Digital Marketing Strategies for Small Businesses

Digital marketing strategies come and go but the most effective ones become a permanent fixture. The reason why many trends come and go is because of the reaction of the potential customers. The reason why they stay is because these strategies fill a need that has already begun to emerge.

For many small businesses, budget is tight especially when you’re just starting out. Money budgeted towards digital strategy is usually small so every penny has to count.

If you’re looking for effective digital marketing strategies you can employ for your business you’re in the right place because we have some ideas for you.

Social Media

Almost everybody including small businesses have a Facebook, Twitter or Instagram page. Social media is not just a platform to connect with long lost high school friends; it has evolved to become an effective marketing tool for many businesses.

Aside from connecting with customers, social media is used by businesses to advertise their product and engage their customers. These people on the other hand use social media to find products or services and to do research.

Here are other ways your business can use social media.

• Use social media to answer questions or addressing complaints.
• Use it to reach prospective customers and convert them into paying customers.
• Collaborate with influencers to reach their target audience.
• Build brand recognition through loyalty, engagement and sharing.
• Analyze data to better understand customer’s needs, wants and behavior.
• Gather user-generated content to share.
• Engage with customers through conversation.

Use Voice

Using voice is the oldest and most common form of communication. Even in today’s digital world, many people still find it easier to communicate through phone calls or leave voice messages. Aside from this, people also like using voice when interacting with technology and their favorite device.

According to studies, voice is commonly used during searches. This also includes long tail keyword searches in command and question formats.

The important thing to remember is that people use voice and you should take advantage of this type of technology. You can use Alexa skill or Google Action which can help you reach customers Alexa and Google home.

Consider Branded & Live Video

Video is quickly becoming a driving force in digital marketing. Many people find it easier to view video than read content. There are generally 2 types of video content: branded video and live video.

Branded video is basically a video of your product or service. This is like an information video of what you have to offer. Many companies like this form of digital marketing strategy because it gets the message you want to convey easily and quickly.

Live video on the other hand allows you to interact with viewers. It is becoming popular because it is highly engaging. You can ask customers to participate or ask them questions. Audience and customers like live video because they feel that they are being included in the conversation.

Novel Content

Blogging is a great way to interact but it can also become repetitive. It’s nice to vary things up from time to time and this is where novel content comes in.

Instead of just plain old blog format you can:

• Conduct pols
• Post an infographic
• Make a quiz
• Sponsor contests
• Do online voting

Experimenting with these types of content will make your blog more exciting and interactive. It also allows you to vary content and see what type your audience responds to best.

Blending Digital and Physical Content

 

Digital content might be the future, but this does not mean to say that physical stores are disappearing. In fact, many people still love to shop in brick and mortar stores so many online brands still have physical locations as well.

However, many customers are demanding more for their in-store shopping. For instance they want digital elements incorporated to their brick and mortar experience.

One of these technologies is the beacon. This type of digital strategy uses a beacon that is programmed by companies to send notifications to cellular phones within a predetermined geophysical area. For example, you can send digital coupons to prospective customers once they are near your shop to entice them to enter your establishment.

Other good uses of this type of technology include:

• Retailers enabling beacons to let customers check if items they want are in-stock.
• Hotels using them instead of room keys.
• Sports teams using them to interact with stadium fans.
• Airlines using beacon to inform passengers of flight times, delays and other important info.

it is important to remember that digital marketing is always evolving thanks to innovations in technology and changes in human behavior. For small businesses, it is important to stay on track of trends and changes because it can be easy to be irrelevant in today’s fast-paced world.

The good news is that digital marketing development and trends does not always call for a complete overhaul. Sometimes it just needs a few tweaking and you’re ready to go head to head with your competitors.

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Single Opt-in Or Double Opt-in: Which One To Choose?

Now that you’ve started to build your email list, you’ve probably reached a fork in the road: use single opt-in or double opt-in.

You’re not alone because there is an ongoing debate as to which method is superior. For many, single opt-in is the best because it’s a more streamlined option. However, double opt-in proponents prefer this method because it has higher engagement from subscribers.

So what is single opt-in and double opt-in? When do you use one and not the other?

Let’s find out.

What Is Single Opt-in?

Single opt-in (SOI) happens when a user’s email address is added to your list without a second step – a.k.a. email confirmation. This is usually the standard opt-in procedures for many email newsletters and subscriptions.

It’s straightforward and does the job quickly.

What Is Double Opt-in?

Double Opt-in (DOI) is also called Confirmed Opt-in (COI. It requires and extra step – confirmation via email.

For example, after a customer signs up for your new product or service and opts for more communication, they need to login the email they use and click on the confirmation link to verify their opt-in.

The process is completed only after the confirmation link has been clicked.

Why Use Single Opt-in?

For many users, single opt-in is better because it makes the sign-up process faster and easier. In most cases, users are just required to submit their emails which mean there is less friction in this process.

Single opt-in is an easier way to get your message across to a larger audience.

Why Use Double Opt-in?

Since double opt-in requires an additional step, users of this method run the risk of increasing the chance of potential subscribers dropping off. Studies by Litmus show that double opt-in has a 20 to 40% failure rate. For email marketers who are looking to grow their subscriber list, this risk can be concerning.

Single opt-in might produce a bigger email list but double opt-in can produce better engagement. Since subscribers are willing to go an additional step, it means that they will be responsive in the long term. They will be the ones who will open your newsletters and click the links which in turn boosts delivery reputation and deliverability rates.

Most importantly, double opt-in protects your email list from bots and malicious sign ups.

When To Use SOI and DOI?

If you can’t decide which method to use, ask yourself:

• What are your marketing goals?
• What kind of list do you want to build?

If you want to cast your net on a wider audience and feel that you can afford to lose short term leads, single opt-in is a good choice for you.

However, if you’re dealing with a high bounce rate or spam complaints or low engagement rates; you might want to try double opt-in.

Another thing to remember when building an email list is to focus on making email experiences that are helpful and human. Opt-ins are useless if you try to strong arm users into subscribing or if you provide irrelevant content.

A strong email marketing strategy can help you gain an edge against your competitors. A good email marketing strategy  can help drive traffic, boost conversions and get you more results.

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How To Be An Android App Developer

Mobile apps are connecting more and more people around the world. Many of these apps are engaging and innovative and it’s the app developer’s job to enrich and fulfill the needs of modern society.

The apps we find on Play Store today has changed the way we conduct business, communicate, and consume entertainment. This is why becoming an app developer sounds like a really cool job.

Why Android?

Android is the number 1 leader of global smartphone share. Thanks to market growth in countries like Mexico, Turkey and Brazil, the trend is not seen to ebb soon.

Being the leader in market share means that Android needs more developers. Aside from this, Android is open source, making the development environment dynamic and enriching. Google also helps developers like building Google Play service for common app tasks so that developers can focus on developing their core strategy.

Android developers also enjoy high job availability since the demand for Android apps continue to soar. So if you’re interested in becoming an Android developer, there are skills you need to learn.

Check these out.

Java

 

The most basic building block of Android development is Java. To be a successful Android developer you need to be well versed in Java concepts like loops, lists, variables and control structures.

Java is also one of the most popular languages used by developers today. Learning its ins and outs will help you work not only in Android development but in other fields as well.

SQL

In order to organize database in Android, would-be developers also need SQL mastery. SQL language expresses queries to retrieve info from databases. Once you know how to write, there won’t be any question you can’t ask our data.

Android Software Development Kit (SDK) and Android Studio

One of the best reasons to learn Android development is that the necessary tools are easy and free to obtain. SDK and Android Studio are both free to download. They are the official integrated development environment (IDE) for Android app development.

Android Studio is the program used by developers to write code and assemble their apps from other platforms and packages. SDK includes sample code, software libraries, handy coding tools, and much more to help you build, test, and debug Android applications.

Once you’re ready to publish your work, the process for submitting apps to the Play Store is also easy. Just register for a Google Play publisher account and follow the launch checklist, submit through the Google Play Developer Console and wait for your app to appear on the Play Store once it’s approved.

XML

 

XML is used by developers to describe data. XML is needed for tasks like designing user interface (UI) layouts and parsing data feeds from the internet. The good news is that much of what you need for XML can be accomplished through Google Studio; however, it is still best to be knowledgeable on the basics of this language.

Android App Developer in Sydney can develop any type of app for your business. Having them on your team can be a blessing because it gives you time to focus on growing your business.

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Reasons To Choose Magento As Your Ecommerce Platform

Ecommerce is becoming a popular choice for businesses nowadays. They are quickly becoming an alternative and a complement to brick and mortar stores. Businesses are looking for ecommerce solutions because they are scalable, flexible and have a long reach.

If you’re thinking about opening an ecommerce store, you need a platform that can deliver world-class features, mobile friendly themes and 24/7 engagement capabilities with customers. There are many ecommerce platforms out there but nothing beats Magento.

Here are reasons why:

Open Source

OsCommerce, OpenCart, Zen Cart and WordPress are all open source and free ecommerce platforms. However, Magento is regarded as the most search engine friendly of all ecommerce platforms.

Aside from being open source, Magento has rich features such as flexibility to manage content and has an active developer community behind it. Aside from this, the platform has a flexible CMS, is good for marketing and is search engine friendly.

Dedicated to Ecommerce

 

Magento was developed for ecommerce. In fact, Magento is the default CMS for many online businesses.

Magento has all the aspects and functions to make a successful online store. It is the perfect CMS for ecommerce stores, has comprehensive features and designs and offers complete ecommerce solutions.

High Performance

When it comes to loading times, Magento can leave competitors in the dust. We all know that page loading time plays a big role in ecommerce especially in markets with heavy competition. The more quickly a page loads, the less likely customers will bounce. Magento has loading times covered because it is designed to ensure the optimum performance of your website while using minimal server resources.

Scalable & Flexible

Ecommerce websites always need to be on top of emerging trends. They need to evolve quickly and easily in order to survive competition. Thanks to Magento, businesses will find it easier to scale up their website because the platform is open source.

Magento also allows you to integrate easily with third party services like payment gateways, database apps, transportation, shipping and others.

It also has built-in Google tools like Google Analytics, Google Checkout, and Google Base so that you can monitor your business and website performance.

SEO Friendly

SEO still reigns supreme if you want to drive traffic to your website. Magento is an SEO-friendly platform. The platform is SEO friendly out of the box so that using it can help your website rank higher in SERPs which will make it easier for customer to find you.

Responsive Design

 

 

More and more people are using their mobile devices to shop online. Luckily Magento platform supports HTML5 to make online shopping on mobile devices a delight. Aside from this, it has the ability to adjust the image size for better loading time and supports video so you can do demos or go live for your audience.

Magento is highly customizable so you can personalize it however you want. Thanks to the drag and drop feature, customers will have an exceptional mobile shopping experience.

Magento has all the features ecommerce site owners need for an active, sustainable and successful website. Developers love it for its flexibility while sellers love it for the vast functionality and feature it provides out of the box.

Sydney Magento web design company can provide your business with premium ecommerce solutions using the Magento platform. We offer you support so that you can focus on growing your business.

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Secret Techniques To Improve Social Media Engagement

The word “engagement” is often heard in social media but not many brands know how to achieve it. Many brands on social media often pursue activities like gramming, tweeting, liking, following and updating about product, services or content; but this has very little to do with engagement.

Engagement can be hard to do because you have to be engaging in the first place. In many social media platforms “like my page” won’t cut it.

Here are some of the best ways to boost social media engagement for your brand.

Ask

In real life, the best way to get conversation going is by asking “how are you doing?” or something similar. However, this can be too dull for social media. Therefore, one of the best ways to get the ball rolling is to ask “what do you think”.

One of the foundations of engagement on social media is to open a discussion about a certain topic. People like to think about things and one of the best ways to get more ideas is to talk to other thinkers.

Even something as simple as posting a question can spark discussion and boost engagement. Ask relevant, provocative and timely questions to create engaging and thought provoking social media discussions.

Ask For Feedback & Reviews

Many people are happy to talk about the products they like and others that could use improvement. Having customers post reviews of your products can be very helpful especially if your reviews are sparse. Potential customers like to read reviews because it gives them a bird’s eye view of a product or service. If your reviews are good, they will be enticed to purchase.

Reviews are good and so are feedback. Serious ecommerce website owners are always looking for ways to improve their product and feedback from customers is a good way to do so. Asking for feedback is a good way to boost engagement from users because it gives them a venue to share their experience with your product or service.

Share Statistics

Another way to get people’s attention is by sharing an important statistic. While many social media users like to be entertained, there are many who like to be educated as well.

For example, if you’re a sporting goods store that sells helmets, it would be a good idea to post statistics on the number of accidents that can be prevented if people bought helmets.

The best facts are the ones that can be summed up using a short sentence. This is a good way to generate attention and get people talking.

Sponsor A Giveaway

One of the best ways to generate shares and likes is by sponsoring a giveaway on your social media page. Just ask people to like or share a certain product to get a chance to win your product. Always include a high quality image of what you’re giving away to entice followers to share.

For better engagement, consider posting the giveaway across all social media platforms you are using.

Add A Live Video

Going live on social media adds intimacy to your engagement. Many people want to see who they are interacting with. Videos also form a bond between users and brands so they feel connected and special.

People like watching videos compared to reading long posts. You can use video to demonstrate products, discuss a topic or just get in touch with your followers. According to studies conducted by MarketingLand, people spend three times as much time engaging a live video compared to a pre-recorded one. Also, video posts have 135% more organic reach than photos.

Social media is becoming a very useful tool for many marketers. If done correctly, it can generate a domino-effect wave of positivity for businesses that can boost engagement, increase conversion and improve profit.

A Sydney Social Media expert can help promote your brand through social media. Interacting regularly with followers can help drive conversion and profit.

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Must Have Plugins For Every WordPress Site

WordPress is perhaps the most popular CMS in the market today. Almost a third of the websites on the internet are powered by WordPress because it is relatively cheap and user-friendly.

If you’re using WordPress for your website, you need plugins to enhance functionality. If you’re not using these plugins yet, check them out because you might be missing out on the best.

Relevansi

If you don’t want to use the standard WordPress search function, use Relevansi. It is basically a better search engine with functions such as:

• Finding documents using one search term or a number of words.
• Fuzzy matching where users can search partial words if incomplete words no not match.
• If you have the premium edition, you can get suggestions in the “did you mean…” type of way just like in Google.
• Indexed short code content.
• Indexed custom taxonomies and post types.
• Filter hook disable post title and post indexing.
• Advanced filtering option where users can configure search results the way they want to.
• Search throttling to improve searching on large databases.

Contact Form 7

Use Contact Form 7 to develop and contact forms for your WordPress site. It helps you get in touch with your users and has features such as:

• Customization of email and contact forms.
• Supports Ajax-powered submission, Aksimet spam filtering, CAPTCHA and more.

WordFence Security

WordFence has over 41 million downloads, making it one of the most popular security plugins. It is free, open sourced and has features such as:

• Web application scans for malicious traffic that blocks hackers before they can get into your site.
• Threat Defence feed updates its firewall rules to automatically detect the newest threats from hacking your site.
• If a user breaks your security rules you can choose to block or throttle them.
• Automatically blocks hackers from your site in real-time.
• You can limit rate or block threats like bots, scrapers, crawlers while doing security scans.

It can also be used for your security login.

• 2-factor authentication.
• Encourage strong passwords for admin, users and publishers.
• Lock out brute force attacks by including login security to stop WordPress from showing important info.

There are also monitoring features such as:

• See traffic in real-time so you can find out who is using most of your resources.
• Determine which geographic areas threats are coming from with reserve DNS and city-level geo location.

Max Mega Menu

Turn all of your site’s menu into a Max Mega Menu. You can add any WordPress widget to the menu and use a style editor to restyle your menu. Users can also change the behaviour of the menu with built-in settings. The best features of this plugin are:

• Drag and drop builder.
• Display WordPres widgets in the menu.
• Various menu transitions.
• Custom item styling.
• Hover content or menu to open submenus.
• Vertical and accordion menus.

Revive Old Post

This is a very helpful plugin if you’re a blogger on WordPress. Don’t let your old content go to waste. Find old blog post that performed very well and share them again using this plugin. Revive Old Post keeps old content alive to drive more traffic from social media.

Features include:

• Ability to share old and new post.
• Complete control over interval of sharing of post.
• Set the number of post to be shared.
• Include links to your site.
• Comparable Google Analytics.
• WordPress to Twitter.
• Include backlinks to your site.
• Compatible with URL shorteners.

These are just examples of amazing plugins to use for WordPress. WordPress Web Designs in Sydney specializes in WordPress designs. Increase your website visibility with its clear permalink structure so that you can find increase traffic, find leads and boost sales.

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Essentials of Effective Ecommerce Web Design

If you are selling online, it is important to have quality ecommerce solutions so that your customers have a good experience while using your website. Focusing on making ecommerce more engaging and user-friendly can help improve user experience and help improve your sales.

Since many businesses are now shifting from brick and mortar stores to digital ones, you need to be on top of the pack to get ahead of the competition. Here are some important and effective ecommerce design tips to help you get more sales.

Personalization

Knowing your customers’ names is now a very important part of doing business online. Customization is important because it makes customers feel important. Don’t forget to add this feature when they sign up or subscribe to your newsletters or email.

This is a small and easy gesture for you to do but it goes a long way for customers.

Put Best Selling Products On Homepage

Just like brick and mortar stores, you want your best selling product to be front and center. Products can be assembled by season, features, sales discounts and other characteristics. This is important because bestselling products are ranked high by search engines.

Add a list of recommended products too. This personalized list does not only help to boost sales but raises awareness of other products customers could be interested in.

Zoom Option For Pictures

Put yourself in your buyer’s shoes. If you were to buy a product on the internet there is now way of really knowing what it looks like. One of the best ways to show details of your products more clearly is to provide a zoom-in option. This will give customers a chance to study a product more thoroughly so that they can make an informed decision and be happy with it.

Just remember that pictures need to be high quality so that it does not get blurred or pixelated once customers zoom in.

Shipping Details

Normally shipping and delivery options are pinned at the top of the page to make them more visible. It is also important to give full details on shipping and shipping rates so that customers fully understand the delivery date of their goods. Varying shipping costs should also be clear so that people from different locations have a clear idea how much shipping costs.

A very good option is to offer free delivery across your site to attract more customers.

Contact Info and Feedback

It is very important that customers know how to reach you. After-sales service can help build trust with customers because they know they can reach you anytime. If something goes wrong with your product they know how to get in touch which in turn fosters a good relationship with your customer.

Getting their feedback is also important and makes them feel valued. Adding a feedback option also lets customers chat with you should they have concerns. If you can’t chat with them adding a simple feedback form is enough. It is important that these forms be monitored so that you can reply accordingly and promptly.

Ratings and Reviews

This is perhaps one of the most important features for ecommerce websites. The recommendation of peers and their ratings on a product is important to other users because it lets them access firsthand information on the experience of other people using the product or service.  A good ecommerce web design is like a community where the owners, the people who run the website and the customers work cooperatively.

Ratings and reviews is like a way of letting customers recommend your product to other customers. Some website owners fear customer reviews because they think that negative comments will damage their reputation. However, if you are confident about your product you can expect majority of customers to like and recommend it. The key is not to be afraid of negative reviews but to learn from it and use it to improve your product.

Ecommerce development solutions are a good way to boost your website. Online business is always evolving so business owners need to be aware of the trends that dominate online selling. Knowing which trends and web development solutions are available and implementing them can make your website more functional. These features can help get more leads and sell more products.

Sydney ecommerce website design can help ensure that your online business is a success. Having responsive web design and a customized ecommerce store can help you get ahead of the competition.

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Reasons Why Your Business Needs SEO

Many businesses know that SEO is important because it helps with their searchability and visibility. But is this the only thing that SEO can offer businesses?

Business owners know the importance of social media presence and influencers, so is SEO still important in today’s internet?

Here are reasons why SEO should be prioritized by ecommerce websites.

Organic Traffic Is Still The Best Source Of Website Traffic

We know that a strong social media presence is important when it comes to ecommerce but organic search is still a big factor when it comes to funnelling buyers and getting them to purchase and complete a conversion or engagement.

As we all know, Google owns a big chunk of the search market compared to other engines like Yahoo and Bing. This is not to say that others do not contribute to brand visibility but Google owns a whopping 75% of the overall search market so business owners and marketers should know that its guidelines are important and should follow them.

Google is now the world’s most visited website and YouTube the world’s second largest search engine. People who use the internet visit Google at least once a day to search for information and being visible and trusted by Google works in your favour.

SEO Build Trust & Credibility

If you are ranked high in search engine results pages, this means you are trusted by the search engine. This is why ranking high is important. Not many people go to the second page of SERPs. Being awarded the top spot or landing on the first page means that you run a trustworthy website with good user experience. Being easily searchable and discoverable builds trust and credibility not only to the search engines but to the users as well.

Local SEO Equals More Traffic & Increased Conversions

Thanks to the rise of mobile traffic, local search has become more important for local businesses. Local SEO is important because it aims to boost your local presence which makes it easier for customers to find you.

Local SEO focuses on specific cities, towns, regions and states to make your brand more visible to potential customers who live near you.

SEO Impacts The Buying Cycle

Many customers research a product before buying. This is advantageous for ecommerce store owners because you can use SEO tactics to promote your product or brand. Businesses can use SEO to relay messages, its importance and dependability and how customers can benefit.

This is just a small way of how SEO can impact the buying cycle. Your product and services should be visible so that a connection to the customer can be made. Local SEO can enhance this visibility so that potential customers can find the answers with your business providing the solutions they need.

SEO is Cheap

The best things cost money, and so does SEO. However, it is relatively cheaper compared to other marketing tactics like Pay-Per-Click (PPC).  The great thing about SEO is that while it is cheap, its payoff is considerable and lasts a really long time.

SEO is not really a marketing cost but a business investment. Good SEO tactics will still be felt by a business in the future. It might take time for SEO benefits to be felt by a company, but the effects are truly lasting.

A Sydney SEO Company has effective SEO strategies that can help you rank high in search engines, making it easier for customers to find you.

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Why You Should Invest In Web Design

We never get tired of the saying that first impression counts. If you were given only a short amount of time to consume content, you would want to see something aesthetically pleasing right? The same is true with online content. According to Adobe, 66% of users want to see something that is beautifully designed instead of something plain and simple.

On this blog, we will discuss why you should invest in web design from Sydney and learn how it impacts your business and audience.

First Impression

Guests that land on your website will judge how your page looks in seconds. In these few seconds you want to make a positive impact on your audience.

Websites that look unappealing will immediately get a negative impression. They might think that you are unprofessional and untrustworthy so they leave your site without taking a deeper look and you miss out on a lead because they will go to your competitor instead.

 A good web design is important because it is how customers perceive your brand.  The impression you make on them will either make them stay or leave. Therefore a good web design helps to keep leads on your page.

Helps SEO Strategy

Web design elements and practices impacts how you publish content on your website which in turn affects how SEO spiders crawl your website.

This is why good design is important. If your on-page SEO is not up to par with search engine guidelines, you will have a hard time with your online visibility.

Aside from publishing content, certain web design elements can impact SEO. For example, your code needs to be SEO friendly. One of the best ways to do this is to partner with a good web design company.

Creates Consistency

When you want to create a brand, you want to create consistency so that customers can identify a certain style with you. This will help build leads which can be translated into sales.

Using the same styles, fonts and layouts across your website helps to build consistency. Different designs and styles will make your site look unprofessional. It also makes brand recognition harder because customers will have a hard time associating the different designs and styles to your brand.

If you’re inconsistent, people will not trust your website because it looks unprofessional. High bounce rates can receive penalties from search engines which affects your rankings. On the other hand, consistent design keeps leads on your website longer which leads to better conversions down the line.

Your Competitors Probably Have Good Web Design

Perhaps the best reason to have good web design is that your competitors are doing it. If you want to remain competitive, you have to use web design to your advantage.

You want to stand out from the competition so an outdated design should be scraped. Low quality websites mean that your competitors outrank you which means you will lose your leads to them.

A good web design is an opportunity for your business to distinguish yourself apart from your competitors. When you are competing with other businesses, it means that you have similar products, services and pricing. A good web design will help you stand out from the rest.

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Reasons To Prioritize Speed, Scalability and Reliability

Many websites live today aren’t performing as they should. With Black Friday coming up, many of these websites will crash or suffer security breaches which can translate to headaches and loss of sales to the owners.

The good news is that many website owners are finally catching on. They are beginning to realize that something has to change so that they can deliver a seamless and problem free experience to their visitors and customers.

In order to provide customers with a fast and secure websites, many owners and developers are switching to self-hosted solutions such as Magento and WooCommerce. They enable ecommerce websites to perform and scale at levels they should.

Speed

Did you know that Google recommends sites to load within 3 seconds?

Using this benchmark, many ecommerce websites aren’t performing as they should. Slow loading speed can impact sales especially in a very competitive market.

As we all know, customers are now relying more on mobile devices not only to browse the web but also to do their shopping. If a customer lands on your website but it does not load fast enough, they could go to your competitor and buy from them instead. This can have a huge impact on your operating cost because customer acquisition costs are rising every year.

Mobile First

In connection to the above example, mobile shopping is taking over retail. According to statistics from eMarketer, over 30% of sales in 2019 will be coming from ecommerce sites and if your website is not optimized for mobile devices, you can lose a lot of money and customers.

The same study shows that 52% of customers said that a bad experience on a website on mobile would result in them less likely to engage with the brand. This means that responsiveness and performance is important in keeping customers happy.

SERPs

Fast loading websites can also affect ranking in search engine results pages. Google has factored in website loading speeds in their SERPs ranking. According to MOZ, websites that load slowly do not get all their pages indexed during the allocated crawl budget time. This results in lower rankings from Google.

Scalability & Flexiblity

Performance isn’t just about speed. Many ecommerce sites are now realizing that scalability should also be an important part in designing a website. they need to find the right platform so their business has room to grow.

Consumer habits and desires are changing. Retail giant Amazon has set the bar high when it comes to online shopping so customers now have the same expectations when it comes to other ecommerce stores.

In order to stay competitive, ecommerce websites also need to be flexible. Website developers and ecommerce owners need to consider creating a customized user experience for their customers. This will help differentiate themselves from other brands.

Take Away

Performance, speed, scalability and flexibility all matter. If you don’t prioritize them, your business will have a hard time surviving in the internet.

A Sydney Ecommerce Website designer can help you better connect with customers. Responsive web design practices can help boost sales while fostering scalability and reliability.

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Top Design Considerations You Need To Think About

Did you know that more people are browsing the internet using their phones compared to their desktops? Yes, it’s official. More people are now using their smartphones compared to other devices for their internet needs. This means that app designers in Sydney are updated about the latest design trends when it comes to apps.

It all starts with the UI or user interface and the UX or user experience. In order for an app to be successful it has to meet the user’s need while providing an easy and enjoyable experience.  This means that designers need to make UI and UX work together.

If you’re thinking about designing an app, here are some considerations you need to think about.

Screen Size

Screen size is always a big consideration when it comes to app design because it needs to be responsive. As stated above, more people are using their smartphones for browsing and aside from this; mobile devices come in different sizes. Think about the latest iPhones that came out. They have a screen size that range in 5.5 to 6,8 inches.

Mobile App Development

Designers need to consider various screen sizes to ensure that design elements remain consistent. This way the design of your app is consistent no matter what device your users are logged in.

Be Finger Friendly

Think about how people type or browse on their cellphones. When it comes to mobile devices, most people use their thumbs to navigate. There are also standard gestures that people use for scrolling, swiping and zooming on pages. When it comes to mobile devices, people expect certain things to work a specific way and designers should always consider these actions.

Another design concept to think about is the home button. People will tap using their fingers so this button needs to be tapped with ease. Similarly, important buttons like delete or submit should be easy to spot or located on a part of the screen where it can’t be accidentally tapped. However, commonly used buttons should be placed in easy access locations.

Keep It Simple

When it comes to mobile devices, screen size is limited to its best to keep design simple. This does not mean to say that you need to stick to minimalist design; it just means that you need to choose which features should be highlighted.

When it comes to mobile devices, users should be able to understand information quickly. This means you need to be short and to the point so that readers know what you mean immediately. They should be able to understand what you’re talking about with minimal scrolling.

Be Consistent

Maintaining consistency across your application will provide users with familiarity and ease of use. Consistency should not only include design but also style, colour, font, font sizes and button styles.

Final Thoughts

Designing UI and UX for mobile devices is not very different from designing in desktops. These elements are only the iceberg of considerations when it comes to designing apps. It is always important to research to ensure that every detail of your app is thought through so that your app won’t fail. Designers should always think about every possible detail to give a good user experience.

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Instagram Captions That Drive Engagement

Social media was originally used by people to connect or establish a network with their old friends. It also served as a communication tool between people or a group of people. Nowadays, social media is more than just a sharing platform. It has become a way to raise awareness for a business or a cause.

Social media is a good platform for businesses not only because it increases awareness but also because it connects you with customers which in turn boosts leads and sales. It’s a good communication tool that can help get the word out quickly. This is why businesses should have social media pages.

One of the most popular is Instagram. According to studies, the social media platform has around 1 billion users with 500 million actively scrolling through their feed every day. If you’re not on Instagram, you should be.

However, simply being on Instagram won’t drive engagement. Here are tips on how you can write better captions to help connect with your audience better.

Take Your Time & Edit Before Posting

When you take a picture to post on Instagram you take plenty of them before choosing the best ones. Then you add a filter or two and use other photo editing tools to ensure that your photos look good.

But you write the caption in 10 seconds and post right away.

This is a big mistake because you should take just as long or even longer to write an Instagram caption. Just like writing a blog, you need to write a draft first, edit it a couple of times before posting.

Take your time. Write several drafts and then edit them until you feel they are perfect. Your photo isn’t going anywhere and neither are your followers. But don’t get me wrong, you shouldn’t take a week or a month to edit your caption. Just put a lot of thought into it because writing drafts and editing can weed out mistakes before you post them.

Spelling mistakes for instance can be disastrous. You want your followers to think you are serious and a professional and spelling blunders make you look like the opposite.

Tag Your Posts With Locations

Tell followers where the photo was taken but don’t include it in the captions – that’s a waste of space. Tag the location of the photo like so:

Had they added the location of the photo in the caption, the message of the photo would have been lost in all the words they had to say.

Another reason to add location is because it will appear with all the other photos tagged in that location. Photos with the most likes and comments will appear in Instagram’s “Top Posts” on that location page. This is a great way for people who don’t follow you to see your posts.

Put Important Info First

Be direct and always lead with the most information first. Instagram allows users 2,200 letters for the caption but followers won’t be able to see all of them right away. Longer posts are usually cut short with the need to hit “more” so that readers can see the rest of the caption.

Generally, shorter captions are better than longer ones. However, this does not mean to say that captions should always be short.

Not everyone wants to click the “more” button to see the whole caption. It’s better to put important info first so that readers can get the gist of your message without needing to click the “more” button.

Encourage Comments

You want each post to have lots of engagement. One of the ways to do this is by getting people to comment on your photos. Users can either talk to each other on the comments or reply directly to you.

Another way to encourage comments is by starting a discussion. For this method to be successful you need to get your audience to participate. End captions with a question to encourage discussion. If you don’t ask they won’t have a reason to write anything.

Drive Traffic To Your Website  

For ecommerce sites, the purpose of joining social media platforms like Instagram is to drive traffic to their main websites. To get them to buy something they should click on a link because you can’t purchase directly from Instagram.

To find out where traffic is coming from, you can create a unique URL to see the number of referrals from your IG page. This will help you gauge how successful your Instagram campaign is.

Add the link to your Instagram bio then you can use the caption to refer followers to the link.

Here is a good example:

This photo tells followers what you’re selling and if they’re interested they can click on the link on the bio that brings them directly to the item.

Run A Contest

Contests are great ways to drive engagement of your brand in Instagram. This can help drive engagement especially if write a great caption.

Good examples of a giveaways t include: lottery, sweepstakes and contests. It’s a contest when people need to do something to win a prize and a group of judges determine the winner. For a lottery, people have to buy a ticket to enter and sweepstakes are selecting winners at random.

Lotteries and sweepstakes usually require state and federal compliance and prohibit this types of giveaways so your best bet is a contest.

For example, you can ask followers to design a t-shirt and then post their shirts on Intagram using #TShirtDesignContest.

Use Hashtags

Always include hashtags in your captions. This is for the same reason you need to tag location: so that your post will appear with other images using the same hashtag.

This will expose your brand to a wider audience. If you’re not sure which hashtags to use, Instagram can suggest the most popular ones. Pick the ones with the most posts since this will help drive engagement.

Make sure that hashtags are relevant to your brand. However, use hashtags sparingly because you don’t want your post to look like spam.

Writing good Instagram captions is very important. Not only will it drive engagement, it will also drive traffic to your website.

A Sydney Social Media Marketing Team can help you build ties with your clients. Social media marketing in Instagram can help you interact with clients at a much deeper level compared to traditional advertising.

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How To Make Your Home “Smarter”

Just 10 years ago, the idea of making your home into a smart home seemed something out of a sci-fi movie. Nowadays, everything can be connected by wifi and controlled using an app on your smartphone.

One of the advantages of turning your home into a smart home is the convenience. You can now control temperature remotely and even secure your home using your smartphone. If  you’re thinking about making your home “smarter” you’re in the right place because we have some suggestions for you.

Smart TV

Smart TVs don’t only feature high definition pictures; they are also capable of music and video streaming, voice control and universal search. Smart TVs can also be used with your smart phones and the best thing about them is that they can be set up very easily.

Being able to stream services like Netflix on a huge TV is more than enough reason to buy one. No more streaming and watching on small smartphone screens and tablets. Aside from this, you can livestream using other smart TVs when you’re not at home.

Best of all, you can browse the internet with your smart TV as a monitor. This eliminates the need to buy other devices to stream content since the operating system is built into the TV. All you need is a wifi password and your mobile device with the streaming app.

Smart Thermostats

Going home to a very cold or hot house is not very welcoming. Having a smart thermostat is not only convenient; it can also help you save money by allowing you to set the right temperature every time. This is probably one of the best investment choices you will make in terms of heating and cooling costs.

The best smart thermostats allow you to set the temperature of your home using an app on your smartphone even when you’re away from home. You can turn the heat up or turn on the a/c right before you leave work so that you arrive in a well heated or cooled home.

Since the thermostat is connected to your phone, you can adjust temperature anywhere in the world. These features save money because you can always turn off your heating or a/c if you accidentally leave it on; and turn it up according to your schedule.

Smart Lighting

This is another money-saving feature because you guessed it – lighting can now be controlled using your smartphone. Just like your thermostat you can turn on or turn off lights using your phone enabling you to save on electric bills. This is also very helpful if you don’t want to come home to a dark house.

Smart Security Camera

Security is always a good investment and having a smart security camera can help make your home safer. There are many smart security features like smart locking, motion sensors and surveillance devices. These features are usually available through a low monthly fee. Footages are stored in the cloud, making it safe for the police.

Perhaps the best feature of a smart security system is the ability to let you live stream footage of your home in real time while you’re away. Some systems require professional installation while ther are also others that can be DIY-ed.

Smart Home Hub

Perhaps the best way to turn your home into a smart home is by installing a smart home hub. This device allows you to control everything in your home from the lighting to the security system. Instead of controlling your thermostat, lighting or security system separately, you use a main hub controlled by a smartphone app or voice command.

Luckily, smart hubs aren’t expensive or complicated to set up. They are easy to install and come in a variety of settings. All you need is a wifi password and a dedicated spot to set up your hub.

Other smart devices such as Google Home and Amazon Echo can also make your home “smarter”. Just remember that these devices are here to make your home life more convenient and comfortable.

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Best Mental Health Apps

As depression and suicide numbers rise, mental health apps can be effective in making therapy more accessible, efficient and portable.

Having a plan in place that can guide you through difficult moments can help you cope and keep you safe. For some people coping with depression and other mental health issues include medication, therapy or both. For others, a mental health app can provide a complementary or separate option for tackling depressive symptoms.

Moodpath

Moodpath is a depression and anxiety test that’s available for download for Apple and Android users. This app helps you make a mental mood assessment that can help you make the call to explore professional treatment.

Unlike other assessment apps that make you reflect on your life for the last couple of months. Moodpath guides you by asking in the moment questions over the span of 14 days to weigh your emotional well-being.

The app is geared towards getting a psychological assessment to help you make the call regarding professional help. However, it also has 150 exercises and tools on the app that can help you work on your mental health.

TalkLife

Depression and other mental health issues are becoming more visible, but the stigma has not vanished completely. This makes a person feel isolated. TalkLife is a safe space where you can talk openly about depression.

It offers community support that is similar to group therapy. You can access a community of people who are willing to listen so that you feel less lonely. If you’re concerned about privacy, you can go anonymous on the app too.

Daylio

If you’ve noticed that your mood fluctuates at certain times, Daylio can help you pinpoint these trends so that you can make adjustment you need. It’s a pin-protected app that uses graphics to detail your daily activities and moods. You can watch the app churn out stats and trends to help you understand your mood a bit better.

Youper

Youper is an AI assistant for managing depression. It works by chatting with you and prompting you to think about your thought patterns and behavior. The app guides you through techniques you might need based on your response. It then summarizes your conversation and interactions through insights so that you can understand your well-being.

Depression CBT

This self-help app is free to use and is based on the tenets of behavioral cognitive therapy. It provides informational articles, diary-like mood tracking and built-in motivational features to help modify your thought patterns for a better mood.

There is also a depression severity test that lets you evaluate your progress. There is also an audio content available that is very helpful especially on long or stressful commutes.

What’s Up?

Like Depression CBT, it draws on cognitive behavior therapy and acceptance commitment therapy to teach you dozens of coping mechanisms from grounding exercises to breathing techniques and ways of recognizing disruptive thought patterns.

The app also features a forum where you can connect with other users so that you can get additional support.

One of the advantages of using an app to help you treat depression is the absence of traveling or appointments. You also don’t have to deal with huge bills which is very helpful if you don’t have insurance. We hope that these apps can help you treat depression or help you make the decision to get professional treatment.

A good mental health or anti-depression app can help save lives. If you have an idea for a mental health app, our software development consultant in Sydney can help you get on the right path.

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Top Reasons Why People Are Bouncing From Your Site

All website owners know how hard it is to get people to visit your website. This is why the last thing you want to do is to chase them away. Your website’s goal is not only to attract visitors; it’s actually to get them to stay which is why bouncing is a very big deal. Once they land on your site, you want them to feel comfortable so that they can check out what you have to offer, engage with you or sign up for your email list.

In order for this to happen, you need to know what bouncing is all about and why it is important.

What Is Bouncing?

Bounce rate refers to the number of people who leave your website after viewing only 1 page or post.

For instance, a person finds your site on Google and clicks the link. He then browses or skims through the site and then hits the back button to go back to the search results. This person has “bounced” from your website.

Why Is It Important?

Bounce rate is important because it is one of the many factors that Google judges when it comes to ranking your site. This can make a big difference if for instance you and a competitor have similar products but their website has a lower bounce rate than yours. Google will rank their site higher than yours.

What’s A Normal Bounce Rate To Have?

0% – 25%: Don’t jump for joy yet. This is probably a fluke. Something on your site might be broken or not set up correctly.

26-40%: This is where websites owners want to be. It means people love your website.

41-55%: Average for most websites in most industries.

56-75%: Higher than what is considered as normal. However, it could also be influenced by factors such as the industry you’re in and your target audience.

76% – 100%: Very bad. Let’s hope something is broken!

Why Are People Bouncing From Your Site?

Here are some of the most common reasons why people are bouncing away from your site:

• It’s taking forever to load

There are literally millions of websites on the internet right now. Many of them could be your competitors. This means that if your site does not load quick enough for them, they will go to one of your competitors and buy from them instead.

According to studies, 25% of users leave a website if a page does not load in 4 seconds. This is 1 in 4 people who won’t get to see your site without even seeing what you have to offer.

You can’t expect people to browse on your website and get to know you if it’s taking you an eternity to load.

• Annoying Pop-ups

Maybe your pop-up game is a bit too strong. Nothing says annoying more than having pop-ups literally pop-up every time you click a page or swipe down or up.

This is particularly annoying when it happens right after you land on the homepage. When pop-ups happen too quickly, guests don’t have a chance to figure out what you’re all about one of 3 things will happen: they’ll leave your site because your pop-up was annoying, leave because the x closing isn’t clearly visible or they’ll hit the x closing without reading what your pop-up is all about. Either way, you lose – 3 times.

• Confusing Navigation

Some website owners want to be unique so they want to try new things. However new designs can be confusing especially if users can’t figure out how to get to the next page or find what they’re searching for.

There are many amazing websites on the internet but with confusing navigation. If users can’t navigate your site easily, they will leave.

• Design Strains The Eyeballs

This is in extension to the above factor. Some owners really want to stand out so they experiment with font, font size, colors, images, etc.

The danger of this experimentation lies in the effect it has on the readers. For instance, cursive or handwriting fonts look cute but they are also harder to read. Bright colors or the wrong color combination can strain the eyes or make it hard for the user to read content.

• Not Showcasing Enough

Let’s say you’re page loads quickly and you don’t have annoying pop-ups, your navigation is easy and your site is readable – so why are you still bouncing people from your site?

This is probably because you’re not showcasing enough. People might want more content or info from you and you’re not providing them with what they need.

Consider showing related articles at the end of your blog post. For example, if you’re blogging about SEO mistakes, you can include links at the bottom of your post for more follow-up articles. You are not only keeping a visitor on your website longer, you are also building a trusting relationship with them by increasing your credibility.

When it comes to bounce rates, it pays to keep users and user experience in mind.

What’s your website’s bounce rate? A Sydney Web Designer can help provide an intelligent and innovative website so that you can avoid high bounce rates and improve user experience.

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Copywriting Advice That Can Boost Sales

A lot of factors can impact the success of a business. Businessmen need to overcome self-doubt, they need to promote their business and they also need a good copy for their website.

If you want to boost sales by posting on your blog, sharing on Facebook and other social media platforms or promoting on Instagram, you need to do a lot of writing.

Just like any other aspect of a business copywriting needs proper attention. A great copy will not only boost your sales, it will also grow your customer base and generate leads.

This is what you want to know if you want your copywriting skills to boost sales.

Know Your Audience

Writing for the wrong people is a big mistake. One of the biggest mistakes copywriters commit when writing is losing sight of the target audience.

The tone of the copy always depends on the demographic. For example you will need to speak differently to a millennial mom and a baby boomer mom. If you’re trying to communicate with B2B companies, then you need to be a bit technical.

Aside from this, you also need to know what your audience wants. Whether you’re writing a blog post or a copy for your website, you need to think about the person who will be reading it in order to guide your content.

Have A Strategy

Boosting sales starts with having a plan. You need a tailored message to get to the right people at the right time. A solid communication strategy is one of the best things you can do for your business.

Even if you’re creating content that resonates, it can still miss a lot of people if it is not in the right place. Business owners should create a well-rounded communication strategy that includes website content, social media, print, guest posting, email, etc.

Think about the different communication channels and how they work together as well as your target audience. Understanding how they work together can help you create a tailored message.

Grammatical Errors

Believe it or not, one of the big differences between a bad copy and good copy are the typos. Even if you have an awesome idea, grammatical errors and typos will make you lose credibility.

Readers who find typos in your blogs or copy will think that you’re not serious or a professional.

Do yourself and your business a favor and always edit and proof read your content before posting online. If you don’t have time for this, you can always hire a professional to check your work.

SEO

It’s easy to set up an online store, but without SEO, nobody will know how to find it. Copywriting and SEO are actually closely related. Even if you have the best product in the world, if your content is not optimized to capitalize on it, customers will have a hard time finding you on Google.

Boost sales by getting to know SEO and your keywords. Before posting any content, do a keyword research to find relevant keywords so that when you get to writing you can produce a seamless content that does not feel like it’s been written by a robot.

CTA

Finish off your copy with a call-to-action to boost sales. After reading about a great product a well-placed CTA at the end will entice readers into the sales funnel.

Start your CTA strongly with words like “buy”, “download” or “subscribe”.

Studies also show that showing enthusiasm such as ending sentences with an exclamation point can help boost sales.

For instance: “Download this ebook and get 50% off until November 30!”

This will play on readers’ FOMO (fear of missing out). If they know that a deal is ending soon, they will want to take it to avoid fear of missing out.

Final Thoughts

Boosting sales is good for a business because this means that your business is on the right trajectory. However, not having the right copy can make you lose money. We hope that these tips will help you create a better customer experience and help you become a credible source.

Sydney Content and Copywriting can help enhance your brand online.  A crisp and engaging copy can help boost traffic, leads and sales for your website.

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Tips For Improving Instagram Strategy For Better ROI

We all know that no online marketing strategy is complete without Instagram. This platform has 800 million users and 500 million profiles are active on a daily basis. What’s more, 70% of IG hashtags are branded.

This means that if you’re not on Instagram yet, you should sign up right now. This could also mean that your competitors are already there and being followed by your prospective customers.

Marketers and businesses with an IG account are already on the right track. However, having a profile does not mean that you’re already swimming in sales. If you want to drive sales, you need a viable marketing strategy so that you can make real money on Instagram. Here are a few tips.

Increase Followers

Without followers, you will struggle in getting your posts seen. This is why one of the first things you should do as soon as you sign up on IG is to get followers.

According to studies, 73% of users on social media follow brands they are interested in. Your current customers are interested in your brand so tell them about your profile as soon as you sing up. The next step is updating your email subscribers and reminding them to follow you in Instagram. Include your IG handle and an incentive to follow you.

Include an IG badge on your website. This will make it easy for guests to find you on the social media platform. Follow other people too, but don’t just follow anyone. Follow users that fit your target audience because this is your best bet for generating new leads and driving sales.

Finding target audience is a bit tricky. You don’t need to “steal” your competitor’s followers although following them is a good idea too. The easiest way to finding followers is to search IG profiles and posts with content similar to yours.

Focus On First Impression

First impressions always matter. This is true not only for the real world, but on the internet too.

Marketers need to know this and this is the reason why writing an irresistible blog post introduction is important for your content marketing strategy.

When an IG user clicks on your profile, they see your biography and most recent post. If you want to grow your customer base, your profile should say who you are and what you do.

Having a picture of your logo as profile pic makes sense because this it’s more recognizable than a picture of one of your products.

This means that if your profile page does not grab user’s attention you won’t get many followers. So keep your profile short but to the point and professional.

Post On A Regular Basis

Posting once a month is not an effective strategy. It can’t even be called an active IG presence.

Remember that you always want to be on the mind of your followers. However you also don’t want to flood their timeline with spammy messages. Our recommendation is to post once a day. If you have a lot of content to share in 1 day, it’s better to add it to your Instagram story.

Go Live

Instagram has a live streaming feature that you should take advantage of. Users love it and brands are using it to their advantage. This is because going live gives you the opportunity of connecting with followers more intimately and in real-time. Followers can also comment while you broadcast.

Make sure to try to comment back to commenters and to acknowledge those who do. This will help to increase your engagement metrics.

Going live also has endless possibilities. You can demonstrate new products, host a Q&A, give a tour of your facility or work with other brands.

Partner With Social Influencers

94% of marketers say that their partnership with an influencer was an effective strategy for their brand. This is because many followers trust social influencers.

According to studies 82% of people are likely to follow recommendations from influencers and 94% of followers believe that influencers are credible.

Add Hashtags To Captions

It’s best to learn how to write Instagram content captions that drive engagement and hashtags are an IG necessity. There are different approaches to this. You can use existing hashtags or write your own.

Use hashtags with your brand name or brand campaign. This will make it easier for followers and users to find your product.

Encourage UGC

UGC is user-generated-content. This type of promotion uses photos or videos of users that they uploaded that’s related to your product or content.

This is a good marketing strategy because your brand gets exposure from their followers. It acts like a recommendation which we already know through influencer marketing to be an effective promotion strategy.

Run Targeted Ads

How can you reach followers on IG that don’t follow you? Run targeted ads.

This strategy targets users outside your audience giving you the ability to reach more prospective followers and customers. Furthermore, Instagram has been acquired by Facebook, giving you the opportunity of running ads on both platforms.

For paid ads, you have to set parameters like age, gender or location to select your ad preference.  You can also take it a step further by targeting users based on their interests.

Take Away

Competition is can be in cyberspace so having a foothold in social media platforms such as Instagram is important. Not only does it have millions of active users every day, it has shifted from a photo sharing platform to a business related one that makes it easy for marketers to network and connect with prospective clients, influencers and like-minded brands.

Sydney Social Media Marketing Company can help you connect with clients. Our experts will collaborate with you to create persuasive social media pages and content to give you advantage over your competition.

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