TikTok Ideas to Boost Brand Awareness in 2023

According to the Blogging Wizard TikTok has over 1 billion active users per month, making it one of the most popular social media platforms on the planet. Many users like TikTok because it is easy to use and one can easily go viral using this platform.

One of the main reasons why TikTok is popular among small businesses is because it the ability to reach more people compared to other social networks. In TikTok there is a “For You page”. It is a never-ending suggestion of content that mixes in TIkTok videos of people you don’t follow. This means that there is a high chance of potential customers finding your videos without having to go to your profile.

A recent study found that 15% of all adults and 36% of Gen Z have made purchases based on TikTok. This means that if you sell hair products, TikTok will make sure that your videos are seen by hair enthusiasts in order to keep people on the app for as long as possible.

This unique way of being discovered has made many small businesses go viral overnight. This is why many small businesses are leveraging TikTok and are producing tons of content in the hopes of being seen by potential customers.

Now that we know why you should be on TikTok, here are new ideas to boost brand awareness in 2023.

Find a Trend

If you don’t know what to post, TikTok is full of ideas, challenges and memes that you can do. The best part is that it is very easy to find what’s trending on the platform. Simply scroll through the app to see what other people are doing.

Interact with Customers

There is a TikTok tool called Duets that lets you someone else’s video on your own video. This is a fun way to interact with your customers. For example, you can pull up their video of unboxing your product and you can react to it. The same is true with customer reviews. You can encourage unboxing and reviews by offering your customers discount codes.

Another great way to create content and interact at the same time is to make a video reply of their comment. You can say thank you to a compliment or simply respond to a question posted.

Get to Know Your Employees

This is another trendy easy way to get lots of views on TikTok. Customers are naturally curious and would like to learn more about the people behind the scenes. Interviewing employees while they work or adds a human element.

This is also more refreshing compared to an endless stream of products from you.

Image: Recur Post

New Product Launches

Build hype for your new product by teasing them on TikTok. This will get customers excited to buy your product.

This is a great way to show your audience what makes your products unique and build demand for them. You can also talk about how you’re responding to what your customers want.  Best of all, you could even post these in a countdown series coming up to launch day, building excitement.

Demo How Your Products Are Used

One of the best ways to show how your product is used is by demonstrating its use in real life. If you want people to see how they can get value from using your product, then make sure that you show them how they can use it in different situations and locations. Perhaps a girl is using her phone while she’s sitting at home on the couch, or maybe someone else is walking through the city with their earbuds plugged in and listening to music.

If possible, show people how your products work under different conditions example: if you’re selling headphones for runners or cyclists show them using the product under the rain. If it is make-up show that they are water resistant.

Share Small Business Advice

TikTok users love advice and since you’re a small business owner, sharing small business advice is a great way to interact with customers and for them to get to know you. Sharing your experience is personal and shows that there is a human element behind the business.

Best of all, it shows credibility and authority. Your advice and experience will show customers that you are the real deal when you show your knowledge of the industry you are working in.

Pack an Order

Show your customers how you pack your products. You can show them the packaging materials and the tools you use, or share tips on how to ship their orders with care. It is also a great way to show them what to expect when their orders arrive especially when you include small freebies, include special notes or use unique packaging.

There are even customers who request a video of their order being prepared and packed. Just make sure not to show personal details when you grant this request.

Bottom Line

They key to going viral and gaining more followers on TikTok is authenticity. TikTok users don’t just want to be sold products, they want to be educated, entertained and inspired by a real person.

If you’re a small business owner, TikTok is a great way to reach a bigger audience. Aside from considering our advice, just remember to be consistent and to be authentic to your audience. TikTok is very easy to use and trends are easy to spot. Starting with this small step can help you grow viral and grow your sales exponentially.

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The Top Ecommerce Trends You Need to Check Out in 2023

Ecommerce has grown in popularity recently as people shop online rather than in stores. Australia is the world’s 11th largest eCommerce market so it’s no wonder it will see some major changes in 2023 and beyond. Recent forecasts from GlobalData, a top data and analytics provider, estimated that the eCommerce market will grow to A$91.5 billion (US$70 billion) by 2025. 

There are a number of reasons that can cause your online store to malfunction and decrease sales. The reasons can range from slow-loading landing pages and broken links to unresponsive design and poor checkout processes.

The key to improving your eCommerce platform is a website with great performance and excellent customer experience. Combined with superior products and quality service, it can make a huge difference in your sales. Remember that the design should be simple, easy to navigate, and visually appealing according to the latest trends. As the new year begins, it’s time to update your website and incorporate these new trends into your website strategy.

Chatbots

Chatbots are becoming extremely advanced and remain at the forefront of 2023 eCommerce design trends and beyond. A chatbot is a computer program created to simulate human conversation. In eCommerce, chatbots are an effective tool for lead generation for online retailers. Anyone on your website can use this tool to find answers to their inquiries quickly. Chatbots can significantly reduce the workload of your live support team. They will continue to learn and adapt to different situations. You will be able to offer prompt and relevant support at any time of the day. 

Content-centric design

A customer-centric strategy always has one overarching goal: exceptional customer experience. Customers need to feel valued when using your website. The website should include useful information about your product, such as product description, production, usage, and expiration date. It should also have consumer reviews and instructions for use. Content is the foundation of a website. A website without content is ineffective. 

Mobile-first approach 

Nearly half of consumers worldwide use their phones to shop for goods and services at least once a day, so it’s important to ensure your website is optimised for mobile devices. Mobile-first design considers the small screen size and other limitations of smartphones and other mobile devices by first focusing on designing for mobile users and then adapting the design for larger screens. This approach results in better performance, faster loading times, and improved overall user experience. 

Video marketing

The average online user watches videos for up to 100 minutes every day. This data encouraged eCommerce stores to invest in video marketing to showcase their products and attract an audience who prefer visual information. Consider creating and posting videos on social media s well as on some parts of your website, such as your homepage, about page, or product pages. Unboxing videos, explainers, tutorials, and user-generated content are examples of videos that can engage customers and influence their purchasing decisions.

Augmented reality

When talking about augmented reality in eCommerce, it essentially means using computer graphics to make shopping easier for your customers. Augmented reality in eCommerce site design attempts to give customers an immersive experience, allowing users to interact with items in real time while remaining in their current location. Instead of looking at pictures, customers can experience products in their own homes before buying. Thanks to advances in technology, websites can now creatively engage with consumers. Additionally, AR provides a two-dimensional approach to information transfer rather than the traditional one-dimensional approach. Therefore, it increases engagement levels and reduces returns.

Influencer marketing 

Your online store doesn’t operate in a vacuum. So you can’t always rely on customers going directly to your website or mobile app to make a purchase. You need to be present on other channels, like social media, to sell your brand. The way eCommerce brands advertise on social media has changed. Sponsored content will look different in 2023 than in previous years. Influencer marketing has completely changed the game.

Businesses are now collaborating with people who have a large social media following. TikTok has started the careers of several influencers with thousands or even millions of followers. You can find influencers who are active in your target niche and then promote your products or services through their channels and profiles.

Unique page filters 

Filters play an important role in the product listing page. An innovative eCommerce design trend, unique page filters take the traditional page filtering system and give it a creative spin. This trend offers customers a unique user experience that is different from the usual page filtering system. Unlike the standard drop-down menu, non-traditional page filters contain toggle switches, sliders, and other unconventional interface components. This trend also allows visual features such as illustrations, icons, and colour codes to help users quickly identify the products they want. 

Conclusion

Ecommerce will undoubtedly influence the way businesses sell their products and services in the future. With the advancements in technology and new web design trends, Australian companies must keep up to speed with the changes in the industry. Businesses benefit from better user experience, higher sales and stronger customer base in the future. 

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Why Your Business Needs a Website Redesign in 2023

Your website is the most powerful digital marketing tool you have, far more than any other channel – print media, email marketing, social media marketing, content marketing, traditional outbound campaigns, and other marketing materials.

Every part of your business’ digital marketing leads back to your website.

No matter where potential customers find your business—on social media or an online article, through a colleague’s recommendation, or simply browsing the Internet—they come to your website to check it out and validate it. Considering that it takes visitors 0.5 seconds to decide whether they like the look of your website (and want to do business with you) or click the back button, a good website presence can make a big difference to your sales and revenue. 

Additionally, 88% of people are less likely to return to a website following a negative experience. A website that meets visitors’ expectations in terms of appearance and function is critical to avoid losing sales. 73% of businesses invest in web design to improve their brand and stay ahead of their competitors, so if your website looks and functions like it was created in 1990, it’s time to update it. 

Read on to find out how to improve your website in 2023 and beyond!

What is a website redesign?

Website redesign entails redeveloping your website from scratch – from the code to its appearance, user experience, and functionality. Just like you would renovate your office or store, a website redesign improves the look of your website, adds new features, and ultimately drives better business results.

During the redesign, you have the opportunity to transform the look of your website completely. You can also add new features that provide a better user experience and increase leads. You can also opt for a partial website redesign, where only the backend or frontend is modified (the backend is the code that supports the functionality of your website, and the frontend is the visual interface with which visitors interact). 

With the website redesign, you can achieve the following benefits:

• Enhanced site performance
• Increased sales and leads
• Improved SEO outcomes
• Keep up with the newest web design best practices and trends
• Enhanced user experience
• Improved brand identity
• Improved site security
• Better alignment with your company’s current needs and goals

How often should a website be redesigned?

You should assess whether you need to redesign your website every two to five years. This, however, will vary based on how your site looks as well as your industry, audience, and the constant advancements in technology and design.

Also, if your site isn’t performing as expected, consider updating it or giving it a complete overhaul. You can’t just use a calendar to figure out when your website needs a makeover. While a website from 2014 or even 2017 might need an overhaul today, it’s not a hard and fast rule. Dive deep into your analytics to identify traffic, rankings, or performance issues, then decide what to do next.

Why should you redesign your website? 

Before you redesign your website, find out why your present site isn’t working. 

We’ve put together some compelling reasons to help determine why you should consider a website redesign.

1. You don’t like the site’s appearance

Website design creates the first impression, so it’s no surprise that businesses want to maintain the visual appeal of their website. We are often asked to redesign a website when the visual aesthetic of the website feels outdated or no longer matches the brand of the organization.

2. You want to create a better user experience

A website that is difficult to navigate, slow to load, or overly complex can leave a bad impression on your visitors and cost you valuable leads. If your website is guilty of these poor UX practices, you should consider a website redesign that focuses on making the user experience more enjoyable.

3. Your website no longer accurately represents your brand

Your website must convey a strong brand image that truly represents your business and reflects the essence of your brand. A stronger brand image can elevate entrepreneurs and small businesses beyond their more established rivals, leveling the playing field.

4. Your intended audience has changed

You may be targeting a certain demographic or user group, and by launching a new product or service, you have changed your target group or marketing strategy. Each type of user targeted by your site may have specific needs. Hence, you may need to redesign your website to meet the expectations of  new user groups.

5. Your competitors have adapted to change

It is not wise to revise your website every time a competitor changes theirs. But it’s time to make improvements if these changes help improve your search engine rankings and ultimately move you higher in the search results. And if you think you can quickly achieve your goals on a competitor’s site instead of your own, it’s time to make a change.

6. Your site isn’t generating enough leads

Businesses usually start over when their current website needs to generate more leads or sales. This comes from the idea that you can get better results with a completely new website than fixing a broken one. Try to make the required improvements to move customers deeper into the sales funnel.

7. Your site isn’t mobile-responsive

In today’s multi-screen world, you need to ensure that your website can easily fit the screen sizes of any mobile device. Responsive design makes it easy for visitors to navigate your site across these unique devices, providing a great user experience. If your website is not optimized for mobile devices, you will likely lose valuable leads or customers.

8. You need a better site security

One of the biggest concerns of our time is cybersecurity, and small businesses and entrepreneurs are just as vulnerable to website hacks and viruses as large corporations. If your website was created a few years ago and hasn’t been updated since then, there is a higher risk of malware and hacking.

Creativ Digital can help with your website redesign 

Your website is the backbone of all your marketing efforts, and a redesigned website sets your business up for continued growth and success. Working with an expert web development & design agency is the most effective approach to ensure your new website meets the specific needs of your business while providing the exceptional user experience that your audience deserves. 

Creativ Digital’s highly experienced team can redesign websites to make them worthy of your effort and vision. Whether it’s bespoke website design, plugins, or digital marketing services, we’ve got you covered.

Call or email us today. We help you get the most out of your website.

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Reasons To Invest in Responsive Web Design

We’ve all seen this kind of website: dark background with strange looking font, images over the edge and navigation buttons hard to find. What’s even worse is that it’s hard to find the menu button. Fortunately, this is not a problem encountered by websites who have a responsive web design.

Thanks to smartphones, we are no longer restricted to browsing through our PCs and laptops. We also now have the option of forgoing shopping in physical stores. The problem starts when your website does not work well in mobile devices. You will not only lose visitors but a good chunk of customers too.

We at Creativ Digital believe that a responsive website plays an important role in attracting visitors and customers.

What is a Responsive Website?

A responsive web design means that page dimensions can be resized however you want. It will still work and look well whether it is viewed on a laptop or smartphone. According to studies, websites that do not provide a mobile friendly experience lose up to 69% of their users.

Benefits of Responsive Web Design

Still not convinced? Here are other reasons why you should invest in responsive web design.

More Traffic

According to a study by Adobe, 30% of people will stop viewing a website if it does not display well on their current mobile device. Additionally, another 41% said that they would leave a slow-loading website.

This means that websites that do not load quickly and are not mobile-friendly get less traffic compared to websites that have responsive web design.

Better UX

User experience has a big impact on your traffic and sales because good user experience makes visitors want to come back.

A good user experience does not only mean that your website looks good on any screen, it also means that is easy to use. We all like using a website that has an easy to access menu and buttons. A pleasant experience will make visitors come back to your site.

In other words, if you have a single responsive web design that smoothly changes across screen sizes it means that you provide good customer experience for visitors. Being consistent improves overall experience of visitors and has a big impact on traffic. The more high-quality traffic you get, the better your conversion rate will be.

Improved Google Ranking

Do you go to the second or third page of Google? If you can be found on the first page of Google, you have a better chance of reaching your audience. Having a mobile-friendly web design will help you get more customers because search engines like Google like sites with responsive web design. It can greatly impact ranking along with other optimization factors.

Other factors influence your local SEO ranking:     

• Time on site    
• Page load time    
• Bounce rate

According to Google, 53% visitors will abandon a website if it takes more than 3 seconds to load. Making your website responsive means that it will load quickly across all platforms. If visitors can get what they want quickly, they will spend more time in your website. This will then decrease bounce rate which in turn affects your Google ranking.

Higher Conversion Rate

People tend to research product and services on their phones and then do the purchasing on their desktops. If you provide a stable and good digital experience to visitors, they can continue where they left off and not feel any difference.

This will build trust in your website which will lead to a better conversion rate.

Cost-Effective Maintenance

Since you only need 1 version of your website, it will be easier and cheaper to maintain. Responsive websites usually have a single admin interface where you can access the site’s content.

Since you won’t need a dedicated web development team, your in-house digital marketing specialist can update the website. It will lower maintenance cost. With regular updates, you can rank higher on Google.

Saves Time 

In the past, adaptive design ruled the digital world and you needed to maintain different versions of your website. This was problematic and expensive at the same time because it takes twice the work for your digital marketing team to update your website.

Converting your website to a responsive design means you only need one version. This is not only quicker to update but also easier to manage. If a website can be updated in 1 shot, it saves both time and money. And as well all know, time is money.

Bottom Line

According to Statista, approximately 59% of traffic comes from mobile devices. If majority of your traffic comes from smartphones and other mobile devices, don’t give them a half-good experience. Shifting to responsive web design will not only have a positive impact on your traffic but on your sales as well.

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How To Increase Shopify Conversion Rate

Shopify is a great platform for small businesses to sell their products and services. It’s easy to set up and use especially for beginners. However, setting up an online shop is just half the battle. You also need visitors who will make purchases.

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website or app.

The goal of CRO is to increase the number of conversions by getting more people to take an action on your website. A conversion is any action that results in revenue or leads to future sales. For example, someone who clicks on an ad or buys something online is considered a conversion because they’ve made an explicit decision.

Benefits Of CRO

There are many benefits to CRO.

• Increase in sales: The more customers you have, the more money you’ll make. A well-run conversion rate optimization campaign can help increase your revenue by as much as 4%.
• Increase in customer satisfaction: Using CRO techniques and tools, you can see an increase in customer satisfaction across all areas of your client’s businesses including sales, marketing and product development teams. This increases loyalty and overall brand perception which could lead to more referrals or repeat purchases down the road.
• Increase in customer loyalty: clients have seen an increase in their conversion rate without any additional effort on their part. Following some simple best practices that were already proven successful such as creating landing pages with relevant CTAs (call-to-action) or adding tracking pixels into emails sent out from their Shopify stores.

How To Increase Your Store’s CRO

Here are ways you can boost your Shopify store’s CRO to get more customers and provide them with a better user experience for new and returning visitors.

Highlight Product Benefits

A conversion rate is basically the number of visitors who bought goods or service on your website or app. In order to increase conversion, visitors must be encouraged to buy.

One of the best ways to do this is to utilize Shopify’s beautiful templates in order to create an attractive website. Amazing copywriting is also needed so that customers will be convinced to buy.

When writing copywrite for your products or service, it is important to highlight products’ benefits. This will tell potential customers why they should buy the product, what it can do for them and the advantages of using it.

You can address their concerns directly on the product page or website so that these issues can be answered even before customers can think of them. This will make your customers feel that their needs are addressed and that their needs are important too.

Remarket To Target Specific Customers

Remarketing is a great way to get more sales. It works by showing your ads to people who have visited your site before. This means that if someone was looking at dresses but left without buying anything, you could show them an ad for dresses in their favorite colors or styles as well as special discounts on those items.

Remarketing is also useful for targeting customers who abandoned their shopping carts by showing them other products from which they might be interested in purchasing something else like an item from another category, for example.

Personalize Shopping Experience

Personalization is the art of tailoring the shopping experience to each customer. It’s about creating a personalized shopping experience for everyone by suggesting products or services that they might want based on their past or current searches or purchases.

If you’re not already using customer data for this purpose, it’s time to start. There are three ways you can use customer data in order to deliver a personalized shopping experience:

• Customize the layout and color scheme of each page based on what they’ve looked at previously. This will help ensure that all visitors see something familiar when they first arrive at your store. It also allows you click through directly into products that interest them most without having to scroll through piles of products before finding something relevant.
• Use analytics software (like Google Analytics) so that personalization happens automatically without having any extra steps involved.
• Integrate social media platforms like Facebook into your website so that customers can share their thoughts with friends while browsing online stores such as yours

Use High Quality Images and Videos

Online shopping can be tricky especially when it comes to items like make-up, clothing and apparel. This is why it is important to always use high quality images and videos. Since your customers cannot personally try on or see the products, high resolution photos can give them a better idea of what they’re purchasing.

Unclear photos and videos will also make your website or app less credible. Customers will doubt your Shopify store if they see unprofessional looking images and videos.

Use Email Marketing for Abandoned Shopping Carts

Email marketing is a great way to target customers who abandoned their shopping cart. You can use the email addresses of your abandoned carts to send out offers that encourage them to come back and complete the purchase.

• Include a link in the email so that they can access more information about what you’re selling. This way, you’re not just sending them back home empty-handed.
• Use a call-to-action headline (CTA) at the end of each message—this tells people what action needs taking next in order for them not only buy but also receive some kind of benefit or reward based on their decision-making process.

Leverage Customer Reviews

Customer reviews are one of the most important elements of your Shopify store. They can help increase conversion rates, and boost credibility and authority.

Keep in mind that customers want to buy from online stores that have good quality products and customer service and happy customers like to leave positive reviews.

While not all customers leave reviews, you can encourage them to leave one by offering vouchers or discount coupons.

Final Thoughts

We hope that with these tips, you have a better understanding of how to increase your Shopify conversion rate. Conversion rate optimization is one of the most important factors in any online business and it’s something that can be done easily.

Using tools like Google Analytics or Google Tag Manager can help you track activity across your site or app. It will also give you customer insight and help you make better decisions.

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The Key Factors for a Successful AdWords Campaign in 2023

 It’s no secret that effective advertising is the key to success for any business. Advertising helps companies reach more potential customers, establish brand recognition, and keep current customers aware of your offer.

What is an AdWords campaign? 

AdWords campaign is a powerful advertising tool offered by Google. It allows businesses to create targeted campaigns that reach customers searching for related products and services.

An AdWords campaign consists of several components, such as keyword selection, ad copywriting, ad delivery, and bid management. Keywords are selected based on relevant search terms that accurately describe the business’s product or service. Ad copywriting involves crafting headlines and descriptions and compelling calls to action to entice potential customers.

Why is it effective for start-up businesses?

Adwords campaigns in Sydney can be an incredibly effective way for start-up companies to reach their target audiences and create awareness of their products and services. Using Adwords, start-ups can easily and quickly customise their targeting strategies to match the demographics of local consumers, giving them the edge over traditional marketing methods.  

How does AdWords campaign work?

Adwords campaigns in Sydney can be an incredibly effective way for start-up companies to reach their target audiences and create awareness of their products and services. Using Adwords, start-ups can easily and quickly customise their targeting strategies to match the demographics of local consumers, giving them the edge over traditional marketing methods. 

 The challenge lies in figuring out how to create ads that convert. Check out our eight tips for running a successful AdWords campaign in 2023.

Define your goals 

Before you can even begin to think about creating an ad, you need first to define your goals. What are you hoping to achieve with your campaign? Once you’ve defined your goals, you can start thinking about what kind of ad will be most effective in helping you achieve them. 

Research your audience 

Your need to consider your target audience when creating any marketing content. Please keep in mind things like age, location, gender, and interests when crafting your ad so that it appeals to the people you’re trying to reach.

Budget accordingly 

Advertising can be expensive, so it’s important to set a budget for your campaign and stick to it. Figure out how much you’re willing to spend daily or monthly, and then make sure not to go over that amount. Otherwise, you risk blowing through your budget quickly and not getting the desired results.

Create compelling copy 

Your ad should be attention-grabbing and informative all at the same time. Take some time to develop a copy that speaks directly to your target audience and explains why they should use your product or service. Use strong verbs and active language to capture people’s attention and make them want to learn more about your offer.  

Consider using video 

Videos are more popular than ever and are an excellent way to grab people’s attention. If done well, video can be an extremely effective marketing tool. When creating video ads, keep things short and sweet – people have short attention spans and are likelier to watch an entire video if it’s only a few seconds long. Make sure the quality of the video is good, too – no one wants to watch a grainy or poorly-lit ad.

Include a call-to-action 

Your ad should have a clear call to action telling people what they should do next. People may be interested in what you say without a call to action but won’t know how to take the next step.  

Make it easy for them by including a clear call-to-action in your ad so that they know exactly what they need to do next. 

Monitor and track results

Monitoring and tracking results are essential for a successful AdWords campaign in 2023. Keeping an eye on how your campaigns are performing, including any changes made since its launch, will ensure that you can make any necessary adjustments to maximise the success of your campaign. As such, it’s important to track the following:

 • Clicks – Look out for the number of clicks you’re getting from your ads and the cost-per-click (CPC). Ensure that your CPC is within your budget and results in satisfactory clicks. 

 • Conversions – Track conversions, too! This means looking out how many people visited your landing page or website after clicking on one of your ads. This metric will let you know if those visitors completed any desired actions afterward (such as signing up for newsletters or purchasing). 

• Quality Score – This metric measures the quality and relevance of your ad compared to Google’s requirements. The higher this score is, the higher your chances of having a successful campaign!

It’s also important to remember that an AdWords campaign isn’t something set in stone. It should be regularly adjusted according to performance metrics and goals.

Conclusion

Leveraging automated bidding strategies and other advanced features offered by AdWords combined with experimentation across different platforms are great ways to optimise campaigns further and increase your chances of success in 2023.

 

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Mobile UX Design Practices You Need to Know About

UX design is a huge part of the user experience, but it’s also a field that can be daunting to learn. This guide will walk you through some key practices for designing with the user in mind, so that your or app is more intuitive and enjoyable to use.

Break Down User Activities

In order to understand how the user is going to interact with your site, you need to break down their activities. This will help you determine what they’re looking for and how they want to accomplish it.

For instance, it should be easy for them to do the intended task at hand. If they want to login, doing so should be clear and easy. The same should be true for other activities like reading, shopping or checking out.

Practice Minimalism

One of the most important things you can do to make your mobile experience better is to keep it simple. The fewer elements on a screen, the easier it is for users to understand what’s happening and what they need to do next.

You want your customers to be able to use their phones without having any trouble, so don’t clutter their devices with unnecessary information or buttons that add nothing but extra taps. If possible, avoid using color since this can be confusing to those that cannot determine different shades.

Choose a font that is easy to read. Try fonts like Helvetica Neue LT Std 12pt Condensed Light for example.

Make Navigation Easy

Navigation is one of the most important elements of a user’s journey. It should be easy to find what you need, and it should make sense. If your navigation is too complicated or flashy, users might get lost in your app and never come back. Make sure that all of your screens are consistent; if you have two screens with three different ways of fining something on them, your inconsistency could confuse users.

Don’t make navigation too complicated by adding an extra step or two—if there are five steps involved in completing an action (like logging into an account), people will get frustrated if they have to do all five before they can see their results.

Make It Responsive

Responsive design is a way to make your app look good on any device. It’s especially important for mobile users, who may have a hard time reading small text and finding what they’re looking for if the site doesn’t fit their screen size.

Responsive web design (RWD) uses CSS media queries to detect the device being used and then make adjustments in order to ensure that all the content looks perfect on any type of screen size—both desktop computers and smartphones, as well as tablets and laptops. You can use this technique alone or combine it with adaptive design so that pages load faster when they’re displayed on smaller screens like an iPhone.

Buttons Should be clickable

Buttons should be clickable, and they should be easy to see. A button that’s hard to press or tap is frustrating for the user. And while it’s important that your buttons look good, you don’t want them to be so big that they take up too much space on-screen.

The best way to ensure that a button is easy for users to hit is by making sure it has an obvious border around its edges. This is a visual cue that helps users know where their fingers should land when pressing down on the button itself. You’ll also want make sure there isn’t any text or other elements underneath this border; otherwise, this could confuse people who aren’t familiar with touchscreens like smartphones or tablets.

Provide User Support

Provide help buttons and make them visible.

You should always provide users with a way to get in touch with you, whether it’s via email or phone number. This can be as simple as providing a contact form on your app, or adding an FAQ page on your site where customers can ask questions about how to use their product. If you don’t have any help pages within the product itself, consider creating some content for them (like tutorials) so people know where they can go if they need more information about using it properly.

Keep Design Constant

Keeping design consistent across all of your applications is a great way to make sure that users can navigate the app easily. It also makes it easier for developers to develop, designers to design and managers to manage.

Consistency is crucial in user experience design because it helps people understand where they are in the application and what they can do next. When you have a lot of different pages or screens that look different from each other, it’s hard for users to know where they are or what they need next.

The reason why consistency is important is because when people don’t understand how an interface works then they won’t use your product or service again.

Make It Readable

When it comes to typography, there are a few tips you should remember:

• Use a sans-serif font. A sans-serif font is one in which the letters have no serifs (the little lines on the ends). It’s usually easier to read and easier on your eyes than serif fonts like Times New Roman or Courier. If you use an old-fashioned serif font, make sure it’s large enough so that users can comfortably read text on their mobile devices without having to zoom in or scroll horizontally.
• Make sure your text is easy to read on small screens too. If someone has their phone held up against their face while walking down a busy street, how well will they be able to see what’s going on?
• Use space too. Leaving spaces between paragraphs will make it easier for the user to read and understand the text. Spaces will also prevent eye strain.
• Choose a color that’s easy on the eyes. The color of the background and text should compliment each other. For example, black text will be hard to read with a purple background.

Use Skeleton Screens

For the sake of speed, use temporary skeletons or containers as placeholders until you upload content. Skeleton screens will make the app more consistent and load rapidly by displaying the screen quickly and loading the content underneath slowly.

Leave Room for Personalization

UX personalization can be improved by taking advantage of data. Use data about a user’s previous searches, location and past purchases to design special offers. You can utilize push and in-app notifications to make users happy with personalized experiences

Wrap-up

An amazing UX design can create a lasting impression for users and provide them an amazing experience backed by enhanced usability and design. This can greatly impact the popularity of your app or website, your business’ success and profits. Applying the above-mentioned tips and practices to engage users can help you reach your goals.

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How to Boost Ecommerce Sales with UI & UX

We’ve all seen the commercials for e-commerce sites. They’re usually so good, you expect them to be from a company that’s been around for decades. However, many of these ads are actually from new startups and small businesses in their infancy. The truth is that there’s a lot more to selling online than just putting up a website and hoping someone will buy something from it. You have to use the latest technology and data analysis to make sure customers are happy with your products before they leave your site.

What Is UX and UI?

UX or user experience refers to the interaction and experience users have with a company’s products and services. UI or user interface on the other hand are the buttons, pages and other visual elements that enable people to interact with a product or service.

These 2 elements are important because they can impact the sales of your e-commerce store. Good UI and UX do not only help to attract guests to visit your online store, they can also help you retain your customer base. A good web or mobile experience will create a loyal customer base for your ecommerce store.

Here are some ways UX and UI can boost your ecommerce sales this holiday season.

Use Chatbots to reduce customer effort

Chatbots are a great way to reduce customer effort. They can be used to answer simple questions, or complex ones and they can guide customers through a process or help them find products.

For example, if you’re selling clothes online, chatbots might help your customers get information about fit and sizing options before they place an order. A chatbot may also suggest different items based on how the customer describes themselves.

Personalize the Customer Experience

Personalizing the customer experience is a great way to boost e-commerce sales. The more you know about your customers, the better you can tailor their experience and make it easy for them to find exactly what they’re looking for.

You can use AI to help with this process by using data from previous visits or purchase history in order to predict which products will be most relevant at any given time. This allows you to personalize each customer’s experience based on their preferences and history, which helps keep them coming back time after time—and hopefully buying more products.

Amazon, Google Shopping Express and Tesco Mobile for instance use machine learning techniques implement personalized customer experience strategy in order to attract and retain customers.

Show Product Ratings and reviews

Show product ratings and reviews prominently on your website.

Reviews can be incredibly helpful for your e-commerce site, especially if you have a high-quality product that has been well-received in the past. The more positive reviews you have on your site, the more likely people will be to purchase from you again which in turn translates into increased sales.

For example, if you’re using Shopify platform, you can create a “reviews” tab under each listing within the admin panel. This will allow customers to easily see what others think about their products in addition to allowing them to leave feedback directly through the review section itself.

Use Pop-ups and Notifications

Pop-ups and notifications are a great way to remind customers that their order is waiting for them, but they can also be used for other purposes. For example, you might want to use pop-ups or notifications as an opportunity to offer discounts or free shipping on orders. You could even create a loyalty program that rewards customers who spend more on your site with special offers and discounts on future purchase. This way you’re encouraging repeat visits while also rewarding loyal customers.

However, don’t overdo it. Excessive pop-ups and notifications can also be annoying. Time your pop-ups carefully to ensure a smooth shopping experience.

Easy Checkout Process

Streamlining the checkout process can help improve your UX and UI experience. It should be easy to add and remove items from the shopping cart. Logging in and registering should also be a breeze. Only ask for information you need so that users will have an easy checkout process.

Other ways to make process painless include allowing social logins and guest checkouts. Auto-filling addresses and validating in real-time is also very convenient. Make shipping timeline clear and make it easy for them to comeback and complete the purchase.

 Most importantly, give shoppers multiple payment options. Providing choices like credit cards, debit cards, PayPal and Venmo can make checkout go smoothly for customers. Make sure that these options are displayed prominently and clearly.

It’s all about UX and UI

When used correctly, UX and UI can turn a simple website into a sales-boosting customer-retaining tool that is easy to navigate and help highlight your brand. Enhancing UI and UX is important because visitors to your ecommerce site only have a few seconds to decide whether your site is good enough for them to browse or shop in.

An ecommerce website with amazing UX and UI keep customers coming back for more. This is what boosts sales and brand loyalty.

Final Thoughts

We hope this article has helped you understand how your website can be improved with UX and UI. The most important thing to remember is that it’s all about the customer experience, so make sure to focus on what they need and want from the site. Be sure to keep it simple so users don’t get lost in confusion or have trouble finding what they’re looking for; also, simplify checkout processes and keep up with current trends such as chatbots or artificial intelligence (AI). If these things are done right then you’ll see an increase in conversions and sales.

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Simple Ecommerce Social Media Tips for the Holidays

It’s easy to put social media marketing aside while you’re busy meeting the increased demand for holiday orders. However, a few quick social media postings can offer a great opportunity to connect with your customers and boost your holiday sales. Shoppers research products online before making a purchase, and they often check social media pages for special bargains and customer support assistance. 

The engagement you develop with shoppers and prospects throughout the holidays not only has the potential to increase your holiday sales, but may also drive customer relationships in the months to come.

If you’re off to a late start, the following holiday social media tips will help attract shoppers and find the perfect holiday gift on your website.

Take Advantage of Social Media Tools

During the holiday season, it can be difficult to find time to stay active on social media. You and your team may be spending all your time on more critical holiday tasks like overseeing order fulfillment or solving customer service issues. The idea of social media marketing may be daunting because of the increased expectations over the holidays on top of an already demanding workload. However, time-saving social media planning tools can make daily updates easier during the busy e-commerce season.

Social media tools like Buffer, Hootsuite and Sendible allow you to to schedule and publish posts that can be shared across multiple social sites. This means you can now plan your holiday content before the all-important holiday rush arrives. If you don’t have time to learn a new tool, prepare your holiday messages in advance using Microsoft Word and copy them to your social profiles in the coming weeks.

Give Your Social Profile a Festive Look

Making your social media profiles more festive is a great way to personalise your business while also showing your followers that you’re ready to celebrate the holiday season with them. Create your own unique winter or holiday-themed cover photos and profile images for each profile to get your customers (and yourself) in the holiday spirit. (Don’t forget to change it back once the holiday season is over!)

Also, consider the content you plan to publish on each platform during this time. Make sure to post fun and festive images to celebrate the season. Take new photos of your product in the context of the season, whether surrounded by holiday colors or placed in holiday-themed backdrops. By taking product photos during the holiday season, you can reposition your products as ideal gifts that are perfect for the season.

Share Special Holiday Greetings

The holiday season is the perfect time to send a special message to shoppers. While you can use email and mailing lists to send cards, social media is another channel you can use to let your customers know how much you value them.  It shows that you pay attention to the little things and put an effort to maintain the highest standards of service, even during the holidays.

Some holiday social media ideas are posting a Tiktok or Instagram video for a personalized greeting. You can also organize a Google Meet or Twitter Space with your most loyal customers so you can surprise them with a holiday greeting or a special holiday offer. 

Promote Holiday Deals, Sales, and Discounts

Any business owner today is aware of how competitive the eCommerce market is, especially during the holiday shopping season. Take advantage of social media for flash sales, discounts,  festive giveaways, free gift wrapping, and more. You can also create discounts, special offers, and promo codes only for people who find them on your social media platforms. To increase traffic to your website and increase sales, let all of your followers know about the great deals that are only available for a limited time. It might be helpful to track the success of your social media efforts by generating unique promo codes for your social media pages. 

Invest in Ads to Expand Your Reach

If you want a surefire way to reach a new audience, investing in social media advertising can be a smart move. Every social media platform has its own advertising features to connect with users who haven’t yet followed you. When clients are more likely to make a purchase from you, you may improve the visibility of all the holiday promos and content you post on social media. And since social media platforms often have good targeting capabilities, your ads can show up in front of the people who are most likely to respond.

It’s the busiest time of the year though for both shoppers and merchants – which is why social media ad platforms capitalise on the high demand for ad space. So be sure to do plenty of research before deciding on the best ads platform for your holiday promotions. 

Final Thoughts 

With the holidays fast approaching, it’s important to start planning your social media campaign early. Be sure to engage your audience with these ideas and you’ll get more sales.

Now is the perfect opportunity to integrate social sharing into your ecommerce site, if you haven’t already! The goal is for shoppers to instantly share product details and images with their friends on social media – with just one click from your online store. Creativ Digital can integrate your ecommerce site with social media apps so you can build a dynamic multi-channel marketing strategy.

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Difference Between Graphic Design and UI Design

Graphic designers and UI designers are both important members of the design team. They have different skills, but they both help create beautiful things that people want to use. That said, there are some key differences between graphic designers and UI designers—and I’m going to tell you about them.

Graphic design is about making things look good.

Graphic design is about visual communication, and it’s not just about making things pretty or interesting—it’s also about making sure that your audience understands what you want them to know. You can have the nicest graphic designs in the world, but if no one understands what they mean or how they might benefit from them then it doesn’t matter.

What is a Graphic Designer?

Graphic design is a way of making art. It involves the creation of logos, advertisements, web graphics and more. A graphic designer combines visual elements to create an appealing product or service that will be appealing to consumers.

A graphic designer’s job requires creativity and problem solving skills in order to come up with solutions for clients’ needs. They use a variety of tools such as Adobe Creative Suite including Photoshop, Illustrator and InDesign in their work process.

Graphic design is about design elements.

Graphic designers design visual elements – how we see something. UX designers design interactions – how we use something. The former might involve a specialized set of design-related skills, like color theory, typography, and computer-aided design. The latter involves a multidisciplinary set of skills that includes design, user research, information architecture, wireframing, and prototyping. 

Graphic designers use visual elements to communicate a brand message. Therefore, their focus will often be on staying true to their brand identity. UX designers create for the user, making sure a product meets user needs in a way that is accessible, intuitive, and enjoyable. 

Graphic design can be a standalone skill.

Graphic design can be a standalone skill. It’s not part of user interface design, and it doesn’t have anything to do with the user experience (UX). Graphic designers are creative and artistic, designing everything from logos to websites. Graphic designers create visual elements that help tell stories about your brand or product.

You’d also want your logo to be colorful and fun so people will want to use it. A good graphic designer can make these things look good without having any technical expertise in programming languages like HTML or CSS. They’re responsible for making sure that all the elements of their project—from its color palette through its fonts—look great together as well as ensuring that there’s no room left over when they’re done creating them (this means keeping track of pixel dimensions).

What is a UI Designer?

A UI designer is responsible for the overall look and feel of your website, as well as its usability. They are also responsible for making sure that users have an enjoyable experience when navigating through your site.

Although it may seem like a simple task at first glance, designing effective user interfaces requires knowledge in many different areas. For example, familiarity with graphic design, programming languages, user experience research and psychology to name a few.

UI design is about making things work well.

UI design is about making things work well with a focus on functionality. It’s not just about looking good, it’s also about being easy to use. The most important thing to remember in UI design is that a user should be able to accomplish their goals as quickly and easily as possible.

This means you need to make sure your designs are intuitive, but also have enough information on them so that users can figure out what they need without having too much extra information cluttering up the screen.

UI design requires planning

You might be thinking, “Isn’t UI design just like visual design?” Well, yes and no.

Visual design is about making something look appealing to the eye. It involves putting color schemes together in an interesting way and ensuring that everything works well together on a page or screen. But when it comes to UI design, it’s more about planning than it is about visual design. In fact, if you think about it too much—if you focus too much on how things look—you’ll end up with an unusable interface instead of something that works well for your users.

UI designers are responsible for making sure that all parts of their product work together as smoothly as possible so that users can do what they want with them. They also make sure there aren’t any bugs or problems with usability within their product before releasing it into production; this includes testing out every single feature including its flow through various scenarios such as coming out from different pages.

UI design requires research and analytics

If you’re thinking about going into UI design, it’s important to understand that research and analytics are two key components of the process. While your design skills will be essential, they won’t be enough by themselves. You’ll also need a good understanding of how to use research and analytics to inform your designs.

Keep in mind that UI is about designing usability for the end users. You need to know what elements are useful to them, what they need and how to combine these two in order to create a highly functional and useful product.

Analytics is needed in order to make sense of your data. What works? What doesn’t work? Why? These are just basic questions that need to be addressed especially when you are designing an app, website or game for starters.

The two aren’t identical

While there are definitely skills that overlap between graphic designers and UI designers, the two aren’t identical. Graphic designers use their skills to create a visual representation of a product or service. For example, if you’re designing an app for your company’s website, it would be helpful if you can draw up some mockups before making any changes to the code. This is something that most graphic designers are able to do because they have access to programs like Photoshop or Illustrator.

UI designers on the other hand focus more on how users interact with their designs so they can create something that is easy-to-use and understand at first glance. For example: A good UI designer will ensure that buttons are located in logical places within an interface so people don’t get lost when navigating through menus; meanwhile graphics artists might also include certain images within their designs so users know what each button does without having googled around looking for information about how things work beforehand.

Bottom Line

It’s probably best to think of these skills as different parts of the same process. Graphic designers are artists who work in the field of visual design; they produce everything from posters, logos and even websites. UI designers are more technical coders who work within an organization’s IT team.

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The Importance of Cloud Computing in the Healthcare Industry

The healthcare industry has been gradually embracing digital transformation, including more and more technological advancements for improved medical services and more dependable findings. Utilizing technology in the healthcare sector aims to reduce healthcare costs and access issues. The surge in supply and demand for software solutions has pushed cutting-edge technology to work with the medical industry.

The widespread use of cloud computing and services is critical to this transition. Microsoft defines cloud computing as the deployment of computing services via the Internet (“the cloud”) to provide scale economies, faster innovation, and access to databases, networking, software, analytics, and intelligence.

For years, the cloud computing industry has been quickly expanding as more businesses want to work remotely, increase productivity via automation, and save money on IT infrastructure. Read on to learn about the many benefits of employing cloud computing in the healthcare industry!

Faster updates and accessibility on hospital records

Healthcare organizations are extensive, and it is common for more than one physician or team to collaborate with a single patient. It is easier and more time-consuming to convey up-to-date patient data with further communication.

Data can be updated in real-time thanks to cloud services, and any professional may access and update it if they have authorization. As a result, everything is more simplified for medical experts and patients. They may check changes to their medicines and appointments without having to visit the hospital.

Less operating costs

Cloud computing for medical applications also eliminates a significant amount of manual work, allowing for more efficient resource allocation and fewer intermediaries. Companies spend less on administrative or similar mundane chores due to more simplified operations.

Simultaneously, cloud computing solutions in healthcare relieve the burden and provide the ability to grow when additional space is required. This is more convenient and saves the organization money, which implies lower servicing costs, improved diagnostic equipment, etc.

Secured data

Since the healthcare industry constantly interacts with data such as diagnostics, lab tests, medical history, billing information, and so on, its loss may cause irreversible harm to the company if not carefully taken care of.

Because servers can be found in different areas, the provider ensures backups in the case of cloud services. One of the key benefits of cloud computing in healthcare is security, which cloud service providers emphasize. It preserves data even during a natural catastrophe or other such occurrences.

Enhanced patient safety

A cloud-based EMR can significantly improve patient safety. Cloud EMRs can be used to review interactions between patients and their doctors at other facilities. As a result, patients can avoid taking prescription drugs they don’t need and avoid having tests they recently completed at another facility. With a cloud-based EMR solution, healthcare providers at each facility the patient visited are able to gain direct knowledge of contacts between the patient and doctors at other facilities.

Access to AI and Machine Learning

It’s challenging for human analysts and workers to sift through large amounts of digital content and information. Fortunately, they don’t have to because machine learning and artificial intelligence solutions are available.

These technologies, which are able to mine acquired data for fresh insights and information, can be useful to the healthcare sector. For instance, the Kensci company in Seattle uses machine learning to forecast illness and treatment trends. Another business, PathAI, uses technology to help pathologists diagnose cases more quickly and accurately. In addition to helping users manage enormous amounts of data, cloud computing can support the integration of artificial intelligence into standard healthcare operations.

Improved collaboration

Regardless of their location, healthcare practitioners may collaborate using cloud computing. They can contact colleagues and patients whenever they need to as long as they have access to the internet.

Furthermore, data may be sent in real-time from one system to another, making it simpler to deliver complete treatment to patients and communicate information with partner organizations. Cloud computing enables doctors and healthcare providers to collaborate and enhance patient health outcomes.

Drive medical research

Healthcare practitioners devote significant time to research to enhance their practice. Such information on surgeries and treatments may be collected via the cloud service.

Technology separates information to facilitate study and analysis. This produces case studies and a thesis for future use by other physicians. Finally, the rapid speed of innovation enabled by cloud computing drives incumbents to enhance technological solutions.

Conclusion

Cloud computing has already become popular, particularly in many industries. While some prefer to stick with conventional methods of obtaining and organizing data, it is apparent that technological advancements such as cloud computing provide significant benefits. Technology has always been the rescuer, providing a workaround for critical healthcare industry challenges. Cloud computing is one such technology. It has been used in the healthcare business for numerous years and constantly changes in response to industry developments. Cloud computing is transforming the healthcare industry on several levels, with benefits such as cooperation, scalability, reachability, efficiency, and security. 

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8 Nonprofit Web Design Best Practices to Boost Donations

A website is the foundation of a nonprofit’s online presence. A good design offers your nonprofit a more professional appearance and makes it easier for supporters to learn about and get involved with your organisation. Good design can help nonprofits maximise reach, increase donor acquisition and retention, and generate more revenue. As a result, this will put your nonprofit in a better position to engage donors and attract more funding.

So how can you update or improve your nonprofit’s website? This article discusses best practices to leverage your digital presence for online fundraising. 

1. Keep site navigation as simple as possible. 

Make donations easy with a simple navigation format that features a donation button prominently on your site. The main menu is the primary way that most people navigate a website. You can improve your site navigation by including important links in your footer and a sitemap with a list of all of your web pages. 

Use sticky navigation if you want your readers to be able to donate easily. This means the navigation stays in one place and moves with the reader as you scroll. That way, when your readers scroll down and find a compelling customer testimonial, it will be much easier for them to take action. 

2. Optimise your website for mobile devices. 

Although this depends on your target audience, most users prefer to access websites on mobile devices rather than desktop or laptop computers. Hence, you must create your website with them in mind. 

Optimising your nonprofit website for mobile is beneficial for both user experience and your website’s search engine optimisation (SEO). Search engines such as Google prefer sites that provide an excellent mobile user experience and will therefore rank your website higher than a site that is not mobile-friendly. A mobile-friendly website makes your content and donation pages accessible to more people, which increases your funds. 

3. Have a visible call-to-action

No fundraising website is complete without a call to action (CTA). This is the “what now” of all of your planning, communicating, and rallying. An effective CTA is a defined, measurable action aimed at converting your audience into a donor.

Make sure a “Donate Now” button is visible and prominent on your website to improve your online donations. Most of your donors will likely look at your menu and the top corner of your website to find the donate button, so that would be the best place to put the button on your nonprofit website. Using contrasting colours is a good approach to draw attention to your donation button.

4. Integrate social media 

Social media is a powerful way to grow and engage your online community while increasing support for your cause. According to the Global Trends in Giving Report, social media (25%) is one channel that motivates donors to give. 

Your online fundraising website should be able to integrate with prominent social media sites such as Facebook, Tiktok, and Twitter. Through this, your fundraising website will seamlessly reach your extended network of supporters. 

Social media integration can range from simple ‘like’ and ‘tweet’ buttons to more complex automated publishing and data analytics. This strategy allows you to reach different segments of your audience and reinforce your message repeatedly. 

5. Use high-quality photos and videos

Have you recently updated your images or videos? What about the stories you posted on your website about completing your missions? Make sure you do both. These photos and videos add visual interest to your site and allow your organisation to tell its story. In fact, 57% of people who watch a nonprofit video proceed to donate.

Donors want to know that their money is making a difference, and they want to see its impact.

Highlight photos showing your group in action, such as images of volunteers at work or past events or activities. You can also showcase individuals who have benefited directly from your nonprofit’s work.

6. Prioritise website security 

Nonprofits must take website security seriously and take proactive measures because cybercrime is rising. How can you tell whether your website is already secure? Take a look at your URL. If your URL begins with https:// and includes the padlock symbol, you’re already using a security certificate. 

Donors value trust and security greatly when it comes to online fundraising. This is especially true if you are collecting online payments or user details.

7. Update your blog regularly 

If your nonprofit website design contains a blog that posts mission-related content, you can leverage this content to drive online fundraising. Blogs are a great way to provide donors with educational information connected to your nonprofit’s mission, to provide news updates, or to highlight volunteers and beneficiaries. You can also post an event calendar when you have a lot of events coming up.

To have the most impact, ensure the funding request is relevant to the content. An even better nonprofit website design best practise is to include the source content in the donation form so that the donor can support the part of your mission they were just reading about.

8. Track donor interactions 

If you want to know how donors interact with your nonprofit website pages, you can set up a Google Analytics 4 (GA4) property. This allows you to collect data to understand better how your supporters interact with your content and, eventually, your donation page.

Having access to this information can help you make future website improvements, identify the times and days when your supporters visit most frequently, and identify the best referral sources. You can read all about this feature and how to set it up on your nonprofit website via Google Resources.

Final Thoughts

Nonprofit best practices emphasise your website’s usability and ability to communicate a captivating story about your work. Implementing these strategies help your nonprofit increase online engagement and convert more website visitors into supporters.

But in reality, website design can be daunting, especially if you’re a nonprofit professional wanting to grow your online donations but don’t know where to begin. 

With the right web developer, you can implement nonprofit web design best practises. This allows your organisation to build lasting relationships with supporters and drive your goals online.

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How To Improve UX Design

UX design is a process that helps you to make an app or website easier to use, more intuitive and more usable. At the end of this article, you will be able to improve your UX design skills by heeding the best practices and tips for improving UX design.

User Research

User research is a critical part of the UX design process. It’s essential to understand who your users are, what they need and want, and how they use your product or service.

User research lets you know if your idea has merit, whether it will work in practice (and if not why not), and what adjustments need to be made based on the results of user interviews or surveys. If done properly—and with the guidance from experienced researchers—user research can help inform both early-stage ideation as well as later stages of design iteration such as prototyping and testing prototypes before releasing them into production environments for real-world testing with actual people who use them every day.

Choose a Design Concept

• Choose a design concept that is relevant to the users.
• Use a design concept that will appeal to the users.
• Choose a design concept that will be easy to implement.
• Choose a design concept that is easy to maintain and scale as your company grows or changes over time.

Understand User Flow

In order to design an effective user experience, you must first understand the path a user takes through your product. This is known as the user flow. The goal of understanding this information is to ensure that users have an intuitive understanding of how they will interact with your product and what steps are required for them to reach their desired outcome. A good example of an effective UX design is Netflix; when you enter into a search bar on Netflix, it automatically shows recommendations based on what’s available in your queue or library – however if there are no results available yet then it displays “No Results” along with instructions on how long it will take before new content becomes available again (this helps avoid frustration).

Use a Good Visual

The visual design of your product is an important aspect of UX. It’s the first thing people see and it sets the tone for what they can expect from their experience with your product. Your visuals should reflect who you are as a company, what kind of message you want to convey, and how much effort you’re willing to put into creating a beautiful user experience for users.

Connect with the Users

It is important to understand the user’s needs, perspective and goals. You should also understand their behavior and how they use your product or service. This will help you create more effective designs that meet their needs as well as make them more likely to use your product in the future.

When it comes down to it – empathy is what makes this whole process easier. When we connect with our users, we can better understand what they are going through at any given moment (or time). This means that when designing for them, there won’t be any surprises later on down the line when something doesn’t work exactly how we thought it would work in our mind’s eye during brainstorming sessions or ideation sessions.

Use a Responsive Layout

When designing for mobile, tablet and desktop, it’s important to use a responsive layout. A responsive design is one that adapts to the screen size of the device being used. This means that your website will look different depending on whether you’re using an iPhone or Android phone or tablet.

To improve your UX design skills further, consider using common responsive elements such as grid systems and fluid layouts in order to keep things simple and easy to navigate for both users on multiple devices.

Equal Access for All

Accessibility is an important part of UX design. Ensuring that your app is accessible to as many people as possible can be a challenge, especially if you have a small team or don’t have much money to spend on testing.

Universal Design (UD) makes sure that the interface works for all users, regardless of their abilities and disabilities. This includes things like color contrast, font size and weight, contrast between text and background colors on menus or buttons etc., along with other design elements such as labeling controls so they’re easier to find in dark environments and keyboard accessibility features such as allowing people who use assistive technologies like screen readers or magnifiers access without having them strain their eyes trying too hard just because there wasn’t enough lighting around where these tools were needed most often during normal everyday activities.

Wrap-up

The main takeaway from this article is that UX design is not always linear and straight-forward. You will have to take many steps and be vigilant about your progress as you design for a product that needs to be accessible and usable for all users. The best way to avoid frustration, disappointment and unnecessary delays when designing for the web is to keep these principles in mind throughout your process: user research, good visual design, clear flow between pages or screens (or sections within those pages), responsive layout options, etc.

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How to Get More Clients with Lead Generation

When you think about lead generation, what do you picture? Probably a person sitting at a computer, with their finger on the keyboard, typing away. But that’s not how it works. Lead generation isn’t just about getting someone to buy your product or service. It’s about getting them to give you information about themselves that will help you connect with them later on down the line. So how does this work?

Identify Target Market

Once you have a sense of who your potential clients are, it’s time to identify the pain points that they face and the goals they want to achieve.

• What pains do they experience? Are there any specific problems or issues that need solving?
• What does success look like for them? If you can help them reach their goals and improve their lives in some way, why wouldn’t this be worthwhile for them (and therefore worth pursuing)?

What Do They Need?

The first step to lead generation is knowing your audience. The second step is understanding their pain points and finding out what they want. The third step is doing research on the internet, asking them directly and getting to know them better so that you can provide a solution for their problem.

You should do this for every client who comes through your door, whether it’s via a cold email or over coffee in person. In addition:

How Will You Reach Them?

The first step to getting more clients is understanding how you will reach them. There are three main channels for lead generation: social media, email marketing and direct mail. Each of these channels has its own strengths and weaknesses that should be considered when deciding which one works best for your business.

• Social media: A great way to attract new leads because it allows you to reach people who are already familiar with your brand through their friends/followers on social media (and might not even realize they need help). However, if you don’t have any followers or friends then this could be a waste of time as well.
• Email marketing: This method involves sending targeted emails directly from your company or website where they’ll receive an offer for services like consulting sessions or demonstrations during events like conferences/trade shows etcetera.

What Channels Are They On?

You can use social media to find potential clients.

Social media is a great way to find new leads, and it’s also an effective platform for engaging with current customers. Social media gives you the opportunity to build trust with your audience by sharing valuable information about what makes your business unique and interesting at a glance—and then showing off how you’re delivering on that promise through your products or services. That’s why it’s so important that you’re active on social channels like Facebook, Twitter and Instagram.

How Often Should You Post?

How often you post is a personal choice, but it’s important to consider how your audience will react to the frequency of your content. If you are posting too frequently, they may get annoyed by seeing the same thing over and over again. On the other hand, if you don’t post enough and leave them wanting more, they may feel like their time has been wasted or that there’s something wrong with them (in which case they will probably unsubscribe).

To strike this balance between frequency and quality in lead generation strategy—and thus get the most out of each post—you need to test different frequencies for different channels.

For instance, a Facebook group might be best suited for posting one article per week rather than daily; however, if someone else is already doing something similar on Instagram then perhaps no one else needs such constant updates from yours.

Use Social Media

Social media is a great way to get your business exposure and make new connections. But it’s not just about promoting yourself—it’s about sharing useful content that will help others, too.

When you post on social media, think about what types of posts are best for each platform: Instagram, Pinterest and Facebook all have different audiences and needs. For example, if you want people to follow you on Twitter but don’t want them scrolling through hundreds of other accounts before finding yours (and therefore clicking over), then posting more frequent updates might be helpful.

Social media isn’t just about posting promotional material; it should be used as an opportunity for engagement between businesses/people in different fields or industries. If your followers see someone else using hashtags consistently throughout their posts (such as #socialmedia), they’ll start doing so too because they know it’s relevant content—and this can lead them down a path towards buying something from your website/retail store,

How Will You Engage With Them?

Lead generation is a good way to get new clients, but it’s also an important part of your overall marketing strategy. You need a way to engage with them—and not just once or twice, but repeatedly as well.

Social media is one way that you can do this: If someone has signed up for your mailing list, chances are they’ll want more from you than just information about what kind of products or services they can buy from you. By engaging with them on social media platforms like Facebook and Instagram (and even LinkedIn), you’re making sure that the lead gets engaged in conversations about how great their experience will be when using whatever product or service it was that got them interested in purchasing from start-up #1 Incorporated LLC (which might still be under construction).

You could also use email marketing software such as MailChimp or AWeber; both offer free plans so there’s no reason why anyone shouldn’t give them a try.

Ask for Referrals from Current Clients

The best way to get more clients is by asking for referrals. It’s easy and it works. This is an excellent way of gaining trust and building relationships with potential new customers who are already familiar with your product or service. You can also use this technique when talking about past customers who have used your services in the past but haven’t been able to find what they needed from other companies before coming back again because they didn’t know where else could offer those services in addition to yours (or vice versa).

Follow-up

Follow up with your leads to keep the conversation going. Don’t be too pushy or passive, but don’t let it go cold either. The right balance is hard to find, but it’s important that you maintain some level of interest in your lead while they are still interested in buying from you.

Don’t just send them another email when they have asked for information or made a purchase—you should also use social media and other channels as part of your strategy for keeping in touch with customers who have bought from you before and could be potential new clients down the road.

Bottom Line

Lead generation is an essential part of any business, and it can be challenging to find the right strategy. The tips provided here will help you get started with lead generation, but don’t forget that this process is going to take some time and practice before you start seeing results. However, if you stick with it, lead generation should be one of the most rewarding aspects of your business—so get out there and start generating leads.

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