Five Tips for A Mobile-Friendly Website Design

Improving web experience for mobile users is referred to as mobile web design. Websites are designed to cater to the needs of users and make it as less complicated as possible. However, as browsing preferences have changed, designers expanded their focus on designing websites for mobile devices.

There are a lot of benefits that you can get if you have a user-friendly website design. Companies or business owners that invest in user-friendly website designs often get more engagement because there is increased activity on their pages. If you are an entrepreneur, your main goal is to profit from whatever service or product you introduce to the market. It is advantageous to those that utilise mobile-friendly websites since it is easier to convert leads into sales.

How do we design our mobile website to be more user-friendly?

Responsive Layout

A responsive layout adjusts or adapts according to the size of the user’s device. The development and design of the web should respond to the user’s environment and behavior based on the platform, orientation, and size of the screen. Usually, developers use a combination of layouts, flexible grids,  and images.

Another technique used by developers to achieve a responsive layout is media query. Media queries enable content rendering to adapt to various settings, such as automatically resizable graphics and changing screen resolutions.

Screen orientation, such as portrait or landscape mode, is a common feature of mobile devices. Thus, designers need to create a fluid and flexible website. Designers opt to create sliding composite images, reveal, or hide portions of images, or forefront images that scale with the layout.

Optimize Website Speed

Website speed is important in setting a good impression for your website. That is why the majority of users leave a website if the page is unresponsive or takes too long to load. In addition, negative effects such as low engagement and low conversions rates are common if you have a slow website speed. Hence, developers should consider optimising their website speed to promote a mobile-friendly website design.

Here are the best ways you can optimise your website speed:

• Adopt cloud-based website monitoring
• Pick the right hosting Service plan
• Optimise image sizes
• Minimise the number of HTTP requests
• Lessen the number of plugins
• Switch to HTTP/2
• Make use of content delivery network (CDN)
• Utilise website caching
• Write mobile-first code

If your business heavily relies on your website to communicate with customers, it can be difficult to improve website performance. However, web optimisation will surely boost your business.

Avoid pop-ups

What are pop-ups on websites? Website popups are windows that automatically “pop up” into your display without the user’s explicit consent. Pop-ups can inform users such as agreeing to use a cookie.  

Try to remove popups from your website. On a computer, it’s simple to show a popup that doesn’t take up the full screen, and it’s simple for people to click the ‘X’ and continue browsing if they are not interested. However, a phone works differently.

Blocking mobile pop-ups can be quite difficult. Even if you make the ‘X’ big enough to be clickable, it’s not always easy to find on such a small screen, and users often accidentally click the popup itself. Mobile pop-ups are more likely to frustrate users. 

Improve text inputs

One of the major inconveniences to mobile accessibility are text inputs. A word or two here and there is not a major inconvenience, but who wouldn’t complain if a mobile site requests an email address and then makes you use one hand to cycle through the alphabet, capitalisation, punctuation, and symbol menus? It is both too draggy and complicated for the user. That is why you should reduce form fields as much as you can.

Readable fonts and text size

Texts and content should go together in mobile web designs. The readability of a website’s text or web typography prioritises formatting and fonts to create a smooth reading experience for its users. Ideal text size, fonts, and typeface are the few factors that determine the accessibility and readability of websites.

Common fonts such as Arial, Calibri, Helvetica, Tahoma, Times New Roman, and Verdana are generally more readable than others. It is important to choose readable fonts because you can help the user to understand your message and get the information they need quickly.

Conclusion

Always remember that your goal in creating a mobile-friendly website design is to provide the best possible experience for the users, regardless of the device they’re using. The five tips mentioned above will not only improve your website, but it will boost your business big time. So, enjoy business growth through added lead conversions, engagements, and page awareness by creating your own mobile-friendly website today!

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B2B: Best Ideas For Your Instagram Post

Business owners often face skepticism when they introduce social media to their marketing strategy. The reality is that there are a lot of Instagram post ideas out there.

Despite its popularity, benefits, and trends, Instagram is still unfamiliar to many businesses. Especially B2B companies. There is a long misconception that Instagram is strictly a social media platform for consumers.

It might seem like Instagram is all about celebrities, vacations, food, and entertainment. In general, it would be too expensive for a B2B company to focus on this social media channel. However, there are many cases where this is not true.

Truth is, B2B buyers are on Instagram. You just need to think of a way to reach them. Today, let’s explore some content ideas that content managers and entrepreneurs can use to get more mileage for their B2B marketing efforts on Instagram.

Benefits of Instagram for B2B

Instagram has been one of the most popular social media platforms for B2B companies. According to TrackMaven, engagement rates on Instagram are 20X higher than on LinkedIn. It’s also important for driving sales and can provide you opportunities such as:

• Strengthening brand image
• Creating brand awareness
• Putting a human face to your grand. Reports from McKinsey discovered that 80% of millennials buy from brands they identify with
• Engage customers in order to create a positive consumer experience with your brand
• Share new insights about products and services
• Make marketing campaigns more effective by collecting feedback

Entrepreneurs need Instagram to build an audience get customer loyalty. Here are content ideas to get you started on Instagram.

10 B2B Instagram Posts Ideas You Should Share

1. Thought Leadership Content

Supplying your audience with valuable and interesting content is an integral part of marketing. To get the most out of your products and services, you’ll need to share emotion-based visual content that supports your business ideas. It doesn’t have to include “market dominance” and “savviness” every time. Create an emotional connection with each infographic or image, and make sure your CTAs are related to what you want people to do.

You can also add some important quotes from your team members and any other pieces of content that makes you unique.

2. Your Product Images

Instagram is image-based, so it’s the perfect place to show off the images of your products. Use your product images to boost customer awareness and get people excited about new product updates.

B2B companies can find a lot of success on Instagram. Share news and updates, get creative with your visual content – this will help you stand out and make an impression.

3. User Generated Content

User-generated content is any text, video, review, or other type of piece written or published by people outside your company.

User-generated content is making a comeback. This type of content is perfect for B2B businesses. It helps to show your brand’s authenticity and builds engagement with your Instagram community by creating a voice for them.

New hashtags can be a fantastic way to find content for your feed or for valuable #hashtags to use on your own posts or company account. You can easily find great content on posts and images with the help of special tools.

4. Jazzed-up Staff Working Behind the Scenes

Even if you already have a solid Instagram account, your employees can be an incredible source of new content. But often, employees are some of the most underused referral resources from a content distribution perspective.

Here are reasons why employee content works.

• 98% of employees have at least 1 social media account they use and 50% if them post about their company.
• Content shared by employees on social media creates 8x more engagement than content from official channels.
• Leads generated from employees on social media convert 7x more than leads from other sources.
• Word-of-mouth and peer-to-peer referrals are 4X more effective than paid media.

Now, you might be thinking to yourself that this isn’t something you can ask of your employees. And for many of us, it’s not as easy to share on social media. But you’re making a huge mistake–letting your team create content for you is one of the best and easiest ways to increase reach, engagement, and conversions.

5. Showcase Podcasts and Webinars as Instagram Reels

Short videos are on their way to taking over the internet. With Instagram, for example, you can make a short video and publish it for your followers to see and interact with.

Use Instagram Reels to showcase bespoke short clips of your podcasts and webinars. These clips can go viral quickly, so make sure to share them with your followers.

6. The Return of Throwback Thursdays

Want to find something interesting? Dig through the archives! This can be a great way to connect with your history, and share it with others on social media. Our favorite term is Thursdays, and that’s why we love posting #ThrowbackThursdays (#TBT) content every week.

As a B2B company, the past is to be celebrated. Take some time to search for historical content-images, ads, and blog posts from the beginning. Historical content will show potential customers your evolution and help them appreciate your growth.

7. Recreated FAQs as Instagram Posts

If you have any product-led content, but it’s not in a visual format, there are many ways to transform your content into something people will be more likely to interact with. Think small chunks of information that appeal to your target audience and present them in engaging carousel posts. These can include an immersive experience with step-by-step how-to guides or a helpful checklist.

This tactic is an effective way to generate new content, repurpose old content and see the return in more website traffic.

Frequently Asked Questions (FAQs) are a great way to share your product’s perks and benefits. So, can FAQs help with your Instagram strategy? Absolutely.

8. Partner with Influencers for Content

Working with influencers can help you drive a higher ROI than other advertising options. They’ll increase your credibility, create more significant impact, and grow your following. Influencers also help increase profit margins five times beyond banner ads.

It’s no longer enough to succeed in B2B marketing. It takes influencers to spread your brand’s impact on social media. The power of social proof is strong, and influencers are the fuel that drives it. They’ll persuade their large following to support you, buy your product on Instagram, follow you, or share their thoughts about your brand.

9. Lead Magnet Content that Directs Back to Your Bio Link

A lead magnet is a social media marketing technique for collecting as many contact details from potential customers as possible.

To stay top-of-mind with your followers, you can use lead magnets to cultivate relationships. To prompt action from potential clients, share some useful resources that you can create a template from, guide them to take advantage of a discount, and even offer them a free appointment.

10. IGTV Videos

For many years, IGTV videos could only be up to 60 seconds long. Now though, you can upload a video that lasts as long as you want. The only drawback is that you have to tag it with #IGTV in order for it to show up in the grid.

Essentially, anything on YouTube can fit nicely on IGTV. If you’re looking to edit your long videos before posting them to Instagram, there are a variety of video editors that will make your life easier like Canva, Descript, or Adobe. With today’s standards, IGTV is no longer just vertical videos – you can make both portrait and landscape videos. This provides you with the opportunity to repurpose old content or share new video content with your audience. If you find it challenging to remix your existing library of content, try hiring Duplikit or Novel Classic.

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How to Improve Your Amazon Conversion Rate

eCommerce is one of the fastest growing industries in the world, and Amazon is leading the charge. Millions of businesses worldwide use Amazon’s eCommerce platform. The platform is constantly evolving to meet its customers’ needs.

What is Amazon eCommerce?

Amazon eCommerce is a complete eCommerce solution. It includes everything businesses need to start selling online.  It includes a customizable website, shopping cart, order management system, and more. Currently, it is one of the most widely used eCommerce platforms in the market. 

To ensure growth in your sales, you need to boost the platform. There are a few actions you can take in order to increase your chances of success. But before we move on to those, let’s consider why conversion rate is important for Amazon sellers.

Understanding the Conversion Rate

Conversion rate is the percentage of visitors to your website who take action and buy something from you. A low conversion rate means losing out on potential customers. It can be a significant issue for eCommerce businesses.

Many factors can affect your conversion rates. This includes the quality of your product photos, the clarity of your product descriptions, the price of your products, and more.

Conversion rate is significant because it directly impacts your bottom line. The higher your conversion rate, the more sales you’ll make and the more money you’ll earn.

Now that we know why conversion rate is so important let’s look at some ways you can boost your Amazon conversion rate.

Tips to Boost the Conversion Rate

Here are three tips to help you boost your Amazon conversion rate:

1. High-Quality Product Listings

First, focus on creating high-quality product listings. Your product listings are one of the most important elements of your eCommerce business. They play a major role in determining whether someone buys from you.

Make sure your product listings are well-written, keyword-rich, and informative. Include high-quality photos and videos, and make sure your pricing is competitive.

2. Fast and Free Shipping

Second, offer fast and free shipping. Shipping is one of the most important factors in determining whether or not someone buys from you. Customers want to know that they can get their products quickly and don’t want to pay a lot for shipping.

If you offer fast and free shipping, you’ll be more likely to convert visitors into customers. Amazon Prime is an excellent example. By offering free two-day shipping, Amazon has increased its conversion rate significantly.

3. Excellent Customer Service

Third, provide excellent customer service. Customer service is critical for any business, but it’s especially important for eCommerce businesses. If you provide excellent customer service, you’ll likely keep customers happy and increase your chances of repeat business.

There are several ways to deliver great customer service. Some of them include offering live chat support, responding quickly to customer inquiries, and offering a hassle-free return policy.

How can I calculate my Amazon conversion rate?

To calculate your Amazon conversion rate, divide the number of sales you’ve made by the number of visitors to your page. For example, if you have 100 visitors to your page and made 20 sales, your conversion rate would be 20%. 

What is a reasonable Amazon conversion rate?

Since every business is unique, there is no conclusive answer. However, a good starting point is around a 15-20% conversion rate for Amazon. You’re doing well if you can get your conversion rate above 20%.

Final Thoughts

The conversion rate is significant because it directly impacts your bottom line. The higher your conversion rate, the more sales you’ll make and the more money you’ll earn. 

If you want to take your Amazon business to the next level, follow the tips listed above to help boost your conversion rate and earn more sales. By focusing on high-quality product listings, offering fast and free shipping, and providing excellent customer service, you can increase your sales and earn more money. So what are you waiting for? Get started with these tips today and see the results for yourself!

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