Ecommerce Trends That Are Shaping The Market

20 years ago, ordering online used to be a convenience that was only afforded to people who had internet connection. And even if they were connected to the web, only a few ecommerce stores were around to cater to these online shoppers.

Fast forward to 2021 and it seems like everything you need in order to survive can be bought online. Ecommerce has grown leaps and bounds over the years and this growth became more evident because of the worldwide pandemic caused by COVID-19.

Ecommerce has everything a businessman can dream of: worldwide reach, customization, improved integration and return policies to name a few. If you’re on the fence about ecommerce, we have trends that will prove to you that it is the future of business.

Phenomenal Growth

Online sales is growing and is expected to hit $6.388 trillion in 2021. This is double the amount in 2019.

One of the biggest factors for this growth is the growing level of comfort for online shopping. More and more people are feeling comfortable buying things online and online shopping is becoming normal.

Another factor is the growth in trust and improved website experience. In the past, many people were hesitant to purchase items online, but that is no longer the case. Ecommerce stores are not only improving in terms of payment gateways and security but also in terms of customer service.

COVID-19

One of the factors impacting ecommerce is COVID-19. Despite vaccination rollouts around the world, many governments are still implementing mask mandates and physical distancing rules. This has resulted in more people continuing to shop online.

For example, Jeff Bezos’ wealth has grown by $24 billion due to COVID due to an increase in the demand for Amazon’s products and services.

According to the experts, the demand for ecommerce is not just a short term boost. It is here to stay. This is because people have gotten used to the convenience and comfort of shopping at home.

Mobile Shopping

Mobile shopping is also growing with sales coming from mobile devices chipping in $2.66 trillion. This figure is expected to rise to $3.79 trillion in 2022.

More and more people use their smartphones not only to connect with friends and family but also to browse and do their shopping. Aside from checking out online, people also use their phones to do research, to compare prices and to read reviews.

Millenials and Gen Z shoppers who grew up surrounded by computers and gadgets are the most comfortable with online shopping. They are also more likely to use their phones to shop online compared to other generations.

Young Consumers Are Driving Online Shopping

The shift to online shopping is happening across generations. However, it is the younger generation that is driving the trend.

According to Shopify, two out of three (67 percent) young consumers aged 18 to 34 are spending more money purchasing items online now than before the pandemic.

The growth is more modest in other age groups. For example, 35 to 54 years of age increased their online shopping expenditure by 57% and those over 55 only 41%.

This means that business owners like you should target the 18 to 34 age bracket to increase sales potential.

Social Media and Ecommerce

Facebook, Instagram and Tiktok boost the number of shoppers.  The “buy” button on Facebook and the Instagram Checkout features have a big impact on ecommerce.

Social media has not only impacted our relationships but also our shopping behavior. Social media has become a great platform for brands to get discovered. With more people spending time on social media, brands are seeking the help of infulencers to increase their chances of being discovered by consumes.

Additionally, shopping platforms like Shopify give their users an easy way to link their online stores with social media sites so that people can buy from them directly.

Environmental Topics Influence Online Shoppers

Green consumerism is also on the rise. 39% of digital consumers say that poor environmental records can influence their buying decisions.

As an online store owner, you should strive to minimize to create more environment-safe practices such as sustainability. Consumers today are more conscious about the environment than ever before.

For example, you can purchase raw materials from suppliers that provide products from fair-trade organizations to help create a greener ecommerce environment.

Other habits of green consumers include: buying free range meat or vegan skincare products.

Shopping With Independent Businesses

Aside from caring for the environment, today’s shoppers are expressing their willingness to purchase from new and independent businesses. This increase has been driven by the pandemic but other reasons include: wanting to support a new business, interest in a new product and to experience good customer service.

Augmented Reality Is Here

 

Augmented reality is changing the way we shop. By 2022, more shops will be using AR technology to offer a richer buying experience.

One of the biggest problems with online shopping is that buyers can’t see the products first hand. AR is here to bridge the gap and enable shoppers to better visualize the products that they want to buy.

AR can change the way customers perceive products and give them a better understanding of what they want to purchase.

Some ecommerce stores are already offering AR not only to enhance customer experience but also to allow shoppers the ability to test and explore products just like they would do in real life.

Personalization Is the Future

According to 50% of shoppers, a personalized shopping experience is important. Many shoppers want help in finding items they need. Poor product recommendations can bring down customer experience and cause some shoppers to avoid certain stores.

Personalization tactics is the key to keeping customers satisfied. Examples include: personalization of messages that go out via email, providing relevant discounts and engaging them can help deliver a better shopping experience and strengthen the bond with your customers.

Visual Commerce

Visual commerce is the next generation of normal static visuals. Instead of just using product photos to market your business take it one step further by incorporating other types of visuals such as consumer-generated media, interactive content, engaging videos, and as previously mentioned, augmented reality.

The North American market is the biggest user of visual commerce with 75% of shoppers search for visual content first before buying a product.

Bottom Line

Keeping an eye on these ecommerce trends can help improve shopping experience for your clients and help you create a lasting bond with them. Aside from this, knowing what trends are impacting ecommerce can drive your ecommerce brand forward, and stay ahead of your competition.

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10 Easy Ways to Improve Your Landing Page

Improving your landing page design is the easiest way to boost the conversion rate of your online marketing campaigns and generate more leads and customers for your business.

Every element of the website design of your landing page should be focused on conversion. But creating a laser-focused landing page is easier said than done.

How do you create a distraction-free landing page that will skyrocket your conversions and boost the ROI of your marketing efforts?

Here are ten easy ways to improve your landing page and boost your conversion rate.

1. Remove Navigation Options and Links

When a visitor arrives on your landing page, you need to do everything you can to keep them on the page and convert on your offer.

If you have links on your landing page that direct visitors to other pages of your website, you are creating a distraction and a leak that increases the chances of your visitors abandoning your page before they convert.

The easiest way to eliminate distractions is to remove all the links to other pages of your website.

Don’t include links within your content, and remove the main navigation menu from the top of your landing page.

2. Simple Website Design

Keep it simple, stupid.

These words of wisdom have been integral to marketing and website design for decades. The more complicated your landing page, the harder it is for visitors to focus on what you want them to do.

According to Magicdust, great website design will make use of white space to make the important elements of your landing page stand out. And it is vital to keep your landing page copy short and concise, and make sure all your website design elements serve the purpose of conversion.

3. Showcase Value

When a visitor lands on your page, you want them to be able to understand the value of your offer within a few seconds. Create a short bulleted list of the benefits the person can expect to receive by accepting your offer.

Don’t just list off the features; highlight the value of your offer.

You need to know the problem that your offer solves and put that front and center of your landing page.

For example, instead of listing the feature:

“Smartphone email application.”

Highlight the benefit:

“Check your emails from anywhere on your smartphone.”

4. Limit Form Length

You want to make it as easy as possible for your visitors to convert. That means reducing form-filling to the bare minimum. You want enough information to ensure that leads you generate are worthwhile, but you don’t want to make it over complicated and cause your visitors to bounce.

The more information you require from visitors, the less likely they are to convert. However, the visitors that do fill out longer forms show a keen interest in your offer and are more qualified leads.

The best form length depends on your offer and your business. If you are providing a valuable resource for your target audience, you might get away with asking for more information in exchange. If you are offering less value in the exchange, expect that you will only be able to ask for basic information.

5. Add Social Proof Elements To Your Website Design

The last few years have seen data security and privacy become a concern for many people. According to a 2019 global survey of 23,854 respondents, 53% of people are more concerned about their online privacy than they were last year.

There are several web design techniques you can use to ease the concerns of your website visitors:

• Include a privacy message to reassure people that you will not sell or share their data with any 3rd parties.
• Make sure your landing page is secure with an SSL certificate.
• Leverage social proof by including customer reviews, testimonials, and logos of companies you work with.

6. Mobile-Friendly Website Design

Around 45% of the world’s population are smartphone users. If your landing page isn’t mobile-friendly, you’re losing out on new leads and conversions.

Mobile ads are a great way to engage your audience when they pick up their phone to actively search for a product or service. Your landing page needs to be as easy as possible for these users to convert.

Surprisingly, only 50% of landing pages are optimized for mobile. If you’re one of that 50%, you can easily boost your conversion rate by optimizing for mobile.

7. Compelling Call to Action

Your call to action (CTA) plays a vital role in the web design of your landing page. The whole purpose of your landing page is to get users to click on your CTA and convert. Without a compelling CTA, your entire landing page is useless.

The wording, placement, colour, and shape of your CTA can have a significant impact on your conversion rate.

Instead of using a standard “submit” button, you can utilise a strategy known as “I want to…”

Your CTA is the end of a sentence starting “I want to…”

If you are offering a free guide on web design conversion techniques, you could use the following examples:

I want to….

Boost my conversion rate.

Generate more leads for my business.

Learn how to convert my traffic.

Once you’ve found a good benefit-driven sentence, drop the “I want to” for a strong CTA that compels visitors to take action.

8. High-Quality Images

The first thing a visitor sees when arriving on your landing page are the images. Humans process images 60,000 times faster than they process text. To make your landing page more appealing and encourage visitors to find out more about your offer, you need to use high-quality and engaging images.

Rather than using a standard image of your product or service, emotionally engage your audience by using an image that displays the desired outcome your prospects want to achieve by taking up your offer.

9. Consistent Messaging Between Ad and Landing Page

It’s shocking how many advertisers direct users to landing page offers that don’t match the offer displayed in the ad. Even worse, they direct users from an ad directly to their homepage.

If the messaging between the ad and landing page doesn’t match, you are throwing your advertising budget down the drain. You should aim to make the transition smooth and keep the user engaged to increase the chances of conversion.

The same goes for the visual design elements of the ad and website design of the landing page. Try to stay consistent and make the jump from ad to the landing page as smooth as possible.

10. Video Landing Pages

If your offer is complex or hard to explain in a short landing page, consider using a video landing page to communicate the fine details of your product.

Utilising video content on your landing page can increase conversion by up to 86%. You can walk your visitors through your product and explain how it works much faster than you can with text.

Video is also more engaging – 69% of consumers prefer to learn about a product by watching a video than reading text.

Conclusion

Landing pages play a vital role in the sales funnel. By making sure your website design elements and landing page copy are laser-focused on compelling your visitors to take action, you can boost your conversion rate, generate more leads, and drive more sales.

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#1 in Sydney: Creativ Digital Becomes Clutch 2021 Leader in Magento Design and Development

In Australia, the web design services market size amounts to $1.1 billion in 2021. Out of all the web developers and designers in this competitive market, Creativ Digital aims to stand out by providing comprehensive services bolstered by our creative minds and solutions. 

We’re excited to announce that we’ve been chosen as a Clutch 2021 leader in Sydney. This fantastic award names us as the top Magento designer and developer in Sydney. 

Clutch is a reviews platform based in Washington, DC. It gathers and evaluates reviews for various B2B companies across different industries. These reviews are carefully curated and verified to ensure their accuracy and truthfulness, forming the basis of the awards that Clutch gives. 

“We are thrilled to be selected as one of the top Web Development companies in Australia for 2021″ – Scott Donald, Founder and Director, Creativ Digital 

Apart from this award, we’re also extremely grateful for our amazing clients. Their support and confidence in our services have been never-ending. On our Clutch profile, one of them even wrote the following as they talked about our collaboration: 

“Creativ Digital built a high-quality marketplace platform from scratch within our timeline and budget; we wouldn’t have been able to launch our business without their work.” — Founder, Financial Service Providers Platform 

At Creativ Digital, we empower our clients by providing the web design and development they need. We also offer other services such as mobile app and e-commerce development. To know more about our services, check out work or contact us today. We’d love to work with you!

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10 Huge Website Design Errors That Damage Your SEO

Web design is much more than the visual appeal of a website. What’s going on beneath the surface is just as important as the ‘look’ of a website. Your website design choices can have a significant impact on SEO and the likelihood of your customers finding you in search results.

Good website design choices set your website up for success, while the wrong decisions will make it next to impossible for your potential customers to find you online.

In no particular order, here’s a rundown of the most common SEO website design errors that damage your chances of ranking in search results.

1. No Breadcrumbs
You can significantly increase the usability of your website by including a breadcrumb trail navigation. Breadcrumbs allow users to see where they are within a website. For example, if you run an ecommerce website that sells tennis shoes, your breadcrumb trail would look something like this:

Homepage/Shoes/Sports/Tennis

Not only do breadcrumbs make it easier for users to find their way around, but they also help search engines to understand the structure of your website.

2. Poor Meta Descriptions
Every page of your website needs to have a meta description. The meta description provides a summary of what is contained on a web page and is displayed in the search engine results page (SERP) to help searchers find what they are looking for.

While meta descriptions don’t have a direct impact on ranking in search results, they do impact how likely it is for a searcher to click on your page in search results. A good meta description compels users to click and check out your webpage.

You should keep your meta descriptions between 150 – 160 characters to make sure it fits in the SERP. If you don’t, google will cut your meta description short.

3. No SSL Certificate
If your website isn’t secured with an SSL (secure sockets layer) certificate, you’re sending a warning flag to search engines and your website visitors. An SSL certificate ensures that the connection between a web server and a browser is secure. It shows users and search engines that your website is safe from hackers and that any information a user shares with your website is secure.

If you don’t have an SSL certificate, your website can be labeled as unsecured and could even be blocked by some web browsers.

4. Using Infinite Scroll
This web design feature has grown in popularity over the last few years. In simple terms, infinite scrolling means that your content only loads when a user brings it into view on the screen. Images, content, and videos won’t load until a user clicks or scrolls to bring them into view.

However, Magicdust, a professional website design agency in Sydney, points out that every time you add JavaScript features like infinite scrolling to a web page, you make it harder for search engines to crawl the page and understand the content it contains.

For example, if you post a 20-page pillar piece of content and utilise infinite scrolling to display the first three pages, the search engine crawler might not be able to access the following 17 pages. If crawlers can’t access and index the content, it won’t be displayed in search results.

5. Not Mobile-Friendly
The most recent data from the 4th quarter of 2019 shows that 61% of Google searches were conducted from a mobile device. The whole purpose of SEO is to help people find the right information online as quickly and efficiently as possible. Ever since the rollout of mobile-first indexing, Google has prioritised the mobile version of websites in search results.

How well your website performs on mobile has a direct impact on your ranking in search results. Your website needs to be as easy to use on a mobile device as it is on desktop. Focus on providing a great experience to mobile visitors by ensuring that all buttons and links are easily clickable, that your pages are fast to load, and that content and images are displayed correctly on smaller screens.

6. Complicated Navigation
Navigation is a vital factor in user experience and how well your site ranks in search results. If it’s hard for a user to navigate around your website, you’ll suffer from a high bounce rate.

Your bounce rate is calculated by the percentage of your visitors that land on your website and don’t navigate to any other web page. They leave your site on the same page that they arrived. A high bounce rate signals to search engines that your website doesn’t offer a good experience to users.

Navigation should be a key consideration of web design. Your site needs to be easy to explore on desktop, mobile, and tablet. Make it as easy and intuitive as possible for users to find their way around your site and find the information they are looking for.

7. Poor Internal and External Linking
Neglecting links is a common web design SEO error. There are two types of links on a website; internal links that direct a user to another page of your website, and external links that direct a user to a page on another website.

Links that direct users to another page of your website should open in the same browser tab. Users can use the navigation menu of your website to go back to the previous page if necessary and can explore your site without having to open multiple tabs.

Links to a different website should open in a separate browser tab. Not only does this keep your page open so a user can quickly return to the page after checking out what you are linking to, but it also improves your bounce rate and reduces back button fatigue. If a user has to keep hitting the back button to navigate back to your website, you’re creating extra work for the user and increasing the chances they will bounce.

8. Pop-ups
Research reveals that 73% of internet users disapprove of pop-ups. Not only does this intrusive web design element disrupt the user experience of your website and annoy your visitors, but it also frowned upon by search engines.

According to Google Webmasters Blog:
“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible – pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
Avoid using pop-ups on your website.

9. Large Image and Multimedia Files
High-quality images and multimedia web design elements make your website look great, but you need to be careful about how many large files you include on your website. Large files can result in lower page speeds and lower ranking in search results.

Google provides a free tool, PageSpeed Insights, to test your website and identify which files are too large and slowing down the speed of your webpage. Over 50% of mobile internet users will abandon a site if it takes longer than 3 seconds to load.

To speed up your loading times, enable compression of your images, and reduce the number of graphics and multimedia web design elements you use on your web pages.

10. Standard 404 Error Pages
When a user clicks on a broken internal link on your website or enters an incorrect URL, they are met with a 404 error page. This breaks the user experience and increases the chances of your visitor leaving your website.

You can encourage users to navigate back to your website by creating a custom 404 page that includes a link back to your homepage or best landing page. A standard 404 page that lacks navigational options results in a poor experience for users and reduces your chances of ranking high in search results.

Conclusion
Whether you are creating a new website from scratch or looking to improve the SEO of your existing website, don’t neglect how vital SEO is to web design. You can create a visually stunning website, but it won’t be of any use to anyone if it’s hard to use or is so far back in the search results that nobody can find it.

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The Importance of UX for Websites

In today’s world, people demand a swift website user experience, backed by outstanding visuals and navigation capabilities. An outstanding user interface and design are essential to rein in new visitors and deliver a satisfying experience.

User experience (UX) implies an optimal website visitor experience website connected to the quality of interaction between the site and its visitors and customers.

The present competitive environment pushes the relevance and importance of user experience design front and centre. Companies now battle it out to present an effective UX design for their website to ensure that business objectives and visitor needs are fulfilled efficiently.

Marketers can leverage UX tools that span search engine optimization tools, CRO tools, and UX design to create products or services aligned to their prospect interests and needs while streamlining business operations.

Why is UX Essential for Websites?

If you wonder why user experience is essential to propel website performance, here are some factors.

A Spectacular Website with a strong UX Design can propel conversions.

Several websites offer similar offerings, and customers always opt for those sites that are accessible, easy to navigate and boast of a worthy user experience. According to related studies, optimal user experience can drive conversion rates up to the roof – by nearly 400%!

As evident from the statistics as well as reports, websites with optimized usability can deliver increased customer satisfaction and in turn, attract many more visitors.

A website showcasing incredible user experience can drive visitors’ willingness and their hesitation to choose the company’s offerings. It makes sense for organizations today to get their websites managed by professional UX design agencies that can propel their business to new heights along with higher conversion rates.

An Effective UX Design improves the Website SEO Score

Every business website seeks to propel its site to the top of search results in Google, especially for keywords around its business objectives.

Websites with a well-designed user interface deliver a user-friendly experience helping search engines parse the content and index them at the top of search results. A perfect blend of UX and SEO can propel the traffic on your website and attract relevant visitors who are keen to use your products or services. A tailored UX design supports all kinds of SEO efforts and boosts search engine rankings too.

You can enhance your SEO score by offering a user experience worthy of your site visitors. Get advice and solutions from a professional user experience design agency to deliver a satisfying user experience and a well-designed site structure. Visual design plays an important role in enhancing user experience and needs to be incorporated on priority to attract your prospective buyers and leads.

Boost credibility of your company with branding and UX Design

Most people who search for a worthy product or an efficient service choose a company based on their website style and appearance before making a purchase on the site. A well-designed website screams credibility without saying so, enabling effective customer engagement, despite many of them being startups in the market.

Gaining credibility is an art, and a credible enterprise is bound to increase leads and sales. Hire an experienced UX design agency that can enable and drive customer loyalty. Companies should ensure that their user experience strategy is aligned and consistent with their aim of propelling brand loyalty.

Saves marketing cost, time, and effort

An effective UX design of any website will help the company to reduce marketing costs and put in less effort in establishing their credentials or the quality of their offerings. With the right UX design, companies can focus on product delivery, better supply chain, and exploration of new markets. An effective user experience can save both time and money in the long run.

User testing is an integral part of enabling a better user experience along with cost-effective marketing and product development. Prompt evaluation of products with professional inputs and an established Website SEO company can help in ensuring customer retention.

UX Boosts revenue in the long run

Investing in UX design helps companies increase their conversion rate drastically. As mentioned before, UX design, coupled with sound SEO strategies, and digital marketing campaigns, can convince visitors to shell out money for the advertised products, driving revenue in the long run.

A well-prepared UX design also encourages visitors to put faith in the product itself, letting them know that the company is credible enough to make the purchase. Earning trust is quite difficult nowadays, but an outstanding UX design is a propelling factor to earn trust. It reduces reluctance owing to the high usability and accessibility of the portal.

It is preferable for companies to choose a local UX design agency to get the work done. This factor works because the agencies utilize their local know-how in creating the impact, utilizing their knowledge of user habits and trends to drive profits through the site.

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5 Reasons Why Small Businesses Should Invest In Cloud Storage

Many businessmen originally thought that cloud storage was for personal use and therefore did not pay the technology any attention. However, cloud technology soon became “personal technology” adapted for business purposes.

Today cloud storage provides valuable solutions for businesses of all sizes. Cloud storage, security and software are taking over technology but transition usually starts with data storage.

How Cloud Storage Works

Cloud storage simply means storing data offsite where it can be managed, maintained and backed up remotely. Data stored in the cloud can be access anytime and anywhere so long permissions are granted. Despite being stored remotely, data in the cloud is secure and very safe.

Advantage Of Cloud Storage For Small Business

Many individuals are already reaping the advantages of storing data on the cloud. However, many businesses are still hesitating and still keep their data on the premises. If you’re still on the fence about cloud storage, considering these advantages is a good start.

• Cost Savings

Expense is unavoidable in business but many business owners are keen on finding way son how they can cut costs. Generally speaking, cloud storage is more affordable and cost-effective than other forms of data storage because the costs of their infrastructure and services are distributed across many businesses.

This means that you don’t have to shell out for storage equipment, maintenance, hardware and even salaries for services which translate to cost savings for your business.

• Simple and More Convenient

You can say goodbye to maintaining data storage equipment in your facilities. This will help your business save money since you don’t need to buy hardware and space since data is stored offsite. All you need is an internet connection and you can access data stored in the cloud.

Your cloud data provider will be responsible for maintaining, managing and supporting your solution. This will free up your employees and improve their production since they will be able to focus more on the job at hand rather than maintaining and managing data.

• Improved Security

Data theft is very serious especially when it comes to financial information of your business. Instead of storing data in your office, information is stored at a data center, providing improved security for your business.

Data is also backed up in multiple servers so there is no fear of single point failure. This means that if 1 server crashes, your data is still safe and accessible since it is stored in other locations. The same is true for hardware malfunction.

• Mobility

When data is stored in your premises, it can only be accessed if you’re in the facility too. But with cloud storage, you can access data anywhere using different kinds of gadgets such as your laptop, tablet or smartphone.

This means you can still access data while you’re waiting for a flight home or if you’re working from home due to the pandemic. You also don’t have to be worried about saving your work when you use multiple devices because the cloud synchs up automatically and updates the version every time you save your work.

• Scalability

Cloud storage is not just for personal use or for big businesses. Cloud storage is scalable so you can adjust storage space as needed. You don’t have to run the risk of running short on storage space or having more space than you can afford because cloud providers generally charge depending on what you need.

Wrap Up

These are just some of the reasons why you should consider cloud storage as a data solution for your small business. Cost-savings, efficiency and scalability are just some of the advantages of cloud storage.

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7 Ecommerce Store Conversion Hacks to Grow Sales

The effectiveness of e-commerce sites is reviewed based on conversion rates. In fact, the conversion rate acts as one of the main KPIs in e-commerce sites. Whether you’re starting a new e-commerce store or having a standing online store, the ultimate goal is to increase the e-commerce conversion rate. 

On the internet, there are millions of e-commerce websites. In this article, you’ll find out 7 conversion hacks that can help grow sales.

7 Proven Ecommerce Conversion Rate Optimization Hacks

It’s not easy to improve your store’s conversion rate by following a single strategy. There are almost 200 ranking factors that contribute to the better ranking of sites in SEO which flows on to traffic and conversions. To get started you will need to try these hacks to improve your site’s conversion rate:

1. Keep an eye on site speed

You want to get information about anything, and the site is taking time to show up the results, would you like to wait or close the site? Obviously you’ll close that site. So, the point is to keep your site speed optimized.

Your site shouldn’t take more than two seconds to load. When sites take more time than this, customers lose interest. Can you imagine a one-second delay can reduce the conversion rate by 7%? In today’s world, everybody wants to get quick results. Do the following steps to test and improve your site speed.

• Use Google PageSpeed Insights tool and GTmetrix to test the site’s speed.
• Check your hosting plan and ensure that you’re using the highest performing version.
• Use plugins or tools to optimize your site’s images. Images can kill your site’s performance, so you have to go for paid options to optimize images.

Check the site speed report and see where you can make improvements.

• Ensure that SEO and CRO are working together

SEO stands for Search Engine Optimization, and you can optimize keywords to drive traffic to your page. CRO stands for Conversion Rate Optimization. When both these factors work together, they help increase traffic and conversions.

It’s essential for an e-commerce site that both of these must work together because you can’t sacrifice any of them. SEO can help your content get a higher ranking in the search results. On the other hand, CRO help to optimize content for customers and users. In CRO, the goal is to encourage users and customers to complete call-to-action.

Let me tell you one thing; it’s not easy to merge these two. You might have seen some sites that only want to drive traffic, and they ignore the user experience. If you want to get traffic and conversions, do these three things:

• Do proper keyword research and on-page SEO of your posts and pages.
• Ensure that your content is of high-quality. High-quality content means it should be engaging and to the point.
• Provide better UI and UX. UI means User Interface and UX means User Experience. Both of these elements are ranking factors.

So, when SEO and CRO work together, you can achieve the desired goal that is increased conversions.

• Make your site responsive

Responsive design means whatever the device user or customer is using, your site must fit the device. Ensure that users will not have to scroll, resize, or pan to get what they’re looking for.

There must be clear navigation bars so that customers can go wherever they intend to go. Moreover, make your site mobile responsive. For e-commerce sites, mobile-first design is the key.

If your site isn’t mobile responsive, you’ll not get a higher ranking. Ensure that you test your posts before publishing.

• The format of the copy must be compelling

Your site’s copy must be eye-catching. Some visitors scan your site, and they don’t read it. So, the copy must be well-formatted so that it can capture the reader’s attention. Ensure that important information is at the top.

While creating copy, keep your target customers in mind. Use conversational words like mind-blowing, cool, and stunning to get engagement from customers.

• Use high-quality images

The Internet is a visual place, so you have to use high-quality images to show-off what you’re selling. These images will help your visitors know what you want to sell. Moreover, you can create a video to make an impact on the minds of potential customers.

High-quality images and videos can significantly improve conversion rates. Moreover, a short video can help customers know about the product features, and you can explain everything.

• Show customer reviews on your site

People love to buy products that other people are using and enjoying. Nobody wants to be the first customer. When you show customer reviews, you play with the customer’s minds. A study shows that more than 92% of people read reviews before purchasing a product.

Customer reviews improve your site’s credibility and help win the customer’s trust. You can use social sharing buttons to encourage likes and shares. The purpose of showing reviews is that people are using and loving your products. It will encourage new customers to purchase your product. In this way, you can convert more traffic into sales.

• Make the checkout process easy

Just imagine you are interested in a product and you put it into the cart, and when you reach the checkout phase, it has lots of complications. You’ll definitely quit and don’t proceed. Customers do the same thing.  

You have to simplify the checkout option. Make it easy so that customers can easily place the order. Offer a guest checkout option. Many customers don’t want to register on your site, and they just want to purchase the product. You can skip this option and let customers choose the product and directly go to the checkout process. Shopify websites do a good job of this by having a simplified standard checkout as the default. 

Guest checkouts can significantly reduce the difference between a sale and an abandoned cart.

Conclusion

The ultimate goal of any site is to get traffic. The goal of an e-commerce site is to convert traffic into sales. These 7 hacks can help improve the e-commerce conversion rate. Moreover, e-commerce SEO can do wonders for your e-commerce store.

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