The Five Common Pain Points of Small Businesses and How to Fix Them

It is normal for small businesses to face several challenges. Every business is struggling with pain points which they need to recover from so they can recreate new strategies to avoid them from happening in the future. Pain points can also be considered a ‘beneficial’ problem as it also helps to establish a well-built business which turns difficulties into positive results. While businesses confront diverse issues, here are the most typical pain points that expanding businesses endure along with practical solutions that may be applied to better improve your company.

Too Many Manual Processes

Manual process is very time-consuming, making it difficult to scale cost-effectively or at a rapid pace.

It frequently necessitates the involvement of additional personnel in the process. As a result, a number of employees will be required to focus on duties that are not part of their core strengths. For example, when a highly compensated person is required to spend time filling out and mailing envelopes with completed schemes and receipts, the process costs can quickly spiral out of control.

To improve efficiency and profitability, businesses must streamline, automate, and measure the effectiveness of processes in their workflow especially across all customer-facing tasks.

Lack of Cash Flow 

Majority of small businesses have insufficient cash flow. Worse, they may have no cash on hand at all. As a result of this predicament, organisations are unprepared to deal with unforeseen occurrences and emergencies.

Simply put, cash flow refers to the entire amount of money flowing in and out of a company. In other words, cash flow problems might jeopardise a small business’s ability to develop and even operate.

The solution is straightforward, but it requires discipline. If you efficiently manage your cash flow, you’ll have a better idea of where you’re currently spending your money, which isn’t visible on your profit and loss statement. It’s critical to understand where and why your money is being spent. This procedure is effective when you also have a budget of present and anticipated spending. The budget can be used to estimate the size of the cash flow.

Establish payment schedules to guarantee that you have the funds to pay your vendors. It’s critical to plan ahead of time so you don’t find yourself with many invoices or bills to deal with at the same time. You can weather short-term emergencies with sufficient cash flow. It also helps you to concentrate on running your organisation during challenging times without having to worry about disrupting operations.

Delayed Customer Support

Customer support is one of the important aspects which your customers are looking at. It is a very important business activity that one should never disregard on their website or even at your physical shop. The front desk is helpful to assist your customer. A chat support system in your ecommerce website, whether it could be a chatbot or live chat, is very useful when handling customer inquiries. Customers always have product inquiries and you must expect this to happen all the time. 

Imagine you have a potential customer who wants to confirm if a certain product suits what she needs and because you don’t have enough customer service support, with all the delayed responses, you will miss out on an important sale. 

As an entrepreneur, you must be prepared with answers to product queries. If you fail to show customers your expertise and answer them with inadequate product knowledge, they will have doubts and might not give you their trust in certain items or services that you are selling.

This type of pain point should be well-addressed. Make sure that you answer their queries on time and allow yourself to be prepared on handling future issues with your products and services.

Tightened Marketing Budget

Planning on how you can boost your sales, grow your audience or build your internet presence online can be a real challenge especially if you are a start-up and a small business. The budget can be difficult to handle on your own. 

Most small businesses lacked the financial resources to compete with the advertising budgets of most large enterprises. 

Instead of using traditional marketing, switch to digital marketing so you can have a better brand positioning. It is possible to sell your products at a reasonable cost through digital marketing. It is very easy to set up social media profiles and begin posting to increase business visibility. Social media nowadays are a good platform to introduce your business with a flexible budget. Start with a simple strategy and once you are able to get a grasp on the tactic on how you can implement a good presence, then you can start doing a paid promotion which later on can help you grow your business.

Tech Skills Shortage

Over the last generation, technological innovation has accelerated, particularly in the fields of internet applications and collaborative technologies. When integrating new technology with legacy systems proves difficult, business operations can suffer.

A company can’t just recruit more “techies” to be successful; it requires tech-savvy entrepreneurs who can swiftly assess needs, utilise cloud services and new technological opportunities, map out the best course of action, and provide timely results. Technology decisions need to be led by the business. It boils down to rethinking and reconsidering priorities. 

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8 Vital Web Design Tips To Bring Down Bounce Rate and Boost Conversions

If you’re struggling to improve your search ranking, increase conversions, and generate more leads from your website, there’s a good chance a high bounce rate is to blame. Bounce rate is the percentage of visitors that leave your website without taking any action. They don’t click on any links, fill in a form, or visit any other pages. 

A high bounce rate indicates there is a problem stopping users from converting and engaging with your website. In most cases, the problem is an issue with your web design. This article will look at 8 web design tips to improve your bounce rate and increase conversions. 

Let’s dive in.

1. Improve Loading Times

Loading times can have a significant impact on website performance and bounce rate. According to research by Think with Google, the chances of a visitor bouncing increases by 32% when loading times increase from 1 to 3 seconds.

The longer your visitors are forced to wait, the more likely they are to move on and go to a competitor. 

A slow site can also impact your search ranking and click through rate. At the end of 2019, Google announced that they would be introducing speed badges in the search results for Chrome users. Google will brand slow sites with a badge that warns users to expect a slow browsing experience. 

You can measure your website speed by using Google’s free PageSpeed Insights tool. It provides a score out of 100 and offers recommendations to help you improve website speed. 

2. Make Website Navigation Simple and Intuitive

As emphasised by Magicdust, an experienced web design agency, it’s important to really put yourself in the shoes of the visitors to your website. If they land on your homepage and scroll down, but they can’t find exactly what they are looking for. Or if they decide to explore your website, but the navigation menu is awkward and hidden behind a clunky drop-down menu 90% of people will give up and look for an alternative in the search results. They’ll bounce. 

Your navigation needs to be simple, intuitive, and self-explanatory. The aim should be to make it as easy as possible for visitors to find their way around and get the information they need. 

Analyze your website navigation and look for opportunities to make it more user-friendly. The simpler your navigation, the more likely your visitors are to stick around.

3. Set External Links to Open in New Tabs

This is a straightforward web design fix that could make a significant impact on your bounce rate. 

When a user clicks on an external link on your website, does the link open in the same tab?

If the answer to that question is yes, you’re making your visitors work hard to stay on your site. Every time they click an external link, they need to click the back button to return to your page. That’s if they decide to come back at all.

You can change your external links to ensure that they open in a new tab. Then, when a user has finished checking out the content you linked to, they can close the tab and be in the same place on your website they were before clicking the link. 

This is a simple but effective way to reduce bounce rate and increase page views. 

4. Focus on Mobile Users

As of the first quarter of 2021, mobile devices account for over 50% of all website traffic. 

If your website doesn’t offer a smooth and flawless experience for mobile users, you’re ignoring the needs of the majority of your customers. 

When a mobile visitor has to pinch the screen and zoom in to read your content or tap on a button, it causes frustration that leads to user abandonment and a high bounce rate. 

You can improve mobile user experience by choosing a responsive web design that automatically adjusts to visitor screen size. 

If you’re unsure how your website performs for mobile users, you can use Google’s Mobile-Friendly Test tool. Enter your URL, and the tool will show you how your website appears on smaller screens. It also provides recommendations on how to make your website more mobile-friendly. 

5. Increase Content Readability

While quality content is an important consideration, your web design choices can make a big impact on the readability of your text. If your text is hard to read, your visitors will bounce.

You can increase readability by:

• Including relevant images
• Breaking up large blocks of text into smaller chunks
• Choosing a readable font style and size
• Including lots of white space
• Using bulleted lists

It should be easy for users to scan and understand your content without having to read it word-by-word. 

6. Use an F-Shaped Pattern for Your Content

As mentioned above, internet users rarely read content word-by-word. They skim the page. According to a study by Nielsen Norman Group, most people read content in an F-shaped pattern. 

They start by reading the headline and subheadings. But they skim the rest of the content focusing on the first few words of each sentence. You can use this information to inform your web design choices and content layout. 

Place the essential parts of your content, the bits you want your audience to read, in the first couple of paragraphs.

You can then use relevant subheadings to attract users’ attention for your next important point. Following an F-shaped pattern for your content helps create a natural flow that keeps your audience scrolling down the page until they reach your call to action (CTA).

7. Showcase Your Credibility

Unless you’re a household name brand with a well-established reputation, a large percentage of your visitors won’t have heard about your business before they visit your website. So you need to show these users that you are a legitimate business that they can trust. 

If your visitors don’t trust you, they’ll bounce back to the search results and find a more credible competitor. 

You can boost website credibility by integrating elements of social proof into your web design. For example, if you have industry awards, accreditations, or an excellent rating on TrustPilot, make sure you showcase it on your website. 

This can be particularly important on your product pages and during the checkout process. Your visitors want to feel assured that they can trust you with their credit card information and that you will deliver what they are paying for. 

Using an SSL certificate can also boost website credibility. When your website is secure, a small HTTPS badge is displayed next to your URL. This shows users that all information exchanged between the browser and your website is encrypted and secure. 

8. Craft a Strong Call-to-Action

Your website visitors won’t know what to do next if you don’t tell them. A strong CTA makes it clear what the next step is, e.g., Buy Now, Sign Up, etc.

The CTA is usually the most important web design element on the page, so you should make it stand out by using contrasting colors, placing it in a prominent position, and using lots of surrounding white space.

Rather than bouncing back to the search results, a compelling CTA encourages users to move between the pages of your website towards a conversion. 

Conclusion

The above web design tips can help you keep visitors on your website for longer, boost conversions, and reduce bounce rate. 

The good news is that a minor fix can make a big difference. For example, you may find that a tweak to your navigation menu or an additional CTA dramatically reduces bounce rate. 

Keep your visitors in mind and focus on their needs when you’re optimizing your website. Then, after you’ve made changes, use your website analytics to track user behavior and see what works best for your business.

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Why Your Business Should Consider Custom Web Design

Your ecommerce business won’t run successfully without a responsive website. A website is one of the most essential tools that can generate sales to a business. It is considered as the backbone of your business in the online industry. This is why it is important to consider web design as a vital element that can contribute to the success of your store. 

A good web design allows users and visitors to have a good experience while browsing your online store. Even if your main goal is to drive traffic to your site, it does not mean that the effort should stop there. If you want to generate sales, you have to make them stay and allow them to explore your products and services. In this blog post, we will discuss why your business should consider a custom web design. You will be able to understand the importance of why a good customised web design has the ability to help your business grow and reach more prospects and future customers.

Custom Web Design…

Building a website is not easy. What’s more, building it and customising it from scratch with the use of a code is even more daunting. Although there are ready-made sites that allow you to just select a template that you love and then just drag and drop, developing a custom web design is  difficult. You need to ask for an expert who will be able to build and develop your website according to your needs and preferences. This allows you to freely control every design that you would like to integrate into your site.

• Provides visual appeal

We are all familiar with how content works in order to attract potential customers. Having a high-quality image and an aesthetic visual can leave an impact on the users. Placing highly engaging multimedia content on your site is highly recommended because it gives users an assurance that the online store is reliable. It also shows how a business values customer engagement by serving them good visuals. 

When it comes to content, others prefer a colourful branded text just to speed up the loading speed of their pages. This is applicable to a blog site but not merely for an ecommerce business since it is important that you show the customers the product images.

• Keeps the site up-to-date

One of the benefits of having a website developer is they can make updates on your site . For example, whenever there is a need to alter or add new features on your website, it will be an added service which you can avail. It is also possible that you can keep up with the changes in Google’s algorithm that can boost your site traffics and it might help in your ranking in the future. 

• Enhances your brand

Branding plays an important role in business since it helps your online store to be on the top-of-mind of users and site visitors. Aside from your own logo, it is essential that you also pay attention to your brand kit, such as the logo, colours, and fonts. Custom web design makes this easier to achieve compared to a website template that only has limited fonts. 

• Attracts loyal clients

It’s one thing to have a thousand visitors on your site, but what if no one is sticking around to buy?  Attracting first-time visitors is a great start though. However, keep in mind that your website should be beyond this capability. A web design should not only capture attention but also sustain your visitors to lifetime customers. Getting them to purchase and do something for your business is even better. Be sure to gain loyalty and trust from your clients. A good custom web design can help you grow a loyal client base. 

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Why Digital Assets Are Important For Your Business

We are now living in a modern era where we have constant access to digital trends and updates. 

This allowed many businesses to have a digital presence. Nowadays, most businesses realize the impact of how digital assets are affecting their online presence. In this post, we are going to dive into digital assets so you can get a more in-depth understanding of this term and we are also going to identify its importance to the business.

Definition of a Digital Asset

Digital assets are contents such as documents and media which are stored digitally. These are the important files that we have collected to be kept securely on our drives so we can access them easily and may use them for future reference. Hard copies can also become digital assets once we have scanned them or uploaded them into our laptops or drives. Some of the best examples are presentations, Google documents, spreadsheets files, multimedia arts, videos, and more digital formats which are essential for the company. 

Moving forward, here are the reasons why digital assets are important for your business.

• Store important documents conveniently

Documents are vital in every business. We often receive a pile of copies from our legal documents, contracts, and other important papers that involve running our business. Fortunately, the digital era enabled technological innovation where we don’t need big drawers and cabinets to keep our files safe. Instead we now have Google Drive, Dropbox and other cloud-based storage which we can use to store and share our important files with. 

Aside from saving space, it is very convenient since we can access our files whenever and wherever we are as long as we have a good internet connection. Wherever we go, overseas or local it is possible that we can acquire access to our digital assets if anyone needs them. 

• Organize files and documents

You’ll no longer have your documents end up being in a mess because these files and contents can be stored and organized in different drives. If you want to reuse last year’s templates on your email campaign you can easily get access to it and just edit them. If you want to create new digital content and be inspired by your past flyers and posters, you can easily recover and pull them up. This way, it is much easier to produce a new marketing campaign. The beauty of these digital assets is that you can just easily store them, have them organize, and access them easily.

• Create content that converts

Contents are essential for our website and social media and so are digital assets. There are different digital tools where you can create content and these are accessible in both free and premium accounts. If you want to invest heavily in creating powerful digital assets in high-quality, using a multimedia tools creator can help you achieve it. Potential prospects can then be converted into customers as a result.

Digital assets can drive traffic to your social media and website. It can benefit your business as they are capable of raising brand awareness.

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Things You Should Know About Growing A Small Business

It is usually the case in every great and well-known organisation in the business field. They always begin with a small idea. This small idea then transforms into a small enterprise as a result of that basic inspiration. Starting and growing a business has never been an easy feat, especially if you are new to the ecommerce industry. Building a website is as simple as clicking a button, but the challenge is in establishing brand recognition by reaching a large number of people who will eventually convert into successful sales. In this blog post, we will break down the things you should know about how you can grow your small business into a recognised and credible store. 

1. Create a marketing plan 

A business should start with a plan of its ideas and goals. We always tend to have this inspiration that leads us to work our plans into action. You should establish a guide and a vision that will drive you to achieve the purpose of why you are building your business. It is the most important thing for anyone who would like to start their own small business and should not be neglected. Create an effective marketing plan that allows you to be reminded of what you should do and aim to do.

2. Use digital marketing tactics

In this new generation, technology plays a vital role in almost every industry. If you want your small business to gain recognition, you have to adapt and play along with the advancement of technology. Utilise the use of your digital tools. Start checking your website if it’s competitive and competent to handle users. It’s important that you should start taking note of what is a good and responsive ecommerce business that can elevate the numbers of traffic to your site and be able to convert them as a sale. There are different ways on how you can manage to check these important tips such as reading blogs or watching video tutorials and marketing hacks. Don’t limit yourself to be okay with the basics, keep on learning how you can maximise the use of your digital tools.

3. Manage customer relationships

This is not a secret but this is certainly a great practice that you need to apply for your business. It is true that you cannot please everyone but it’s still absolutely achievable to earn their trust. It’s a good experience especially if you encounter various people from all walks of life and meet customers with different personalities. The key here is patience. As a small business owner, always remind yourself that people are different. Not everyone is kind but professionalism in business should be a priority. Provide good customer service to your clients until you achieve the desirable service level. Give them freebies, be responsive on live chats and let them know they’re special. Treat them with utmost respect for as long as they don’t step out of boundaries. Give them the best of what your business has to offer. Train your people and give them some inspiration and motivation so they can extend the best service to your customers.

4. Ask for reviews and ratings

If you are a small business owner trying to get a spotlight into the vast pool of ecommerce field, one of the important things you need to prioritize is building credibility. In the world of ecommerce, trust plays a very important role. You have to show to your future customers that you are able to deliver a quality service, functional products. They also need to be aware that you care about building and keeping their trust in your business. 

5. Build your internet presence

Social media has brought us to another level. It has so much impact not just on individuals but on most people who are working and doing business globally. It connected everyone and made it possible to reach out to millions of prospects and customers across the globe. The beauty of social media is that it’s accessible, convenient and free. You can start creating an Instagram page for your small business and subsequently expand to other social media platforms to help you reach a wider audience and drive traffic to your ecommerce store.

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