How Businesses Can Stay Competitive During Pandemics

Australia and New Zealand are some of the first countries in the world to ease stay-at-home restrictions since the start of the Coronavirus Disease (Covid-19) pandemic. Thanks to falling infection rates, these 2 countries are slowly opening businesses and slightly relaxing some social distancing rules.

However, many restrictions are still in place. In some states and territories, many restaurants are prohibiting dine-in services. There are also states that allow some travel but only at a limited distance. With many of these rules becoming the “new normal” not only for Australia, New Zealand and other countries many are asking how businesses can stay competitive while the pandemic rages on.

Here are some strategies you can consider:

Use The Power of Social Media

Many people are still stuck at home right now so they are probably spending a lot of time on social media. Keep in contact with them with relevant content so that they are kept engaged.

Spend some time brainstorming new content that is relevant during the pandemic. For example:

• How is your business helping the community during this time?
• How are you making life easier for customers?
• How do you want customers to think of you during this crisis?

Replacing content from sales driven to general concern and care can have a big impact on how customers perceive your company. For example, if your brand is in the outdoor recreation space, you can create content on how individuals and families can still have fun indoors.

Informative videos, articles and photos on your social media accounts can also extend your reach and by regularly producing fresh and relevant content, you can stay in the minds of your customers even during this pandemic.

Bring Business Online

Despite the easing of restrictions in some countries, many businesses still remain shut. And despite the fact that ecommerce stores have been around for quite some time, many businesses are still relying on their brick-and-mortar stores for a big portion of their sales. The pandemic is an ideal time to change that.

Since many businesses are still closed and many people still hesitant to go outside; online shopping is booming. Platforms like WordPress can help you transition from a traditional physical store to having an online business so you can still continue serving customers during the pandemic.

Many customers will also be using Google to find out if you’ve opened your business already. Register with Google My Business so that you can display your business hours, address, posts, photos, and even reviews. If you already have an account, update operating hours and other changes to ensure that customers are informed.

Adjust Your Advertising Strategy

If your business is closed then there’s no need for you to create advertising enticing customers to drop by your store. Now is the time to adjust your advertising strategy by going back to the basics and ramping your SEO organic marketing.

Use SEO techniques in order to keep your brand in the mind of your customers by regularly appearing on their feeds and build your reach with fresh content. Consider examining your industry for:     

• Topics important to your customer    
• Keywords based on important topics    
• Build a blog that is regularly maintained

Prepare for Long Term

As we write this blog today, infections are going down in many countries like Australia, Taiwan, South Korea and New Zealand. However, there are still many countries like the United States, United Kingdom and Germany that are continuing to see a rise in infections and deaths. Therefore, it is reasonable to say that the Covid-19 pandemic won’t be vanquished soon and finding ways to cope for the long run should be included in your business strategy.

Some good examples include shifting from in-store buying to deliveries or shifting from cash payments to cashless options to limit physical contact. It is also important to keep in touch with customers regularly. Ask them for their feedback so that you can improve services and keep them happy. Take time to reassure them that while deliveries and cashless payments are the “new normal”, the world will regain normalcy once quarantine ends.

Bottom Line

Covid-19 hit many businesses, big and small in different and hard ways.  What’s worse is that the pandemic isn’t going to be over anytime soon. Whenever it ends, businesses need to buckle up, reassess and make changes to their strategies so that they can weather this storm.

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Tips For Marketing During A Recession

Due to the Coronavirus Disease (Covid-19) pandemic, the world is going to enter a recession this year. Many businesses are shut around the world and many governments are imposing stay-at-home restrictions. As the world continues to grapple with this disease, closed businesses, wearing of face mask in public, skeleton work forces and other changes to our daily lives will become the new normal.

However, due to the business shutdowns and restrictions many consumers will feel poorer and poorer. They will find their buying power shrinking due to unemployment or under employment. Many of them will be tightening their belts due to uncertainty and in order to ride the storm longer.

With this said, is it still practical to keep marketing products during the coming recession? Marketers and businessmen should fasten their seatbelts for a long and difficult 2020 and keep in mind these tips for marketing during a recession.

Research The Customer

Instead of cutting marketing budget all together, companies and businesses should find out how their customers are redefining value and responding to the changes to their lives brought about by the virus.

Due to these changes, customer spending is changing. For example, many of them will be looking into wellness in order to boost their immunity. Many people are also forgoing vacations abroad due to strict travel restrictions and are shifting their spending to making their lives at home easier. Knowing how the customer is behaving due to these changes can help your marketing efforts become more effective.

Focus on Family Values

Many people are spending lockdowns alone or far from their family. Many of them especially with elderly family members cannot visit each other in order to avoid transmitting the disease. Most of all, many people including medical frontliners have lost their lives fighting the virus. All of this has made us aware how important family and friends are.

As hard economic times loom, many of us will be retreating to our communities, families and friends in order to seek comfort. Instead of going for campaigns with the rugged outdoors or enjoying solitude, replace these scenes with homey family scenes to remind customers that they are not alone.

Maintain Marketing Spending

Believe it or not, now is not the time to cut your marketing budget. Many of your competitors will be cutting their marketing budget during the recession. This is well documented which means now is the time to step up your marketing efforts in order to get a bigger market share.

Think about it. Competitors will be dialing down their efforts which mean they will be less visible to your target market. Now is the time to seize the opportunity to get a larger piece of the pie and you can only do this by spending money.

Focus on Existing Customers

Regardless of what you’re selling, your biggest asset is your existing customer base.

Make sure that you are focusing marketing energy on making sure that they are happy, satisfied and engaged. Bend over backwards to keep them loyal to your brand. If these customers are happy and satisfied, they will reward you by recommending your product to friends, family or through reviews.

Adjust Pricing Tactics

Customers will be shopping for the best prices. This is because they want more value now more than ever. You don’t necessarily have to reduce prices but you can offer quantity discounts or even extend credit to long-standing customers.

During recession, price cuts attract more customers compared to promotions like sweepstakes or mail-in offers.

Bottom Line

Consumer confidence is going to hit an all-time low. However, there are many studies pointing out the advantages of maintaining or even upping marketing budgets during a recession. Businesses who did this were able to increase sales and market share during the recession and afterwards.

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Is Zoom Safe? Tips To Ensure Your Meetings Are Safe & Secure

As the Coronavirus Disease (Covid-19) spreads around the world, businesses and employees are forced to adapt. Business shutdowns and stay-at-home orders are making work-from-home the new normal and we are all caught unprepared.

As of this writing, there are over 3 million infections around the world with the United States, France and Spain being the hardest hit nations. Many companies are adopting remote or virtual alternatives in order to prevent company operations from stopping. Email and VPN use are not enough because companies need to hold meetings too.

Skype, Microsoft Teams, BlueJeans, and GoToMeeting are familiar names when it comes to virtual conference solution. But now we have Zoom. Almost overnight, many companies and businesses have adopted the platform as the go-to option to hold lessons, business meetings, and sensitive discussions.

In 2019 Zoom had 1.9 million users. However, in 2020 it now has over 2.2 million new monthly users, making it the new “go to” meeting app for many teams and businesses. However, this surge in popularity has also created security ramifications. Severe security issues have hackers hijacking meetings, lessons and other online activities leading many users to question Zoom’s safety and privacy policies.

Keeping unwanted attendees from hijacking meetings is preventable if you follow the following advice.

Password Protect Meetings

The safest way to prevent hijacking is to password protect meetings. Passwords can be used to protect individual meetings, user, group or account level for all sessions. To do this, sign up with Zoom and set up a password at the individual meeting level. Go to settings” tab and enable “Require a password when scheduling new meetings”.

Authenticate Users

Zoom has a feature where only the host needs to set up an account in order to use the app. Attendees don’t need to sign up because all they need was the ID meeting or the host’s name in order to participate.

Secure meetings by only allowing signed-in users to participate. 

Join Before Host

Do not allow attendees to join the meeting before you (the host) has arrived. You can enforce this by going to “account settings”.

Lockdown Meeting

Once everybody has “arrived” the meeting has begun, go to manage participants>more and then choose “lock” to prevent others from joining even if they know the meeting ID.

Turn Off Screen Sharing

Zoom has a participant screen sharing feature but nobody wants a porno sharing Zoom bomber to hijack meetings. Disable screen sharing by attendees by going to “Security” tab in active sessions. 

Use Randomly Generated ID

As much as possible, avoid using a personal ID for your meetings. Opt for a randomly generated ID when creating a new event. Additionally, don’t share your personal ID publicly. This will prevent pranksters from disturbing your meetings.

Avoid File Sharing

Be careful with sharing files while on Zoom even if you know the attendees. Instead of using Zoom use other services like Drop Box and Google Drive for file sharing as they are a more trusted service.

Use A Waiting Room

Waiting rooms are useful since it is a feature that allows you to screen participants before they are allowed to enter the meeting. This is a good feature not only for meetings but also for interviews and online lessons.

Remove Nuisance Attendees

Just like normal face-to-face meetings that we used to have, only the people that attend the meetings are those that need to be there. In virtual meetings you can remove nuisance attendees by going to the more tab and then removing unwanted participants.

Check For Updates

Whenever security issues crop up, patches are deployed and functions are disabled. This is why Zoom needs to be updated regularly. Click on your profile in the top-right, and select “Check for updates” to ensure that you have the latest version of Zoom running.

Wrap-up

Zoom is easy to use and set up which is why many people like using the platform. While they have a lot of security issues that need patching up, following our advice can help make your meetings, lessons and social gathering safe from hackers and hijackers.

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Best Reasons To Hire Smaller Marketing Agencies

Marketing is the business of promoting or selling products and services. it has become an essential part of doing business because competition is natural and normal among companies.

When you are a business, you want the best marketing agency money can buy because you want to be noticed and stand above your competition. In most cases, management usually prefers to deal with big or popular marketing agencies in the hopes of overcoming their competition.

However, bigger might not always be better. In fact, dealing with big marketing agencies can sabotage your growth as a company.

If you’re a business owner, looking for ways to reach a bigger audience hiring a small marketing agency might be to your advantage. Here are reasons why.

Less Red Tape

When you’re dealing with a big marketing company, there are many people involved and this does not usually include the team you’re working with. You have to talk to so many people, messages can get lost in the shuffle.

If you have direct contact with the team that’s handling your account, chances are you still have to deal with many team members which can be troublesome and make it difficult for you to get a cohesive team effort.

Smaller agencies on the other hand tend to have smaller teams so there is less people involved in your project so you know you’re dealing with less red tape which can lead to faster and more efficient execution of your marketing efforts.

One-On-One Focus

One of the reasons why marketing agencies grow is that they are able to land big accounts or they have many clients due to their popularity. While this is good news for the agency, this can be bad news for you.

When an agency has lots of clients, they might prioritize big or VIP accounts over you. This can be bad news for you especially if you’re in a competitive space. The sooner you can execute your strategy, the bigger your chance of capturing your target market.

Since small agencies have fewer clients, they actually have more time to devote to your account. This one-on-one attention can be beneficial to businesses as it can help boost their chances of success and help them dominate their competition.

Better and Easier Communication

The staff at a smaller or boutique marketing agencies are usually more communicative and easily available. If you call a team member you won’t be transferred from one department to another or put on hold for minutes at a time. In small agencies if another person other than the one you’re calling answers the phone, the correct person is usually just a shout away.

In a smaller group, communication is easier. This is because there are fewer ears and eyes that need to hear or read your message. The less people involved, the easier it is to get the right message across which makes it easier for teams to execute your message and create an effective marketing strategy.

Flexibility

Smaller agencies are also more flexible compared to big ones. If you need an adjustment in your marketing strategy, chances are you will get it within a reasonable amount of time.

In bigger agencies, even the smallest changes can mean delays. This is because team members will need to submit the adjustment for approvals to the higher ups and then they need to make sure that it is within protocols which will again need approval from their boss.  Basically, it just means that changes need the approval of many people which in turn can cause costly delays for your part.

Small teams means there are less people involved which means better flexibility not only in changes that need to be made but also in terms of decision-making.

No BS

Big agencies are made up of industry experts and many of them can really help your brand or company stand out and succeed. However, they are also made up of businessmen who need to make a profit. This can be problematic because profit can be prioritized over the needs of your business.

Companies and their staff have also undergone corporate “brainwashing” resulting in team members that think alike or spew the same spiel over and over again. This is because big businesses tend to stick close to the protocols. This type of attitude can result in unoriginal strategies that can put you behind your competition or hinder your business growth.

Clients who want quicker updates, answers and progress have a better time dealing with small marketing agencies. They are usually quick to the point so conversations are usually on point so that questions are answered and updates are frequent.

Affordable

Big marketing agencies don’t get where they are without charging an arm and a leg. Some of them even charge exorbitant amounts for just a simple promotion. This is because they know that their clients can afford it. If you’re a small business owner, huge marketing bills are not only unaffordable; they can also become a drain to your cash flow.

Luckily, smaller agencies are more wallet-friendly. This is why many corporate clients are getting wiser and are looking for smaller agencies that charge more reasonable fees for their services.

Wrap-Up

For big marketing agencies, a client is just another client. However, for smaller agencies, landing clients is a matter of survival. This is why they tend to be more passionate with projects and with this passion comes more creativity and better focus.

Small marketing agencies are a breeding ground for unique ideas and diligence. While they might not be as popular as their bigger cousins, hiring them can be more advantageous for business needs.

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Business Grants & Assistance For Businesses With Digital Strategies

It’s a tough time for businesses around the world right now. Due to the Coronavirus Disease pandemic (Covid-19), many businesses are forced to shut down due to government restrictions in order to stop the spread of the disease.

Business closure has a big impact on business owners. Firstly, their employees will need financial assistance to ride through the closure. Second, bills such as rent and utilities continue even during lockdowns. This can be burdensome to many businesses especially small ones.

Many countries are introducing economic stimulus not only to assist their citizens during this trying times but also to help businesses stay open and ease the burden. If you’re an Australian business in the Digital Strategy space you’re in the right place because we have some information on grans and assistance that can help you through these hard times.

Hume Business Grants

Small to medium sized businesses that need support will find Hume Business Grants’ assistance timely. They provide assistance to businesses that show financial hardship and can demonstrate that the grant will help the business retain employees and support sustainability.

Grant packages are as follows:

• Up to $5,000 for businesses with up to 5 employees    
• Up to $10,000 for businesses with 6 to 10 employees    
• Up to $20,000 for businesses with 11 to 20 employees

Businesses that can avail of this grant include:

• Business fittings, including retail, wholesale and hospitality shop fittings, pop ups Digital strategy
• development, including IT and software
• Online and e-commerce platforms, including:   website design and development (web pages, mobile apps, audio and visual media) and mentoring and training in online e-commerce activities 
• Digital marketing and promotion
• Online learning and webinars
• Staff participation online training courses, seminars, workshops where appropriate
• Recruitment and training Product development
• Supporting current permanent full-time or part-time employee leave entitlements
• Payment of utility bills.

Eligible applicants should be located within Hume City, have a valid Australian Business Number (ABN), have 20 or fewer permanent FTE employees, demonstrate how the grant will help them respond against the impact of Covid-19, have appropriate permits and licenses,

More information is available in Hume Business Grants Guidelines.

Melbourne’s Quick Response Business Grants

Businesses in Melbourne can help find relief with the city’s quick response business grants aimed to provide financial assistance to eligible businesses affected by Covid-19.

Businesses that can avail of this grant include:

• Invest in capital works during this challenging time and position their business to strongly benefit from the economic recovery when it happens.    
• Develop their online and e-commerce capabilities;    
• Undertake training and professional development to better prepare for return to business activities.

With the following funding packages:

• Up to $5000 for investing in online and e-commerce activities.    
• Up to $2000 for training and professional development.    
• Up to $10,000 for capital works projects (matching dollar-for-dollar) to adapt to changing conditions.

Businesses have to be located in the city of Melbourne, have an ABN, be small to medium size, be a small to medium sized non-profit organization, be able to demonstrate how the grant will support the business or non-profit organization in response to the impact of Covid-19.

More information is available at Quick Response Business Guidelines.

R&D Tax Incentive

Claim rebate up to 43.5% of the costs related to research and development for new products and services.

In order to avail of this tax incentive, businesses must undertake eligible R&D activities that involve research and experimentation, spend over $20,000, operate as a company and have R&D activities in Australia.

In order to claim R&D tax relief businesses need to lodge an R&D activity registration every year that describes the R&D work.

An R&D tax consultant will be able to give you more information on how this incentive works.

Digital Grants Program (Queensland)

Avail more than $10,000 Small Business Digital Grants for purchasing hardware, software and services such as digital coaching.

It aims to provide small businesses with access to digital technologies and services to enable them to work smarter, engage with the global economy and make the most of online business opportunities.

This support for small businesses is from the Queensland Government, through the Department of Employment, Small Business and Training. This program contributes financial support for businesses to improve digital capabilities, work smarter and take advantage of online business opportunities.

Eligible projects must clearly demonstrate how the product or service will significantly enhance the digital capabilities of the business and how they will impact on the growth of the business.

Digital technology or business must fall under the following categories:

• Receiving payments or selling online    
• Digital planning, digital marketing strategy development, and digital training    
• Specialized digital technology and/or business specific software    
• Content development (web pages, mobile apps, visual and audio media etc.)

More information is available in Small Business Digital Grants Program Guidelines.

Small Business COVID-19 Support Grant (NSW Businesses)

Small businesses feeling the impact of Covid-19 on their livelihood can avail of the Small Business COVID-19 Support Grant as part of the NSW Government Small Business Support Fund.

Small business owners and non-profit organizations are eligible for a grant of up to $10,000 if they:

• Have between 1-19 employees and an annual turnover of more than $75,000;
• Have total Australian wages below the NSW Government 2019-20 payroll tax threshold of $900,000;
• Have an Australian Business Number as at 1 March 2020, are based in NSW and employ staff as at 1 March 2020;
• Are highly impacted by the NSW Government Covid-19 Restrictions on Gathering and Movement) Order 2020 issued on 30 March 2020, defined as a decline in turnover of 75 per cent compared to the equivalent period (of at least two weeks) in 2019; and
• Have unavoidable business costs not otherwise the subject of other NSW and Commonwealth Government financial assistance measures.

More information is available in Small Business Covid-19 Support Grant.

Australian Small Business Advisory Services (ASBAS) Digital Solutions

ASBAS Digital Solutions provides small business with low cost, high quality advice on a range of digital solutions to help them meet their business needs and grow their digital capabilities.

Services can be accessed in the following areas:     

• Websites and selling online    
• Social media and digital marketing    
• Using small business software    
• Online security and data privacy.

To receive assistance, you must be operating for-profit and have 19 or less Full Time Equivalent employees. Sole traders can also access services.

Find Your Local ASBAS Digital Solutions Provider.

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Online Meeting & Collaboration Tools For Lockdown Efficiency

As the world slowly recovers from the Corona Virus Disease (Covid-19) rampage, many businesses remain shut with some employees and employers opting for online meetings and collaboration in order to continue work.

The beauty of online tools is that many of them are easy to use and offer a cost-effective (and sometimes free) solution to businesses who are finding ways to stay operational despite the threat of the virus.

Let’s take a look at some online tools and aps that can help you stay connected with teammates during this lockdown period.

Google Tools

The Google Tools Suite is a useful collaboration software that has almost everything a team needs to stay productive during lockdown. For instance Google Docs allow users to collaborate on spreadsheets, presentations, forms and many more. The comments section allows teammates to leave comments and feedbacks for changes and other requests.

Google Drive is another amazing collab tool. It is basically a cloud storage solution for team members and users to use as a file storage system. Each user has around 15gb free space which is usually enough to keep the team organized.

Other useful tools in the suite include Calendars to keep track of deadlines, meetings and events. If you want “face-to-face meetings”, you can turn on Google Duo for group video calling.

Google clearly has most of the tools employees and teams need to stay in touch. Their tools are usually free and easy to use.

Zoom

Zoom is currently in the spotlight as a team meeting tool. This app is a cloud-based video call and online chat system that can be used to meet online with or without video. Zoom users can record sessions, collaborate on projects and use the app to share and annotate each other’s screens.

One of the best features of Zoom is that you don’t need a Zoom account to join a meeting. While an account is needed to host one, attendees can just download the mobile or desktop app and then add the meeting ID or personal link name to join.

Zoom is not only being used in workplace meetings and collaborations, it is also being used by educators for continued learning during lockdowns around the world and as a virtual tool for webinars and training sessions.

Slack  

Slack is an all-in-one collaboration tool for teams that like friendly banter, important discussions, file sharing and more. Slack divides communication into topics so that you can stay involved with information that matters.

You can also directly message other team members or crate chat groups for side conversations. It also features easy text markup tools, powerful search, a team directory, and all kinds of useful integrations with other apps.

Slack offers a better solution to back and forth emailing or using a group chat like WhatsApp. Both are hard to follow and don’t scale well when other team members are added. Other features like threaded conversations, @ mentions and the ability to make calls within the app make Slack a modern collaboration tool worth exploring during lockdown.

Taskade

Taskade is a new collaboration tool and aims to provide a “unified” workplace where teams can monitor tasks and work together easily. It is also easy to use. Just add a task then choose to display in various forms like list, board, or mindmap.

Taskade has a free plan with everything you need to get started. You can upgrade to remove a few limitations but that’s not necessary for small teams.

Bottom Line

 

There are other tools that are mention-worthy but before choosing a collaboration solution, make sure that it is easy to use. If the system is amazing but takes time to set-up or has a steep learning curve, it might hinder the efficiency of your team.

Pay attention to privacy options too. Collaboration with a team does not mean to say that all collaboration and files should be public. There are many times where teams prefer private conversations to work on sensitive topics.

Any of these tools offer efficiency in terms of data management, storage, communication and ease of use. These tools will make working at home and collaboration easier to manage and stay in touch.

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Covid-19’s Impact On Search Trends

The Corona Virus Disease (Covid-19) pandemic has impacted all industries and businesses around the world. What started as a “pneumonia-like” disease in Wuhan China has become a global plague that has infected almost 2 million people and killed over 120,000.

Businesses around the world are closing their doors and governments are imposing nationwide lockdowns to slow the spread of the virus. As the world braces for a global recession it is easy to see that changes to daily life are becoming clearer which in turn affects the economies of the world.

However, it is clear even today that Covid-19 will have a long-term impact, not only on businesses but on individuals too. The thought of going back to our normal lives in a few months now seem like a pipe dream considering the fact that global infection rates are still on the rise. Businesses that closed due to the virus will take time to get back on track if they ever do. The good news is that online shopping seems to be on the rise, leading to a major consumer shift.

Given this change, it is interesting to see what’s going on in terms of what’s happening from an SEO perspective. What are people interested in nowadays? What are they searching for? How are their online shopping behaviors changing?

Here are some of Covid-19’s impact on SEO.

Essential eCommerce Stores

The search for essential ecommerce stores are on the rise. Searches for “toilet paper near me”, “sanitizers near me” or “masks near me” and other related goods are on the rise. Covid-19 has brought major upheaval to everyday life that items not normally bought online are now being searched by people around the world.

When China got infected during late December and peaked during late January, the world experienced a shortage of face masks. In Asian countries like Hong Kong Japan and Korea, face mask use is normal in order to prevent the spread of disease. However, when Covid-19 started to appear outside China, sales and search for face masks soared in neighboring countries leading to shortages. The same is true with hand sanitizers, rubbing alcohol and gloves.

When the virus spread in the USA, it lead to hoarding and panic buying of toilet paper. This kind of behavior is vastly different from typical online sales because not only were masks and toilet paper normally bought in pharmacies and groceries, countries like the USA normally don’t wear them.

Health and Wellness

Because Covid-19 has influenza-like symptoms, many people are looking for ways to boost their immune system. Searches for health and wellness products like vitamins, anti-viral herbs, correct hand washing technique, essential oils and home remedies are rising. Searches for coronavirus symptoms are also seeing an uptick.

Covid-19 has no vaccine and cure as of this writing, searching for ways to boost immune system is a way for people to feel that they have some control over their bodies. Other searches related to home exercising, workouts and healthy living are also on the rise. The health and wellness industry is enjoying a +17% in searches right now.

News Medium

Covid-19 is a new disease with no guaranteed form of treatment or therapy. At this point it is important to separate facts from fiction which is why many people are searching for credible news sources regarding the disease and the current pandemic.

People want to know the real score which is why they are looking for news publications, credible sources and authoritative figures to deliver real data in order to arm themselves with the necessary knowledge to give them a fighting chance with the disease. News mediums are seeing a +34% increase in searches.

Travel

Search for travel deals and destinations are suffering an all-time low. With many countries imposing lockdowns and shutting down non-essential business, tourism and airlines are some of the losing industries in this Covid-19 pandemic.

News of cruise ships being refused by ports and limited flights to many destinations and stay-at-home orders are causing a downward trend not only for travel websites but for airlines, tourism and tours across the globe. Overall, the travel sector is seeing a -46% in searches.

Recipes

Since many people are stuck at home, they are entertaining themselves by cooking or learning how to cook. They are also searching for food deliveries.

Searches for Thai food, pizza and fast food are seeing more than 50% growth, while restaurants and cafes are down a significant number.  As more people are being asked to stay at home a while longer in order to curb the spread of Covid-19, searches for recipes and food deliveries will continue to see an uptick.

Wrap-Up

Dealing with Covid-19 will be the “new normal” for the foreseeable future. As infection rates around the world continue to rise, consumer behavior and search trends will continue to change.

Because of this change, SEO needs to evolve. Monitoring consumer behavior as well as SEO patterns will help you become a better marketer and boost your search engine ranking.

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