems, and how to mitigate them in order to continue being a successful mobile application developer.

The Essential 6 C’s of Mobile DevOps

Mainly, there are six elements of the DevOps process. These elements connect the entire procedure and make sure the security and quality of software persist.

Continuous Integration

When writing code for DevOps, it is important to write codes in a way that will merge smoothly with another. Continuous integration emphasizes on working regularly and creating error-free development cycles.

Continuous Planning

Creating a continuous planning software will allow all team members to come to one space and collaborate on the app’s possibilities and resources.

Continuous Monitoring

DevOps lets developers create and monitor applications on their own time with less interaction from other teams.

The development process is steadfast, even when changes occur. Changes happen without any human intervention, so users never have to worry about crashes or poor performance.

Continuous Testing

Continuous testing is an important part of the development lifecycle. It allows developers to find problems with their app and make sure to produce high-quality products.

Continuous Deployment

Continuous deployment is a DevOps standard that releases an automated testing stage code to the production ambiance.

Continuous Delivery

DevOps in mobile apps allows for integrating changes as you go without any delay. You can deploy updates as and when you update your code so productivity is never an issue.

This is a development method touted as delivering quicker and with more frequency.

Difference between DevOps and Agile App Development

Mobile app development is carried out in various ways. Some, like Agile and DevOps are more extensively used. And many companies use one or the other method to create their apps

DevOps and Agile are in fact different things. Let us distinguish how they differ.

• Agile emphasizes short bursts of testing and development. This process breaks down a product into individual pieces, determines the most effective ones based on testing, and combines them for the best output.
• The practice of DevOps helps to streamline the speed of product distribution by making use of integration and increasing the communication between teams. DevOps also makes use of automation so that the procedures are sped up, which in turn helps enhance the speed at which a company provides products or services.

There are more meeting that take place when using Agile, but DevOps is better for identifying gaps in communication.

Agile is a programming methodology that brings agility to development processes. DevOps is a management framework that brings agility to the operations and development processes.

Advantage of DevOps in Mobile App Development

With DevOps, you get top benefits like speed to deployment, reduced time-to-market, and higher quality.

Creates Better Apps

DevOps creates better apps with a better user experience. The user experience is the most essential factor for the accomplishment of any business.

With DevOps, you can release software quicker, remove bugs and errors, and optimize the user experience.

Tests and Monitors Apps Continuously

With so many different versions of an operating system, it is not possible to test all of the versions by manually checking on every gadget. In fact, mobile app developers’ tests are typically done using simulators, not actual devices.

Developer and businesses must use third party SDKs to monitor problems for cause so as to avoid crashes or power shortages.

Maintains The Software Development Process Quality

You can track the evolution of an app and see how it is updated by DevOps, which can help you think about potential changes and will make sure that your app stays at its highest quality.

To read more about this app and to keep up with it, check out the reviews. DevOps helps to solve any bugs or updates that come up for future changes.

DevOps is useful in the software development process. The main thing is that it takes care of different aspects of software development, in terms of being able to consider the entire structure. This helps with better quality and control, having worthwhile monitoring, and also efficient cooperation.

Ignore Process Delays

DevOps helps companies to save time, become more transparent and eliminate delays in the software development process. It also helps create better apps and develop applications faster. It helps you avoid process delays such as:

• Poor communication
• Inconsistencies in workflow
• Manual testing procedure
• Lack of ownership
• Unstable development procedure

Faster Software Release

DevOps saves time spent on product development by implementing a transparent system that makes it easier for the various teams and departments to coordinate. The outcome is a faster release date for the end user.

The use of DevOps ensures that software development meets the needs of your business.

Wrap Up

DevOps is beneficial for mobile app deployment because it facilitates the development of custom applications from start to end. Not only programming language, but DevOps also ensures that your application operates smoothly.

DevOps you can reduce the cost and increase the efficiency of your company. It provides valuable insight into how to develop mobile apps for continued success.

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App UI Design Golden Rules

Developers are using more tools to engage visitors at all times. User interface (UI) design is the perfect way to increase your business performance by designing a website that provides a good user experience and increased traffic.

In this article, we’ll uncover the best methods of creating an attractive user interface and how these are important to your online business. Let’s get started!

Here are the best practices for enhancing a UI design

Use 8dp Increments

To create a responsive design, you need to space at every 8dp on mobile screens. This ensures that content displays correctly on any device and creates consistency in the design. Furthermore, most screen dimensions are divisible by 8 which makes it simple to create an ergonomic user experience.

Remove lines and boxes

Lines and boxes in a design can make it difficult for users to find the information they need. Users will often quit because the design is too messy and instead find other sources of information or services that are simpler to use.

You can gain a competitive advantage by using the latest UI designs in your site, and experimenting with interactive widgets.

Pay Attention to the Contrast

With a few simple design changes, you can improve the usability of your site. You can do this by playing with contrasting colors to make them more accessible and engaging.

Developers use software to ensure that their designs are inclusive of any kind of user and easy to use, such as Stark software.

Stick To A Few Fonts

For emphasizing a product, it is important to use fonts carefully and sparingly. Fonts should be at the right intensity, so that people can still read and understand text quickly, irrespective of context.

Readability is enhanced by font usage, suggest that you use the best fonts available.

Less Is More

Don’t use too many features on your website, or you’ll make it hard for your visitors to find the important content. A good rule of design is to only have a few things on your page, with each one guided by buttons, texts, and images so that it’s obvious where to look.

Can you imagine yourself at a meeting when the developer wants to present a new page full of ads, links, text and graphics? Do you have any idea what the page is about and if it will be useful for you? We don’t think so.

The most recent trends in UI design recommend replacing visual elements with animations or short videos to eliminate the number of useless effects.

Being Aware of UI Elements Is Better Than a Unique Design

Designers must strike a balance between creativity and ease of use. Hiding different features behind different-looking elements takes away users’ ability to remember how to apply the tool. It’s important to make features easily apparent, so they don’t have to start from square one with your app.

The interface should always be user-friendly so that the user can access information and functions without worrying about memorizing a set of confusing skills.

Stop Endless Scrolling

Endless scrolling is a phenomenon that was first applied to social media feeds and now, consumers have become so used to the constant cycling that they expect it as well when browsing through other types of data.

There are a thousand pages in the list that can be reduced by searching, sorting or filtering. However, choices cannot be made unless you know how many items there are on the list beforehand.

Bottom Line

Which is more important UX or UI? It’s impossible to provide the best user experience without making a website or app that is intuitive, aesthetically pleasing and interacts with the way the user wants it.

The golden rules mentioned above can help enhance and create an engaging and comfortable design for your website, platform, app and other services provided on the web.

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Mistakes to Avoid During Website Redesign

Organizations need websites in order to have an online presence. Websites need updating twice a year, so redesigning is necessary.

A well-designed website will allow its users to navigate efficiently, keep their users’ attention with appealing visuals, be speedy and responsive for a great experience.

Let’s quickly discuss the important role website design plays in your business.

The Role Of Web Design In A Digital Business

If you want to entice your target audience, make sure to invest in a powerful website design. You need it to attract potential customers and increase web marketing results.

To appeal to users, create a website with attractive graphics and content. In order to reduce 94% of user distrust, your site should have good design.

Web Design Mistakes To Avoid

It is important to plan out your website overhaul. If you make a mistake while doing it, then the results may be worse than before, and solving the problem will take even more time and expense.

To help you avoid mistakes in redesigning your site, I have come up with a list of major mistakes to avoid

Prioritizing Looks Over Functionality

Designing your site in a way that’s easy to navigate and has smart layouts is essential. Whether you want your site to appear as aesthetically pleasing or not is up to you; however, it is important that aesthetics and easy navigability intersect.

Your website’s functionality should be more important than anything else. It should have a good search feature and also be designed so that visitors can quickly find what they’re looking for.

Slow Page Loading Time

If your site is slow, you might lose visitors. Google reports that 53% of mobile website visitors leave a web page if it takes more than 3 seconds to load.

This mistake can impact your search engine rankings and create a tech problem if your page takes a long time to load. When designing a new website, make sure to include your developer in the optimization process.

The next step is to assess what technology to use if you want higher outputs in the shortest amount of time. Choosing your target audiences and dividing tasks among individual teams will help you decide which technologies to use.

Not Assessing Which Technology To Use

In some cases, the best choice for web development is a specific technology. If speed is a priority, React.js may be your best option; Django, on the other hand, may be best suited to help programmers use Python to create a website. In general, developers have more options since the creation of web technologies.

No Clear Targets

One common mistake is not knowing what your site needs or what you can do with a design upgrade. To succeed, you need to go through a website analysis.

You will get a clear picture of what your website needs to look like in the redesign with the Assessment, and can identify which areas need more attention.

When you hire a website design agency, they should have a rough strategy in place for your site before coming up with the design. The designs are always based on the ideas or requests of the client.

You may want to find a website that you can use as reference for your own site. This will describe what you would like the web designer to create for you.

Poor Mobile Experience

This is a big issue in the world of website design. The way that the client views your site from their mobile device makes a big difference in the impression they have of the design. People are now constantly connected.

Out of every two people, one is more likely to use their mobile browser than their desktop browser. The other 60%, or 3 people, is usually on a computer. Mobile-friendly sites are important because 40% of people have already left the webpage, searching for the best experience elsewhere.

57% of users will not recommend a business if they have a poorly designed mobile website. To make an impression that lasts, make your website responsive.

With more than 50% of your site’s traffic coming from mobile, a business needs to have a mobile-friendly presence. 67% of consumers prefer to purchase items from a website that has easy to navigate features, and is user-friendly on all devices.

Not Having an Accurate Budget

Trying to upgrade your website for free is a big mistake. You always have to pay for something. When businesses contact a web design company years ago, they don’t expect to pay the same amount of money as they do now.

It’s important to establish a realistic budget, because website redesign is all about integrating different features on the site, like animations and social media integrations. Websites can also help convert leads into customer sales.

Not Analyzing Your Site

If you have just taken your site up, you cannot just follow the good design practices but also need to analyze site for data analytics and KPIs. This way, you will know all your issues, things which are working as expected and missing scope of work on the site.

It is crucial to measure the data related to your website so that you can identify what has changed since the redesign. This will also help you compare data from before the change occurred.

Not Giving Designers Enough Time

Setting a deadline on new website design work will help ensure the process is not completed for a long period of time. However, you should avoid setting unrealistic deadlines as this will make it impossible to provide quality work.

There are many things to consider when redesigning your website. Approaching custom design might not be the best option if you don’t have ample time, because it will take just as long as a website with predefined templates.

Not Providing Contact Information

The business owner should place a clear contact button in their header with their official phone number.

Add a ‘Contact Us’ link to increase your scope by reducing clicks needed to find contact information and make it easy for customers to reach you online.

Provide options for getting in touch with you, such as submissions, email and phone contact. Responding quickly when people get in contact with you will maintain a strong relationship with your clients.

Unclear Brand Messaging 

Did you know that users form an opinion within .05 seconds of website loading? If they find that they cannot decide whether to visit your website or not, they will click the back button and leave.

This is why it is important to add your products or services together with some confidence-creating elements like industry affiliates, awards and testimonials in clear view.

Wrap Up

These are some of the most important mistakes you have to avoid during a website redesign. Escaping them will help you accomplish what you have strategized for the redesign.

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Reasons To Conduct Mobile App Market Research

You have a great idea for an app and are eager to begin with the process of developing it. You should take time to think about different things before you dive in and start, including where to get started.

When examining a market, app developers can find solutions to problems with customer pain points.

Starting with the basics, let’s review some of the key points. Market research is an important part of a successful app launch. There are three main steps to app market research:

What can app market research do for you?

By researching what apps your customers are using, you can analyze the current market trends. In that way, you can better understand your audience and meet their needs in the most cost-effective way possible.

Here are certain points you need to take care of before starting with app market research:

• Is it the right time to launch a new app?
• Does your app execute your USP clearly?
• Are you covering pain points of customers and helping them back with the resolution?

Why is app market research so important for your app’s success?

Smartphone users are growing substantially, as it has been projected that in 2022 there will be 6.5 billion smartphone users, and this number will continue to grow to 7.6 billion in 2027.

As you now know, mobile apps are a great way to empower yourself. What you might not have known is that app market research is also important for success in the app market

An app idea without market research is going to put the developer at risk for failure, even if the idea is very unique.

YouTube was launched back in 2005 and Vine just recently (as of 2016). It’s become popular, with many people creating content for the platform, despite only being founded in 2009. Vine was popular but not a great impactful as YouTube.

The limited accessibility to fast and free mobile app testing is another key characteristic of market research for mobile apps. This can create a high level of uncertainty for app developers when considered in contrast to the importance of user-generated feedback.

Do Your Market Research For Your Mobile App With These Strategies

In this segment, we will be providing the most useful tips and tricks that you can use to help make your app launch successful and attract customers. Let’s dive in:

Identify Your Target Market

The first step in market research is to have an understanding of who your target audience is – this will shape the way you conduct your market research.

To research your audience, you first need to know what they need. Once you’ve researched who they are and what problems they face, the development process will be much easier.

Your target audience is everyone with a common interest. You don’t need to get into minor details, but keep things basic like their age, location and language.

With data from your target demographic, you can make more informed decisions.

Gather Relevant Data

When you have real-time statistics, you can make steady improvements to your app. Every year, you will see a difference in data. Be sure to keep up with the updated data and confirm that it comes from a trustworthy source.

Here are some sources for sources to get reliable statistics:

• Gartner

Gartner is the go-to place for any modern company to explore the latest IT trends, examine innovation and identify the right technology partners or vendors.

• Statista

Statista has a large database covering 170 industries and 150 countries. You can find stats about any industry you search.

• Google Trends

Google Trends is a free tool that helps you find data about the popularity of specific search terms on Google and YouTube. It’s easy to be able to rank things by country based on search trends.

• Pew Research

Popular for gathering data, Pew research has been providing authentic information for a long time. By conducting polls and surveys, it publishes quality statistics on different topics such as politics and demographics.

• Gallup

Gallup is a Washington-based analytics company. They gather data and then publish articles and podcasts. They are also one of the key sources of substantial data.

Knoema

This open data platform helps individuals explore, manage, and visualize data. It also publishes articles that provide some more information on the data.

It is important to find sources of information that you can trust. There are many reliable sources available however, six specific platforms are being widely used best.

Check Social Media Updates

Social media is not just a part of our lives any longer, it has become a necessity. We may have gone into the phase of addiction when it comes to social media. But that’s the key way you get ample information from.

There are many online sources that provide valuable, unbiased information about their products. Using these sources will lead to a better market research process.

Instagram is a social media app that follows trends, and in some way creates them. One trend Instagram created is the “reel” which is a video of short, split parts of other videos.

Brands are using the short video feature on Instagram to create insightful and enjoyable videos.

With sites like Facebook and Twitter, you can express your opinions on anything and discuss your content so that people can get something useful out of it.

Communication with your audience can be expanded by using platforms like Twitter, Instagram, LinkedIn, Facebook, Pinterest and Youtube.

Social media has increased the reach, and thus the power, of businesses because they are able to communicate with their audience in a specific way.

You can use social media to find out the best practice for your competition. To make this process easier, make social media your friend.

Know Your Competitors

54.4% of the world’s web traffic comes from mobile devices. This information can help you predict what your competitors are doing to launch their app, so that you can tailor your strategy accordingly.

Every success starts with checking out the competition. The truth is that different businesses are related to each other, even if they’re competitors.

Don’t have any false sense of security. If your app becomes successful, competitors will eventually create something better than yours.

Knowing your competitor’s USP, strong points, and weak points can help you strategically improve your app. Importantly, knowing what your customers want from your product will ensure the marketing is more successful.

Take note of all the relevant information, even if it doesn’t seem important.

Analyzing your competitors is difficult, but there is a way for you to do it best. Get insight into the five steps you can take to research your rivals and track their progress.

SWOT Analysis

A SWOT analysis helps identify and examine internal strengths and weaknesses.

This article will teach you about threats and opportunities that are coming up and what the future pressures of the company might be.

As Bill Gates once said, one must not underestimate any business’s potential. Whether they have a large-scale operation going on or they are just starting out, we should take everything into consideration.

It is important to research your indirect competitors, because, even though it might seem like a waste of time, understanding their approach towards the product can provide you with valuable information.

Consider what your app needs to succeed, then compare it with the success of their strategy. Make improvements and create your own personalized strategy. You will see the changes in your app.

Pitch Your Strategy

Once you finish each section, the next logical step is to put it all together and ask for feedback or have someone else use it.

Don’t forget to seek feedback from your audience. If you need to improve your app, ask for feedback regarding the key points you want to cover during its launch.

Were the customers’ pain points properly addressed?

• Was USP executed throughout?
• Have we considered the points that are going to differentiate our app from others?
• Is our app strategy data-driven?

Don’t Shy Away from Revamp

Create and pitch strategies to ensure that nothing is missing. Though changes might be needed, there are a lot more good things than bad ones, which makes the process worth it all.

Make sure that your research is included and relevant, so you can make the best use of it in your marketing strategy. Being flexible enough to rework the strategy will make your app launch process smoother.

Wrap Up

To have a successful app launch, always do the necessary research and put in hard work. You can choose to use sources that make your path easier, but results will not be as good.

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Google Announces 2022 Improvements For Developers

This year Google I/O took place on the 11th and 12th of May with some big announcements.

The event revealed some notable statements for Android developers:

• Exciting new features to make Android app development easier
• Experience the latest wearable developments
• Enhancements to developer tools
• Updated Google wallet

Read more on what Google announced at the event and happy building your next Android project!

Key Announcements

Google I/O announcements are mainly for developers at the conference. The most important announcements made by Google were about artificial intelligence (AI) and Android OS.

Android 13 Beta

Android 13 is here. Your applications can make use of the latest security features, including access to paired devices, media files, and photo selection.

You can make your application more robust by only accessing the features you need. For example, if you like to customize the way your app looks, you can access a customized theme and use app-specific language assistance.

Additionally, you can now create better apps with new standards such as Bluetooth LE Audio and HDR video. You can also trial the Android 13 Beta on certain foldables, tablets, and phones.

Jetpack Compose

Google launched a beta for Google Compose 1.2 in order to fix one of its most well-known bugs.

Jetpack Compose is a Google Chrome extension that will launch fonts easily. You can also set fallbacks to work with the font.

The latest version of Jetpack Compose (version 1.1.0) now supports screen magnification for Android users in the text fields.

Android and iOS have been taken into consideration when developing the Magnifier, which provides users with a more convenient and accurate experience.

Android Studio

Google also announced some changes to their toolset for Android development. The newest version of the app, Android Studio Electric Eel, is a Canary release, meaning it’s not yet ready for public consumption. Another beta version of the app, Android Studio Dolphin, is currently in use by more people than previous versions.

Developers can use the Dolphin Android Studio app to see how often composables on their page can be re-written using the Layout Inspector. If they are able to recompose many times, it is likely worth optimizing that composable.

Dolphin provides developers with tools to preview the animations rapidly and provide support for different screen size devices.

Android Studio Electric Eel contains a re-composition highlighter, which predicts where and when the parts of various phrases need to be recombined.

Flutter 3

Google introduces Flutter 3 at its I/O 2022 event. The cross-platform apps development suite has new assistance for Linux and macOS, which will enable more apps to be built in half the time.

In this update, Firebase integration and the iOS Casual Games Toolkit are quickened, a more stable code is modified to provide faster compilation speeds when you’re developing on Macs.

With Flutter 3, you will get better support for Google’s Material Design Language. It also coexists with the launch of Dart SDK 2.17.

Large Screens and Foldables

This new Android 12L will allow users to have more screen space on larger screens like tablets and foldables. For example, you can use column-based layouts or the split-screen mode.

Android 13 provides a new way to build UIs

Google offers three starter layouts that are used to start projects with large screens:

• Feed
• Supporting Panel
• List Detail View

These are beginner level projects for basic use cases. New breakpoints that will help you change your UI depending on the space for various devices are:

• Expanded
• Medium
• Compact

Jetpack DragAndDrop and SlidingPaneLayout libraries are included on the JetpackWindowManger 1.1 library to help you create fluent UIs for a more immersive experience.

Health Connect

Health Connect was created to not only explore but also share health data quickly and safely across devices. It is a joint collaboration between Google, Samsung, and Fitbit.

Stop struggling to connect applications, and hand Health Connect all of your health data. The Health Connect SDK can be downloaded as a Jetpack Library.

Jetpack Health API allows users to manage their fitness data and gives them full knowledge of the information collected. Health Connect is a health and fitness management app that collects data from all Android apps in an on-device datastore, letting the user know about everything it collects.

Firebase

The Firebase team is using I/O to showcase the new Firebase Extension events. The ability to have extension’s functionality improved with code is a great way for developers to both expand the functionality and improve their product.

Now, using Firebase you can deploy your web applications that use Angular Universal and Next.JS with a single command: “firebase deploy.” It is expected that this support for other web frameworks will come soon as well.

Firebase has improved its support for Crashlytics down to the effort needed to get started, receive alerts from Crashlytics, log on-demand fatal issues in applications and group Flutter crashes more.

With the new Play Integrity API, Firebase provides better App Check integration, Swift language, and new functionalities.

Google Wallet

Google Wallet was the world’s first mobile wallet app, and grew a lot in the time that it was available. But then Google Pay came out in 2018, so now Google is making a return to their old wallet, to better suit the times.

Users can store their debit and credit cards digitally in Google Wallet, replacing the need for a physical wallet. People are now testing this service in the USA to replace their driver’s license.

The new features of Google Wallet include preset pass types such as boarding passes, loyalty cards, vaccination cards, and gift cards.

You’ll soon be able to use your Play Store account as a way to authenticate your Google Wallet account.

From Android Authority

Android Vitals

Google plans to launch new updates to Android Vitals outside of the Play Console. The API will provide programmatic access to important metrics and data, such as stack traces and crashes.

Furthermore, Google is looking to simplify using Android Vitals with other crash reporting tools. As a result of this, you can now connect your Play app and Crashlytics app, giving you the ability to receive Play track data in Crashlytics.

Crashlytics and Vitals are going to take on the same name in the near future, which will make using them together easier.

Vitals now displays if a crash occurred in the background or foreground. If it was in the foreground, Vitals will also show you how to reproduce the crash to help developers improve their software.

Wear OS

The Wear OS 3.0 platform is a newly created Google-Samsung partnership that streams the most exclusive wearables from both companies. Currently available on the Galaxy Watch 4 series, more devices are expected to be released with this platform in the future.

Users will be able to contact emergency services from the wrist. This is due to the Emergency SOS feature, coming on Wear OS watches powered by Samsung.

Google’s new Wear OS watches are set to be released soon. In the coming months, Google Assistant will be available on some of these watches and always-on recognition will make it easier for users to manage the tasks in their day.

Google Play

Google has launched the Google Play SDK index, a web tool that shows you what apps use what packages, and what permissions they have.

Developers can now submit their special offer or event to the LiveOps beta, and have it featured on the Play Store. However, there are some limitations at the moment, but developers can register for the possibility to join.

The Play Store will have the capacity to support fifty store listings. These small variations depend on a user’s location and interests or regional ad campaign.

Google Assistant

Using the Google Assistant SDK, developers can create an App Action to perform basic tasks with voice commands through the Google Assistant.

Wear OS will get Google Assistant support in 2022. This means that there will be a robust selection of apps with which to talk to your computer/smartwatch, such as ordering a pizza or asking for directions.

This organization plans to help integrate health and fitness in-built indexes into existing apps, which will help users be more disciplined and stay on track with their workouts.

Google is developing a new feature called “Shortcut API for Android for Cars.” Shortcuts will provide voice access integration to developer programs on the Android Automotive or Auto platform.

The developers are constantly working on bettering the AI, but it’s not perfect. They have to rely on machine learning to create a better experience for our users.

Google has announced that it will now offer app installation suggestions made up of products from their Google’s Brandless. These new features are available for apps that have AI-based App Actions.

People can use Assistant to find the apps they will need. With App Install Suggestions and Brandless Queries, Assistant recommends the best app for your needs.

Baseline Profiles

Android’s new Baseline Profiles offer libraries and applications metadata about the usage frequency of their code before compilation, allowing Android to optimize runtime and enhance user experience.

With the addition of baseline profiles, Google has seen faster app start-up times. Google is already employing baseline profiles inside Jetpack and has added baselines to famous libraries like Compose and Fragments to better ensure an efficient user experience.

Bottom Line

Google has come up with innovations like Android and Firebase. With these, the development process becomes more efficient and convenient.

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