UX Designer: Tips For Achieving Post Launch Success

UX designers put a lot of effort into designing an app, but you won’t get the full benefits if you don’t do post-launch optimization. Having smart insights and using them to inform your decision will help you create the perfect user experience. Post launch optimization will also make sure that your app is more stable.

The responsibility of the UX designer is to anticipate user behavior.

They should create a clear and natural navigation path so that users return. It is imperative to reflect a positive experience by observing user behavior.

Companies can now use qualitative analytics to answer qualitative questions about user behavior. Useful data from qualitative analytics identifies where the app may not be working well and what the users want. Combining these two types of analytics will power apps to success.

To guarantee a smooth UX that will help you get five-star reviews, use these five Qualitative Analytics tools to measure your app’s performance post-launch:

Step 1 Post Launch: Feedback Gathering

The best way to understand the full user experience of your app is through user recordings, because it allows you to see the interactions of your app alongside that of your user. By having these records, you’ll notice if your app both intuitive and efficient. You can easily pinpoint where things are going wrong and make changes accordingly, without spending time to survey, poll or interview users. User recording offers a more accurate and useful feedback than surveys, polls or in-person interviews.

Step 2 Post Launch: Asses UI Usability

You never know how large your market will be, or what they need until you’ve launched the app. Certain tools, like Touch Heatmaps, help you during the design process by giving insights into the usability of buttons, the naturalness of calls to action in pop-ups, and more.

You can assess the gestures in your app are natural to your users or if they need to be changed. For example, asses whether certain button sizes need to be altered, how users are interacting with your pop ups, etc. A heatmap tool is an absolute necessity in the UX process.

Step 3 Post-Launch: Testing

UX Tools are necessary in the workflow of a UX designer. With A/B Testing, you can test what version that is most intuitive for your users and determine which is best. Essentially, you are teasing qualitative and mathematical data with qualitative analytics to gain a full understanding. When you use A/B Testing, meet both user sessions with qualitative analytics input.

Qualitative analytics tools such as user session recordings and touch heatmaps allow you to analyze customer behavior and test different versions. This process is not easy, but these tools can help you make crucial decisions quickly.

Step 4 Post Launch: Tracking Short Sessions

A user’s session can be a good indicator of the quality of their experience. If their sessions are too short, it could indicate that the user was frustrated early in the app. Using qualitative analytics and tools, you can easily see your long and short sessions to find out where and why users are deciding to leave your app. Using the user sessions recording tool, UX designers can analyze all of the points leading up to app abandonment. You can also watch session recordings of loyal users in order to learn from their experience, and try to guide other users through similar experiences.

Step 5 Post Launch: Conversion Funnel Analysis

The goal of this project is to design an app that takes a user efficiently through the conversion funnel. Conversions might include arriving at a certain screen, playing a game, or finalizing a purchase. The UX designer has to strategically use all the tools they have at their disposal to make that happen

Conclusion

The right tools at your disposal will help you to create a frictionless user experience. You should use qualitative analytics that allow us to learn from the in-app lifetime of a user, and then create the perfect user experience.

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The Pros and Cons of IT Staff Augmentation

IT staff augmentation is a relatively new concept. It’s been around for a while, but it’s just getting its peak yet. This advance in staffing allows businesses to have access to a larger pool of individuals. It means a more skilled workforce without incurring the cost and time to train new employees. You can get the staff you need without compromising quality or service. 

So what exactly is IT staff augmentation? 

In short, it’s the augmentation of in-house IT staff along with external team personnel. This can be done in a number of ways. The most common approach is to outsource IT staff to another company or to use independent contractors.

IT staff augmentation is a strategy to make your team more efficient. It increases productivity and improves its overall performance. In this article, we have listed the pros and cons of IT staff augmentation. This is to help you decide if it is the right solution for your start-up business.

PROS

Increased Efficiency

It can help increase the efficiency and flexibility of an organization in a number of ways. One of these is by providing access to skilled resources that may not be available internally. This can help systems keep up with changing technologies and business demands.

Team augmentation also allows organizations to focus on their internal resources. They can focus on high-level strategic tasks that are more difficult to outsource. This can help your business remain competitive in the market. It allows you to be nimble and responsive.

Reduced Costs

Staff augmentation can be a cost-effective solution for startup businesses. When a company employs its own in-house IT team, it has to incur various additional costs such as employee benefits, office space, and equipment. On the other hand, opting for staff augmentation services can save costs for your company.

Most independent contractors are willing to work on an as-needed basis. In addition, these people have their own working stations in their homes. For these reasons, staff augmentation is an attractive option for startup businesses.

Increase Productivity

IT staff augmentation can help start-up businesses increase their productivity. It can speed up the completion of a project by having extra hands on deck. This is because your business hires extra people to work on a project. It helps take some of the load off your in-house employees. Having extra personnel working on a project allows for more collaboration between individuals in your organization. 

Deliver Better Business Results

When a startup hires an external consultant to work on a project for them, it allows the company to focus on other aspects of their business. Your business is still able to successfully complete that project or task at hand. For example, when a startup is working on developing a new product, it might need to hire an external consultant. This is to help out with the development process. On the other hand, the other team can focus on their marketing efforts. 

Augmenting IT staff is a highly debated topic. Some see it as a valuable way to get the best employees, while others think it’s an unnecessary waste of resources. We have discussed the pros to give you a better judgment. Below are a few of the cons that you must consider.

CONS

Culture Adaptation

Hiring an outsider can be difficult because it requires a lot of time to get them up to speed and acclimated with the company culture. It is also difficult to find someone who is a perfect fit for your company, especially if you are hiring for a niche role that requires specific skills. They need to be able to fit in with the existing team and culture.

Expensive 

While some companies hire contractors on a per-hour basis, others offer full-time positions that come with benefits and other perks. Either way, augmenting IT staff will cost money that could otherwise be spent elsewhere within the business. 

You have to factor in the cost of recruiting, training, and onboarding, as well as the salary of the augmented. And if you’re working with an agency, there will be additional fees to pay.

In-House Staff Dependency

There’s also the risk that your IT staff will become reliant on the augmentation company, and less capable of working independently. This can lead to a loss of knowledge and skills within your team, which can be hard to recover from. 

Additionally, if you do decide to go with an augmentation company, be sure to do your research. Make sure you understand the terms of the agreement, and that you’re comfortable with the level of control they will have over your systems. Ask for references, and talk to other companies who have used their services.

Key Takeaways

Despite these potential drawbacks, staff augmentation can be a great way to improve your organization’s IT capabilities. It allows you to tap into a larger pool of talent. You can get the skills and expertise you need without having to invest in training or development. 

Additionally, staff augmentation can help you respond quickly to changes in your business environment or IT needs. If you are considering staff augmentation for your organization, be sure to weigh the pros and cons carefully to ensure it is the right decision for you.

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How To Encourage Users To Download Your App

Think about the apps you were exposed to today. You can probably name quite a few. From the moment we open our eyes in the morning, to the moment we sleep, apps surround us.

There are apps for every part of your day, including communication, work or leisure.

Let’s take a look at the stats.

In 2019, there are 4.1 billion people with an active internet connection.

According to Statista, there have been 205.4 billion app downloads in 2018 and the average American spends 130 hours on their phone apps per month and uses 9 different apps a day.

What does this mean for you?

The issue for developers is whether or not there would be an audience. The demand for apps has lowered but you can still develop a successful app if it meets the needs of your target market.

The app market is understandably crowded, but putting in some effort will make your app stand out from other apps.

Here are some ideas to make people download your app.

Promotion and Marketing

If you don’t share your app to a target audience, they likely won’t know about it. App marketing is tough, but it should still be a priority if you want users.

Create an integrated marketing strategy by investing your digital presence and conventional routes to ensure awareness and interest among users.

Rather than only promoting your app’s launch, you need to promote it continually to be sure that you stay in the user’s attention.

Create a Solution, not an App

Smartphones are essential to the business world, which is why they need to be relevant in terms of the services offered. A lot of companies have made the mistake of creating products rather than solutions, but relevance is what encourages customers to download an app.

Customers do not care about the features of your app. They are only interested in what the features can do for them.

Rather than following the herd, create something new. Your customers should be your top priority, and you should make an app that will solve an underlying issue or satisfy a need. If you do this, social media channels will likely buzz, and people will download your app.

Leverage Your Social Media Platforms

Remember that your app or website might not have any visitors on it. Use social media to promote and market your product which will make sure your product is seen by a lot of people.

If you want people to use your app, you will need to get them there, even if it is not well-known. Most people will not search for it because of its lack of relevancy.

Seen as a powerful marketing tool, social media can act as an effective way of building brand equity and resonance for your product.

Through advanced tools, you can specifically communicate to your target audience through social media channels. If you do, it will be more likely that they will engage with your brand.

You need to communicate what your app is capable of in order to get people downloading it. A good writer will have an impact on your brand, and the more favorable impact they can have the more likely people will download your app.

Use Telemarketing and Email Marketing Tastefully

Just because you have a customer base doesn’t mean you have to focus on aggressively pursuing new customers. You can just focus on the users that are already invested.

You need to make sure that each of your current customers have downloaded the app. If you market your app poorly, many people will not download it and this can really cause problems for business.

A way of increasing app downloads is through direct marketing. Customers are more likely to purchase products when they receive personalized messages rather than spam. Make sure your message isn’t intrusive or annoying, and that it is focused on creating awareness of the app or product and lead to downloading.

Ensure Responsiveness Across Devices

You want to create an app that works on desktop and tablet. But you also need to reach the mobile market in order to succeed, since customers often download apps through their phones.

Mobile app development is booming. Here’s how it has changed the entire tech industry.

The seamless experience and convenience of the app will encourage people to download it. To create a good experience, make sure to design your app for various mobile devices as well as tablets.

Give Customers Incentives

If your app is worth downloading, the only resistance you run into is convincing people to download it in the first place. You won’t find any problem with quality because that would be the rest of the job. Sometimes people need more than just benefits and features to download an app

Incentives can help to encourage downloads of your app.

Many apps use vouchers to get you to install the app. To make sure that the app is seamless, smooth, and high quality, only give incentives for downloading if your application has a premium pricing model.

Write Blogs

You might feel as if your product description doesn’t do enough to explain how great your app is. You need to limit your descriptions, and that can be frustrating.

Write a blog post about your application and its features on your own website. Include screenshots of how the app connects with customers’ lives.

This will help visitors know what they are in for rather than just telling them. Visual content always has a lasting impact.

Which leads to our next point:

Post a Demo Video

Videos provide demonstrations when blog posts lack the level of detail necessary. Today’s generation is hard pressed for time and is better served with video than an extensive blog post.

Make a video to advertise your app. This will encourage people to download and buy your app, because the perceived risk is reduced. It also helps resolve conflicts for premium apps.

Add Call-to-action Buttons on Your Website

Every touchpoint is an opportunity for app downloads. Don’t force customers to search for where to download your app.

And make call-to-actions available on your social media and website pages so that users can directly download your app.

You need to time your marketing campaign’s call-to-action or you’ll lose potential customers. Placing strategic CTA buttons is an excellent way to boost sales.

Offer Trials

If your app requires a subscription fee, it may work. The main reason people don’t download your app is because of the fear of making a bad investment. It doesn’t matter how little money you are asking them to pay, what matters is that your app is paid while others offer solutions for free.

Premium apps can still deliver relevant content, you just need to reduce the risk by adding a trial run or money back guarantee

Use the advice from your app developers in order to continue downloading your app and have everyone stay onboard. This can help keep your customers around for a long time.

PPC Campaigns can Help

You can use pay-per-click (PPC) or display ads to advertise your product online. These ads are best for companies who have products that are digital as well.

Short-term success is guaranteed by paid digital campaigns. In the long-run, content marketing will help you get downloads through videos and blog posts, but for instant results, you can use paid campaigns.

This way, your app is promoted to the right people who are at the right place and time.

Use Word of Mouth

One of the best ways to get people to download your app is to get users to talk about it. Encourage users to post comments on their social media platforms and to leave reviews.

When people see the positive reviews of your app, they will be tempted to download it and use it for themselves.

Testimonials and reviews are like word of mouth marketing and are more credible than other forms of traditional marketing.

Bottom Line

Using these twelve tips to boost your app downloads and get significant shares in the rapidly changing app industry.

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Biggest Mistakes To Avoid Before & During A Mobile App Launch

More than 205 billion apps have been downloaded this year and mobile apps are on track to raise $189 billion by 2020.

Common mistakes before and after the mobile app launch can block their future growth and revenue. These companies invest around 50% of their marketing budget into mobile advertising.

Some common mistakes to avoid when launching your mobile app include before and after launch:

Mistakes Mobile App Developers Make In The Pre-launch Phase

Below are mistakes to avoid before launching your mobile app.

Not Conducting Beta Testing

Errors in a mobile app can cause it to crash. Beta testing helps catch the errors that are difficult to catch in internal testing.

Testing an app that’s almost finished known as beta testing, is done in the final stages of app development.

Issues such as poor design, lag, and security can be caught during beta testing and fixed.

Conducting a beta test will help you avoid any glitches and have everything running smoothly.

Early reviews can affect the number of downloads you receive for your app. Beta testing is important to do during development of your app.

No Pre-Launch Marketing Campaign

If you don’t have a pre-launch marketing campaign and your app doesn’t get the attention of your customers, it will be slow during discovery.

Regardless of the quality, if pre-launch marketing is not done properly, it will be a flop. A robust pre-launch marketing campaign is needed to really reap the benefits that your amazing app offers.

There are a number of different ways you can advertise your app. You can use web ads, radio ads, or billboard ads, or plan promotional events.

It’s possible to market apps through social media. You can highlight the benefits of your app and how it can help people so that you can get attention.

Poor App Store Optimization

You can improve your app’s visibility by optimizing your metadata and keywords in the iOS App Store or Google Play Store.

When you optimize your app, you use keywords in the app description and title as well as in content. This can lead to a higher number of downloads and increased revenue.

That’s why you need to optimize your app store and make sure that it is easily discovered by your potential customers to attract them.

Not Conducting Market Research

In order for an app to be successful, it needs to stand out from the others or offer features that are better than the existing ones.

The results of your market research will give you an idea of what type of differentiator you want to focus on. If you did no market research, it is likely that your app will closely match a competitor’s app or not offer a unique feature.

Before developing an app, market research can be used to find out what is popular and what will sell. This saves both time and money later on.

Use research to find out what people want. Market research helps you come up with new and innovative features to keep your app current.

No Release Date

Setting up an advance release date lets you generate the pre-release buzz with your marketing team. For example, you can promote your app on social media, in news outlets, and articles based on the advance release date.

The countdown to release date can help build excitement among your users. It can also provide a deadline for the app development, so that there is no time lag.

Mistakes to Avoid After Your Mobile App Launch

Here are mistakes to avoid after you launch a mobile app

Not Fixing Bugs After Launch

Once the app is launched, bugs might need to be corrected in order to build trust with customers. If you neglect to fix bugs, your app’s users will become dissatisfied. They might also post negative reviews on Google Play and the App Store, lowering your app’s rating.

Bugs are common with apps crashing, items not working, and slow connection.

No Customer Support

The customers are guaranteed a pleasant experience with great customer support, fast service and easy-to-use features.

Online shopping apps need good customer support in order to create a good experience for their users.

By listening to queries and providing a personalized solution, the app becomes more successful.

Neglecting Customer Reviews

Reviews from your customers can help you to identify and fix the issues quickly. They provide you with valuable suggestions that ensure that you have support from your customers. Paying attention to reviews and responding to them ensures that you are supporting your customers.

It is important to show our customers that we care about their experience by responding to negative reviews.

Reviews are key for your app, so ensuring that it is highly rated is important.

Not Releasing Updates

There is a concern that apps are becoming more and more boring because developers are not giving enough updates. In turn, users may feel neglected by the developer and abandon their app for another one.

Regular updates on an app make it more useful in the long run. They keep the app relevant and user-friendly.

Regular updates will keep your app up to date and more engaging than the competition.

Not Tracking Performance Parameters

The changes happening in the app can be observed by carefully tracking the parameters listed above. This will help you keep up with changes and improve user base as well.

If you understand the functions your app’s users want and focus on them, you can improve the app and make it more attractive to use.

Not Focusing on Security

Security is important in the development of a mobile application. Designing security from the beginning means you may save time, labor and money in the long run by incorporating security into your design process.

In the best cases, the AI-based apps are safe and secure. Developers should follow best practices for app security throughout design and development to ensure that the app does not construct a cyber threat.

An app that can enforce security, can increase customer confidence. Your company can attract more customers by highlighting this feature.

Wrap Up

If a mobile application is engaging, has issues and can be fixed, it will offer a good user experience, and be successful.

The mobile app industry is anticipating a significant growth in the future and it’s up to you to make sure you know the best practices so as to avoid common problems that other developers have encountered.

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Best Features to Include During Android App Development

It can’t be denied that an app’s popularity is affected by its features. If it is useful, many people will download it for use.

It’s important to note that Android has a lot of features which makes it more popular. They have about 85.9% of the market share on mobile phones.

There are 2 billion monthly active devices on Android. However, with the consideration of geographical distribution and position, Android dominates the race in major continents like Asia, big swaths of Europe as well as South America.

Due to the popularity of Android apps, developers need to pay attention to even the minutiae of the products. It’s important to keep up with the competition by incorporating modern features.

Mobile software keeps getting updated, so that companies can add new features. Customizing them is optional but beneficial to the business.

Easy and User-Friendly Interface

To create a user-friendly interface, you should use an app with simple design but with a touch of sophistication. This includes making sure that anyone can operate the app even without any experience handling smartphones.

A user usually forms a good or bad opinion of the app within a couple of minutes after using it. Therefore, simplifying the User Interface design while developing the wireframes is best to make sure that it appeals to your target audience.

An app will be more successful if users can access what they want quickly.

Gesture control has become an essential aspect of the app, including newer functionality. As technology has changed, they have allowed app developers to make graphics as blocks in their apps. This ultimately leads to a better user experience.

Enterprise App Features Implementation

With the rapid technological development of mobile app, organizations are showing an interest in Enterprise mobile app development. It offers a number of advantages for businesses, so it’s likely to grow increasingly popular in the future.

One of the biggest benefits that it offers is streamlining the business process by improving the communication between employees and different teams. Secondly, it focuses on providing a robust security which means that your data is safe.

With the chat-based messages, employees can interact with one another smoothly by navigating through enterprise apps which also have additional features including CRM and ERP integration.

Easy Login or Registration

Registration is the first step in most mobile apps. This can be through their email or through their phone number. Once they are registered, profile options like preferences and what type of content to filter will be available to them.

Create a simple and short registration process for the app, to avoid getting your users irritated. Your form should have name, email id and mobile number fields.

Space for User Feedback

Getting feedback on your mobile application is crucial to figuring out if your brand is doing well or not. Allow and encourage more people to give you feedback through their writing or their ratings.

Developers should get feedback from their potential audience and use it to improve the product. Android developers should make sure they are taking into account user feedback while evaluating the performance of their applications. Providing users with a channel for soliciting feedback is a nice gesture that shows a developer cares about his or her audience.

Social Media Tools Integration

With social media, you can promote your app by posting to platforms like Facebook, Twitter and Instagram. You can also provide updates on the app and get feedback from customers.

Fast Loading Speed

Applications loading slowly are not popular with users, so to make sure your app is a success, focus on its response time.

Ensure that your app loads within 10 seconds and is highly responsive.

Support for Multiple Languages

If you’re developing an Android app, allot enough time for implementing a feature that supports multiple languages. The decision to include this feature should be based the target audience and location of your app.

The app should support the major languages of international speech, such as English, French, Chinese, Spanish, and others. The language integration also depends on client’s budget.

Light and Compact

The common issue with Android apps is a lack of storage space, which leaves the user unable to store their data. Your role as a developer is to address this problem when developing the Android app.

So, to make your app a better experience for your users, you should find a way to cut down the size of the app so that there is less storage necessary and it takes less time for it to download.

Keep in mind that deleting unused features will save you space on your app. This will reduce the size of the app and make things easier for customers who are downloading it.

Works in Offline Mode Too

Your Android app should be able to work offline as well.

Without a connection, even app navigation should be simple. Give users the opportunity to navigate the app in ways that won’t cost them data.

Cloud Computing and Payment Integration

You can create your Android app without the need for a website, by using a service like Google Apps. Android apps can be enhanced with cloud computing and other services, making them more visible in traffic.

You can also add a payment gateway feature to your app. It lets users pay for the product or service from inside the app rather than from a different tool.

Wrap Up

To keep up with competitors, you should offer high-quality features that are easy to use and user-friendly.

Before launching a product, it’s best to do some market research. Ideally, this might involve developing an MVP of the product and presenting it to potential customers.

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Tips for Improving Website’s UX Design for Maximum Conversion Rate

UX or user experience is the backbone of all websites.

UX is the process of improving customer satisfaction by boosting efficiency, usability and accessibility of a website. Conversion rate is affected by UX design which means that businesses should give emphasis to this and hire the best UX designer.

With the right UX design, it is much quicker and easier for users to browse your site which will then lead to more traffic and conversions. A great user experience design streamlines the site flow so that users can browse more easily and quickly.

Improving UX can quickly convert visitors into leads and buyers into brand advocates.

Here are our Four tips on how to improve your website’s user experience

Design a Clear Call to Action Button

Call to Action buttons are used to guide users and may be marked by a variety of labels. Some of the most common CTAs are: download a free ebook, start a free trial, download the app, sign up for updates and many more.

Having a clear Call to Action improves the user experience of your site and increases conversion rates. It should be on every page of the site, and should always be visible to people who are browsing on the site.

Studies show that websites with clear CTAs have higher conversion rates and improves overall user experience.

The best practice is to place your CTA above the fold which makes it more visible to users.

Here are some things to remember.

• The color of a CTA matters. It can make it more prominent and eye-catching, using colors to contrast with the rest of the web design. For example, use bright colors for CTA’s when designing dark backgrounds on the page.
• The CTA text should be action oriented. Avoid using passive verbs, and make the text subtle but not too invasive. Use CTAs appropriately so that it doesn’t seem rude or deceitful to the users.
• The word count for a Call-to-Action text should not exceed five words.

Catch 404 Errors

Users expect to land on a specific page when they are searching for something. In an instance where they land on a 404 error, many of them will navigate to another site to search for a faster service.

There’s no denying 404 errors can make your site turn off potential users. But, it’s not possible to avoid them all. What do you do then?

• If you find out where the error is and fix it as soon as possible, then your 404s will decrease.
• Provide specific error messages to keep users engaged, instead of the frustrating 404 message that seems like it’s been there since the last century.
• Use relevant images in the error page to reduce irritation to the user.
• Customize the error text and add a personal touch in order to provide a smooth browsing experience.

It is not possible to completely eliminate error messages. However, fixing them as soon as possible will bring you one step closer to a better UX.

Use Authentic Images

Images can instantly lift up any page, making it more visually appealing. Different kinds of images on a webpage can make the overall design strong or weak.

Avoid stock photos; they will hurt your website more than it will help it. While it is affordable and easy to use, they will do more harm than good.

Stock images are often too generic, and viewers can easily tell that they’re fake.

Original photographs are more attractive than stock photographs. In short, people want to see what is real and what they know, instead of old photos that are recycled again and again.

Using stock photos will tell the viewer that you have not put in much effort. It won’t look unique because visitors might have seen it somewhere else.

Keep in mind that quality images are worth the extra effort and will set your brand apart. Avoid stock photos.

Faster Page Loading Time

A quicker and smoother web experience for the customers can lead to higher levels of engagement and more conversions.

Too slow page load times can result in site abandonment by users.

If your site takes longer than 3 seconds to load, it increases the odds that the user closes your page before anything loads and never visits again.

Remember, it is important to optimize for mobile users as well. Google recommends that all website owners follow the “mobile-first approach” where an optimized and designed webpage is done without fail.

Google’s PageSpeed Insights tool is a great way to check how quickly your site loads. It gives you information on where the problem areas are and also presents solutions on how you can fix them.

Wrap up

A good UX is not just about giving visitors relevant information. It also involves giving guests information in an engaging and pleasing manner. Even if your product or service is good it won’t be able to capture your customer’s attention if your website is not user-friendly.

Invest time and effort into creating an engaging website design. Focus your efforts on providing the best UX and you will be repaid with more traffic and better conversion rates.

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Marketing Strategies That Are Damaging Your Brand

Marketing methods that used to work well for your brand are no longer effective in today’s market. In fact, they could even be hurting your brand.

Many brands compete in the market to maintain their customers. Every product is fighting to become the consumer’s favorite.

To keep up with modern marketing standards and compete with other brands, expert companies are constantly updating their strategies. If you’re still using outdated marketing techniques, your business can end up suffering.

We’re here to give you some great tips on marketing apps. If you are not using your brand, I will tell you how you are hurting it and how to save yourself.

Marketing Mistakes That Are Hurting Your Brand

Let’s talk about marketing mistakes that could be hurting your brand’s reputation.

Not Building Relationships with Customers

It’s a traditional marketing strategy to provide your potential customers with information about your product, but it’s much more engaging if you create a 2- way dialogue.

A successful marketing strategy should not be focused on ‘me, me and me.’ Brands should focus on the customer, rather than themselves.

Ads make people frustrated, this is evidenced by the fact that 26% of internet users use ad block to avoid them.

The “me only” method might have been successful in the 1950’s but it won’t work in today’s world.

Providing articles to customers can help create a two-way conversation. Rather than bombard your customers with information, try providing them articles that will help solve their problem.

If you have created a fitness app, you can talk about the value it provides to the user. If you have created a gaming app, you can highlight the unique features that make your app different from other games.

You should build rapport with your customers by reaching out to them on social media. You can do this by commenting and interacting with their posts, and open the lines of communication by sending them emails that include heartfelt messages.

Questions and interactive elements can be added in place of the superfluous writing that often negatively affects customer experience.

Failing to Regularly Update Social Media and Website Information

You’re looking for an app that sells branded sneakers. After a few minutes, you come across a website that sells the latest Air Jordan’s.

The business’s Facebook page didn’t have any reviews or recent posts. It also looks like the account hasn’t been active for 2 months. Images of the product you were looking to buy were not found.

What would you do? Most consumers would probably abandon the page as well as the app as soon as they see outdated posts.

If you use social media to attract visitors, then it’s important that your social media is often updated and frequently engaging.

Today, most people go to social media or reviews to confirm the validity of your product. If your competitor’s products are good and there are other options available, you need to show some signs of activity on your website.

Not Re-Marketing To Past Users

With mobile app companies, it is common that 80% of your business comes from 20% of your customers. They forget to focus on the importance of their audience by increasing the value of their current users.

A study showed that only about 25% of users who install your app will stay active after one week. But marketers are wrong to think that one week is enough for your app. Some marketers follow the logic that, once users have had their app experience, they are no longer valuable to your app.

If you cannot re-engage with your customers, then you’re losing 70% of your revenue every week. This is especially true if these lost customers have converted to paying customers. Converting users on a mobile app may have a greater chance of sticking around and staying engaged with the company.

To gain your user’s attention and re-engage them, you can use personalized notifications such as interactive ads or discounts.

Not Giving Importance to Reviews

The only way to ensure the quality of your app is to monitor it and make sure customers are satisfied with it. If customers who download the app are not happy with it, they will not give a high rating on ratings sites.

Ratings and reviews matter to encourage more app downloads. The higher the ratings, the better your chances of receiving more downloads and a larger audience.

Publishing Random Content

Content marketing is frustratingly ineffective. Posting lengthy content that doesn’t meet the expectations of today’s consumers is an outdated, inefficient strategy

Marketers are looking for content that is interactive, relevant and compelling. This year the emphasis is on creating more video content because users prefer to view videos rather than other media.

So, if you want to improve your app marketing strategy focus on pushing out engaging content. This type of content resonates well with your target audience.

Tips For Improving App Marketing Strategy

Progressive web apps can do wonders for your business

Progressive Web Apps are websites that function like mobile apps.

Progressive web applications (PWA) provide a more seamless user experience. It can also help improve customer engagement

The truth is that your app may get neglected in smartphones of users because it takes up too much memory. With PWA, you can just type in the required URL on the app browser and they will be directed to a website that looks, feels and functions like the native app.

So, even without an app, we can keep people updated on store happenings, location changes, year-end pricing, and more. With a PWA away from app downloads or installation.

Improve UX with fresh content and updates

Letting your app become outdated forces users to abandon it.

If you want your customers to continue using your app, you need to provide fresh and relevant content.

Other than that, updating your app is important. If you compare Facebook’s 5-year-old version to its modern incarnation, you’ll see some big differences. This happens because Facebook is constantly updated to keep up with the latest technologies.

Conclusion: If you provide quality content, people will continue to visit your site.

Utilize social media for productive app marketing

Use social media to advertise your app. The reason why is because people are really active on social media these days. Almost everyone that you know has a Facebook account, and if they don’t have one of those, then they’ll be on LinkedIn, Twitter, Instagram, and even TikTok.

Having several platforms to connect with people all over the world allows you to use the platform for marketing purposes.

Here are some ways you can use social media for mobile app marketing:

• Upload interactive video content about your app. This is very useful if you’re more focused on developing gaming and entertainment apps.
• Use paid ads to reach a specific audience
• Partner with influencers to promote your apps
• Encourage reviews and ratings
• Understand how to use different social media platforms to engage users.

Build customer relationships to encourage them to come back

Here are some ways you can improve your relationship with customers.

• Personalized communication includes making sure that your users can easily make a transaction, ask questions and receive feedback or suggestions quickly. One way to keep your users engaged is by having one-on-one communications with them. This helps keep them feeling valued; as a result, they will continue to use your app on a regular basis.

• Consumers are eager to connect with companies and share their opinions, especially if they have positive feedback. Make it easy for them to give feedback so you can always improve your business. This leads to a healthier app for your customers and for yourselves.
• Conducting customer research will help you figure out which features are most useful to your audience and their demographics. You can do this by observing how your mobile customers interact with the app. With your customer’s feedback, you can work to improve your app and meet their needs. They will continue to use the app as long as they are engaged with it.

Encourage ratings and reviews

Reviews and ratings can help improve your rankings on the app store and Google Play Store, leading to increased revenue.

Here are some ways to get reviews and ratings for your mobile app:

• When your app is launched, hold seminars in small communities and let people test it out. Ask them to rate and review your app.
• Use a plugin like Appirater which can encourage users to review your app.
• Use social media to encourage followers to review your app.

Final Thoughts

Companies are currently adopting new leading edge marketing strategies, such as placing ads on social media platforms and partnering with influencers.  This means that ad practices used in the last decade are outdated. 2022 is really the year you need to let go of old marketing habits and adapt new strategies that can boost productivity and efficiency.  

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Reasons To Monitor Your App After Its Launch

Creating an app can be a very challenging experience. But now that it is up and running, all you need to do is relax and enjoy.

Better hold that thought.

The app market is competitive. According to Statista.com, there are 2,470,000 apps on Google Play and 1,798,000 on the Apple App Store as of the third quarter of 2019. This means that you are going to have to keep fighting in order to get noticed- but in a good way.

In order for your app to continue being used by millions of people across the world, you have to keep improving it and making it more recognizable. You can also use other methods to retain customers attention.

You know that apps are useful to online businesses. You work hard in dedicating your time to make sure your customers have an amazing experience with your company.

As a result, you must quickly and efficiently research any issues to maintain the performance and responsiveness of the app.

One way to really get ahead of the competition is using the appropriate monitoring tools. With accurate and up to date insights, you can make a good assessment of your current position in the market and be able to strategize accordingly.

How To Track App’s Performance

This app analytics module measures mobile app performance by identifying unique users and following their journeys through the mobile app. It then provides reports on how the performance of the mobile app is going.

Mobile analytics are used to create a better mobile experience.

Here are the three uses of mobile analytics:

• Performance analytics- helps monitor an app’s efficiency
• Marketing analytics- tracks marketing campaigns
• In-app analytics- helps understand the mobile app user

Reasons To Track Your App’s Performance

According to startupgrind.com, only 0.01% of all consumer mobile apps become financially successful. This is a scary statistic to think about.

When a new app is launched, the failure of that app can have serious consequences.

There are many ways to track your app. These are the benefits:

To Remain Relevant To Your Customers

Smartphones are a necessity, and brands should invest in mobile apps in order to better interact with their customers. Mobile apps help brands collect and use data to empower them.

Tracking an app’s performance helps provide in-depth analytics on its adoption and usage as well as the user’s demographics. Using mobile analytics ensures that the brand remains relevant to its business goals and customers.

If a person doesn’t get value from an app, they either delete it or abandon it.

This means that having the correct real-time data about customers is crucial for success. According to research, 43% abandon and app a week after it is installed and 71% churn within 90 days.

By monitoring changes in trends and preferences, a brand can maximize its efforts and continue to provide an app that is usable, unique and valuable.

You Can Always Improve & Do Better

Mobile analytics help you assess consumer interactions with your app, and it facilitates the software development life cycle.

Developers are greatly impacted by the feedback and metrics that brands receive about their apps; this information helps them to make data-driven decisions about UX/UI design, content, and more.

Continuous improvement is necessary for a great user experience.

Satisfy Customer Demands

People are busier than ever and they want an app that will provide quick, on-the-go solutions to their problems. They don’t want an app with problems constantly crashing.

One out of every four users will not return to an app if they have poor experience with it. To focus on achieving a 100 percent retention rate is impossible; but focusing on increasing engagement is more realistic and attainable. By doing this, you will again always be able to bring in more customers and gain growth.

In order for your mobile app to run efficiently, it is important to correct issues as soon as they arise.

To meet app users’ needs, companies need to optimize user experience and create games that are enjoyable. Gartner estimates that by 2018,  75% of organizations will redirect investment to customer-experience innovations.

Become Better Than the Competition

Tools such as analytical tools can help you measure the performance of your business and others. These tools help make sure that you are doing well within your niche, while making sure nobody else is cutting into your market share.

When you’re designing an app, think about which category. Then, monitor the metrics of your competitors in that category.

An AI can help monitor the success of your business. You will know which posts are popular and what your customers like. It also provides an efficient way to interact with your customers to build trust.

The more trends and data you collect, the better asset you have to help your business grow.

In addition to performance, you must also look at comparative data in the industry. Having knowledge about your app’s performance relative to other apps is necessary for success.

Utilizing benchmarking data, you can analyze an app’s performance against peers. This information can help improve resource allocation and the business as a whole.

Allows Your Brand to Remain Profitable

Pay close attention to metrics to identify problems.

Strategies to engage and attract new users will help generate revenue. This is why focusing on strategies that can be measured with ROI is essential.

An estimated 71% of app users quit after 90 days. With retention and churn metrics, you can find out why users are uninstalling your app. Give them a reason to keep using your app by measuring these metrics.

Help Personalize the Mobile App

Having a successful app means tracking metrics. When you can follow a person’s preferences, you have refined insight into their choices. Providing a personalized experience boosts engagement. Moreover, it makes targeting specific customers easier.

With personalization, companies can reel in more customers. Personalization is simply using the needs of an individual customer to create something that satisfies their needs.

According to thinkwithgoogle.com, 89% of U.S. marketers reported that personalization on their websites or apps resulted in an increase in revenue.

Customers are beginning to crave for individualized content. With the use of personalization, users are able to have a curated experience without having to think about it.

You can adjust your strategy to fit the customers’ needs, thanks to rapid data aggregation.

App designers can create personalized push notifications and in-app messages to harness their app users’ personal preferences, local settings, and in-app behaviors to deliver more relevant messages.

Bonus: Consolidate Efforts Across Platforms

Companies have been utilizing App analytics to improve their products and marketing strategies. As it can recognize the connection between different aspects of your company, like performance and in-app use and more. It makes marketing strategies consistent across all platforms such as websites and social media.

Apps can become more discoverable with in-depth mobile app analytics. You have all the information you need to improve the functionality of your apps and keep them working properly.

We will be saving time by simplifying our work and expanding productivity as we generate useful data. The information is then transferred to various aspects of the business.

Apps collect data which are then used by third parties.

Wrap-up

Without proper metrics to track the performance, mobile apps, some of the greatest innovative products, could fail.

Your app will lose quality if it is not performing up to par. These metrics show that the app has low retention rates, poor user engagement, and a low monthly active user rate.

Getting insight into the right metrics can help you prioritize your business strategy. Your data is vital, so if you want to get results, you need to use it correctly.

Developers can now use mobile app analytics tools to ensure that their app is making the most of its digital marketing strategies.

The most important metrics brands need to measure involve the use of different AI tools, like how many days in a row people logged into their app. Successful apps closely monitor and keep track of the time spent and routine habits on the app.

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