Tips To Boost Email Open Rate

Overlooked Mobile Design Practices You Need To Implement

According to statistics provided by WeAreSocial.com 93% of internet users access the web through their phones. This means that your website can be seen by up to 3.5 billion people on their phones or tablet at any given time. This means that you should be working hard to optimize your online presence.

In this connection we would like to show you mobile design practices that are often overlooked but you need to be following. They will help streamline your visitor’s experience while maximizing your impact online.

Say Good-bye To NavBar

Real estate on a mobile device is at a premium. Every pixel costs money and a NavBar can eat away precious space. This means that you need to maximize every pixel and one way to do this is to do away with the NavBar.

NavBars on a desktop or laptop are very useful because they help visitors browse your website more easily. However, it can take up a ton of space on a mobile device which could have been put to use for images or content.

Now you might be asking how customers or guests are going to navigate. One of the ways to do this is by incorporating a hamburger menu. This type of navigation system allows users to pull out the menu like a drawer from the left side of the screen and show you items in the NavBar.

Important Elements Should Be Within Reach

 

How do you use your smartphone?

We use our phones all the time; while sitting on the bus, waiting in line at a Starbucks or while reading this article right now. How do you hold your phone? If you’re like most people you probably use your phone with one hand and use your thumb to navigate and browse.

 

 

According to mobile UX expert Steve Hoober, 75% of people use their thumbs to interact on their phones.

Screens of mobile phones got bigger but our thumb size have remained the same. Therefore it is important to remember to keep key elements within thumb reach. Designers should organize content that puts primary interactions front and center with secondary and tertiary options at the top and bottom of the screen respectively.

Optimize and Minimize File Size

File sizes drastically impact load time as it directly affects user experience and search rankings. This is even more important on smartphones because connections aren’t always reliable. Visitors aren’t likely to wait if your website loads slowly so it’s important to minimize file size of images before uploading them to your website.

Sites and tools like TinyJPG, ImageOptim and Export for Web can help you minimize image size before uploading them onto the web.

Link Phone Numbers and Addresses

Mobile users want a streamlined experience so your web pages should be easy to access. This means that you should take advantage of interactions that make visiting your website a pleasant experience.

If you’re website sells products or if a phone number is an important touch point, one of the best things you can do is to make it easy for customers to call you. One of the best ways to make a contact us page valuable is to make phone numbers clickable. Please don’t make customers swipe back and forth across phone and browser apps to type in your number.

Making a phone number (and other important elements) clickable can make a big difference and all you need to do is to link it.

The same is true with your address. Customers who want to find you on Google Maps should be able to click your address without needing to copy-paste it on a browser. Little things like this can make customers feel in tune with your website and save them from doing extra work.

Disable Popups

Did you know that Google has a soft penalty for what they call “intrusive interstitials”?

This is what we laymen call popups and they can detract user experience because users are unable to see content they’ve clicked on. To stop this, Google has penalized websites with popups by downgrading their search rankings to discourage people from adding popups on their sites.

Just turn your popups off. If your popup is important just add as content in a section to stop Google from punishing you.

Optimize Forms For Mobile

 

We all k now that answering forms on a mobile device can be very hard. While typing has drastically improved since the days of T9, it’s still not perfect and therefore frustrating to many. Long forms require a lot of typing but typing takes a lot of effort. Therefore, do away with long forms for mobile devices.

One way to do this is by reducing the number of form fields users need to fill up. Take a look at this example:

 

Another way is to break up the process into multiple steps. So if you have 9 fields put up 3 for the first step and after answering the form they are taken to the next page to fill up and so on.

 

These options makes converting on your form less intimidating while allowing you to collect lead information in small bits from your users. Always remember the easier to fill up the better so at minimum collect their email address so you can market to them in the future.

Use Collapsible Sections or Accordions

Content on a mobile device usually gets compressed into 1 column that makes it look longer. This is a big issue for mobile users because it’s going to be harder for them to find what they’re looking for.

An elegant solution for this problem is to use collapsible content sections, a.k.a accordions. These are essentially containers that hold content and only shows up as a header unless the user taps on them. This allows guests to skim through content without having to shift through tons of images and other information.

We hope that these design tips will make it easier for you to streamline user experience for your mobile website. These practices are often overlooked which can lead to a drop in sales and ranking. Following these tips will improve user experience and make it easier for you to convert.

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Tips For Better Sound Quality For YouTube Videos

YouTube videos have the potential to reach millions of viewers around the world. Aside from this, it can also help you become more popular. Because millions will be watching your video, picture and sound need to be good quality.

Here are some easy ways you can optimize sound for better audience impact.

Use Good Quality Microphone

One of the factors that decide sound quality for your YouTube video is how the sound is recorded. PCs and laptops with built-in microphones are convenient to use but they can also pick up the sound in the entire room you’re recording in. this can lead to reduced quality in the music or voice meant to be recorded due to background noise.

To avoid this you need to use an external microphone that can give you higher quality sound. This is because external microphones can be placed nearer to the source of the sound to ensure that unnecessary noise is reduced. To record individual voices, lapel clip microphones are good choices. There are many good quality microphones that can be bought in electronic stores so make sure to choose a good brand.

Learn About Supported File Formats

Did you know that there are certain file formats that are most compatible with YouTube?

This means to say that YouTube operates best using these formats. While YouTube supports different formats there is a risk of the final product having reduced quality and issues could crop up.

YouTube has stated before that MP4 is the best format for uploading because it has better quality than FLV and not as heavy as AVI. WMV HDD sometimes loses its quality while 3GPP and MPEG-PS resolutions are too small.

Don’t Edit Excessively

Many people think that the more you edit the better. This is wrong because excessive editing can take a toll on the quality of sound especially if you’re adding effects.

YouTube recommends having the best audio possible. Video files should have maximum similarity to the original quality. While usage of the original video is not always possible, you can always reduce the amount of damage you can make by ensuring that the audio track is as long as the video track. This means that the two tracks should stop and end at the same time stamp. Keep in mind that issues can crop up if the two tracks differ even by just a few seconds.

Choose Best Quality Export Settings

Uploaded videos should be optimized for streaming. To do this, YouTube videos to a file format and size that will operate well with their internal system. One of the drawbacks to this is that large video files tend to get compressed during the process which leads to poor quality.

If you want the best audio for your video, follow YouTube’s recommendation for exporting files. The option provided should say that it will be able to maintain original size and format while uploading. If you want to keep quality intact don’t opt for a smaller size.

Many video editing programs support room for various file formats during the export procedure. It’s best to go for superior quality settings rather than exporting the video for email or the web.

Keep in mind that you want people not only to understand you but you also want to give them a good user experience. If you want to reach more people and provide valuable content make sure that your YouTube video has both good picture and audio quality.

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8 Ways to Transform Your Blog Readers into Potential Leads

You are most likely already using blogs to make yourself visible online on different social media platforms and search engines. The importance of blogging is second to social media and email. According to the 2018 data report published by the Content Marketing Institute, 79% of B2B marketers and 70% of B2C marketers have blogs.

You are generating a large quantity of valuable traffic from blogs. But are you successfully converting your traffic to leads?

If not, it is high time for you to know how you can quickly change the audience visiting your blog into potential leads.

Turn your blog traffic into leads using these eight strategies.

1. Offer solution through blog posts

Fantastic and high-quality articles are an excellent way to increase traffic to your blog. But to turn your visitors into leads, you need to provide content that addresses their concerns and issues.

When an audience is surfing the web for a solution, then they are most likely in a state to buy. Offering solutions in your blog post help to grab this category of users.

Do not provide all the solutions and answers in your blog!! 

Strategically use this situation to make your visitors turn to leads. Give detailed solutions and answers through purchase, signing up or any means that suits your business.

One questions that might surface is how do you find the topic for your content.

Look through these approaches for generating subject for lead creating content.

A. Communicate with people. Start polls, raise questions on social media, send surveys to your customers and talk to your support team to know what topics are of concern.

B. It is always important to keep a close look at your competitors. See what they are up to. You will very often even come across ideas that might have escaped your mind.

C. Always keep a keen look over your Social Media accounts. Regularly check which conversations are drawing the most attention. Have a look at Google Trends to find trending topics.

D. Surf through the different Q&A sites. Websites like Quora are great places to find what people are asking or facing the problem. You can choose your blog content to be something that answers that question.

2. Smart CTAs to turn readers into leads

After populating your blogs with traffic, your main concern is how to convert this traffic into a lead. You need to divert these readers to your landing page. Call-To-Action (CTA) buttons are one of the most efficient ways to compel your audience to take action.

But, you need to use CTAs smartly to achieve your goal. You always need to keep your reader and clients in your mind when putting CTAs. Choose the one that best fits your niche. You can also try linking the text of your content to your desired landing page.

Most readers won’t simply click your call-to-action buttons. They need to be pushed to do so. For this, you have to have appealing text upon your buttons. Say, you want people to join for free. Then, you can go with the version “Join Free for a Month”. If you want them to download an eBook, then ask with the text “Download FREE eBook”. It is more appealing and bound to bring more leads. Make sure that your CTAs are visible.

3. Remarketing: Target your visitors

Remarketing or retargeting your audience is a proven tactic of grabbing more leads form your blogs. Whenever a visitor comes and visits your site and leaves with or without any purchase; attach a small code called pixel to keep track of them. Use tools like Google AdWords, ReTargeter, AdRoll, Perfect Audience or PixelMe for retargeting. What they do is provide ads to your sites on the pages they are browsing which can act as a potential lead generator.

4. Content Creation: Analyse the buying cycle

For your blog content to persuade people, first you need to target which stage of the buying cycle your readers are at. You can divide the buying cycle into four phases.

A. Necessity:

Need is something that we continuously have, but not always sure what the need is for. It can be the need for painting your house or the need for a new television.

B. Primary Survey:

Feeling the need for the next step that customers take is search online for possible solutions to their problem. After researching and going through the offers available, a client finds one that best suits them.

C. The Road to Purchase:

After a customer has already chosen what he needs and where to purchase it from, their next step will be to find the purchase procedure.

D. Purchase:

The final step is to purchase the product following the appropriate procedure.

When you are creating blog content, your focus should be on the second stage where people are looking for solutions. Provide valid and informational content which will provide a customer with the answers they are looking for. If a reader finds your content useful, they are more likely to turn into potential leads.

5. Monetise on emotions

Emotions are mostly responsible for moulding our decisions. We tend to follow what our mind tells us and based on that take the final decision. If you are smart, you will be taking this factor into account when creating your content. Some ways to dictate customers’ emotion are –

A. Stimulate Positivity:

When do you consider buying something? The answer is when it invokes a positive feeling inside of you.

B. Build a positive relationship:

If your customer trusts you and has a good relationship with you; then they are more likely to consider you for providing service.

C. Reassure your customers:

Assure your customers that they are making the right choice. A great way to do that is to offer a 100% money back guarantee.

6. Organise a webinar

One way to bring in more leads is to make it more engaging. Incorporate voice into your content. Webinars can be the perfect way to do so. Discuss and demonstrate a new product or services. Include forms and questions into it to get the maximum amount of leads.

7. Persuasive: Convince and build trust

Readers will become your buyers only if they trust you. You have to establish this trust through your blog content. People are reluctant to hand over their personal information. Your job is to create an atmosphere where they are comfortable. Your ultimate goal would be to persuade and convince them to buy or choose your service.

Dr Robert Cialdini in his book “Influence: The Psychology of Persuasion” has come up with six tactics that can be used to persuade your audience.

A. Reciprocation

Reciprocation dictates that if one person does you a favour, then you are to return the favour with kindness. The same concept applies to your blog. If you provide high quality and informational blog to your readers on a regular interval. Then at one point, they would be willing to share their email address with you to get updates of your recent activity. Also, it would build up trust.

B. Be Committed and Consistent

Commitment and Consistency can act as a silent weapon influencing people. You can start by being committed to publish more articles and stick to your word. Seeing your commitment will give rise to the audience’s faith in you. Also, remember to be consistent in your service of providing valuable contents. Seeing such commitment, your readers are more likely to agree to share their name and contact details.

C. Social Proof

Whenever a user searches for information or service online, then the first search its authenticity. Your presence in Social Media as Facebook, Twitter, Instagram, LinkedIn and others demonstrates that you are genuine. Also, how many people know about you and their reviews and testimonials serves the purpose of building their trust in you.

Be sure to put your reviews and testimonials in plain sight. It will act as a catalyst in convincing new visitors to sign on, choose your service or purchase your product.

D. Liking

Most people are likely to say yes to someone they know and like. So, be that person everyone trusts and likes. Be approachable always emitting a friendly, helpful, entertaining, positive, engaging and relatable aura.

E. Authority

To persuade people to join you, you need to become an authoritative figure in your niche. Be active and engage in different social Medias answering people’s question and display your knowledge.

F. Scarcity

Create scarcity to entice people into joining up or buying your product. Amazon has used these tactics to increase their sales. But, don’t overuse this strategy or people might feel manipulated.

8. Urgency through Creating FOMO

Introducing urgency will make your visitors more inclined to becoming leads just as when a sale goes on for a short time. Build up the importance of buying your product as soon as possible by providing data and examples in your blog.

Position yourself ahead of the game and make use of these simple tactics to convert traffic from your blog to nurtured leads. Turn your active blog which previously was used only to spread business knowledge into a monetisable tool.

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Best Email Marketing Services For Small Businesses

Is email marketing a big part of your business? Are you struggling to find the best email service out there? Businesses in Australia need email marketing just like other businesses around the world.

According to studies conducted by Australian companies, email marketing has an average of 20.89% open rate, 6.46% click rate and received $22.78 ROI for every $1 spent on email. Result of the study also found that companies that invested 20% more of their marketing budget on email marketing are 8 times more likely to see their sales soar by 50% or more.

This means that you need to find a good email marketing service that enables you to create high quality emails. It also should have features such as contact management, user group segmentation ad performance tracking so that it is an efficient and effective marketing tool.

Having said that, let’s take a look at some of the best email marketing services for small businesses.

Constant Contact

 

Constant Contact is one of the biggest email marketing services in the world. They are also user-friendly and beginner friendly. Users will find it easy to manage email lists, contacts, marketing templates, calendars and more. Account holders can access tracking, reporting, social media sharing tools, image library, Facebook ads, integration, list segregation and a powerful e-commerce integration for Shopify users.

Subscribing to their Plus accounts will let you access more features such as email automation, surveys, polls, A/B testing and other tools to maximize your open rate.

Constant Contact also has excellent customer service with live chat, phone calls and email community support.

They have a free 60-day trial and after that services start at around $20 per month.

Drip

Drip is a good choice for eCommerce, bloggers, and marketers because they offer a wide range of tools to for marketing automation and personalization.

Drip can be integrated into popular platform builders including WordPress and WooCommerce. This allows for easy addition of sign up forms for leads.

What sets Drip above from other email marketing services is their intelligent marketing tools smarter email segmenting, list groups, and a visual workflow builder which allows you to reach your target market in your email list easier for more sales.

They also offer excellent support such as chat support, webinars, automation training, detailed courses, free guides and excellent documentation.

Drip is free for up to 100 subscribers and paid plans start at $49 per month.

SendInBlue

 

If you’re looking for an SMS and email marketing software for businesses, SendInBlue is a good choice. It’s a user friendly platform that features a lot of tools to create highly engaging emails. The tools are drag and drop so they are easy to use for people with no experience with email marketing.

You can use these beginner friendly tools to create transactional emails, create workflows, and segment users. You can also use their AI algorithms to find out the best time to send marketing emails.

SendInBlue allows you to send up to 300 emails per day but they will have the company’s branding. Paid plans start at $25 monthly.

Convert Kit

Convert Kit is easy to use and powerful making it a good choice for professional bloggers, authors, and marketers. It allows you to offer content upgrades and incentives with email sign ups. It also comes with auto responders to help you send drip emails.

Convert Kit makes it easy to segment contacts into those who are interested and those that already purchased. This helps to increase conversion rates with automated emails that feel personal. Their features are specifically designed for creators and professional bloggers.

This service is free for 14 days with pricing starting at $29 per month.

AWeber

AWeber is one of the oldest and most popular email marketing services. It offers a wide range of tools for small to medium-sized businesses. AWeber integrates to most services including WordPress. Subscribers can access email templates, list management, autoresponders, and email tracking with detailed insights.

AWeber offers a free trial for 30 days and plans start at $19 per month.

GetResponse

 

GetResponse has simplified email marketing for beginners and small businesses. It features a drag and drop builder that you can use to create campaigns, segment contacts and send content designed for specific groups. These automated campaign tools allows you to create effective campaigns and boost profits.

GetRepsonse comes with responsive forms, landing pages, A/B testing, tracking, and auto responders. It also integrates with third party lead generation software.

This service has a 30-day free trial with paid plans starting at $15 per month.

MailChimp

MailChimp is one of the most popular email marketing services because they offer a forever free email marketing service plan. This service can be integrated with WordPress, Magento, Shopify, and many other platforms and comes with email builder, auto responders, segmenting contacts into groups, and simple tracking for analytics.

Their forever free plan allows you to send 12,000 emails for up to 2,000 subscribers. However, it is limited because you can’t enjoy features like send-time optimization, advanced segmentation, multi-variate testing, etc. Furthermore, you are required to use their branding for all emails you send. Paid plans start at $10/month for up to 500 subscribers.

Choosing the right email marketing service can have a big impact on your marketing campaign. The best service offers amazing features and good ROI. Most importantly good services ensure that your emails don’t end up in the spam folder.

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Magento Extensions For Online Business Success

Magento is one of the best options for stores that want to take their business online. Since it first came to existence in 2007, Magento’s market share has become one of the largest in the e-commerce space. According to a study conducted by AheadWorks, Magento market share has ballooned to 29.8% among the most popular e-commerce platforms.

Magento is popular because it is built on an open share technology with a robust shopping cart system, flexibility over content and amazing performance. Magento uses extensions so that online stores can have enhanced functionalities including marketing tools, SEO and catalog management. However, Magento has over 1,000 extensions available so looking for the best can take time.

Luckily we have a short list of recommendations for Magento users. Here are some of the best we’ve found.

DotMailer

 

DotMailer is a marketing tool that can be used to create seamless email marketing campaigns. It is the platform of choice for businesses looking to engage customers at all touch points. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more.

It features a drag and drop editor, analytics, list management, online surveys, marketing automation, triggered campaigns and behavioral profiling. This is a good extension for businesses looking to outperform your past marketing campaigns.

Fire Checkout 2.X

One of the best ways to improve user experience in an online store is to provide seamless checkout process. Fire Checkout 2.X provides fast simple checkout process by keeping customers on-page and reducing abandoned carts. It is very responsive and is compatible with all devices and screens so that your customers can shop on their PC and mobile devices easily.

WordPress Integration

Blogs are another great tool that can help boost customer engagement. Integrating your blog and your online store is now easier thanks to WordPress Integration extension which allows you to integrate WordPress platform with custom-made Magento themes easily. It features a 1-click login to your WordPress Admin from your Magento Admin and associates WordPress posts with Magento products. If you are considering adding or have already a blog, this is the extension to use.

Australia Post Shipping

Online stores in Australia should get the Magento Australia Post extension to ensure that you don’t suffer from shipping woes. It offers options to manage shipping without having to visit the Australian Post Shipping website. Once the extension is integrated to your website you don’t have to worry about going to the official website to set up delivery for different shipments. The extension also lets you generate shipping rates, add multiple shipping options, get a label printing option and do much more.

Language Translator

The Magento Product Language Translator extension is a good choice for multi-lingual stores. It translates your store content into any other language which is suitable for your audiences. Translating your store to different languages allows you to reach a wider audience. It helps you translate product details, CMS page details, store reviews and more.

The right extension can extend and add extra functions to your e-commerce store. You can find different kinds of extensions ranging from managing inventory, tracking invoices and helping you with SEO. Remember, the right extensions can help you boost sales and improve user experience.

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Learning SEO – Beginner Bloggers Complete Guide

SEO or search engine optimization has evolved tremendously over the last years. It is a marketing technique used by website owners to increase traffic to their pages by making sure they are visible in search engines when users search for a related query to their niche. Once there is a significant traffic coming to their sites, they will have leads and eventually close some sales. This is why blog owners spend so much time on how to learn SEO successfully.

Back then basic keyword researching and knowing a little how backlinks work can land you to Google or other search engine sites first pages. But now, things have become more complicated with a lot of other aspects to consider and work around.

The creation of millions of websites has caused the changes to be necessary and require an advanced algorithm to filter the best information for the public. There are different factors being used by search engines to rank our websites in relation to a certain topic or keyword. If you want to get to the top of the search engines for your niche, then you have to learn SEO by hook or by crook.

It may sound intimidating at first, but if you would just be patient in learning SEO then eventually it will pay off soon. With that, I have come up with a couple of tips on how to learn SEO especially for the ones starting out their journey in the online world.

1. Knowledge Is Power – Read and Educate Yourself

With how competitive the world wide web has become and everyday the competition tightens, you have to commit yourself to learning if you want to get to turn your blog page into a mighty one.

Reading is free with all the information you can get from the web. All you need is to make time for it and pick carefully the topics you have to familiarize yourself with. If you want to learn SEO fast then it is vital to know first what the basics that you have to learn are. Time is of the essence as they.

Where you take your reading materials play also a big role in your learning process that is why you should go for credible sites that have made a mark already in the SEO community. I have listed some of my go-to sites when I started learning SEO which you will definitely find helpful.

• Moz – This site is considered as one of the top authorities in SEO and they have a huge online community of digital marketers. They offer different SEO tools which include but not limited to keyword research, page optimization and even site audits. It was founded by Rand Fishkin together with Gillian Muessig back in 2004.
• Search Engine Land – If you want to be updated on the latest news and info about SEO and SEM (search engine marketing) and the entire search engine industry, then you need to check this out. It even has a mobile application.
• Backlinko – Founded by Brian Dean just in 2013 and is famous for his blogs which helped thousands of digital marketers improve their online businesses. You will learn tons of valuable information about link-building that work well even in today’s market.
• SEOPressor – Jam-packed with different write-ups about what’s new, what works and basic how-to’s in SEO and SEM. This is a generous website to learn SEO free.

2. Find Yourself A Mentor

A mentor is important because we can learn quickly when someone is guiding us and telling us specific things to do and giving us sound advices. You would be able to save so much time when you go to someone who already knows what works and what did not especially in the search engine industry.

One of the perks of the online world is that it knows no geographical limitations. You can reach out to anyone at anytime of the day. Given this, you can easily look for SEO experts online and connect with them. You can also find many social media groups and most likely there are a couple of experts there which you can ask.

Do not be shocked if some mentors will charge you for asking them to be your coach or mentor. Remember that you are requesting for their time and skills, hence it is just reasonable for you to pay them.

3. Connect With an SEO Community

As they say, you are the average of the five people you spend most of your time with. If you want to learn SEO effectively, it helps a lot to join an online community wherein you are exposed to real life experiences of people who do the same job as yours.

I have mentioned earlier that there a lot of social media groups to begin with. Also, there are online communities and independent websites that you can join to help you learn SEO.

• Inbound.org – This is where online marketers go to for interesting and fresh news about SEO and inbound marketing as the name of the site suggests. It was started by Rand Fishkin of Moz and Dharmesh Shah of HubSpot which aims to educate marketers how to make their businesses prosper.
• GrowthHackers – Another great community you can participate in is GrowthHackers. Though they have same audiences with Inbound.org, this site caters to topics that can help you grow your site’s traffic. You can learn SEO hacks from here that might change your life!
• Google+ and LinkedIn SEO Groups – If you are into social media, then spend some worthwhile time learning SEO through social media groups like Google+ and LinkedIn. You can easily ask questions that you have encountered and expect answers in a quick period of time.

4. Install SEO Analyzer on Your Website

After reading and spending some time to learn SEO, you would definitely come across how important it is to analyze some metrics on your site. Installing an SEO analyzer on your WordPress blog would be one of the smartest decisions and it could help you a lot identify the strengths and weaknesses of your efforts.

Some SEO-related plugins will analyze your site, calculates your SEO score and would even offer suggestions on how you can improve your page. These plugins become instant scrutinizer and mentor that you can utilize anytime.

5. Try Things On Your Own

If you have always been the experimental type, then why not try out new things since it is your site anyways. Right? The possibilities are endless when you are eager to learn SEO.

The SEO industry is everyday evolving and no one will exactly know for sure what tweaks and updates search engines would be doing from time to time. So if you have the time, resources and self-will to run some SEO experiments then go ahead. But before you go all-in scientist mode, be clear with your goal for trying an activity. Afterwards, be very mindful to keep track of your data.

Conclusion

As for any newbie blogger who wants to learn SEO, surely one has to dedicate a significant time to cover the bases. SEO has become more technical over the years due to the growing competition but it is an essential tool for online marketers. Learning SEO skills will not happen overnight but will give remarkable results once mastered.

I hope you enjoyed some of the above tips on how a beginner like you could learn SEO. If you have some thoughts or questions related to learning SEO, I would love to hear them.  

About the Author

Jenn Pereira is Co-Founder of EasyBlog Themes, an innovative digital marketplace for high-end WordPress blog themes and plugins to help bloggers improve and grow their websites or blogs. As an experienced web designer and online marketing strategist, she loves writing to share her ideas to motivate and inspire bloggers to succeed on their blogging journey.

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E-Commerce Tips For Better Sales

We all know that the number of websites online have skyrocketed recently and more and more people are venturing to the internet not only for entertainment and information but for business too. Luckily, it’s easy to set up an online store. There are many tutorials and information available for aspiring online businessmen.

But having an e-commerce store is just half the battle. Once your shop is online you need customers to find you and buy goods or services from your e-commerce store. So how will potential customers find you amidst millions of others? Google sends you traffic if it feels that your website is “valuable” enough for Google Search or if you pay for traffic via AdWords. However you won’t have enough sales if traffic is low.

Here are some tips on how to have a better e-commerce website.

Content is King

In the world of SEO and e-commerce content is and always will be king. For e-commerce store this means putting in useful and relevant information for your product description. High quality photos are also a must. Think about it, would you buy a product that you’ve never seen and touched?

Having good quality photos and good descriptions will not only make you rank better it will also make customers buy your product or service.

Categories and Product Search

 

Many e-commerce stores carry more than 1 product so it’s best to categorize them so that customers can easily find what they’re looking for. A web store is just like a physical store. People want to know where to go to find certain things. If products are uncategorized customers will become confused or frustrated if they don’t find what they’re looking for.

 

Don’t make categories too big or too small. Around 10-50 products per category is acceptable. Sub-categories are also a good idea for easier searches. Just make sure to have a description of each category available to make it easier for your customers to find products.

Provide Information

The difference between shopping in a physical store and online is that you can touch products in the real world. This is why descriptions regarding their size, features, color and other features are important, so always provide this information. There are also customers that shop based on features while others based on price so make sure that these are always clear throughout your website.

Product reviews are also amazing sales tools. Reviews give credibility to your products and e-commerce stores. Not all customers leave reviews though. Make sure to guide them through the review process after they have received the products.

Comparison features in an e-commerce site are also helpful for some users especially if they’re not 100% sure about a product. Letting them compared a number of products can help them come to a decision even if the difference is just color.

Checkout Payment & Delivery

Once the customer is ready to checkout, make sure that they don’t have a reason to abandon it. Don’t leave out information like handling costs, shipping and payment options. If they can’t find this information easily they might abandon their cart and shop somewhere else. This means that account registration should be easy. Keep it simple. Sales is more important than registering an account.

 

Offer more than 1 payment option. For example, not all people have credit cards so it’s better to have alternatives. Explore other options like cash-on-delivery, PayPal, Skrill and other payment gateways. If you’re not sure, check out your competitor’s website to see what they’re offering.

Before checking out, show your customer one last time what they’re paying for. A summary of the items bought, shipping costs, tax, total amount and delivery date (if possible). Don’t give them a chance to leave the screen just because they don’t know something related to the order.

Having a good marketing and SEO strategy as well as practicing the above mentioned tips can help your e-commerce store more traffic. Always remember that you need to standout from millions of others so having a good rank should be a priority for e-commerce store owners.

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What Does A UX Designer Do?

You’ve probably come across the term user experience (UX) designer more and more today.  While UX designers primarily work in the field of product development, the job title is still a mystery to many people mainly because of its newness. So if I say I’m a UX designer it’s not always clear what we do in the office.

This article is focused on what a UX designer does and what it’s about.

What is UX Design?

When you say design people immediately think of it as the “look” of a product so it’s usually associated with graphic design. However, as technology has grown designers have begun to focus on the “feel” of a product which has become known as the user experience. If UX is the experience the user has while interacting with the product, UX is the process the designer tried to determine what that experience will be. Therefore a UX designer’s role involves making a product useful usable and enjoyable for users.

Responsibilities of a UX Designer

• Product Research

This naturally includes product and user research and it’s the starting point of every UX designer’s design project. This gives the foundation for the design and allows designers to avoid assumptions and make information-driven decisions.

Product research is essential because it teaches designers about users’ behavior, goals, motivations and needs. It also helps them to understand industry standards and identify opportunities in a given area.

• Creating Personas and Scenarios

Based on the product research a UX designer will then identify key user groups and create personas. A persona is essential a fictitious identity that reflects one of the users of the group they are designing for.

Personas aren’t the users they want; they are the actual users. Even though they are fictitious, they represent a section of the audience and their real behavior. The goal of creating a persona is to identify patterns they’ve seen in their audience or prospective audience.

 

When a designer has identified a persona they can create scenarios. Scenarios are a “narrative” of the day-to-day lives of their personas including how their website or app would fit in their users’ lives. It is important for UX designers to think through all the steps a user might take while using their product.

• Information Architecture

The next step is to design the information architecture. This is the creation of the structure of a website or app that allows users to understand where they are and where the information they want is located in relation to their current position. Information architecture results in the creation of navigation, categories and hierarchies.

• Creating Wireframes

Creating wireframes comes after determining the IA.  Wireframes are designed most associated with UX designers. A wireframe is a low fidelity representation of a design and represents each screen or step that a user might take while interacting with the product.

The properties of a wireframe are:

• Backbone of a product design. They are usually used as a guide when development starts and should contain representation of every important piece of the product.
• They should be created quickly. UX designers should represent UI objects in a simplified way.
• They are not used for product testing although they help designers gather feedback in initial research, they won’t replace actual representation of the product.

• Prototyping

Some people think that the terms wireframe and prototyping are interchangeable but they are not. Wireframes are actually more akin to a blueprint of a product while prototypes is a medium to high fidelity representation of the final product.

 

Prototype Properties:

• Gives you a taste of how to interact with a product. That’s why it’s better to avoid using static representations and use interactive or clickable prototype instead. Modern prototyping tools like Adobe XD can let you record prototypes as videos to guide viewers through your design functions.
• Prototypes can be used to their full potential during user testing. Prototypes can allow users to experience content and test main interaction with the interface in a similar way they would in the final product. While prototypes might not look exactly like the final product, they should have similar intention.

• Product Testing

Product testing allows UX designers to find potential problems users can experience during interaction with a product. One of the ways they do this is through in-person user tests to observe their behavior. They gather verbal and non-verbal information to help them create a better user experience.

A UX designer’s work is a never ending process that doesn’t stop after a product’s release. In fact, UX designers continue to learn which drives future updates. They launch the best version possible and then improve as data comes in and prepare to revise through updates. This means that a UX designer’s role is multi-faceted and challenging. It’s an exciting career path for many.

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Best Mobile App Development Tools To Use

Have you ever thought of a good idea for an app and want to start building it immediately?

If the answer is yes, you’re in the right place because we have a list of some of the best app building software available. Fear of coding might make you scared to make your own app but the good news is that it’s now easier to enter the mobile app market without coding experience or knowledge.

There are a lot of app creation software out there whether it’s for business, blog, product, service or just for something totally random. App creation software is plentiful and easy to find especially if you know where to look.

Here are some of the best app building software you can find.

Appery.io

 

Appery is a platform you can use to develop apps for Android, iOS and includes Apache Cordova (Phone Gap), Ionic, and jQuery Mobile with access to its built-in components.

The builder runs in the cloud so there is nothing to install or download on your end. It consists of a visual editor that uses drag and drop components and a REST API to use in your app and instantly add a cloud database and backend if your app needs to store data.

To add functionality you can visit the Appery.io plugin catalogue to create your own custom plugins for your app. Teams can also share and collaborate in real time for an extra fee.

Mobile Roadie

 

Create and manage your own iOS or Android app using Mobile Roadie. The building happens in a visual way and supports all media types with automatic importing RSS, Twitter or Google News keywords and auto refreshing fan for automatic communication with users.

Preview your app using Mobile Roadie backend and view it just as users do in their devices. They will also guide you through the app store submission process with Mobile Roadie checking your content’s quality and appropriateness.

You also have the option of sending push notifications with this builder with content from your own site or the platform itself. You can pull data using a variety of formats such as XML, HTML, JSON, PHP and CSV.

The App Builder

 

The App Builder is a suite of apps for employees, clients, events and brochures using 2 different available approaches. This is a good choice if the platform you are looking for is for designing an app as an intranet for a company. You can build an app using the online tool kit and either training provided or the app itself will work with you to build structure and populate it with initial content.

Use the dedicated AppLibrary to provide users a window to multiple apps and customize it with your own branding. Updating the structure of your content is easy even after you go live because you have access to unlimited updates and publish to multiple platform products in one click. The App Builder supports iPhone, iPad, and Android, with updates going live within 60 seconds of submitting a change.

Good Barber

Build iOS and Android apps using Good Barber because you can control every single detail of the app without writing a single line of code. There are also highly customizable templates that are available to help you get started along with beautiful icons and fonts.

You will receive immediate visual feedback every time you make an adjustment for your app. A function that lets you send actionable push notifications from users can transform them into contributors by letting them submit articles, photos and videos.

Appy Pie

 

This platform is a DIY cloud based mobile app creation tool that lets users without coding skills to create an app for any platform. There is nothing to install. Just use the drag and drop feature to create your app. Once it’s complete you will receive a HTML5-based hybrid app that can work in almost all platforms including Windows, iOS and Android. All revisions are in real time and you can also send push notifications, see live analytics, monetize with ads and track location using GPS.

Using the Appy Pie platform gives you access to different themes ranging from restaurant to radio station. When you use the code page you can embed custom code and embed iframes.

A small investment and a desire to learn can enable you to create and manage your own mobile app. All you need to do is to use any of our suggested platforms now.

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Top Free Digital Marketing Tools

Launching your own website can take a lot of money. There’s research, design, testing, advertising and software costs to think about and it doesn’t stop there.

Lucky for us there many free tools and services that can make digital marketing easier and wallet friendly.

The tools listed below can help you streamline your marketing process of your website so that you can focus on the bigger things.

Here are some of the best digital marketing tools you can use today.

Google Analytics

 

Google Analytics has everything you need to know. You can track number of visitors, monitor where traffic is coming from; use it for keyword research and many more. In fact, Google Analytics should be the first tool installed on your site.

It’s almost unbelievable to think that Google provides this service for free. Google Analytics lets you record the number of visitors to your site, what pages they viewed, learn how they found you, how long they stayed, where they exited and almost any other metric you can think of.

Google Analytics is the backbone of many marketing campaigns and provides you with the information you need to make informed choices. Go get Google Analytics for your site if you haven’t.

Keyword Planner

This is another free tool brought to you by – who else? – Google. There are many keyword research tools but Keyword Planner remains to be one of the best. It was originally designed for AdWords but works perfectly for SEO purposes.

This is an amazing tool that shows you a keyword’s traffic volume and estimates of competitiveness of the term. It allows you to identify high volume low competition keywords and optimize your website to rank for those terms.

Peek

User testing is a big part of digital strategy because it’s a good way to tell whether what you’re doing actually works.

Is your banner eye-catching? Is the menu structure intuitive? Is social media converting? These questions are hard to answer without a big budget and a slew of testing. Luckily UserTesting.com offers a service called Peek that offers you 3 free 5-minute evaluations of your site every month.

Just pop your URL in Peek and they will send testers who are given 3 basic tasks and they will record themselves completing them. Peek gives you amazing insight to your website so you can revaluate and adjust your strategy accordingly.

Mail Chimp

 

Mail Chimp is a favourite tool among thousands of marketers because it has a generous free plan that lets you send up to 12,000 emails to 2,000 contacts every month.

Mail Chimp itself is easy to use because it is intuitive and comes with a lot of templates by default. Email is tracked and comes with basic analytics.

The free plan doesn’t come with bells and whistles such as auto responders, and spam filter countermeasures but those are the only thing that’s wrong with it.

BuzzSumo

If you want to find out which content will get the best results before writing it, use BuzzSumo.

According to a study conducted by Content Marketing Institute and MarketingProfs, B2B marketers are planning to increase their spending by 58% this year. However you don’t need to jack up your budget to get good results.

BuzzSumo is a tool that scans social media for blogs and articles and recording how many shares and engagement each receives. This tool will let you know what subject matter and style is currently trending and brining in results so you can focus your attention on what’s doing best.

Digital marketing tools can help you grow your business and helps to level the playing field giving you a chance to compete and attract a share of your target market. It can also help convert leads and subscribers to sales while streamlining campaign towards conversion optimization.

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Reasons Why Handcrafted SEO Generates More Sales

SEO or search engine optimization is important for generating traffic for your website and boosting conversion rates. This is the reason why many companies have SEO strategies. But is it the right strategy?

Many businesses just go with the flow when it comes to SEO. They also tend to copy their competitors’ strategy and follow online trends for search engines. This can be a huge mistake because standard SEO will not make your business standout or increase sales. You can think of this as the difference between buying off-the-rack clothes versus buying tailor made ones. Many people will wear the same clothes as you when you buy mass produced clothing but tailor made ones are unique to your needs.

Therefore it is better to use SEO techniques to address the needs of your company rather than relying on generic SEO strategy. Handcrafted SEO is the next big thing in digital marketing and here are reasons why you should go for it.

It’s tailor made for your company

Just like any tailor made piece of clothing, handcrafted SEO is designed specifically for the needs of your company. For example if your company sells computers online then search terms like “computers online” will not generate a lot unique visits. There are many companies who will target the same search terms and your company will get lost in the sea of search results if you don’t handcraft keywords that are unique to your business.

You might get traffic with standard SEO techniques but you won’t be able to convert them into sales without handcrafted SEO.

Targets your audience directly

 

Standard SEO techniques target a generic audience. This is good for traffic but not so good for sales. If you want your leads to turn into sales you need a specialized technique that is designed to target your desired audience directly.

Handcrafted SEO strategies designed specifically for your business. If your business is located in Australia then your customers will most likely be Australian. Therefore your keywords should be “computers online Australia”. This method will make it easier for you to succeed in targeting an Australian customer who is more likely to buy from you compared to international customers. In this regard handcrafted SEO has the potential to directly reach customers and result in sales.

Improves Page Rank

Customers are more likely to buy products from websites that rank high on search engines. Think about it, do you really click the next page button when you search online?

You can improve search engine ranking with handcrafted SEO. Once you tailor your keywords to target your customers, improve backlinks only to relevant sites and employ other handcrafted SEO techniques, you will be in prime position to reach your target audience. As more people visit your website your search engine ranking will improve because more people will click the link rather than just browse through. Improved rankings can translate to more sales.

While handcrafted SEO techniques are still a relatively new concept there will be new developments as technology improves. Still these techniques will benefit your company by attracting new customers, generating new leads and improving sales.

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How To Drive More People To Your Content

You know you have amazing content, but how do you get people to read it?

B2B marketers have some tips on how you can get more people to your content and it starts even before your content is created and doesn’t stop when you hit publish.

Here are some of their tips:

Be Your Content’s PR Team

The sheer amount of content you can find and share online is perhaps your biggest hurdle. No matter how good your content is, it’s going to face competition from other bloggers, writers and marketers. This means that distribution is also as important as the quality of your content.

Instead of relying on the same old method to distribute content, marketers focus on using a strategy that builds a meaningful relationship with journalists and influencers.

You can do this by monitoring which social media people are engaging with as well as themes and messaging that resonate the most. Building a relationship is more than just emailing. It involves dialogue. For example you can say: “I’ve found a tip and think this can be useful to you.”

Advertise Your Best Content

 

Competition is always stiff in the internet especially among marketers. If you have the budget the fastest way to drive traffic to your site is through paid social media such as promoted posts on Twitter and Facebook. For the best effect you need to spend wisely.

For paid advertising to work its magic you need to promote the best content. You also need to promote it to the right people. The best way to do this is to adopt and individualized approach.

Own an Industry Topic

Focus on a topic that adds the most value to your largest relevant audience. This simply means focusing on a certain topic that your audience is passionate about and owning it.

One of the advantages of owning a topic is that your audience will see you as an expert in the field. Once you become an expert you build credibility and become an influencer which in turn makes it easier for you to reach out to other influencers.

Curate Into Multiple Formats

Nowadays content is not just about what’s being written down and read by people. A blog is great but research shows that converting a blog into other formats is a great way opportunity to reach more people and get them engaged in your content.

Video is a good example. Repurpose your highest performing blog posts into video and post them in channels like YouTube and optimize for the right keywords to ensure maximum exposure.

Trigger Your Content

 

Marketing automation is a great way to get content in the hands of your audience. Trigger content based on the life stage of a customer or prospect at the right time for maximum impact. Technology today can deliver relevant content based on personalized experience.

Triggering can happen through the dynamic modules of your website by promoting content to those who need it most. This can be done by sending relevant emails and tailoring content to people who expressed interest in your content or information. You can also repurpose old content into automated lead generating campaigns.

The best way to get people to read your content is to prioritize what your audience needs. When find out what they want you will be able to provide meaningful content that is useful for them and they will come back for more.

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Best Joomla Blog Extensions

Did you know that Joomla is WordPress’ biggest rival in terms of blogging?

While it’s not easy to create a blog using Joomla due to some limitations such as not being able to set up an author box or social sharing, there are still those love to use this CMS because their blog extensions.

Joomla blogging tools are core solutions that can help you create an amazing blog like WordPress. There are many Joomla themes available in the market so all you need are blog extensions to help you create a compelling blog.

Here are some of the best Joomla blogging tools.

K2 – Free Joomla blog Extensions

This is the most popular blogging tool developed by Joomla Works. K2 was developed as a replacement for Joomla articles which brings some of the best parts of Drupal and WorPress to Joomla.

The best feature of K2 is its ability to let you import all your Joomla articles into K2 and make your content more prosperous with the addition of other fields like images, videos, podcasts, image galleries, other audio files and attachments.

 

Other key features include:

• Easy for everyone to use even for non-techies.
• Create and design different templates depending on your requirements and assign them to different categories.
• Easily create multiple authors.
• Can create custom fields and content types depending on your requirements.

EasyBlog – A Premium Joomla Blog Solution

This is another popular Joomla extension. EasyBlog is a premium extension with unique out of the box features. Users like EasyBlog because it keeps post editing history so you can restore to the previous version any time. It also has drop and drag content modules that can be inserted in your post to make it more attractive.

 

Users can enjoy:

• Embedding post on social media like Facebook, Instagram, Twitter, Sound Cloud, Spotify, YouTube and other platforms.
• Add captions to each of the images that catch your audience’s attention.
• Pinpoint location on Google Maps.
• Has a well-managed media manager where you can manage videos, images, videos, files and other content.
• Fully responsive with lots of templates.

ZOO – A Powerful Blog Extension for Joomla

ZOO is not only a powerful blogging extension. It is also a flexible Joomla catalog system that can enable you to create content types with custom fields. It features 8 different catalog apps that can help you crate catalogs right away.

It has everything you need to start a blog like custom post types, item manager, media manger, template manager, element library, comment & tag system, front-end submission and editing and importers.

 

ZOO lets you:

• Create documentation site, cookbook, product catalog, movie database, business directory and many more with ZOO.
• Automatically generate slugs.
• Blacklist comments with the IP and more.
• Automatic image sizing and caching.
• Choose lots of templates.
• Show related post with dominant related items element.
• Configure email and receive comment notification direct to your inbox.

RSBlog – Premium Joomla Blog Extension

RSBlog is known for its remote publishing feature that lets you publish content by sending an email. It is a premium extension developed by RSJoomla team. Its fantastic out of the box features can give you an amazing blogging experience and feel in Joomla.

 

Key features include:

• Allows users to submit to your blog.
• Integrate Facebook and Twitter. When you publish your blog it will automatically be shared to these social platforms.
• Clean and neat dashboard that lets you operate and manage efficiently.
• Get RSComments plugin for free. It allows audience to comment on your content.
• Create multiple author blogs easily.
• Publish content from the frontend.
• Timeline layout.

CJBlog – Free Social Blogging Component

It’s not only a free blogging tool, it’s also a complete social blogging solution. Instead of writing separate content from scratch, CJBlog merely uses Joomla articles to the social blogging platform. The extension stores articles in as standard Joomla articles. This means that if you decide to discontinue use, you can just uninstall it and your article will remain as it was.

 

Key features include:

• Advanced tag system allows you to tag your articles and search.
• Reward your users with points to encourage them.
• Add the star rating to your existing Joomla articles.
• Users can add articles to favorites for later viewing.

What blogging extensions are you currently using? Do you have experience with any of the above mentioned extensions? Tell us by leaving your comments below.

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Social Media Tools Top Brands Are Using Today

Online marketers are constantly faced with multiple responsibilities. They need to be on top of social media marketing, customer experience and advertising to name a few. Luckily for marketers like you there are a lot of tools available to help you succeed and stay productive.

There are tools for content creation, discovery, scheduling, publishing, analytics and many more. For this post we will explore some of the best social media tools top brands are using today.

BuzzSumo

If you want to find the most shared content and trending influencers, BuzzSumo is the tool for you. You can use it to analyze which content performs best on any topic and all you need to get started is to search for a topic and domain.

You can use this tool to get a better understanding of your impact on social media and develop smarter strategies based on which of your content is getting the most engagement. BuzzSumo breaks down the result by Facebook, Twitter, Pinterest and Reddit shares.

Plans start at around $79 monthly.

Google Trends

 

Google Trends is a free tool that can help anybody search for trending topics online. Top brands use it to monitor notable things happening in the world. Professionals use it to gather and share information that’s related to what’s popular as of the moment.

Google Trends can also be used to monitor keywords to see if they are trending and how the results compare to previous months or years. You can then use this information in the content of your social media strategy.

Canva

Many social managers need to know how to create beautiful images without a designer. Canva is an amazing tool marketers can use to create amazing looking social media images quickly. There are ready-made templates, icons and illustrations to make your images look professional without having to do much design work.

Canva features a drag-and-drop interface and over 2 million graphic elements in their library. Canva is free and Canva for Work is $12.95/month.

Animoto

Animoto is the go-to for creating amazing marketing videos.

Animoto turns video clips and photos into professional content in just a few minutes. Many users describe it as “fast” and “amazingly simple to use”. Creating stunning video is something many marketers struggle with and this tool can help bridge the gap between the struggle and engaging content.

This tool is free to use and the paid version starts at approximately $5 per month.

Feedly

 

Feedly has so many uses. Say you want to work with influencers who want to follow their blog or find industry news or any other reasons you need to visit other websites. Instead of doing everything manually you can add their RSS feeds to Feedly and see them there.

It lets you save lots of time and it’s also great for content creation. You can see the content, writer and publisher of content that you like in one feed and see them in one glimpse.

Feedly starts at around $5.41 a month.

Analytics

Native analytics for each platform is very important. Best of all, they are completely free.

Facebook Analytics

There is a lot of information just under the insights tab for Facebook Analytics. Everything you want to know about your engagement, number of likes and followers, how your post is doing and details like Facebook page to watch are all vital for marketers.

Instagram Analytics

Instagram Insights can let you see activity around how frequently users interact with your post, how your post are performing over time, find out where your audience is from, age, gender and when they are online.

Twitter Analytics

Twitter Analytics is a goldmine of information about your audience, how well you’re engaging followers and your top performing content.

Just go to analytics.twitter.com to login and learn about your audience and their likes.

Todoist

 

Managing multiple social media accounts can be very difficult especially when it comes to scheduling content and making sure that your account is updated regularly. Todoist is an amazing social media productivity tool.

You can use it to make sure that your brand and business are posting on important social accounts on a regular basis. This is important because by posting content regularly you will be able to grow audience, increase engagement and build a community online.

Todoist is free with plans starting at around $3/month.

Managing multiple social media accounts can be challenging. However having the right tools and a well thought strategy can make things easier and get you one step closer to success.

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