Why Customers Are Leaving Your Online Store

You have been dreaming of having a successful online business. You are inspired by the compelling stories of many people who have quit their job and started an online business instead. This isn’t an impossible dream. You can actually achieve it. But just as everybody else is doing, you need to prepare certain things. One of these is to build an ecommerce store. This will be the start of your journey.

Once  you have an ecommerce store, the problem most business owners usually encounter is to maintain the number of visits to their site. These visitors are possible clients that will give you an increase in sales and raise awareness to your brand. But have you ever wondered why visitors leave your site?

These are possible reasons why customers are leaving your ecommerce store:

Unorganised Contents

Even in a physical shop, we always look for an organised place. We want it to be easy on our parts to find what we are looking for in the shop. It is therefore important that before you build an ecommerce site, you already have a draft of your menu and sub-pages. Use a category to divide and organise the items you are selling. Don’t mix everything into one category. If you need more than one folder for you to place the item such as shirts, then do it. It does not matter how many categories you create as long as it matches well with the items that you are presently selling online. Never put shoes in the food and goods category as well as a toy in beauty products. Additionally, keep the name of your category readable so customers can easily understand and find it.

Confusing Navigation

It is important that as you simplify and organise your content, navigating your site is also easy for the users. Making it complex just to impress users won’t work. Keep your site simple and plain to navigate so if they need to find your address or contacts, they can just easily click on the menu on your homepage. This also applies when displaying your contact details. You can also place your contact details on the top of the header. Don’t hide pages that contain a piece of important information about your store.

Lack of Branding

Branding is important in every business as it helps in raising awareness to consumers about your business and services. If you don’t have any brand colors and fonts yet for your company, then you need to start conceptualising and creating one. This is important as it helps your brand to be recognised. You will also be needing it a lot not just for your website but for other social media platforms especially in creating social media content.

Slow Page Speed

Now, this is the most common culprit when it comes to determining the reason why users leave your site. No one has the patience to stay waiting in front of their monitor while your site page keeps on loading. Visitors will tend to close the tab right away. Prioritise this feature and make sure that you keep your site on the recommended page speed of Google.

No Reviews and Testimonials

Since it is an online business, the possibilities for people to have trust issues are high. If they don’t see any reviews, feedback, and testimonials, they will surely take the risk and trust your site. It is important that you provide some credible feedback from your customers which will give an assurance to your new customer that you are a reputable business.

Conclusion

The above are just some of the most common reasons why users leave your site although this can be resolved. Working with your web designs and overall features of your site that require technical attention is one of the best ways to fix this issue. Treat your ecommerce site as your physical shop that needs improvement. After all, your customer’s satisfaction is a business’ mission.

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The Best Apps to Manage Your Online Business

Nowadays, everything runs through our mobile phones. We receive important messages, reminders, and some instant notifications that allow us to see some progress and updates. Mobile phones have been helpful in performing different tasks even if we are away from home. It offers convenience and has accessible features that lead to good results for business owners of eCommerce stores.

With the help of advanced technology, the possibility of managing your business through apps became possible. Of all the trends now, it is important that one should be knowledgeable in following marketing updates and trends. Keeping yourself up to date with the new apps to track and manage your ecommerce store will really be beneficial for your business. Here, we will be rounding up a list of the best apps to manage your online store.

Canva

Among all the photo editing platforms, Canva is making a name outranking other photo editing software. This app is very good at delivering a good quality template that offers a variety of ideas to create marketing flyers. It also has a list of categories that helps the user to distinguish what could be the best template for so that users can use Canva for free. If you want more premium templates and high-quality photos for your marketing ads, you can then to upgrade to a premium plan.

Canva is a good investment for your business so you can create your marketing materials such as social media posts and videos. Good content with high-quality graphics usually attracts customers.

Square

Square is a platform where you can efficiently manage your store by using its payment services. By using this app, you can build an easier mode of payment for your customer. It is so much easier to use just like Paypal but it is more known for its in-person transaction. If you want to sell a course or some products online, you can generate a link and embed the code to your site. You can also generate a code and create buttons so it would be more convenient. Sellers who are looking for an easier and fast solution to their payment collection would love Square’s features. It is also free to use, just like another payment gateway with a commission on every item that you process.

Tiktok

We are all familiar with big networks such as Facebook and Instagram where most ecommerce businesses do advertisements to promote their store. This time let’s focus on what Tiktok can bring to the table. Tiktok is a video entertainment platform where there are millions of users worldwide. The word “millions of users” is a golden hint which indicates that this platform is where some good content is at. Using Tiktok, you can introduce your brand and the services you are selling. Show them your products using videos with lively effects and filters. The secret here is to create a good quality video and highly engaging content. 

Freshbooks

You can now stop worrying about how you can connect with your clients to update reports. This accounting mobile app helps you create and send an nvoice. You may also respond to their inquiries and some important feedback regarding other documents. To make it work smoothly, you have to sync your mobile app to your desktop so you can keep the flow of your business anywhere you go.

Toggl

It’s a free time tracking app to help you monitor the progress of your employee’s time and recent tasks. As an ecommerce owner, it is ideal to organize and manage responsibly the people who are behind the success of your business. You can use this as their time tracker to be able to help them out in organizing every work-related matter.  

Conclusion

Managing an ecommerce business is indeed a challenging task especially if you have only a small team to handle all the necessary work. As a business owner, it is your priority to fulfill your customer’s satisfaction. With all these apps, you can then lessen your burden and focus on your core business. These apps will be really helpful in making you successful in managing your online store.

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How to Build Backlinks to Your Online Store

Ecommerce is quickly becoming a significant part of global commerce taking the rank of all other retailers and business industries. When it comes to keeping up with the competency in the market, there are a number of ways to consider. Aside from building a responsive web design and implementing SEO practices, it is also important to build quality backlinks. The greater the number of backlinks you have, the greater the amount of traffic it can lead to your website. Building high-quality backlinks that are relevant to eCommerce takes time and effort.

Optimisation is not an easy subject. Just by the word itself, you might wonder what it is and how you will be able to build a backlink. Optimisation is a term which even digital marketers often encounter as a challenge. It is a rigorous task to apply different tactics just to rank up ahead in the search engine. Although you may get audiences from other social media pages, it is crucial to optimise and focus more on the ecommerce site. This is where the backlink enters. 

A backlink is also known as an incoming link that comes from a website going to another page of another website. It is often regarded as a recommendation from a website that recognises your content. The more backlinks you get from another quality site, the more chances of getting more visitors to your site. It is also important that a backlink should be from a website that has a high domain rating. Here, we have rounded up some important tips on how you can build quality backlinks:

Use HARO 

Help A Reporter Out, also known as HARO, is one of the best ways to get a high-quality backlink. You can use this service for free. You just have to register your website to the platform and make sure that you give the right information. You will then receive a series of questions through your registered email. Usually, a lot of high-domain rating websites such as Forbes use HARO and they look for many different sources. This will help you become their source of information. 

If your answer was picked up by a reporter, they will mention you in their article and your name and company will be featured in their next article. Reporters normally attribute the backlink to you. In some instances wherein your backlink isn’t properly credited, you may message the reporter to give you proper credit for the quote or information you gave.

Have a Quality Content Format 

Your content format is important just as you create your title clickable. Use a format that is easy to read. Write content that asks and answers questions, solves problems, and round-ups. It is easier to comprehend and usually has short but detailed content that everyone can just enjoy reading. Imagine yourself picking an article to read for a day. This is the mindset that you need to overlook. Put yourself in their shoes and you will definitely understand why it has the power to attract backlinks. 

Do Guest Posting

Do guest blogging and you will have a backlink. Guest posting is writing content for another 

website. You can get backlinks from blogs to your own ecommerce site in exchange for an article. You can put your links on any other part of the content which you have created.

Conclusion

Backlinks are an important component of search engine optimisation, and their primary purpose is to link your website to other websites. You might think of it as a recommendation from another reputable website. Consider the value of receiving a backlink from Forbes or another well-known website that publishes product reviews. By obtaining a high-quality backlink profile for your online store, you can bring more attention to your business.

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5 Tips to Increase Your Ecommerce Conversion Rate

Internet marketing has been trending because of its high conversion rate which generates sales. With proper knowledge and guidance from the marketing experts, it is possible for you to achieve your goal to lead traffic to your ecommerce website and convert them into sales. Although it might look easy to understand and discuss, it has quite a few complicated strategies. In this blog post, we’ll take a look at 5 advanced tips on how an ecommerce business owner increases conversion rate.

Make SEO your friend

When we talk about websites, SEO always comes into mind. It is one of the best strategies that most digital experts use. It helps improve the ranking of a website on the search engine result page. When your site gets a good ranking, it means that you have the possibility to reach a larger target audience which can be later on converted into sales.

Consider CRO strategy on your site

The main goal of conversion rate optimisation or CRO is to increase the number of visitors to your ecommerce site. The larger the traffic you drive to your site, the higher the possibility that you may convert the prospects. One good example is by adding a pop-up form and offreing your web visitors downloadable pdfs or some promo in exchange for their information. It is an effective strategy to get higher conversion but it will depend on how you utilise your marketing tools and create effective plans.

Make your CTA bold and clear

A call-to-action is a powerful text that grabs the attention of your prospect and leads them to take specific action in favor of your goal. Make your CTA simple and clear so that any individual can easily understand and get encouraged to take action. You don’t have to use flowery words to get their attention. Make it short and simple but clickable. 

Improve your page speed

Website speed plays an important role in the conversion process. Imagine leading a number of traffic into your site but your site is loading slow. This will lead visitors to close the tab, leave your page and you’ll lose them for good. Two seconds is the recommended page load time of Google which is very much applicable to ecommerce sites. 

Show off customer testimonials 

A testimonial can lift up your site’s credibility. It is one of the factors that give you a higher conversion rate because it can develop instant trust between your new prospect and your business. Display powerful and compelling testimonials from your existing clients to get your visitors instantly hooked. You can post a review plugin on your site where your customer can leave their feedbacks, but adding some hall of testimony on your site is a different story. You may ask your regular clients to give you a testimony, either a high-quality photo with their reviews or ask them for a short video clip review. Place this testimonial near CTA so it can boost your strategy easily.

Conclusion

Converting a prospect into a sale is a challenge. Without prior knowledge of the digital marketing trend, it is difficult to compete in the ecommerce industry. It is important for every ecommerce business owner to have knowledge of web design and optimisation to keep their business on a good ranking.

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How Web Design Can Improve Your SEO Ranking

A search-engine-friendly website is designed and built to meet search engine requirements. The goal of having an SEO-friendly website is to ensure that search engines such as Google, Bing and Yahoo can efficiently crawl, interpret, and benchmark all of the website’s pages. A proper and well-rounded online marketing campaign should contain a comprehensive SEO strategy at its core. The vast majority of those who use Google search will never go further than page 2. This is why many webmasters adjust their search engine algorithms in order to optimize their websites. 

In this blog post, we will tackle the importance of integrating a good web design into your website.

Visual Design 

Your web design indeed affects SEO rankings. A good visual for your website is not just pleasing to the eyes but it draws a prospect in. Most users will leave a site if they don’t like the design. A good web design will achieve a credible and professional-looking site that once a visitor lands on your homepage, they can literally get hooked in an instant. Use your brand color so it will be easier for them to remember your site and brand. You can match the fonts, colors, and images to create an aesthetically eye-pleasing yet professional-looking site. Good UX design improves conversion rates, which Google prioritizes. 

Page Speed

Small details are essential in building a website, so paying attention to even small details is vital. Nobody likes to wait for a page to load, so you can imagine how frustrating it is for the consumer to have to wait. To keep your website running fast and efficiently, you need to get on the right track with your optimization efforts. This will then be verified by your long-term patience and favorable impression in your brand. 

Google Index

If Google doesn’t index your site, all your hard work for your website will just vanish into thin air. This is one thing that most web designers consider. They balance everything—they both prioritize users and search engine crawlers to make sure that it will work just as they need to see in the results. If one has made a mistake in choosing an appropriate web design for your site, it will damage your SEO ranking and it will be difficult for Google to index your site.

Navigation

Your site should be simple and easy to navigate. Remember that your goal is to attract and generate prospects and sales. You need to make your website clear and easy to understand so your visitor can smoothly make a transaction within your site. Make the menu and another interface visible by using appropriate colors and fonts. Don’t use cursive and some stylish fonts, although it is beautiful to look at, it is not helpful to some. The menu should also be readable and visible. The main goal here is to avoid complicated tabs and just make it a more user-friendly interface.

Images and Content

Web designs usually focus on visual layout and the main goal is to achieve a credible site that can hook customer’s trust. Your content and image placed on your website are important. Use high-quality yet not-so-hard images that can slow down your pages. You must upload images with value and content that are readable. It is not ideal to write up a product description with complicated terms. Keep in mind the use of relevant keywords for it helps in optimizing your content. A meta description placed on your images helps in indexing your images. 

Conclusion

Overall, web design helps in ranking your site above all your competitors. It boosts your SEO both on and off-page. A poor quality web design does not contribute to the optimization and may lower down your rank. Integrate web design and SEO all together so you can achieve a responsive site, which will then lead to a successful online business. 

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5 Benefits of Internet Marketing for Businesses

Internet marketing is about raising brand awareness and reaching a potential customer using the Internet. The main objective of internet marketing is to be able to convert the prospect into sales. The methods used in internet marketing include search engine Optimization, social media, email marketing, among others. There are a lot of techniques that can be used through this type of marketing. This is also less expensive than a traditional marketing cost.

In this post, we will present you with a list of the benefits of internet marketing for all types of businesses, not only ecommerce stores.

Targets Customers and Prospects

Internet marketing is an efficient method of reaching out to a big number of prospects online. You could have a website that contains information about the items or services you provide. Some businesses have email lists that they use to communicate directly with their clients. These strategies make it possible to reach a number of potential customers. The good thing about internet marketing is it has the capability to reach a target audience by using business tools and optimization of the contents. As the internet’s popularity as a platform for reaching people grows, marketers will need to understand how to effectively use it as a tool for their campaigns.

Less expensive and cost-effective

When it comes to advertisement, you can’t get away from the fact that it indeed needs some budget to run. The more you invest into the advertisement marketing plan, the higher return you will achieve. Internet marketing also needs some numbers but compared to the conventional way of advertisement, it is less expensive and is believed to be cost-effective.

In the past, printing and paying for ad space cost a lot of money and you only get a minimum of seconds and max for a minute to run your ads. For a small business, this is far more expensive but nowadays, the table turns for them. With internet marketing, you can enjoy running your advertisement with the number of minutes you would like and place it on the available social media that you prefer. Another advantage is that you can set a budget on your social media according to your plan. 

Reaches people outside a geographic area

Internet marketing helps you to narrow down your audience to a precise description that is likely to attract their interest in your products and services. You can certainly reach out to a prospect not just in your immediate region, but also in another geographical location. Reach out to them by using the tools provided by Google and the most popular social media networks. It has the ability to advertise your products and services on a worldwide scale. With a few months of active SEO, you may attract millions of visitors and reach large audiences from all over the world. 

Builds effective engagement between customers

Engagement between your company and the customers is important. You can build good credit and will be able to attain customer trust if they are aware of your active interaction with them. It also enables your brand to be known and leave some impact on them. If they notice that your company has a good customer relation with good values and a fast approach, they may recommend your business to their family and friends. The good thing about spreading the good news about your business is that it’s instant. They can post and share your pieces of information using your website’s link to your next possible clients. 

Conclusion

Internet marketing is indeed a powerful method to create brand awareness. It also opens doors to reach out to your possible clients. More and more businesses have been relying on this marketing trend because of its cost-effective result. Although everyone can freely do it, this plan has also needed some right tactics to be able to achieve your main goal. It will take time somehow but you’ll get favorable results.

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Traditional Marketing vs. Internet Marketing: What’s the Difference

The world of marketing has been transformed by technological and economic changes in recent years. Both businesses and consumers have become increasingly sophisticated. Although it hasn’t quite led to the eradication of traditional marketing, the internet has revolutionised conventional marketing practices and greatly contributed to the appearance of new ones. 

As an entrepreneur, you need to redefine your business not only in marketing but also in organisational structure, communications, sales and overall strategic processes. Nowadays, it is necessary to employ different marketing mix strategies in order to satisfy the needs and wants of your target market. 

What is Traditional Marketing? 

It is an old method of brand promotion. This may sound outdated but this strategy still exists and has been actively used by many companies. Initially, large companies used newspapers and magazines with coloured photographs of their impressive products and achievements. Although this method may appear to be old, the truth is that it is still in line with how current marketing operates today. 

However, not everyone is tech-savvy. There are still a number of consumers that depend mostly on the traditional way of getting the news.  One good example is the elderly. They live most of their lives through watching the news on TV and reading newspapers. It may seem ideal to target them by using a traditional way of marketing.

Pros and Cons of Traditional Marketing

The benefit of choosing traditional marketing is that it enables the brand to choose a media platform that is well known in the industry. It has a powerful impact to build your business to the next level. Another thing is that you can post your advertisements through signages and billboards to make your consumer learn about your company. This strategy is good in raising your brand awareness within your local market. Brochure and flyers are still actively on the trend especially during events like trade shows, exhibits, and conferences. The good thing about this is you can reach out to many consumers. You can target places most specifically to those who do not have access to the internet. 

When it comes to a conventional form of advertising, traditional has a number of reasons why some prefer the other methods. One of the main reasons is the cost. It is true that when you do business, you have to invest. One investment that many companies consider is to put a budget allocation on advertisements placed in the media. Even when you put a lot of money into this strategy, there is still a possibility that you can’t get the return on investment you are seeking. 

What is Internet Marketing?

Internet marketing is the use of internet resources to market a business and its products or services. The primary goal is to form leads, drive traffic, and increase sales. It uses a digital platform to distribute advertisements like search engines and websites. The amount of potential clients you will be able to find online is considerably larger than the number of individuals you may be able to attract locally. it’s a spread of options that you simply can use to push your brand. This is often also ideal for small businesses—thanks to the flexible budget that you simply can choose.

Pros and Cons of Internet Marketing 

The advantage of using internet marketing strategy is it enables you to reach a larger number of customers globally. With the use of social media, you can gain brand recognition. It allows you to engage with your customers by allowing you to interact with them. It also enables you to comprehend their desires. Traditional marketing methods are more expensive, but this way allows you to reach more clients for less money. You may also keep track of your marketing efforts such as using Google Analytics. 

The downside of using internet marketing is that your marketing plan can be easily copied. It is therefore a concern that your ideas may somehow be turned into a short-term plan only. You will be again thinking of a new strategy on how you can manage to compete with many other companies in the same field. Another thing is that your strategy may not be appropriate for online marketing since your target audience is, for example, ages 50 and above. Most of the people within this demographic are not tech-savvy. To address this, you need to conduct in-depth market research about your target audience’s online activities.  

Where to Invest?

When we talk about marketing and advertising, the next question that you may have is the budget. Marketing is costly but it is a part of the plan to allocate wisely a budget. It will cover the cost of placing the ads on the market. One of the goals of marketing is to promote your brand. Use effective methods such as powerful marketing content, regardless of channel you will use. Persuade the consumer to buy the products while at the same time raising credibility. 

When you achieve this, the return on your investment will be favourable. The question now is whether what method is best to invest money and time? Both are effective. You just have to determine what works for you best. Do not assume as it is always better to do careful research and planning.

Conclusion

The difference between the internet and traditional marketing is the method on where they reach out to their target audience. Traditional marketing uses newspapers, billboards, and flyers to promote the brand. It is a bit costly when you create advertisements on media such as on television and radio. On the other hand, Internet marketing is known for its modern way of reaching out to its prospect by using social media and websites.

In the end, both types of marketing have advantages and disadvantages. The key is to understand what works best for your needs. Consider your target audience and budget allocation. You also have to create your marketing plan and do market research to achieve your goals.

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5 Techniques to Improve Website Traffic

An increase in internet marketing potential could lead to more customers and profits. Increasing your customer base to build your ecommerce sites is vital for growing an online business. If you are optimising your site’s traffic for maximum conversions then an increase in visitors to the website can cause more sales. Maybe after success with one traffic control tactic you are curious what tactics to try next. In this article, we’ll discuss the best strategies to help you get traffic to your website.

Attract customers with a sales campaign

A sales campaign is a collection of actions with the purpose of turning your prospects into customers within a specific time frame. It’s a powerful marketing method that combines phone calls with email. There are many applications and softwares available on the market nowadays that you can use to increase your campaign. Some of the most popular are Mailchimp and ConvertKit, which assist with email marketing.

Optimise your site for sales

It is important that you understand the importance of optimising your website. This is one of the challenging methods but it will give you a high probability of success once you follow the right method. Use SEO to improve the visibility of your website in search engines. It will aid in the visibility of your website. Potential clients will have a better chance of finding your website and becoming a customer if they search for terms connected to your brand. When you use SEO, you must select the main and most relevant semantic keywords that are relevant to search intent. You have to create a powerful content that people want to read. Also include the meta data that helps Google to interpret it. The main goal of your website optimisation is to lead the users to a main objective which is to make them join on your email list or purchase one of your items or services.

Lean into email marketing

Email is an effective tool to reach and target your potential customers as well as driving them into your website. There are two types of email marketing that you can use to reach your potential customer which is the newsletter and promotional emails. In newsletter, the intent is to send information and promotion for an event or sales. This is not as powerful as the other email but it helps in attracting visitors to your site which may later on be converted to a sale. Promotional emails on the other hand promotes special offers and deals in a limited period.

Write marketing blogs

Write an engaging content that your potential customer might love to read. You have to research on the current trends on how to create a powerful and engaging content for your ecommerce website. It is also important that your content must be related to your products or services. You can create articles that will explain about your business. It is also your chance to build your credibility. Make them wonder and curious about your products. You should also improve your title. The more appealing your title is, the more likely it is to be clicked. Using relevant keywords and hashtags will also help your content be recognised by Google. 

Run paid Google ads

“Is it worth your money?” This is the question most people use to ask regarding advertisement. There will always be a risk. You can’t start a business without a good capital. You can’t have a good return of investment without placing a reasonable amount of money. Now, Google ads will help you achieve to reach a targeted audience. These are the specific list of people who would likely buy your products and services. It’s an extremely cost-effective. The amount of money and the time is flexible. You can choose your own budget and you can stop and post the ads. 

Conclusion

Improving the traffic on your website means growing your business. It is important that you know the basic methods on how you can generate visitors and convert them into a potential customer. The more traffic your website, the more chance that you can generate sales. Also, take note that your competitors may also be doing it. Go with the marketing trends to improve your ecommerce website. These strategies might take some time and effort but it will always be worth it. 

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