Factors That Impact Future SEO Success

For as long as there are search engines, there will be SEO. But as we all know by now, SEO is constantly evolving. Techniques that were “trendy” years ago will not be as useful today simply because the way people search is always changing.

SEO today is all about understanding the searcher. This trend will continue as search engines strive to find ways to better serve users by anticipating the reasons behind their searches.

As SEO evolves, here are some important areas you need to focus on.

Question Answering

In the old days, SEO was focused on targeting keywords. However, that has changed. Thanks to the advent of smartphones and other similar gadgets, our way for searching things has changed.

This is why question answering has become important. For example, many people search “how to change flat tire” instead of just typing flat tire changing. The question answering way of searching for something means that SEO needs to go beyond targeting keywords and focus on targeting questions that searchers are asking.

This means that we have to develop and optimize content that directly answers their questions.

Local SEO

There is nothing new about optimizing for local SEO but it is always neglected which is why we need to mention it often.  Needless to say local SEO is here to stay.

Focusing on local SEO makes a lot of sense. Most of us shop for things that are located locally because it is convenient and easy. The same thing is true when searching for restaurants, entertainment and services. For instance, when we are looking for barbers or flower shops most of us want a shop that is near us.

So even though it feels like the word is a global community, most of us want goods and services that are located nearby.

Search Intent

Search intent is another neglected aspect of SEO mainly because we are focused on targeting search volumes when looking for keywords to rank for. However, we should also understand the intent of those keywords and phrases.

The reason for this goes back to our first factor: answering questions. The future of SEO is about honing in on who the searchers are, what they are looking for and why they want to know. This is how you can deliver valuable optimized content.

Wrap Up

SEO is not a statistic or a metric. The best way to keep your website optimized and deliver quality content is by paying attention to the evolution of search engines and searchers.

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Shopify vs Woocommerce – Which Is Better For Ecommerce

Shopify and Woocommerce are the most popular ecommerce platforms in the world. Which of these two would be more beneficial to you? Which one is the most cost-effective for business owners? To help you choose which one is better for your ecommerce website, we will be weighing the difference between the two platforms.  By the end of this blog post, you will learn the features, differences, and costs of these two ecommerce platforms.

What are Shopify and Woocommerce?

Shopify 

It is a subscription-based platform that permits anyone to form a web store and sell their goods. It’s an e-commerce platform that permits you to simply build your ideal online store and start selling to your consumers. This platform provides a spread of services to online shops, including payment, marketing, shipping, and consumer engagement services.

Woocommerce

It is a free WordPress plugin that allows you to create an online store by adding e-commerce features to your WordPress website. You can transform your WordPress site into an online store using powerful marketing tools and plugins that you can use for your business. You must install and activate this plugin to the site so you can use its features such as adding products, shopping cart, and payment mode. 

Features of Shopify and WooCommerce

Shopify 

Shopify is a platform website that may be used as a web store and also allows you to begin a blog. It had been created to help users in creating their own ecommerce store with many features already included. It enables you to sell your items and services directly on your website further through various marketplaces and social media platforms. Shopify is easy to set up which has all the apps and themes that you can just choose from the platform. All you have to do is think of how would you like your site to look from the perspective of a consumer. All main payment gateways are supported, making it easy for your customers to pay. 

In addition, it can accommodate millions of users. It also enables you to create a blog but is limited compared to Woocommerce. The good thing about this platform is that it is mobile-friendly and supports email newsletters and SEO. It has also been recognised with good customer support that you can reach out 24/7.

Woocommerce

Woocommerce features a responsive web design that is SEO friendly, as well as a user-friendly interface. It comes with a number of advanced features and plugins that can help you improve your ecommerce site. This platform provides a lot of customisation and modification options.

This platform is cost-effective. You can take advantage of all of its features. It has a built-in payment gateway, geolocation support, inventory management, and simple tax collection. There are free themes to choose from that will fit your brand when it comes to adding some layout. It also enables you to create blogs through which you may promote and expose your products to potential customers. Another useful feature of this website is that it allows you to categorise your products. You can even emphasise reviews that might help you gain a reputation.

What are the differences?

Woocommerce is a free WordPress plugin, but Shopify is a software-as-a-service that requires a membership. This is a well-known platform that may provide you with a variety of innovative features to aid in the growth of your business. Despite the fact that many aspects are similar, each platform has unique qualities that make it competitive.

Shopify eliminates the difficulties and technical parts of running an online business in favor of simple tools. You can have your Shopify store up and running with just an easy step. However, you won’t have as much control over your site.

WooCommerce is a self-hosted ecommerce platform. This means you can use the code to gain access to various areas of your store. You can gain more freedom to add more tools and applications to improve your online store. WooCommerce allows you a lot of flexibility when it comes to designing your own store.

How much do they cost?

The cost is important for considering your platform, especially for small businesses. Shopify offers a plan that you can choose depending on your need. You may start with the basic package and later on, you can upgrade to an advanced plan. 

Woocommerce on the other hand is a free WordPress plugin that you can install and activate free. But for you to be able to start building your online store, you will be needing a web host. If you have a WordPress website already, then you can easily activate it and start customising your ecommerce store.

Conclusion

Shopify is a powerful and reliable easy to use platform that makes your technical work on managing a website easier. Although it has a subscription, you get what you pay for. On the other hand, Woocommerce is also a powerful open-source platform that gives you the freedom to take control and manage the overall aspect of your site. 

Both have the capabilities to drive sales and increase the revenue of your ecommerce business but to point out the best among these two comes down to your preference. Each ecommerce platform possesses an advantage depending on your needs. Be sure to establish an effective plan so you’ll be able to determine the right ecommerce platform for your business. 

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How to Start an Ecommerce Website in Sydney

By 2024, Australian internet retail is expected to generate $32 billion. It’s estimated that one in ten purchases will be made online. Unlike many other countries, the Australian market requires that a business must be registered with a .com.au domain name. We’ve put together a guide to starting an online business in Sydney to help you on your journey into the world of internet sales. We will also show you how to make a good impact by promoting your website.

 1. Write an ecommerce business plan

You don’t just set up a business and make a transaction without a plan and process. Think of the products and services that you would like to sell to your potential customers. Do more research on what services online do most customers in Sydney like to buy online. You can’t sell them a product based only on your assumption that it can get more sales. Look for valid data. Do market research to help you what products or online services they usually recognize. Summarize all the important details you need to include in your plans such as target audience, market analysis, and the products. At this stage, it is a fundamental step to create a website plan. The website plan helps you identify the procedures of all the aspects in your online business’ website.

2. Set up an online shop

Now that you have already finalized your business plan draft, you will now undertake the legal process of starting a business in Sydney. Every country has a different policy on its ecommerce system.

To be able to legally conduct your ecommerce in Sydney, you must first register your business name. You will then receive your ABN, which is a unique 11-digit number that identifies your business. If you have an ABN, you will be able to file tax returns, apply for grants, register a domain, and place orders with other businesses.

3. Choose the right ecommerce platform

It is important that you decide carefully on what ecommerce websites you are going to build. Every successful online business goes through careful market research. What might be the best platform that will give you the most marketing features and tools to help you with your business. If you are a start-up, then consider the platform that has a basic interface. There are a lot of platforms that offer packages that will suit your business brand needs. Shopify, Woocommerce, and Wix are the most widely used platforms by both small and large enterprises. They offer great features such as good high-resolution images, user-generated reviews, mobile friendly, and good security tools to protect your business.

4. Find a reputable ecommerce website designer

A website design is important aside from marketing tools. A good layout on your e-commerce websites has the capability to attract clients. The longer the customer stays on your site, the higher the chance you will be able to convert them into successful online sales. You need a professional layout to present them with a well-custom online store. The rate of success is higher if you will be able to build your credibility. A web design also helps enhance the user experience.  It’s an advantage that you’ll know what is needed to improve your systems. You can hire a professional web designer in Sydney to help you out in customizing your store. Adding important plugins and features are also essentially needed.

5. Promote and advertise on social media

Social media plays an important role in the eCommerce system. Facebook and Google are some of the best mediums to advertise your business brand. You can target your audience which is very insightful since you won’t be wasting your resources on placing ads to the wrong targets. A good advertisement has good content. You will have to create eye-catching posters and SEO-friendly content that will also help in optimizing your promotional ads.

Conclusion

Creating an ecommerce business is never easy but learning the right process will make it work easily. In Sydney, ecommerce has been on the trend now in the market. According to a study about the Australian market, online commerce accounts for about 9% of all retail sales. There has never been a better time to start an ecommerce business in Sydney than now.

 

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Best Reasons To Move Your Business To Cloud

Cloud computing has been around for a while and many industries – especially those in the information and technology sector – are enjoying the benefits of using this technology.

Business owners however are balking at this method of computing and storage. This is probably because the idea of using a third party to store data is strange especially when it comes to security.

If you’re still on the fence about this technology, this article aims to tell you the benefits of moving your business to cloud computing.

Cost Effective

Many businesses know that keeping expenses down can help contribute to a bigger profit margin. Maintaining hard drives, workstations, mobile gadgets and software is very expensive. This is why hiring a third party to manage your IT infrastructure is cheaper.

Business owners also worry about outfitting their workstations with the latest hardware in order to store all their data and records. However, cloud providers already have this kind of technology since this kind of business requires them to invest heavily in high quality infrastructure.

Investing in cloud computing or storage mean that you can leverage technology and infrastructure that would normally be outside your budget.

Hiring a cloud provider can also mean freeing your staff that lets them focus on projects that really matter. For instance, your IT team can focus on improving services on your website or help other employees.

Cloud services can also boost productivity since many providers have services that allow employee to focus on their tasks. No need to worry about mixing software and bundles to get the job done.

Greater Scalability

Business needs can go up and down. One second everything is within requirements, the next minute you need more materials and products.

Desktop as a Service (DaaS) providers is a good example. They offer a wide variety of virtual machines from single CPUs to 16-core GPU monsters that can make quick and easy work even the most demanding task.

The advantage here is that you don’t need to buy all this power all the time. DaaS providers allow their clients to pay for their services on a weekly or monthly (sometimes even hourly) basis to give you better flexibility in terms of your needs and budget.

Better Security

Many businesses are worried about storing their data and records with third party provider due to security reasons. However, cloud providers prioritize security in order to attract and maintain customers.

Many businesses are entrusting them with their information, records and data. This is why many cloud providers invest heavily in security to foresee, repel and mitigate the threat and effects of cyberattacks.

Many businesses especially those belonging in the SME sector cannot afford high cyber security preparedness. But cloud companies can do this and they have the expertise and manpower to make everything work.

Freedom of Choice

Cloud has been around for some time. There are many cloud companies providing their services so you have lots of options such as data storage, collaborative software, virtual desktop environments and web hosting. There is a company out there that can match your budget, requirements and expertise.

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The Best Ecommerce Platforms for Small Businesses

Ecommerce platform allows a business to process buying and selling through the internet. It has been the most competitive industry in the market today. Due to the pandemic, a lot of companies have turned to the ecommerce industry. It is one of the major channels that helped a lot of small businesses to continuously operate.

Thanks to ecommerce industry, a small online shop can reach a big audience at a global scale. Small businesses can gain their business success with the right strategy by choosing the best ecommerce website builders. Choosing the best ecommerce platform that will suit what kind of products and services you offer is one key to achieve your goals. Consider a lot of factors in selecting the ecommerce site for your business in terms of security and the features you need. You don’t want to create an ecommerce platform that is meant for larger enterprises that have a more complex interface.

In this blog post, we will be discussing three of the top ecommerce platforms and what might be the best among them for your small business.

Shopify 

For small business owners, one feature that they would need is an easy-to-manage site. Shopify has an admin that helps in the overall management of your built online store. You don’t need to deal with software updates and running the servers. 

Shopify has a feature that lets you manage your own products, inventory, and all the essential aspects of managing an e-commerce store that you might need. Another good quality of using this platform is that it accepts electronic payment, fraud protection, PCI compliance and can integrate with social media networks such as Facebook and Google. 

This platform has a monthly subscription but most users consider their fee as a low cost compared to other sites. The only cons here are the hidden charges but have always been saved by the saying “you’ll get what you pay for.” Their basic features make it ideal for small businesses. You’ll get what you need, you just have to manage your store and think of good marketing strategies and use the ecommerce tools available wisely.

Woocommerce

It is one of the most popular electronic commerce platforms. It has an easy-to-manage interface and is cost-effective. Although setting up your online business here is a bit of a challenge, once you’ll learn the basics through tutorials you will then find how simple the platform offers. It is open-source software that is free to download but it needs a domain and web hosting. If you already have WordPress, then this will be as easy as you can imagine. You can start building your business online by downloading the Plugin and activating it.

One of the advantages of Woocommerce is that it does not use any licensing fee which gives you the freedom to create many online stores you wish to have. It is very flexible to use and you can gain access to many WordPress plugins for free. You can use it to add more features to your sites such as a Security firewall and forms. You can enjoy unlimited products and make unlimited sales. It has no restriction on e-commerce transactions. For the payment, it supports Paypal and Stripe but you can also use other payment gateways such as Square by linking it to Woocommerce.

Wix

Wix is one of the most user-friendly ecommerce platforms, offering simple ways to create serverless computing and no-code websites. It is very simple to set up your online store using Wix. It offers a variety of ready-made templates that you can customize and use. You just have to edit, upload your products and listings, re-design according to the brand of your business. It also offers a mobile-optimized version of your store which is really ideal because a lot of potential customers use a mobile phone. It has a search engine optimization plan to help your business rank higher in Google. This platform is so basic to use that without so much effort you will be able to build a customer relation, generate leads and accept payment easily using different methods. This is good for small businesses as you can create your site for free and later on upgrade to a business basic plan for marketing.

Conclusion

To make the ideal decision for your online store, you’ll need to evaluate a number of things. You will have to consider the packages a platform has to offer. You can get the best out of a budget-friendly platform.  Pick the site that has the features capability to help you in your business such as responsive web design, built-in integration, mobile optimized site and other marketing tools. Do not choose a platform just because it’s on the top trend. Do not choose a platform just because it’s on the top trend. The best ecommerce platform will greatly depend on your needs.

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Why Shopify Web Design Is Important

Shopify is a well-known ecommerce platform designed to help users create their online store. It has hundreds of built-in features that can help users in managing the website. Its main goal is to sell the products directly from the website and reach the various marketplaces and social media platforms.

Nowadays, people are buying online and web design allows business owners like you to achieve that goal. In this blog post, we are going to discuss the importance of Shopify’s web design.

1. It increases brand awareness.

It’s difficult to introduce a new online brand store to customers, especially in the ecommerce industry. If you want to enhance general brand awareness, aim for a responsive web design. A good web design can attract your potential leads. By using your own brand color, you create an impact on their mind. The next time they see the colors you use, it will remind them of your brand. People will get more interested in your business as they become more familiar with your brand. You can also create a logo for your Shopify website. You can put it in the header so that your users can view it simply.

2. It gives a good impression.

The goal of the Shopify web designers is to customize a layout that will give the potential customers a good impression of the brand. Most of us tend to appreciate aesthetic beauty. Most of us tend to appreciate aesthetic beauty. We like to hang out at marketplaces that offer impressive architectural designs. Shopify website designers also use this thought to give the online shoppers the ideal Shopify with an impressive theme store. The site’s visual appeal had the most impact on people’s first impressions.

3. It builds online presence.

SEO is the best way to start building your online presence. SEO web design is a technique for building and designing websites that are search engine friendly. Can you use SEO strategies for your Shopify website? The answer is yes. SEO is not just about keywords. When you incorporate this strategy into a web design, you need to organize your content. Simplify your content and use controls that are easier to navigate. You need to research and find the right keywords. Optimize your product pages and build links to your Shopify page.

4. It shows credibility.

What makes ecommerce challenging? It is to gain your potential customers’ trust in your business. In this world where a lot of people get usually scammed online, you have to prove to visitors and prospects that your ecommerce site is genuine and authentic. By creating a page where you can input your business and contact information, product reviews, and customer service, you’ll build a good trust between your customers and your business.

5. It generates sales.

If you want to increase your sales through web design, you should focus on using high-quality images. Visual elements are crucial for user engagement with your website. Users judge your credibility based on the appearance of your website. If your current design is outdated, users will lose trust in you and leave your Shopify store without making a sale.

Another good feature of an effective web design is a testimonial. You use high-quality images and their reviews and feedback about your products and services. When your customers read this part of your website, you can gain their trust. The possible result is that you can convert them into a successful sale.

Conclusion

With Shopify, you can enjoy searching web design themes that will suit your ecommerce brand in an instant. Shopify gives you total control over the design allowing you to customize it to your preferences. Let Creativ Digital create your customized Shopify web design themes which fit your business goals and budget.

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6 Web Design Tips to Elevate User Experience

A website is very important for small businesses. It can help a new business build credibility and name recognition. Your goal here is to make a good first impression. The first impression you make on your web visitors will determine whether they will explore your site further and learn more about your business. Creating a responsive website, however, is not an easy task. You need to consider a number of factors including web design, speed, search engine optimization, and creating relevant content. One of the most important aspects of a good website is its User Interface and User Experience (UI /UX) design. 

In this blog post, you’ll learn six tips to improve your website’s user experience.

1. Improve the Speed of your Website

According to Google, the optimal loading speed of a website is under two seconds. Most of the top-rated websites load in three seconds on average. Most users abandon pages that take longer than three seconds to load. It should be the reason you need to improve your site’s performance to generate more visitors on your site. Google says that speeding up a website is important for all users, not just website owners. A fast loading website leads to happier users while visitors spend less time on websites that respond slowly. You can improve it with good SEO practices.

2. Build Customer Satisfaction

UX design improves customer satisfaction by enhancing your website design. Be proactive and learn what your customers really want, not based on your assumptions. Take time to research what they want. Most users want a good online presence where they can instantly raise their questions, therefore it is ideal to build a live chat on your website. It is an option but this will help you to manage customer service from your site. Another thing is by asking for feedback that will help to improve your page.

3. Implement Navigation Controls 

 A good user interface has input controls such as toggles, buttons, and checkboxes. Navigation controls such as a search box and icons and call-to-action features must also be present on your site. You can drive more traffic and leads to your website by taking the proper approach to navigation and menu on your page. It’s important to remember that it’s better to keep things simple than to add more animation effects. Keeping things as basic will make it easier for your visitors to navigate your site.

4. Design a Good Layout

Using good-quality graphics  is a good way to make your website better. Your goal here is to attract and impress your visitors by developing an ideal layout that fits your brand. Focus on creating an eye-pleasing style of a site. You can apply the color of your brand, and use high-quality images. This will help your website enhance the overall look of your web page. 

An organized layout with a clear call to action on each page will help you to gain an average time spent on your site. Take note that a good and simple layout performs better. It will help you achieve your main goal which is to get the attention of your users.

5. Apply White Space

White space is sometimes misunderstood as a waste of space, but it plays an important role in web design. This empty space is created by the gaps between content, buttons, and widgets on the website. White space between paragraphs and images provides balance and harmony to the overall design. It can be used to draw attention to a call to action. It is easier to make the brand design more effective when you use the right white space for your pages.

6. Build a Responsive Website

The goal of a responsive web design is to make your site look good on any device. A mobile-friendly web design can automatically adapt to different screen sizes. By using HTML and CSS, a website’s screen size can be automatically adjusted to make it look its best to users. Complicated websites are confusing on screen, but on a small screen, they make it much more difficult for users to browse your website. This is important to a small business since a lot of users browse from their mobile phones.

Your website can be compared to your salesperson. It represents the name of your brand, its goal, and objective, the products, and services you offered. It is important that your website is presentable and appealing to your visitor so you can have a chance of getting a higher conversion rate on your leads. A good web design is your company’s first marketing strategy to attract potential customers. Improve user interface that’s easy to navigate and prioritize user experience for all your website visitors.

Contact our experts today at Creativ Digital to elevate your UX design today!

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