Don’t Miss These Fantastic Digital Marketing Trends

The internet is very different from what it was 20 years ago. Nowadays, we have become more dependent on this technology and use it for almost everything in our lives. We use it not only to connect with friends and family around the world, we also use it for shopping or to do our jobs. Aside from this, mobile phones have changed how we shop and do business.

However, the internet is also becoming more competitive. There are simply too many blogs and ecommerce store who are vying for reader’s and buyer’s attention. Digital marketing trends are also ever shifting. So how do you get ahead and not get lost in the shuffle?

In this blog we will talk about digital marketing trends that are making it easier for marketers to stay ahead of the competition.

Paid Voice Search

Voice search has been going up recently. This is because more and more people are using their mobile phones to browse the web. Most searches happen when users are looking to purchase a product or service. Since mobile phones have limited screen sizes, typing can be cumbersome especially when you’re on your mobile phone.

Paid voice search is gaining popularity because you don’t need to type. Just press the microphone button on your phone or use the smart assistant (Alexa, Google Assistant, Siri) and you will be shown the top results. This is why you need to invest in voice search too.

Optimize your marketing strategy for voice search. To do this, you need to understand how users search for information. Question words are very popular in queries. Searchers usually use words like how, when, who, where, when and most of all; why. Adding these words in your content can put you in the spotlight.

Long-tail keywords are also used a lot in voice search. People who use voice search tend to speak naturally. This is why voice searches are more specific. For example, instead of searching for “restaurant in Sydney” they would ask “where is a good pizza restaurant in Sydney?”.

Interactive Content

Content is still king but is quickly being outpaced by interactive content. This is because there is simply too much content online. Readers are now becoming more demanding and want content that is relevant, engaging and accessible no matter what device they use.

Good examples of interactive content include quizzes, surveys and social games. Investing time and money on incorporating interactive formats to your digital marketing strategy can have tremendous payoffs. So make sure to supplement your content with infographics, white papers, case studies and ebooks.

Nowdays, readers have very short attention span. If you can’t keep their attention for 8 seconds, you’re going to lose them to the competition. So planning and implementing an interactive content strategy can help you retain and attract customers.

TikTok Advertising

TikTok is not new but has slowly encased itself in the teen and tween market. TikTok is easy to use. You just use the app to create a short video and then upload and share on social media platforms.

You’re missing out on a lot if you’re not on TikTok because as of this writing there is an estimated 500 million active users worldwide and 66% of users are under 30 years old and 40% of them are between 25 and 30. The reach of this app is enormous.

TikTok launched a bidding ad feature and currently only has the in-feed video ad. They allow you to target ads based on age, gender and geographic location. This means TikTok has a massive potential especially if your target market is within the range of their majority users. This means that if you are targeting teenagers and the college demographics, being and advertising on TikTok can improve visibility and traffic.

Keeping up with the never-ending changes in digital marketing can be daunting. Things change almost instantly and what’s in yesterday might be out tomorrow. However, staying up to date and developing a sound digital marketing strategy can help you adapt to the shifting online environment while staying ahead of your competitors.

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SEO Strategies for Small Local Businesses

Small local businesses are the lifeblood of the community. They hire local residents giving jobs that enrich the community. However, local businesses are facing stiff competition not only from other local themselves but from ecommerce stores that sell their wares from around the world 24/7.

This is one of the reasons why many small businesses are shifting to ecommerce. They want to be able to compete and play in a much larger field. However, having a sound SEO strategy is crucial if you want to survive online.

However, SEO is different for small businesses. If you don’t have a lot of money to spend on advertising or hundreds of links pointing to your website, you need to know local SEO techniques and apply these simple strategies to your business.

Increase your chances of ranking high with these tips.

Cost Effective Local SEO Strategies For Small Business

Verify Your Business’ Google Plus Page

Google Plus is a social media platform operated by Google. The first step is to link your Google Plus page with Google My Business which allows SMEs to update their information across Google Search, Google Maps and Google Plus in 1 click. This will help ensure that local customers can find you no matter what device they use.

Local SEO is important because it leads to more purchases than non-local searches and verifying your page on Google Plus makes it easier for you to monopolize search results of your local brand especially if you place a local business card on the right.

However, Google allows anybody to edit our listing, including competitors. Make sure to log in regularly to check that nobody has edited your listing.

PPC Advertising

Having a website is just the first step. The next thing you need to do is to attract visitors to increase traffic and leads. One of the best ways to do this is through Pay-Per-Click (PPC) advertising.

The idea here for small businesses is to target relevant keywords, understanding the targeted audience and developing a strategy that can convert guests into leads.

Selling a product that is difficult for buyers to find locally makes it a good candidate for PPC because people usually rely on the internet when they want to find rare products or those that are locally made. The same is true for local restaurants, coffee shops, etc.

Aside from this, many purchases are made through mobile phones. Consumers usually want to find businesses “near me”. Since PPC usually dominates the first page of SERPs, investing in PPC for your business is a good idea.

Try combining the strength of social media and local PPC. Understanding how to use these 2 platforms can increase advertising reach without the high cost.

Showcase User-Generated Reviews

Displaying user-generated reviews can be a powerful marketing tool. People who buy products online have no way of testing these products and reviews can give them a bird’s eye view of what it looks like, what to expect and whether the product is worth it or not.

Buyers also like reviews from other people because they feel that these feedback are genuine. This is important because they are looking for authoritative 3^rd party users who can verify the product for them.

Studies by Vendasta.com show that 88% of buyers read product reviews before purchasing a product. It is therefore safe to assume that people are looking for the name of your product with reviews when searching on Google & other engines. This increases the chances of ranking well for search queries that are relevant to your product.

Optimize Images

Ensuring that your images are search engine friendly starts with their filename. There are a billion images online and you don’t want a generic filename like 1234.jpg. that’s guaranteed to ensure that your business gets lost in all the noise.

Search engines can’t read images so it’s up to you to tag the images and use descriptions that use appropriate keywords so bots can “see” your images and indexes them. Most importantly, add local tags so that you can show up for local search results.

Lastly, if you want your images to rank for localized keywords, make sure you add local keywords wherever you can for blended results optimized for a specific local area.

SEO Services in Sydney can help implement local SEO tactics to help your business get ahead of the competition. We optimize your site in order to deliver the right kind of customers to your doorstep.  

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Reasons Why Your B2B Needs Ecommerce

Before ecommerce and digital marketing, B2B transactions happened in person or through the phone. Business cards are exchanged, relationships are formed and face-to-face meetings occurred.

While B2B businesses are still here, many are turning to ecommerce to make transactions easier and faster. A study by Forrester Research shows that B2B transactions have no signs of slowing down. In the US, sales hit 1 trillion in 2018, up 17% from the previous year. The future remains bright with estimates reaching $1.8 trillion by 2023.

With this type of growth, shunning an ecommerce enabled website can be costly.

If you’re the type of entrepreneur who finds ecommerce intimidating, the traditional form of business shouldn’t be your only pathway to success. Ecommerce can make your business easier to discover and accessible to the whole planet.

Here are some reasons why you should consider ecommerce:

Repeat Products

B2B businesses usually deal with the same clients ordering the same product over and over again because you have become their preferred supplier. Shifting your business to ecommerce will make it easier for them to buy from you. According to studies, only 15% of buyers want to speak to a sales person when ordering a product.

When you have repeat customers, it’s an opportunity to provide a subscription-like service. An ecommerce platform will allow customers to purchase the same products repeatedly without speaking to a sales rep. This makes ordering easier and faster.

B2B Customers Prefer To Buy Online

There is a big chance that your rival is already selling their products and services online. If this is so then you are taking a big risk in not implementing an ecommerce platform. People are becoming more and more comfortable buying online. Having an ecommerce site that caters to customers is a good way to future-proof your business.

Data Will Help You

We all know that there are many of the same products being sold online. While this can be a deterrent to some sellers, data can actually help you standout and become different from your competitors.

When you build a comprehensive B2B website, you are providing potential customers an easier way to get to know your products and services. In return you get a lot of data regarding their preferences, location and other kinds of information that can help you make them buy from you.

Analytics can help you determine customer behavior and catalog their needs online. It can also improve their buying process, interactions and identify key metrics that can help you grow your business.

Heightened Customer Expectations

Online shopping is now very popular so many buyers are expecting that they will be able to buy from B2B businesses too. This is because many of us have come to appreciate the convenience not only of buying online but also having the product delivered to our doors. Business to Consumer (B2C) has raised the expectations for B2B customers because they expect the same experience they had from B2C business.

Upgrade Your Website

Technology is always moving forward whether your business is ready or not. In fact, there are many B2B websites that are obsolete and cannot handle everyday requirements. Regardless of your product or service, potential customers might give your business a pass if it your website is outdated or is not mobile-friendly.

If your old B2B site is cumbersome to navigate, not responsive or takes too long to load, you might want to consider upgrading it. If it is too costly to upgrade, entrepreneurs also have the option of creating a new eCommerce website platform at a lower price.

Now is the time to venture to the ecommerce marketplace. A Magento Web Design And Services in Sydney can provide businesses with effective ecommerce solutions. 

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Why You Need An Order Management System

Customer expectations have changed greatly mainly due to the popularity of online shopping. Online buyers want a seamless experience starting from the buying journey to the delivery. With this kind of demand, many ecommerce businesses are looking for ways not only to cut cost of their business but also to deliver customer expectations and market demands.

When paired with a strong ecommerce platform, an ordering platform can provide better customer service and can help you meet their demands. Always remember that competition is fierce on the internet so traditional business methods can fail. Investing on an updated system on the otherhand can fuel continued growth and profitability.

Here are some reasons why your business needs an order management system.

Seamless Ordering

The ordering process starts when the customer orders a product and ends when it is delivered to their doorstep. From the moment an order is placed, the experience needs to be seamless for the customer. If your ordering system cannot provide this or if you don’t have one, you run the risk of losing customers because you could not meet or surpass their expectations.

Centralized Ordering

Customers are usually informed about their order every step of the way. They usually get emails regarding the total amount, tracking number, expected time of arrival, delivery alerts and other details. Without an ordering management system that compiles customer data in 1 place, you would probably have a hard time dealing with the details along with having more opportunities to commit errors.

When you have a centralized ordering system, all customer information is stored in 1 place. This means that it is easy for customer service representatives to get information across various channels to address inquiries about shipping, delivery and cancellations.

Omnichannel Fulfillment

Customers have high expectations when it comes to choice of delivery method and channels of engagement. Shoppers want their orders to be fullfiled exactly the way they want it; from method of payment, type of delivery and address of delivery. Each point of the journey provides businesses with various opportunities to provide amazing customer experience that can help boost retention and revenue.

When you have an ordering system, you can access omnichannel capabilities whereby you can offer customers various options during the purchasing journey. This gives customers more options to purchase items from a worldwide inventory that can be fulfilled anywhere.

Global Inventory & Sourcing

Even if you’re just a small business, the size should not limit your opportunities for growth. Letting the customer know of your live inventory is something an order management system can provide. Aside from this, you also have the option of utilizing a global inventory so that customers have an idea where they can buy their desired product or service.

This means that even if you manage multiple warehouses for your products, you can still determine the fastest and most cost-effective way of delivering said products to customers.

If you sell products on multiple channels, having an order management system will enable you to know which SKUs are selling fast in a specific channel. This means you can easily align inventory to sales which is critical during peak buying season like Christmas.

Investing in an order management system is vital if you want to manage multiple stores, channels, warehouses or websites in different locations. It will allow you to bring everything together so that you can easily manage inventory and deliver customer demands and expectations.

A professionally designed ecommerce store is not only user-friendly, it is also search engine friendly. Customizing ecommerce store specifically for a business is important because it answers your needs as well as your type of customer.  

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Important SEO Factors To Note

SEO is always changing but still remains as one of the top ways to rank high on search engines especially Google. While always changing, SEO is important if you want to get traffic.

Over-time a well optimized website gets more traffic which translates to more leads and sales. If your website does not have SEO, potential clients and guests cannot find your website and all your hard work will go to waste.

However, there are so many SEO factors that you need to consider. All of this work can be intimidating especially to newbies.  In this blog, we will focus on the most important SEO factors that you need to focus on.

Secure & Accessible Website

First of all, you need the right kind of URL. You need a URL that Google bots can easily reach. This means that Google has to be able to find your URL, crawl the page and understand what it’s about. To help the bots out you need:

• You need a website that is well coded.
• A robots.txt file to help Google find site information.
• A site map that lists all of your pages.

HTTPS is not a primary factor for Google to index your site, but it is a “lightweight ranking factor”. However, having HTTPS is still great for your site.

Page Speed Loading

Page loading speed includes the loading speed of your mobile pages. Page speed has been a ranking factor for years. This is because Google wants to let searchers have a positive experience on the web.

Google has announced that they will be including mobile page load speed as early as 2018. If your site does not load fast, it could get penalized.

Mobile Friendliness

Your website should also be responsive. This means that it is screen friendly not only for desktop and laptop users but for mobile and gadget users too.

Google’s mobile-first policy is real. Google has been prioritizing mobile friendliness mainly due to the increase of people who are using their smartphones and gadgets to access the internet. If you’re site is not mobile friendly, it could be missing out on visitors.

A mobile friendly website is:

• A website that automatically resizes to the size of the screen of the user.
• Using large fonts for easy readability on a small screen.
• Easy navigation including easy to tap menu.
• Ensuring that essential content isn’t hidden by interstitial ads.

Domain Age & Authority

Did you know that the top sites listed on Google have a domain age of 3 years or more? Data shows that very few sites that are a few months old achieve top ranking. This means that if you’ve had your website for a while and optimize it, you’re already at an advantage.

In some cases, domain names also matter. Although Google has penalized sites with exact-match domains (those that target keywords), that penalty is generally for spammy sites with thin content.

Authority is important too. This means content has to be great and original.

Optimized Content

Google likes good content especially when it comes to ranking. Google’s algorithm relies on keywords. These are words and phrases searchers use when they are looking for information. They are also the words used to describe what your site is about. Ideally, both of these should match.

Get more SEO tips and how to increase traffic.

User Experience

Google will also take a look at how users experience your website. It uses an AI called RankBrain to take a look at:

• Click through rate – the number of people who click to visit your site.
• Bounce rate – the number of people who leave your site right away because they didn’t find what they needed.
• Dwell time – time they spent on your website after they’ve landed.

These are just a few examples of what Google looks at in order to know how to rank your website. While SEO is always changing, being in the know can help your website rank higher in SERPs.

If you need a SEO expert in Sydney, we can help your website perform better. SEO is an ongoing process and contacting us can help you focus more on your business.

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SEO Trends For 2020

It’s now 2020 and as the New Year starts so do thousands of business around the world. This means that competition in the internet is tougher than ever. How do you get traffic to your website and get people to buy from you?

These are just some of the questions plaguing ecommerce store owners this year. One of the best solutions for traffic is to master SEO so that you know what search engines require in ranking websites.

Google makes hundreds of changes to their search engine algorithm every year. While these changes are usually minor, it could still affect ranking. Here are some SEO trends you need to know for 2020.

Voice Search

According to research there were over 33 million voice searches in 2017. In 2019, 20% of mobile queries were voice searches.   

This means that voice queries will continue to rise this year. More and more people will be talking on their phones to find items on search engines and they will search the same way they speak.

Research noticed that people use long-tail keywords during their searches to get more specific responses. This means that including long-tail keyword in your targeted keywords can convert searchers who are in the awareness stage.

Bullet lists also increase your chances of ranking as well. Optimize for local SEO as well since many searches are for local queries.

Featured Snippets

A featured snippet is a summary of an answer in a Google search query. Google displays it on top of SERP results on top of paid and organic ads.

They have been around for a few years and are changing how Google displays page results. According to their findings, search results with no snippets result in almost zero clicks. On the other hand, a study conducted by Ahref revealed that featuresd snippets get more traffic than the first organic search result.

Leverage Influencers For SEO

17% of businesses spent half of their marketing budget on influencers. This statistic highlights the impact of influencers for marketing especially if you’re marketing for beauty, fashion, travel and lifestyle.

This is because online users are overwhelmed with ads. They are looking for authoritative figures that they can trust. Most of the time, the source of credible information are influencers and users are more likely to trust their authority compared to ads.

What’s the connection to SEO? Influencers help generate traffic, increase online visibility and search content reach.

BERT Is Staying Strong

BERT (Bidirectional Encoder Representations from Transformers) allows users to train their own question answering system. BERT will impact 10% of queries and ecommerce owners who use BERT increase their chances of landing on the first page of SERPs.

Just to clarify, you can’t optimize BERT. Google uses BERT to refine its understanding of natural language. But you can optimize for the intent behind search queries because intent matching is crucial to creating successful content.

Digital Experience

People want digital experience. A digital-first approach improves user experience. Page load is an important factor. Your amazing content does not matter if your page does not load quickly or if you have a complex website interface.

Successful businesses understand that good website experience is the key to long lasting relationship with their customers. Good customer experience impacts Google search rankings because only satisfied customers will spend time on a website.

Focus your user experience on helping customers find what they need. Make it easy for them to go to the next step.

Video Will Be The New King

Video will be the new king of content. According to a Forrester Research, video is 50 times more likely to show up on the first page of SERP compared to a web page with plain text.

A good tip is to create useful YouTube videos that support your existing content on your website. It won’t guarantee that you will land on the first page of SERPs but it will increase traffic as Google crawls your video.

Content Length Is Important To Rankings

Only high quality content will beat the competition and land you on the first page of SERPs. However, content length is also important.

Research shows that the average content on the top 10 results is around 2,000 words. This is because pages with long-form, high-quality content enjoy more visibility.

Mobile Searches Will Continue To Take Over

87% of internet users use their mobile device for browsing and 40% of transactions happen on their mobiles. Google has moved to mobile-first indexing on the 1st of July 2019 to improve mobile search experience.

This means you can’t get far if your website isn’t optimized for mobile use. If you’re optimized for voice search you should also optimize for mobile.  Aside from incorporating long-tail keywords for on-page SEO, modify the content structure and representation for technical SEO.

A SEO company in Sydney can help your business perform better. Today’s best SEO practices are holistic and happen online and offline in order for marketing strategies to succeed. Take the guessing game out of SEO and hire experts today.

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2020 Content Marketing Trends

Now that 2020 is here, it’s time to think about how we can improve or maintain a successful content marketing strategy.

New strategy, trends and tactics emerge every day and it can be hard to keep track of new changes. In this post we will explore the biggest trends that can help you improve your content success.

Improve content marketing strategy with these trends for 2020.

Focus On User Experience

Increasing the frequency of your blogs won’t cut it for 2020. The challenge for this New Year is to stand out from your competitors.

A good way to do this is to focus on user experience. Content should be relevant and informative but it should also facilitate user experience.

Here are good ways to improve content user experience:

• Test the mobile version of your site.
• Use short paragraphs so that they are easier to read on smartphones.
• Enhance “breathability” by using images and headers.
• Review loading speed.
• Aim for personalization.

You don’t have to do everything at once. You can aim for improving one aspect of your website at a time.

Include Visual Data

Visual content can help improve reading experience of users. It can also help you to get the main data to standout. For instance, you can use visual data to summarize key points. it also helps to make your post more “shareable”.

If you know how to make GIFs, include them when explaining a product. Studies show that GIFs help people understand what you’re referring too.

Write Long-Form Content

Competition in the internet is becoming more stiff with blogs and ecommerce websites vying for reader’s attention. Not everyone likes to spend a lot of time reading content which is why many websites are pushing for bite-sized pieces. However, long-form content is not dead.

Here are reasons to write long form content:

• Build trust with your readers.    
• Go in-depth in the topics that you’re writing about.    
• Showcase your writing style and your personality.    
• Improve your SEO.

Content Should Sound Natural

Try reading what you’re writing out loud. It’s easy to get lost on your thoughts while writing a blog or article so sometimes it does not make sense for anybody else.

A good way to remedy this is to read content to yourself out loud. This will make it easier for you to figure out which parts are hard to understand. The idea here is to help readers enjoy your content in a simple way.

Reading content out loud will not only help readers. It will also help you become a better writer.

Make SEO Smarter

Don’t forget about SEO in 2020. This year, focus on strategies that make an impact.

• Stop focusing on popular keywords and start working on long-tail keywords which will help you standout especially on mobile searches.
• Spend more time improving content rather than stuffing them with keywords.
• Invest on tools that can make SEO easier for you.
• Stop aiming for position one ranking in SERPs and explore the different ways to stand out (for example, visual ranking or featured snippets).
• Create more conversational content to increase chances of being featured in snippets and the question boxes.

The words you use on your website have a big impact on traffic and rankings. Good imagery, compelling content and a good website design can help you get ahead of the competition. A good Content Marketer in Sydney can provide the tools and expertise you need.

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Web Design Trends To Expect For 2020

Web design trends come and go. Now that there are only a couple of weeks left in the year, it’s time once again to look to the future and examine what next year will look like in terms of web design trends.

Dark Mode

2020 will be the year of dark mode. Web designers in Sydney will be focusing more on UI and give users option to use dark mode.

Many users like dark mode because it makes design elements stand out and has a higher contrast ratio compared to other colors. Best of all, dark mode looks modern, is easy on the eyes and makes design elements pop.

Dark modes are also better for OLED users. They don’t only extend power of your mobile device, it also extends screen lifespan. Dark mode also goes well with other 2020 prevalent design trends like moody colors combined with neon typography. Steampunky trends along with futuristic dystopian styles are also en vogue.

Imperfections

Another cute design trend that’s taking over web design is imperfect hand drawn elements. This type of style injects humanity and emotions to websites. These imperfect but personal graphics have been around for years and are becoming more popular as 2020 approaches.

Many visitors find these hand drawn elements to be appealing becauase they give websites personality. They give websites a sense of “realness” and positiveness which users like because they can brighten a gloomy day.

Whether its hand drawn elements or handmade illustrations, expect to see messier looking websites in 2020.

3D Elements

Expect to see more 3D technology in graphic design next year. 3D visuals have always delighted users but never really gained a lot of popularity due to the high cost of production.

The good news is that technology is now at a place where you can design 3D components without high technology requirements.

3D along with VR is probably the best way to create an immersive experience for your website. This is an advantage not only for visuals but for UX as well. As 2020 unfolds expect to see more 3D design elements that will break down space and digital reality.

Solid White Spaces

Many web designers are embracing minimalism, which leads to cleaner looking websites. Expect to see more. Solid frames of white space are a good alternative to overwhelming colors, typography and blending of different design styles.

Nowadays designers are gravitating towards solid structures and are looking for ways to use a lot of white space to give their designs more organization. Many designers are turning to white spaces to frame designs and to make other colors pop. This framing gives their design stability and makes it standout.

Luminous Color Schemes

If you don’t like a lot of white spaces, they will be happy about the luminous color scheme trend. Web design is becoming more bold and daring. The use of bold colors, neon and glow in the dark theme is becoming more popular.

Expect to see more vivid blues, purples and hot pinks for 2020. Using bright colors with darker tones give web pages a more luminous feel.

Minimalist Navigation

This year expect design content to contain more video with less text. This will make websites more simplistic and easier to navigate. This trend is mainly due to the rise in wearable technology which means web design need to think smaller.

The area most affected by this change is devices with very small screens. This has forced web designers to simplify navigation even more. Extremely minimalist navigation takes away the difficulty in usability. Additionally, imagery is becoming more important. Large high quality images are the only way you can impress users when you are only using the bare minimum in text.

Wrap-up

With the decade closing, 2020 attention grabbing visuals and 3D effects belong in the last decade. With the new decade starting, web designers are looking to the future but also finding the past as an inspiration for designs.

With the decade beginning expect to see more user-friendly experiences with minimalistic navigation with less straining dark designs.

A Sydney custom web designer can help make your website look modern and ready for the new decade. Avail of services ranging from web design to app development.

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Cool App Design Trends For 2020

When you take a look at apps today, you will immediately notice that many of them sport vibrant, polished and more immersive designs. But at the same time, many app designers are following a more retro look with pixelated fonts and throw-back color schemes for a more nostalgic look.

As take a more bigger and important role in our lives, their designs have reflected how we interact with them. Get ready to see what’s coming to your gadgets this 2020. Here are some of the coolest design trends for the new decade.

Illustrations

Expect to see more illustrations to take center stage this 2020. We’re not talking about graphics but illustrations that showcase works of art. You can expect to see flat to semi-flat illustrations with eye catching pallets.

Web designers are turning to illustrations more because they are more eye-catching compared to images. Illustrations also feel more organic than a photo or graphic. By giving viewers a more organic feel they are more comfortable and more comfortable with the environment.

Serif Fonts

Apps have always been dominated by the Sans Serif fonts. But in 2020, that’s changing. Sans Serif will still be here but they will be relegated to a minor role to give Serif fonts top billing.

Using 2 kinds of fonts creates visual hierarchy that can separate headlines from text. This is very important because apps are not just for games anymore. We use them to pay bills, monitor investments, use it to navigate traffic and foreign streets. As apps take a bigger role in our lives, serif fonts underscore their importance and visually give them the gravity they deserve.

Futuristic Colors

Another app trend for this new decade is futuristic color schemes. App designers are incorporating bright colors like purple, blue, pink and other neon colors to make their apps standout. This is because these colors are the colors of the future.

Aside from looking funky and cool, blues and purples really look good on today’s phones. Thanks to OLED technology these colors make an app pop. Imagine using it in your personal blog, purple will really standout especially with peach and pink gradients.

Transparent Elements

Gradients are still very trendy and in 2020, they are going to be transparent and semi-transparent on your screen. When you can see through an image, it feels lightweight and that’s exactly the reason why this trend is going strong.

By making some design elements transparent designers are able to fit a lot of information on a page without making it look heavy and cluttered. This is very important because you only have a limited screen size on gadgets like your smartphone.

Rounded Graphic Shapes

Rounded shapes are becoming trendy because they look softer and friendlier. This type of shape makes cold sterile environments easier to interact with. Finance is one of the areas that are embracing a more rounded graphic design and they use this to subvert uncomfortable expectations.

Say good-bye to dark blue and gray squares and rectangle usually found in finance apps. Imbalance shapes with softer color palette in many more apps. Rounded shapes take all the fear and stress out of personal finance and makes it approachable, human and even fun.

Dark Mode

We spend a lot of time looking at our phones which can hurt and strain our eyes. Studies show that the average person spends 5 hours on his phone daily and this isn’t likely to change anytime soon. In 2020 app designers are adapting our habits by focusing on dark mode.

In dark mode, light text is contrasted against a dark background. Not only can this protect your eyes from strain. Dark mode will also prevent your batteries from draining faster.

In the rise of the use of dark mode we will also see more neon color schemes and glowing gradients to make elements standout.

App designers in Sydney can assist you on your app project. They understand and know which trends will work with your app so that you can access solutions for your project.  

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