Go Local: Guide to Hiring Local Web Designers Near Me

Whether you need to set up an online store or simply need a location for your consumers to obtain information, a website is now a must-have for any business. With the rise of online marketing and services, having a functional, appealing website is crucial if you want to get your name out there and compete in the market.

However, are you comfortable with remote collaboration or should you go with a local web designer? After all, hiring online is more convenient. Even so, there are compelling reasons why your company should work with a local web design agency. Let’s look at some of the reasons why hiring a web designer near you is a great option. This makes you one step closer to having a beautiful website that matches your needs. 

Why Hire A Local Web Designer?

• Affordable choice 

When it comes to pricing, a local web designer will almost always be less expensive, allowing you to get the most bang for your buck. Because most local web designers are just getting started, they place local ads in which they advertise their custom website design services at a lower cost than other businesses. They’re typically well-experienced in their field and more than capable of delivering excellent results for you. At the same time, you’ll save money without sacrificing quality. The payment plan is based on the value you’re getting in exchange. You simply have to pay for the services that were provided without exceeding your budget. Plus, do remember that local businesses keep more money in the local economy!

• Transparency and accountability

There are some red flags you can check for a web designer that won’t show up over email if someone doesn’t have as much experience as they claim. For example, if they don’t have any genuine feedback for you regarding your business needs, they may be too unskilled to complete the task.  By hiring a local company to design and build your website, you are making a big investment, so the company’s reputation is very important.

What you don’t want is someone who lacks the necessary experience to complete the task. The easiest way to examine this is through face-to-face meetings. So, at the end of the day, just trust your own judgment and don’t let the aura of someone who claims to be an expert cloud your discretion.

• Improved completion time

Web design involves choosing the correct fonts, colours, images, page layouts, and other elements for a website which might take a long time. Hiring a local web design agency entails that they answer your emails and messages in a timely manner. Once they start working on the project with you, they should be able to keep you up to date on all of their work deliverables on a daily basis. Since time zones are the same, you don’t have to worry about missed deadlines.

• Better collaboration

Web design frequently has an aesthetic component to it that is difficult to convey through technology.  Because humans are social beings who are visually oriented, much of our communication is nonverbal. Not only that, but unless you’re there to guide them before, during, and after the project, it might be difficult for a web designer to properly comprehend your instructions. 

When it comes to hiring a local web designer, one of the most significant factors to consider is access to communication. You may receive the wrong idea that they understand what you want over email, but you can better anticipate their level of understanding in person. With local web designers, your company has the option of in-person meetings on a regular basis to address any revisions or issues. Being able to discuss ideas and receive feedback in person is priceless. Although the available technology nowadays is incredible, nothing beats communicating to someone in person.

Tips to Hiring the Right Web Design Agency 

Now that you’ve considered the advantages of hiring a local agency, it’s time to evaluate the qualities of local web design professionals within your area. Below are a few tips to improve your chances of selecting the right web designer. 

• Check their portfolio

One of the most vital factors to look for in a web design agency is a good portfolio. You want everything to flow smoothly so that your website’s design isn’t outdated by the time it goes live. When looking at design portfolios, keep in mind that certain designs will simply not appeal to you. Web designers build websites that reflect their clients’ brands and help in attracting potential customers. Although previous clients of some designers may not pique your attention, this should not rule them out. Look for a variety of work samples to identify the most talented and adaptable designers. 

Portfolios can also be used to assess a designer’s knowledge of the local market. Those who have a large number of local clients are likely to be aware of the business climate and to have a good understanding of regional tastes and culture. Such characteristics may be beneficial to public-facing enterprises, such as restaurants and merchants, which cater to a certain audience in a particular community.

• Read client testimonials

To find a qualified local web designer, don’t just look at the overall rating, check the testimonials from previous clients as well. Look at their websites they have already created. Ask testimonials from clients who were pleased with their website design experience, and inquire about their level of satisfaction with the finished product. Read reviews on sites like Yelp or Google Reviews, both of which allow you to filter based on ratings and reviews (using stars, for example).  This is an excellent technique to discover more about their work ethic, turnaround time, and other qualities. It also gives you a better understanding of their experience, strengths, and weaknesses.

• Request for a quote

Prior to commencing any work with a local web design agency, it’s important to understand the cost breakdown. The usual cost of hiring a web designer varies widely depending on the scope of work, which can range from creating a site from the ground up to rebranding an existing one, as well as the amount of material and visuals the designer will develop. Do they charge hourly rate or fixed rate? Ideally, your business should always insist on a fixed price. In general, the more complicated the project, the more time the design firm will need to devote to it.

Ask about hosting; it may be included in the original site design, but it will almost certainly be an annual fee. The designer’s skill set, the procedure, and the company’s rates all influence their pricing.

• Scrutinise the terms and conditions

Most web designers have terms and conditions in place to protect them from lawsuits.  Read the proposal to see whether hiring the firm raises any legal issues.

A project will most likely go awry when there is miscommunication of exact terms in the early stages, so try to think of every detail as much as you can. Some companies impose late fees if a project is late. Other companies also require payment of the entire project fee before you can claim ownership of the design. This is normal, but go over the terminology carefully and take notes on anything you don’t understand. This will ensure that your interests are safeguarded.

Why Choose Creativ Digital? 

So if you’ve made it this far, then you understand that going niche is king and localising your efforts is vital. You’re probably ready to hire someone to create your website. You want a designer that understands the locality you’re catering to and can mould your web design to best tap into the target population. Non-locals are unlikely to understand the subtleties of the demographic market you want to target. Furthermore, you will be charged based on international rates.

If you are in Sydney, you can easily find Sydney web designers or Sydney web design agencies who can cater to your website development needs.

Creativ Digital is quite familiar in the demographics of Sydney, as well as the strategies that will best appeal to your target population. It’s pointless to offer the best services on the market if they don’t meet your needs. That is why we do not provide cookie cutter services or offerings to our clients. As an award-winning agency, Creativ Digital has designed, built, and executed some of the best and most innovative websites for local businesses in Australia for over ten years.

We tailor our services to meet your specific requirements. We can assist you whether you require monthly website optimisation or a full-service agency to handle all you do online. And we’ve got the right people and the know-how to execute it.

Why not choose us and provide your business the best chance to maximise revenues through internet channels if you have a business in or near Sydney? For a no-obligation quote on website design, contact one of our skilled web strategists now. We will be delighted to assist you.

The post Go Local: Guide to Hiring Local Web Designers Near Me appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3ldxpaZ

Top Things to Consider When Creating An Ecommerce Website

It takes a lot of effort to start a business of any kind. Developing an idea and launching it can be a difficult—or at the very least, a time-consuming—process. A key step during the initial stages is coming up with a product idea and sourcing or creating your products.

Fortunately, knowing how to create an ecommerce website to sell your goods or services on the internet is simple.
The task of creating an ecommerce website can be completed in a day or two.

Even if you’ve never developed a website before, the tools currently available are making it possible to easily set up an online store. By the end of this blog post, you’ll understand how to how to set up your ecommerce website.

Web Hosting Provider

The first step in creating and operating a successful online business is to find a reputable ecommerce hosting provider. There are numerous hosting providers in the market that cater to various budgets and requirements. Security, cost, monthly traffic volume, mobile functionality, compliance, website transfer option, and customer service are the most important factors to consider when choosing a hosting provider. Even though your high-level needs are the same as your low-level needs, not all hosting providers are made equal. For example, if you expect your traffic to be low and stable for the foreseeable future, you should consider shared web hosting or virtual private server (VPS) hosting. A dedicated hosting option or one of the larger cloud competitors, on the other hand, is a better option if you’re expecting a large flock of consumers on a regular basis. The most popular hosting providers on the market include Wix, Shopify, SquareSpace, Weebly, BigCommerce, Exai, and Jimdo.

Domain Name

You have two options when it comes to naming your ecommerce site: you can wait for inspiration to strike and then hope your domain is available, or you can be proactive and conduct actual, effective domain name research.

Ask the following questions when deciding on a domain name for your ecommerce business:

• What emotions and ideas do you want the name of your online store to evoke?
• How do you select a domain name that your clients will remember?
• Do you want a specific keyword or phrase in your domain name?
• What is your financial plan? An unregistered domain will be inexpensive, while an established domain may be costly.

Keep in mind that your domain name has an impact on your branding, visibility, and search rankings, among other things. With so much competition out there, you need to stand out, and your domain name can help or impede that effort.

Privacy and Security

Come to think of it—when you don’t invest in a website without good secured features, all your hard-earned effort to maintain your reliability and effective website for your customers will go to waste.

Secure Socket Layer (SSL) certificates make it simple for eCommerce websites to protect sensitive user information. If you’re wondering what SSL is in e-commerce, it’s a critical technology that improves your website’s overall security. Customers may not see a warning about untrustworthy internet connections if your website does not encrypt incoming and outgoing connections. Other warnings may appear, such as when users intend to enter passwords. When consumers surf websites using SSL connections, for example, they may receive warnings or alerts about an insecure website or platform. If your website is not encrypted, attackers can see passwords, login information, credit card information, and other sensitive information that users send or upload to the website.

Integrated Payment Gateway

A payment gateway is a program that securely sends credit card information from a website to an ecommerce payment network. The payment network’s transaction data and answers are then sent back to the website.
While online transactions may appear simple to clients, various processes work together on the server side to efficiently and securely move payments from buyer to seller. Simply put, an ecommerce payment gateway is a platform that is fully responsible for all transactions that occur in your store.

In most cases, all that is required to process a payment on these platforms is the user’s credit or debit card. The payment gateway takes care of everything, and you simply connect it into your eCommerce site. Whether you sell your own products or are a dropshipper, ecommerce payment gateways function the same. Some of the best ecommerce payment gateways are Stripe, Paypal, Apple Pay, Alipay, Payoneer and Square.

Website Designer

If you are not a tech-savvy person and you don’t want to tackle them on your own, then it is advisable for you to outsource a website designer. As such, you must understand how to choose a professional web designer who will handle everything for you under your supervision. That’s how the majority of small ecommerce companies operate. It’s only natural to outsource website development, but realizing that you need help is only the first step.

Many business owners find it challenging to identify the ideal website designer in Sydney when they are assigned with spearheading new website development or a website redesign. It may take some time and money but think of it as a long-term benefit.

There are several great web development agencies in Australia that can create a stunning website design. Although Sydney is a vast city, it makes sense to start with local Sydney businesses if you live there. Starting with companies that have clients in your field might be beneficial because their experience gives them a better knowledge of your requirements. Once you’ve narrowed down a few companies that you’re interested in, look over their portfolio as well as their own website. A well-functioning, easy-to-understand, and appealing website should be showing any good web development company’s best work.

At Creativ Digital, we understand how difficult it is to entrust your website design or redesign to another business. We’re one of the best website design businesses in Sydney, and we love talking shop with new clients. Contact us today to learn more about our web design strategy and to see if it’s a good fit for your project.

The post Top Things to Consider When Creating An Ecommerce Website appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3DWCNX9

How to Improve Customer Experience For Your Ecommerce Website

Customer service is one of the most important features of an ecommerce website. It is one of the determining factors if you have a competent way of managing an online business. Customer service can help your business develop a good impression to your customer as many users nowadays, despite the advancement in technology, feel dissatisfied with many unresponsive websites. Even large and well-known companies struggle to deliver a fast approach when it comes to resolving these issues. If you want your business to be successful, make sure that you consider improving your customer experience. In this post, we rounded up the following tips on how you can improve your customer service.

Improve the Loading Speed of Your Site

If you want to lessen the number of your bounce rate, it is time to check whether your web pages load slowly. You can’t let your customer wait for several minutes when your every page redirects slowly. It will make them lose their patience just as you will lose your sales also. Make sure that you take some action on how you can improve the loading speed of your site. Remove unnecessary features that affect the website loading performance.

Upload High-Quality Photo of your Products

Do not just randomly upload photos. If you are going to present your items to your shoppers, make sure that you give them a quality photo that best represents the authentic products that you are selling. Do not upload photos that you just randomly downloaded from stock images. You can hire a professional photographer. Take it as one of your investments for your ecommerce business. High-quality images from your site will attract customers. 

Build A Community

Building a community for your e-commerce website is a fun way to interact with your customers. It provides a good channel to engage and promote your deals and new products also to give them a sneak peek exclusively for your upcoming promos! You can use the Facebook group to start a community. Encourage them to invite their friends also so you can expand your target audience. 

Create Amazing Deals and Promos

One way to excite the shoppers is to create awesome promos such as giving freebies and having a buy one take one deal. It amplifies their desire to have more from what you offer. Use great content and snippets in promoting these deals to help you in emphasising your promotion. Make sure that you highlight all your available promo on your website and social media. Do not just rely solely on one platform, try different media channels to advertise your great deals.

Take Advantage of your Pop-Up Form

Take advantage of the forms available from your websites such as the language and the pop-up form. Aside from promoting your deals and promos, it encourages the user to input their email address which can help you in collecting information to use for your email marketing. This is a good marketing strategy to collect email addresses in a legit way where they have the option to subscribe or not on your website. Once you have the list of emails you may run an email marketing campaign to promote your products. Maximise the use of your form by adding freebies or creating an irresistible offer. 

Conclusion

Improving your customer experience can boost your sales. If you want to have a favourable review and a good rating from your customer, you must consider checking out your performance when it comes to engaging with the users nin your ecommerce website.

Need help in improving your ecommerce customer experience? Here at Creativ Digital, we can assist you in identifying the top conversion blockers that are preventing your company from providing the greatest possible client experience.

The post How to Improve Customer Experience For Your Ecommerce Website appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3kY12wM

How To Grow Your Ecommerce Business

It is more than just about setting up a website and uploading your products and services online. No matter how good the aesthetics or the visual appearance of your website, if you don’t have a concrete strategy to market what you are selling, you won’t be able to compete with other e-commerce businesses. This is why it is important that before you start a business, you already have a marketing plan to help you out on your strategy in determining the possible scenarios that might occur in the future.

A good ecommerce website that has a good internet presence can possibly generate more revenues and reach more potential audiences. In this topic, we will be rounding up the best strategies that will help your business elevate your brand awareness and expand your presence to a wider audience using digital platforms.

Set A Challenge for Yourself 

Keep yourself motivated so you can push yourself to become better at what you presently do so that it can help you offer high-quality products and provide excellent customer service. Putting up a challenge will inspire you to surpass what you have achieved in the past. It will give you a series of goals that you need to attain in a limited time frame. We all know how we actually love challenges in a positive way. It gives us energy and proper mindset to attain our objectives. It is like drafting your main goal on your note but this one pushes you to reach whatever your goal at the end of the day.

Think As A Customer

It is a whole different story when we talk about the owner and a customer. Always make a decision based on your customer’s point of view. Although it is strategic to be able to use your own ideas, you can combine your own ideas plus your customers’ feedback. For example, you need to think about your customer’s preference of the overall setup of your site. Ask yourself: “is it user-friendly?” “is the website easy to navigate?” These are just some of the few questions that you will need to answer yourself because if you are tech-savvy but your target customers are not, then they will find it hard to navigate into your ecommerce site. Just keep things simple according to your buyer persona.

Be Active In Social Media

If you only have Facebook, consider creating accounts on other social media platforms such as Instagram, Twitter, and Tiktok. You have to take advantage of these social media tools so you can reach a wider audience and introduce your brand to them. Create engaging and interactive posts such as videos, memes, and infographics that will contribute a lot to establishing your digital presence. Remember, in an ecommerce business, all internet users can be your potential customers. 

Create A Good Product Description

Most ecommerce sites tend to overlook this one element that can actually help them to persuade the users to buy their product. According to an online poll, approximately 87 percent of customers who purchase online read the product descriptions before adding the item to their cart. They consider the product’s description, costs, features and other key elements before making their decision. Product descriptions are an essential aspect of any website and should not be overlooked. Creating a good product description may take some effort and a bit of creativity but it can definitely help in your SEO strategy through in-demand keywords. 

Establish Trust and Credibility

Gaining and maintaining consumer trust is critical to the success of any ecommerce business. Promote a genuine connection between your client and your business. You must be consistent and trustworthy in your company practices to establish that credibility. Trust is important in ecommerce as you are completely transacting with a stranger. Online product conversions are largely determined by how much a customer trusts your brand. You’ll need a well-designed and developed ecommerce site from one of the best ecommerce development agencies in Sydney for this.

Conclusion

The success of your ecommerce business will always depend on your determination to learn new strategies and adapt to the changes in the industry. It is important that you keep yourself updated on the current market trends that many of your competitors are doing so you can keep up in a healthy competition with other ecommerce businesses.

The post How To Grow Your Ecommerce Business appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3x2lnG6

Why Aesthetics in Web Design Is Important

First impressions last. This may just sound basic to you, but aesthetics is a powerful element that a business owner must not overlook during the web design process.

We live in an era where visual appearances play an incredibly important role in our daily lives. Aesthetic design plays an essential role in captivating and attracting users to stay on your site. Aesthetic design is the right use of branding on your websites such as the colour, graphics, and overall layout. Usually, the web designer is the one who plans on how to create a good aesthetic appeal to your site. Aesthetic design attracts customers especially if you follow the right principles and guidelines in building your website. It is more than just to give an attractive look but it also has an impact on search ranking sites like Google.

Attracts User to the Site

We tend to get attracted to colourful images or something that has a unique blend of colour. Pastel, vibrant or dark shades no matter what brand colour you use as long as it reflects your brand well, may turn out satisfying to the eye. Just try to imagine seeing a rainbow in the sky, because of its attractive colour, we are magnified by its appeal and we tend to look at it for a longer time and admire the beauty of how the rainbow looks. This is just like how a website should be. If you want to attract your users to your site, the visual design should be satisfying, decent yet creative. Select colours that blend together harmoniously. When hiring a web designer, make sure to work with them in selecting the best shade to use for your brand.

Tells A Story

Combining colours, objects and textures tell a story in much the same way as words do. When pictures are combined with a sense of style and a distinctive aesthetic, they can convey a message that is difficult to express verbally. Examine how the aesthetics and style of the photographs express an atmosphere, a sensation, or a tale in your head.

Good photographs are essential for a beautiful website design; they must be appealing and they should properly convey your message. Effective visuals pique our interest, making us want to read the language that goes with them. Images of poor quality, on the other hand, are intrinsically displeasing. So, in order to produce a visually appealing web site, make sure that the photos are appealing.

Limits A High Bounce Rate

High bounce rate is the type of percentage that gives a negative impact. The higher it scores, the more it gives a bad rate for your website. It suggests to the search engine that you have a low-quality site that does not get any interest from the user. If a visitor was suddenly led to your site and saw that your web design is bad with low-quality visuals and complicated navigation, your users will not think twice to leave and close the tab. This is why it is a must for you to have a catchy and pleasant aesthetic as it has the ability to build curiosity and may even lead them to explore your website. In other words, be creative.

Gives a Good Impression to Your Business

The overall quality of your website will create an impact to your business. If you want to carry out your brand and leave a good impression on your potential clients, it is only fitting that you have a decent and presentable website. Consider it as your ticket to win your customer’s trust. If people see that you are putting extra effort to build your brand’s image through your website, they will definitely appreciate the work and the creativity you render to your web site. It feels good and satisfying to navigate a site that has a good quality layout, since having unorganized designs can create a distraction.

Conclusion

Balancing usability and aesthetic is vital for your website since these are just one of the many factors that can either bring down or bring your business into the success you’re aiming. Aesthetic design is essential to keep your site running along with the other well-built websites. Learn and explore many ways how you can improve your website’s responsiveness and aesthetic designs. Contact the Creativ Digital team today.

The post Why Aesthetics in Web Design Is Important appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3DtQNHJ

What Makes A Good Ecommerce Website

Ecommerce website is crucial to the success of your business. Whether you are selling products or digital services, it is essential that you build your own responsive ecommerce site. A good ecommerce website will help you establish your brand and generate sales. You can connect with more people and have them engage in your site. If you want to have a successful business in the near future, invest in developing and building your website in a proper way.  In this blog post, we will be rounding up some of the ideal characteristics of a good ecommerce website.

• Makes shopping easy

This is the main goal of your ecommerce website — to make shopping experience easy and convenient. All of the efforts that you put into must be linked to your main objective — give your customer a good user experience, provide simple navigation and offer fast transaction that will make them go back to your ecommerce store and leave them with a good impression. 

Whenever you are making improvements and upgrades on your website, always put yourself into your website visitors’ shoes. Do you think that you are giving them a simple and easy to use interface? Do you allow not-so-tech savvy users be comfortable when browsing your site? Always ask yourself whether your site works best in making shopping experience absolutely impressive.

• Helps your customers find what they are looking for

Don’t make it hard for users to find what they are looking at your shop. Once they click your ads on the internet, make sure that you redirect them into the page where they can see easily the products and services which you are selling. Never use a clickbait. 

You may also categorise your items according to their price and classification such as clothes, foods or digital products. This way, it helps customers to easily find what they need. You can also put a search bar on the top of your site so they can just search whatever they need to buy.

• Contains high quality photos

The photo quality of the product that you upload should have a good impact to the shoppers. This allows them to fully appreciate your product. They will also notice how you give an effort to present the product you’re selling. A high quality image gives them the impression that what you are selling also equates to high quality. Just make sure that you use your own digital photo because it will create trust after your first transaction to your customer. Don’t just pick some random photos to represent what you are selling. Invest in the quality of your products’ image. 

• Offers easy navigation

Less is more. As much as we want to make your website fabulous with amazing effects, it shouldn’t be a priority. Keep it simple but presentable. Do not use a complex interface. Use basic plugins and a few menu bars. As much as possible, only include the important ones to save users from having confusion. Always bear in mind that although you are in an ecommerce business, not everyone is tech savvy. 

• Provides multiple payment options

Customers will feel more at ease while checking out if your website offers a variety of payment options. If you limit your payment options, you are also limiting the possibility of gaining sales. Furthermore, the rate of cart abandonment decreases significantly.

The payment gateway is more than just a mechanism to collect, store, and transmit information about a customer’s transaction. It offers an assurance to the customers that your website is safe to use. When choosing a payment gateway, make sure the company has a good reputation. You can integrate your site with payment gateway sites such as Square and PayPal which accepts many credit card options. People will utilise your website’s payment gateway if they believe it is safer.

• Shares engaging and relevant content

You have a wealth of industry knowledge, and your audience is eager to hear it. Content marketing is a way to share your knowledge with your audience. It is an effective strategy to grow your ecommerce brand. The goal is to generate content that is relevant, distinctive, and consistent, as well as to boost your social proof. Content should encourage interaction and, eventually, sales. Conduct some testing before following a consistent publishing schedule to identify the optimal times and days to post and engage your audience.

If people find your content to be extremely valuable, they are likely to return. Furthermore, high-quality content might result in more social media shares, increasing your brand’s exposure even further. You’ll eventually be able to establish authority and establish yourself as a reliable source of information.

Conclusion

You can hire a good web designer and developer if you think you are struggling in setting up your ecommerce website. It is a good investment for your business since it will bring you the most sales. You must be able to achieve your objectives and transform your website into a platform that can boost your online presence and bring your business towards success.

The post What Makes A Good Ecommerce Website appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/30kqaqE

Tips on Choosing a Great Web Design Company

Web design plays an important role on your website. It is more than just a visual. Web design provides an integral contribution to your overall success in generating sales. If you are going to build a website, make sure that you consider putting an effort and time to plan on your overall web design. List down the essential keys that you need to put together in order for you to have a responsive web design. 

While not everyone is tech savvy or has time to navigate a web host and create a website themselves, you can hire a professional web design agency especially if you are a small business owner or a startup company. Nowadays, there are many proficient web design companies that offer their services to help you build a responsive web design. In this blog post, let’s round up some of the best tips that can help you find a great web design company that will offer you the best website they can offer.

Find An Experienced Company

If you are in a rush and have some timeline to follow, it is best that you seek a company who has been in the industry for years. You need to look for a team who has the experience. This isn’t to say that you can’t hire amateur web designers, but if you think that you can invest in a more competent experienced company, then it is the best option for you. Aside from their skills, you might be able to save time from waiting. You can look for their websites and verify from their client’s testimonials that they are indeed experienced and have been in the business of web design for years.

Ask For A Well-Prepared Plan 

Before embarking on building your website design, the company you’re looking for must work with you in preparing a plan where your company objectives and product strategies are included.. It is necessary to have a clear and achievable plan customised for your business needs so you can understand how the process will work. Going digital is never easy, there are many things that should be considered. With a good plan, you will be able to visualise what they are going to present and how they will implement and fully integrate it to your company.

Share and Acknowledge Ideas 

Although they are already professionals, you also need to take time to be able to talk with them and see if they fit your values and conditions. They must be able to accept your ideas and use your own creativity that you would like them to use as part of the concepts of the overall design of the site. There are some professionals who think highly of their skills, they sometimes forget that listening to their clients is also important. Nothing beats a company who respects the client’s ideas and finds a way on how they can use yours instead of saying it won’t work out that way. A company that shares and accepts ideas is surely easy to work with.

Make Your Website Search-Friendly

Search Engine Optimisation (SEO) plays a critical role in driving visitors to your website. Your web designer should be knowledgeable with SEO tactics and how to incorporate them into your website. This will save you the time and effort of later trying to add them yourself or getting someone else to do it for you. This involves including easily searchable keywords and making the site load quickly. If a website takes more than a second or two to load, many users will move on to the next result in their search. Your site’s keywords aren’t the only factor in SEO. It is also important that they familiarise themselves in your industry so they know which types of SEO tactics are helpful for your success. The web design company can also help track analytics for you, through an understanding of algorithms.

Find A Company You Can Trust

Asking the appropriate questions to potential web designers up front is critical to the success of your website—and the future of your brand. When it comes to website design, only the experts in web design should be trusted. Many agencies might claim to be trustworthy when it comes to delivering web services, even if they’re not the right fit. As mentioned earlier, you can check for their websites and client’s review so you can be at ease whether the company offers a legit service. You can also check their social media such as Facebook and Linkedin to determine whether they have a good online presence as a web design company. As a paying customer, you have the right to check for essential qualities so you can get the best services available. 

Websites, like businesses, are not built overnight. Your website is a reflection of your brand. It takes time to create a good website and a unique design. Hire the best company to get the job done and maximise your investment. Set aside time to collaborate with a reputable and reliable web designer. Take your time, investigate your options, and select the perfect match. Then collaborate to make something fantastic! 

The post Tips on Choosing a Great Web Design Company appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/30h2WRS

How to Compete With a Large E-commerce Business As a Small Business

A small business competing against larger companies may seem like a David versus Goliath scenario. One might think that it is impossible yet if you don’t take a step forward, you will never know the result. The most common obstacle of small businesses is the budget, especially when you are a start-up company with little knowledge on how you can build your digital presence. 

This blog post will give you some insightful tips on how you can rank up together with the larger enterprises in the ecommerce industry. There are limitless possibilities when coming up with the right strategies in your small business. 

Establish a solid digital presence for your small business

Nowadays, digital marketing is important when you have a business. No matter if it’s an ecommerce or not, going digital is the best strategy to work on your business. Millions of users are using social media and your potential customers might be on these platforms. That is why if you are missing digital marketing, you are missing a big break for your business. 

You can start by creating social media accounts such as Facebook, Instagram, Tiktok or Pinterest. Facebook, for example, has business digital tools which you can utilise. You may start organically or if you think that you can do a paid promotion or ads then go for it but if you are new to these strategies, you need to take time to learn. 

Build A Website For Your Business

For some people, building a website might be a challenge. While this might have been true in the past, building a website is easier nowadays. You don’t need to learn how to use code and be confused about how you can place a text or put some animation to your website.  You can avail the services of great web developers in Sydney who will customise your website according to your brand and business needs. 

With this, you can absolutely compete with larger businesses. Unlike having a physical shop where you can see a lot of differences, large companies have tall buildings and you only have this small cafe or shop but when it comes to the website you can both have the same privilege and designs. You will only have to put effort and skills to create a responsive web design to deliver what your potential customers see on your site. 

Offer A Good Customer Service

This is crucial if you have a site and you’re not paying attention to your customer service. You can surpass even large companies if you have better customer service such as live chats. An active telephone number where customers can reach you out easily. Not everyone can provide this quality, even one of the largest companies has an issue when it comes to reaching out to their customer’s concerns. You may opt to hire a representative to help you assist the customers on the line and make sure that they will be able to somehow answer queries. Keep in mind that familiarisation of the products and services are important.

Create A Strong Brand Identity

Elevate your business visually by having your own brand kit. It is essential for your business to have an identity to build. It is something that your customers will be able to remember. Pick the colour that will best represent your brand, choose a font that is readable yet has a good impact on the style, and last but not least, always integrate your brand logo. Be consistent in your brand. It is one good way to introduce your business with efficiency, credibility, and class.

Aim To Deliver Good Quality 

A business that has a good reputation cannot be dragged down easily. Be mindful of giving a good impression to your customer and always have the values within you and the employees you hire. Quality does not reside only in the products and services but also in the values that you adopt in the company that you own.

No matter how small your business is today, don’t stop aiming to reach your goal. With all the advanced technology nowadays, your hard work and determination to succeed in your chosen field will someday be a success, just keep on striving and formulating strategies that will help you win the competition. Be competent with fairness and quality.

The post How to Compete With a Large E-commerce Business As a Small Business appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3GDxrSy

The Five Common Pain Points of Small Businesses and How to Fix Them

It is normal for small businesses to face several challenges. Every business is struggling with pain points which they need to recover from so they can recreate new strategies to avoid them from happening in the future. Pain points can also be considered a ‘beneficial’ problem as it also helps to establish a well-built business which turns difficulties into positive results. While businesses confront diverse issues, here are the most typical pain points that expanding businesses endure along with practical solutions that may be applied to better improve your company.

Too Many Manual Processes

Manual process is very time-consuming, making it difficult to scale cost-effectively or at a rapid pace.

It frequently necessitates the involvement of additional personnel in the process. As a result, a number of employees will be required to focus on duties that are not part of their core strengths. For example, when a highly compensated person is required to spend time filling out and mailing envelopes with completed schemes and receipts, the process costs can quickly spiral out of control.

To improve efficiency and profitability, businesses must streamline, automate, and measure the effectiveness of processes in their workflow especially across all customer-facing tasks.

Lack of Cash Flow 

Majority of small businesses have insufficient cash flow. Worse, they may have no cash on hand at all. As a result of this predicament, organisations are unprepared to deal with unforeseen occurrences and emergencies.

Simply put, cash flow refers to the entire amount of money flowing in and out of a company. In other words, cash flow problems might jeopardise a small business’s ability to develop and even operate.

The solution is straightforward, but it requires discipline. If you efficiently manage your cash flow, you’ll have a better idea of where you’re currently spending your money, which isn’t visible on your profit and loss statement. It’s critical to understand where and why your money is being spent. This procedure is effective when you also have a budget of present and anticipated spending. The budget can be used to estimate the size of the cash flow.

Establish payment schedules to guarantee that you have the funds to pay your vendors. It’s critical to plan ahead of time so you don’t find yourself with many invoices or bills to deal with at the same time. You can weather short-term emergencies with sufficient cash flow. It also helps you to concentrate on running your organisation during challenging times without having to worry about disrupting operations.

Delayed Customer Support

Customer support is one of the important aspects which your customers are looking at. It is a very important business activity that one should never disregard on their website or even at your physical shop. The front desk is helpful to assist your customer. A chat support system in your ecommerce website, whether it could be a chatbot or live chat, is very useful when handling customer inquiries. Customers always have product inquiries and you must expect this to happen all the time. 

Imagine you have a potential customer who wants to confirm if a certain product suits what she needs and because you don’t have enough customer service support, with all the delayed responses, you will miss out on an important sale. 

As an entrepreneur, you must be prepared with answers to product queries. If you fail to show customers your expertise and answer them with inadequate product knowledge, they will have doubts and might not give you their trust in certain items or services that you are selling.

This type of pain point should be well-addressed. Make sure that you answer their queries on time and allow yourself to be prepared on handling future issues with your products and services.

Tightened Marketing Budget

Planning on how you can boost your sales, grow your audience or build your internet presence online can be a real challenge especially if you are a start-up and a small business. The budget can be difficult to handle on your own. 

Most small businesses lacked the financial resources to compete with the advertising budgets of most large enterprises. 

Instead of using traditional marketing, switch to digital marketing so you can have a better brand positioning. It is possible to sell your products at a reasonable cost through digital marketing. It is very easy to set up social media profiles and begin posting to increase business visibility. Social media nowadays are a good platform to introduce your business with a flexible budget. Start with a simple strategy and once you are able to get a grasp on the tactic on how you can implement a good presence, then you can start doing a paid promotion which later on can help you grow your business.

Tech Skills Shortage

Over the last generation, technological innovation has accelerated, particularly in the fields of internet applications and collaborative technologies. When integrating new technology with legacy systems proves difficult, business operations can suffer.

A company can’t just recruit more “techies” to be successful; it requires tech-savvy entrepreneurs who can swiftly assess needs, utilise cloud services and new technological opportunities, map out the best course of action, and provide timely results. Technology decisions need to be led by the business. It boils down to rethinking and reconsidering priorities. 

The post The Five Common Pain Points of Small Businesses and How to Fix Them appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3pN1ql5

8 Vital Web Design Tips To Bring Down Bounce Rate and Boost Conversions

If you’re struggling to improve your search ranking, increase conversions, and generate more leads from your website, there’s a good chance a high bounce rate is to blame. Bounce rate is the percentage of visitors that leave your website without taking any action. They don’t click on any links, fill in a form, or visit any other pages. 

A high bounce rate indicates there is a problem stopping users from converting and engaging with your website. In most cases, the problem is an issue with your web design. This article will look at 8 web design tips to improve your bounce rate and increase conversions. 

Let’s dive in.

1. Improve Loading Times

Loading times can have a significant impact on website performance and bounce rate. According to research by Think with Google, the chances of a visitor bouncing increases by 32% when loading times increase from 1 to 3 seconds.

The longer your visitors are forced to wait, the more likely they are to move on and go to a competitor. 

A slow site can also impact your search ranking and click through rate. At the end of 2019, Google announced that they would be introducing speed badges in the search results for Chrome users. Google will brand slow sites with a badge that warns users to expect a slow browsing experience. 

You can measure your website speed by using Google’s free PageSpeed Insights tool. It provides a score out of 100 and offers recommendations to help you improve website speed. 

2. Make Website Navigation Simple and Intuitive

As emphasised by Magicdust, an experienced web design agency, it’s important to really put yourself in the shoes of the visitors to your website. If they land on your homepage and scroll down, but they can’t find exactly what they are looking for. Or if they decide to explore your website, but the navigation menu is awkward and hidden behind a clunky drop-down menu 90% of people will give up and look for an alternative in the search results. They’ll bounce. 

Your navigation needs to be simple, intuitive, and self-explanatory. The aim should be to make it as easy as possible for visitors to find their way around and get the information they need. 

Analyze your website navigation and look for opportunities to make it more user-friendly. The simpler your navigation, the more likely your visitors are to stick around.

3. Set External Links to Open in New Tabs

This is a straightforward web design fix that could make a significant impact on your bounce rate. 

When a user clicks on an external link on your website, does the link open in the same tab?

If the answer to that question is yes, you’re making your visitors work hard to stay on your site. Every time they click an external link, they need to click the back button to return to your page. That’s if they decide to come back at all.

You can change your external links to ensure that they open in a new tab. Then, when a user has finished checking out the content you linked to, they can close the tab and be in the same place on your website they were before clicking the link. 

This is a simple but effective way to reduce bounce rate and increase page views. 

4. Focus on Mobile Users

As of the first quarter of 2021, mobile devices account for over 50% of all website traffic. 

If your website doesn’t offer a smooth and flawless experience for mobile users, you’re ignoring the needs of the majority of your customers. 

When a mobile visitor has to pinch the screen and zoom in to read your content or tap on a button, it causes frustration that leads to user abandonment and a high bounce rate. 

You can improve mobile user experience by choosing a responsive web design that automatically adjusts to visitor screen size. 

If you’re unsure how your website performs for mobile users, you can use Google’s Mobile-Friendly Test tool. Enter your URL, and the tool will show you how your website appears on smaller screens. It also provides recommendations on how to make your website more mobile-friendly. 

5. Increase Content Readability

While quality content is an important consideration, your web design choices can make a big impact on the readability of your text. If your text is hard to read, your visitors will bounce.

You can increase readability by:

• Including relevant images
• Breaking up large blocks of text into smaller chunks
• Choosing a readable font style and size
• Including lots of white space
• Using bulleted lists

It should be easy for users to scan and understand your content without having to read it word-by-word. 

6. Use an F-Shaped Pattern for Your Content

As mentioned above, internet users rarely read content word-by-word. They skim the page. According to a study by Nielsen Norman Group, most people read content in an F-shaped pattern. 

They start by reading the headline and subheadings. But they skim the rest of the content focusing on the first few words of each sentence. You can use this information to inform your web design choices and content layout. 

Place the essential parts of your content, the bits you want your audience to read, in the first couple of paragraphs.

You can then use relevant subheadings to attract users’ attention for your next important point. Following an F-shaped pattern for your content helps create a natural flow that keeps your audience scrolling down the page until they reach your call to action (CTA).

7. Showcase Your Credibility

Unless you’re a household name brand with a well-established reputation, a large percentage of your visitors won’t have heard about your business before they visit your website. So you need to show these users that you are a legitimate business that they can trust. 

If your visitors don’t trust you, they’ll bounce back to the search results and find a more credible competitor. 

You can boost website credibility by integrating elements of social proof into your web design. For example, if you have industry awards, accreditations, or an excellent rating on TrustPilot, make sure you showcase it on your website. 

This can be particularly important on your product pages and during the checkout process. Your visitors want to feel assured that they can trust you with their credit card information and that you will deliver what they are paying for. 

Using an SSL certificate can also boost website credibility. When your website is secure, a small HTTPS badge is displayed next to your URL. This shows users that all information exchanged between the browser and your website is encrypted and secure. 

8. Craft a Strong Call-to-Action

Your website visitors won’t know what to do next if you don’t tell them. A strong CTA makes it clear what the next step is, e.g., Buy Now, Sign Up, etc.

The CTA is usually the most important web design element on the page, so you should make it stand out by using contrasting colors, placing it in a prominent position, and using lots of surrounding white space.

Rather than bouncing back to the search results, a compelling CTA encourages users to move between the pages of your website towards a conversion. 

Conclusion

The above web design tips can help you keep visitors on your website for longer, boost conversions, and reduce bounce rate. 

The good news is that a minor fix can make a big difference. For example, you may find that a tweak to your navigation menu or an additional CTA dramatically reduces bounce rate. 

Keep your visitors in mind and focus on their needs when you’re optimizing your website. Then, after you’ve made changes, use your website analytics to track user behavior and see what works best for your business.

The post 8 Vital Web Design Tips To Bring Down Bounce Rate and Boost Conversions appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3vDUwzv

Why Your Business Should Consider Custom Web Design

Your ecommerce business won’t run successfully without a responsive website. A website is one of the most essential tools that can generate sales to a business. It is considered as the backbone of your business in the online industry. This is why it is important to consider web design as a vital element that can contribute to the success of your store. 

A good web design allows users and visitors to have a good experience while browsing your online store. Even if your main goal is to drive traffic to your site, it does not mean that the effort should stop there. If you want to generate sales, you have to make them stay and allow them to explore your products and services. In this blog post, we will discuss why your business should consider a custom web design. You will be able to understand the importance of why a good customised web design has the ability to help your business grow and reach more prospects and future customers.

Custom Web Design…

Building a website is not easy. What’s more, building it and customising it from scratch with the use of a code is even more daunting. Although there are ready-made sites that allow you to just select a template that you love and then just drag and drop, developing a custom web design is  difficult. You need to ask for an expert who will be able to build and develop your website according to your needs and preferences. This allows you to freely control every design that you would like to integrate into your site.

• Provides visual appeal

We are all familiar with how content works in order to attract potential customers. Having a high-quality image and an aesthetic visual can leave an impact on the users. Placing highly engaging multimedia content on your site is highly recommended because it gives users an assurance that the online store is reliable. It also shows how a business values customer engagement by serving them good visuals. 

When it comes to content, others prefer a colourful branded text just to speed up the loading speed of their pages. This is applicable to a blog site but not merely for an ecommerce business since it is important that you show the customers the product images.

• Keeps the site up-to-date

One of the benefits of having a website developer is they can make updates on your site . For example, whenever there is a need to alter or add new features on your website, it will be an added service which you can avail. It is also possible that you can keep up with the changes in Google’s algorithm that can boost your site traffics and it might help in your ranking in the future. 

• Enhances your brand

Branding plays an important role in business since it helps your online store to be on the top-of-mind of users and site visitors. Aside from your own logo, it is essential that you also pay attention to your brand kit, such as the logo, colours, and fonts. Custom web design makes this easier to achieve compared to a website template that only has limited fonts. 

• Attracts loyal clients

It’s one thing to have a thousand visitors on your site, but what if no one is sticking around to buy?  Attracting first-time visitors is a great start though. However, keep in mind that your website should be beyond this capability. A web design should not only capture attention but also sustain your visitors to lifetime customers. Getting them to purchase and do something for your business is even better. Be sure to gain loyalty and trust from your clients. A good custom web design can help you grow a loyal client base. 

The post Why Your Business Should Consider Custom Web Design appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3B3dror

Why Digital Assets Are Important For Your Business

We are now living in a modern era where we have constant access to digital trends and updates. 

This allowed many businesses to have a digital presence. Nowadays, most businesses realize the impact of how digital assets are affecting their online presence. In this post, we are going to dive into digital assets so you can get a more in-depth understanding of this term and we are also going to identify its importance to the business.

Definition of a Digital Asset

Digital assets are contents such as documents and media which are stored digitally. These are the important files that we have collected to be kept securely on our drives so we can access them easily and may use them for future reference. Hard copies can also become digital assets once we have scanned them or uploaded them into our laptops or drives. Some of the best examples are presentations, Google documents, spreadsheets files, multimedia arts, videos, and more digital formats which are essential for the company. 

Moving forward, here are the reasons why digital assets are important for your business.

• Store important documents conveniently

Documents are vital in every business. We often receive a pile of copies from our legal documents, contracts, and other important papers that involve running our business. Fortunately, the digital era enabled technological innovation where we don’t need big drawers and cabinets to keep our files safe. Instead we now have Google Drive, Dropbox and other cloud-based storage which we can use to store and share our important files with. 

Aside from saving space, it is very convenient since we can access our files whenever and wherever we are as long as we have a good internet connection. Wherever we go, overseas or local it is possible that we can acquire access to our digital assets if anyone needs them. 

• Organize files and documents

You’ll no longer have your documents end up being in a mess because these files and contents can be stored and organized in different drives. If you want to reuse last year’s templates on your email campaign you can easily get access to it and just edit them. If you want to create new digital content and be inspired by your past flyers and posters, you can easily recover and pull them up. This way, it is much easier to produce a new marketing campaign. The beauty of these digital assets is that you can just easily store them, have them organize, and access them easily.

• Create content that converts

Contents are essential for our website and social media and so are digital assets. There are different digital tools where you can create content and these are accessible in both free and premium accounts. If you want to invest heavily in creating powerful digital assets in high-quality, using a multimedia tools creator can help you achieve it. Potential prospects can then be converted into customers as a result.

Digital assets can drive traffic to your social media and website. It can benefit your business as they are capable of raising brand awareness.

The post Why Digital Assets Are Important For Your Business appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3mWn0Au

Things You Should Know About Growing A Small Business

It is usually the case in every great and well-known organisation in the business field. They always begin with a small idea. This small idea then transforms into a small enterprise as a result of that basic inspiration. Starting and growing a business has never been an easy feat, especially if you are new to the ecommerce industry. Building a website is as simple as clicking a button, but the challenge is in establishing brand recognition by reaching a large number of people who will eventually convert into successful sales. In this blog post, we will break down the things you should know about how you can grow your small business into a recognised and credible store. 

1. Create a marketing plan 

A business should start with a plan of its ideas and goals. We always tend to have this inspiration that leads us to work our plans into action. You should establish a guide and a vision that will drive you to achieve the purpose of why you are building your business. It is the most important thing for anyone who would like to start their own small business and should not be neglected. Create an effective marketing plan that allows you to be reminded of what you should do and aim to do.

2. Use digital marketing tactics

In this new generation, technology plays a vital role in almost every industry. If you want your small business to gain recognition, you have to adapt and play along with the advancement of technology. Utilise the use of your digital tools. Start checking your website if it’s competitive and competent to handle users. It’s important that you should start taking note of what is a good and responsive ecommerce business that can elevate the numbers of traffic to your site and be able to convert them as a sale. There are different ways on how you can manage to check these important tips such as reading blogs or watching video tutorials and marketing hacks. Don’t limit yourself to be okay with the basics, keep on learning how you can maximise the use of your digital tools.

3. Manage customer relationships

This is not a secret but this is certainly a great practice that you need to apply for your business. It is true that you cannot please everyone but it’s still absolutely achievable to earn their trust. It’s a good experience especially if you encounter various people from all walks of life and meet customers with different personalities. The key here is patience. As a small business owner, always remind yourself that people are different. Not everyone is kind but professionalism in business should be a priority. Provide good customer service to your clients until you achieve the desirable service level. Give them freebies, be responsive on live chats and let them know they’re special. Treat them with utmost respect for as long as they don’t step out of boundaries. Give them the best of what your business has to offer. Train your people and give them some inspiration and motivation so they can extend the best service to your customers.

4. Ask for reviews and ratings

If you are a small business owner trying to get a spotlight into the vast pool of ecommerce field, one of the important things you need to prioritize is building credibility. In the world of ecommerce, trust plays a very important role. You have to show to your future customers that you are able to deliver a quality service, functional products. They also need to be aware that you care about building and keeping their trust in your business. 

5. Build your internet presence

Social media has brought us to another level. It has so much impact not just on individuals but on most people who are working and doing business globally. It connected everyone and made it possible to reach out to millions of prospects and customers across the globe. The beauty of social media is that it’s accessible, convenient and free. You can start creating an Instagram page for your small business and subsequently expand to other social media platforms to help you reach a wider audience and drive traffic to your ecommerce store.

The post Things You Should Know About Growing A Small Business appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3DlU8Z8

Why Customers Are Leaving Your Online Store

You have been dreaming of having a successful online business. You are inspired by the compelling stories of many people who have quit their job and started an online business instead. This isn’t an impossible dream. You can actually achieve it. But just as everybody else is doing, you need to prepare certain things. One of these is to build an ecommerce store. This will be the start of your journey.

Once  you have an ecommerce store, the problem most business owners usually encounter is to maintain the number of visits to their site. These visitors are possible clients that will give you an increase in sales and raise awareness to your brand. But have you ever wondered why visitors leave your site?

These are possible reasons why customers are leaving your ecommerce store:

Unorganised Contents

Even in a physical shop, we always look for an organised place. We want it to be easy on our parts to find what we are looking for in the shop. It is therefore important that before you build an ecommerce site, you already have a draft of your menu and sub-pages. Use a category to divide and organise the items you are selling. Don’t mix everything into one category. If you need more than one folder for you to place the item such as shirts, then do it. It does not matter how many categories you create as long as it matches well with the items that you are presently selling online. Never put shoes in the food and goods category as well as a toy in beauty products. Additionally, keep the name of your category readable so customers can easily understand and find it.

Confusing Navigation

It is important that as you simplify and organise your content, navigating your site is also easy for the users. Making it complex just to impress users won’t work. Keep your site simple and plain to navigate so if they need to find your address or contacts, they can just easily click on the menu on your homepage. This also applies when displaying your contact details. You can also place your contact details on the top of the header. Don’t hide pages that contain a piece of important information about your store.

Lack of Branding

Branding is important in every business as it helps in raising awareness to consumers about your business and services. If you don’t have any brand colors and fonts yet for your company, then you need to start conceptualising and creating one. This is important as it helps your brand to be recognised. You will also be needing it a lot not just for your website but for other social media platforms especially in creating social media content.

Slow Page Speed

Now, this is the most common culprit when it comes to determining the reason why users leave your site. No one has the patience to stay waiting in front of their monitor while your site page keeps on loading. Visitors will tend to close the tab right away. Prioritise this feature and make sure that you keep your site on the recommended page speed of Google.

No Reviews and Testimonials

Since it is an online business, the possibilities for people to have trust issues are high. If they don’t see any reviews, feedback, and testimonials, they will surely take the risk and trust your site. It is important that you provide some credible feedback from your customers which will give an assurance to your new customer that you are a reputable business.

Conclusion

The above are just some of the most common reasons why users leave your site although this can be resolved. Working with your web designs and overall features of your site that require technical attention is one of the best ways to fix this issue. Treat your ecommerce site as your physical shop that needs improvement. After all, your customer’s satisfaction is a business’ mission.

The post Why Customers Are Leaving Your Online Store appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3kRQKyD

The Best Apps to Manage Your Online Business

Nowadays, everything runs through our mobile phones. We receive important messages, reminders, and some instant notifications that allow us to see some progress and updates. Mobile phones have been helpful in performing different tasks even if we are away from home. It offers convenience and has accessible features that lead to good results for business owners of eCommerce stores.

With the help of advanced technology, the possibility of managing your business through apps became possible. Of all the trends now, it is important that one should be knowledgeable in following marketing updates and trends. Keeping yourself up to date with the new apps to track and manage your ecommerce store will really be beneficial for your business. Here, we will be rounding up a list of the best apps to manage your online store.

Canva

Among all the photo editing platforms, Canva is making a name outranking other photo editing software. This app is very good at delivering a good quality template that offers a variety of ideas to create marketing flyers. It also has a list of categories that helps the user to distinguish what could be the best template for so that users can use Canva for free. If you want more premium templates and high-quality photos for your marketing ads, you can then to upgrade to a premium plan.

Canva is a good investment for your business so you can create your marketing materials such as social media posts and videos. Good content with high-quality graphics usually attracts customers.

Square

Square is a platform where you can efficiently manage your store by using its payment services. By using this app, you can build an easier mode of payment for your customer. It is so much easier to use just like Paypal but it is more known for its in-person transaction. If you want to sell a course or some products online, you can generate a link and embed the code to your site. You can also generate a code and create buttons so it would be more convenient. Sellers who are looking for an easier and fast solution to their payment collection would love Square’s features. It is also free to use, just like another payment gateway with a commission on every item that you process.

Tiktok

We are all familiar with big networks such as Facebook and Instagram where most ecommerce businesses do advertisements to promote their store. This time let’s focus on what Tiktok can bring to the table. Tiktok is a video entertainment platform where there are millions of users worldwide. The word “millions of users” is a golden hint which indicates that this platform is where some good content is at. Using Tiktok, you can introduce your brand and the services you are selling. Show them your products using videos with lively effects and filters. The secret here is to create a good quality video and highly engaging content. 

Freshbooks

You can now stop worrying about how you can connect with your clients to update reports. This accounting mobile app helps you create and send an nvoice. You may also respond to their inquiries and some important feedback regarding other documents. To make it work smoothly, you have to sync your mobile app to your desktop so you can keep the flow of your business anywhere you go.

Toggl

It’s a free time tracking app to help you monitor the progress of your employee’s time and recent tasks. As an ecommerce owner, it is ideal to organize and manage responsibly the people who are behind the success of your business. You can use this as their time tracker to be able to help them out in organizing every work-related matter.  

Conclusion

Managing an ecommerce business is indeed a challenging task especially if you have only a small team to handle all the necessary work. As a business owner, it is your priority to fulfill your customer’s satisfaction. With all these apps, you can then lessen your burden and focus on your core business. These apps will be really helpful in making you successful in managing your online store.

The post The Best Apps to Manage Your Online Business appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/39EGZxf

How to Build Backlinks to Your Online Store

Ecommerce is quickly becoming a significant part of global commerce taking the rank of all other retailers and business industries. When it comes to keeping up with the competency in the market, there are a number of ways to consider. Aside from building a responsive web design and implementing SEO practices, it is also important to build quality backlinks. The greater the number of backlinks you have, the greater the amount of traffic it can lead to your website. Building high-quality backlinks that are relevant to eCommerce takes time and effort.

Optimisation is not an easy subject. Just by the word itself, you might wonder what it is and how you will be able to build a backlink. Optimisation is a term which even digital marketers often encounter as a challenge. It is a rigorous task to apply different tactics just to rank up ahead in the search engine. Although you may get audiences from other social media pages, it is crucial to optimise and focus more on the ecommerce site. This is where the backlink enters. 

A backlink is also known as an incoming link that comes from a website going to another page of another website. It is often regarded as a recommendation from a website that recognises your content. The more backlinks you get from another quality site, the more chances of getting more visitors to your site. It is also important that a backlink should be from a website that has a high domain rating. Here, we have rounded up some important tips on how you can build quality backlinks:

Use HARO 

Help A Reporter Out, also known as HARO, is one of the best ways to get a high-quality backlink. You can use this service for free. You just have to register your website to the platform and make sure that you give the right information. You will then receive a series of questions through your registered email. Usually, a lot of high-domain rating websites such as Forbes use HARO and they look for many different sources. This will help you become their source of information. 

If your answer was picked up by a reporter, they will mention you in their article and your name and company will be featured in their next article. Reporters normally attribute the backlink to you. In some instances wherein your backlink isn’t properly credited, you may message the reporter to give you proper credit for the quote or information you gave.

Have a Quality Content Format 

Your content format is important just as you create your title clickable. Use a format that is easy to read. Write content that asks and answers questions, solves problems, and round-ups. It is easier to comprehend and usually has short but detailed content that everyone can just enjoy reading. Imagine yourself picking an article to read for a day. This is the mindset that you need to overlook. Put yourself in their shoes and you will definitely understand why it has the power to attract backlinks. 

Do Guest Posting

Do guest blogging and you will have a backlink. Guest posting is writing content for another 

website. You can get backlinks from blogs to your own ecommerce site in exchange for an article. You can put your links on any other part of the content which you have created.

Conclusion

Backlinks are an important component of search engine optimisation, and their primary purpose is to link your website to other websites. You might think of it as a recommendation from another reputable website. Consider the value of receiving a backlink from Forbes or another well-known website that publishes product reviews. By obtaining a high-quality backlink profile for your online store, you can bring more attention to your business.

The post How to Build Backlinks to Your Online Store appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3EEfuCt

5 Tips to Increase Your Ecommerce Conversion Rate

Internet marketing has been trending because of its high conversion rate which generates sales. With proper knowledge and guidance from the marketing experts, it is possible for you to achieve your goal to lead traffic to your ecommerce website and convert them into sales. Although it might look easy to understand and discuss, it has quite a few complicated strategies. In this blog post, we’ll take a look at 5 advanced tips on how an ecommerce business owner increases conversion rate.

Make SEO your friend

When we talk about websites, SEO always comes into mind. It is one of the best strategies that most digital experts use. It helps improve the ranking of a website on the search engine result page. When your site gets a good ranking, it means that you have the possibility to reach a larger target audience which can be later on converted into sales.

Consider CRO strategy on your site

The main goal of conversion rate optimisation or CRO is to increase the number of visitors to your ecommerce site. The larger the traffic you drive to your site, the higher the possibility that you may convert the prospects. One good example is by adding a pop-up form and offreing your web visitors downloadable pdfs or some promo in exchange for their information. It is an effective strategy to get higher conversion but it will depend on how you utilise your marketing tools and create effective plans.

Make your CTA bold and clear

A call-to-action is a powerful text that grabs the attention of your prospect and leads them to take specific action in favor of your goal. Make your CTA simple and clear so that any individual can easily understand and get encouraged to take action. You don’t have to use flowery words to get their attention. Make it short and simple but clickable. 

Improve your page speed

Website speed plays an important role in the conversion process. Imagine leading a number of traffic into your site but your site is loading slow. This will lead visitors to close the tab, leave your page and you’ll lose them for good. Two seconds is the recommended page load time of Google which is very much applicable to ecommerce sites. 

Show off customer testimonials 

A testimonial can lift up your site’s credibility. It is one of the factors that give you a higher conversion rate because it can develop instant trust between your new prospect and your business. Display powerful and compelling testimonials from your existing clients to get your visitors instantly hooked. You can post a review plugin on your site where your customer can leave their feedbacks, but adding some hall of testimony on your site is a different story. You may ask your regular clients to give you a testimony, either a high-quality photo with their reviews or ask them for a short video clip review. Place this testimonial near CTA so it can boost your strategy easily.

Conclusion

Converting a prospect into a sale is a challenge. Without prior knowledge of the digital marketing trend, it is difficult to compete in the ecommerce industry. It is important for every ecommerce business owner to have knowledge of web design and optimisation to keep their business on a good ranking.

The post 5 Tips to Increase Your Ecommerce Conversion Rate appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3nN4lt5

How Web Design Can Improve Your SEO Ranking

A search-engine-friendly website is designed and built to meet search engine requirements. The goal of having an SEO-friendly website is to ensure that search engines such as Google, Bing and Yahoo can efficiently crawl, interpret, and benchmark all of the website’s pages. A proper and well-rounded online marketing campaign should contain a comprehensive SEO strategy at its core. The vast majority of those who use Google search will never go further than page 2. This is why many webmasters adjust their search engine algorithms in order to optimize their websites. 

In this blog post, we will tackle the importance of integrating a good web design into your website.

Visual Design 

Your web design indeed affects SEO rankings. A good visual for your website is not just pleasing to the eyes but it draws a prospect in. Most users will leave a site if they don’t like the design. A good web design will achieve a credible and professional-looking site that once a visitor lands on your homepage, they can literally get hooked in an instant. Use your brand color so it will be easier for them to remember your site and brand. You can match the fonts, colors, and images to create an aesthetically eye-pleasing yet professional-looking site. Good UX design improves conversion rates, which Google prioritizes. 

Page Speed

Small details are essential in building a website, so paying attention to even small details is vital. Nobody likes to wait for a page to load, so you can imagine how frustrating it is for the consumer to have to wait. To keep your website running fast and efficiently, you need to get on the right track with your optimization efforts. This will then be verified by your long-term patience and favorable impression in your brand. 

Google Index

If Google doesn’t index your site, all your hard work for your website will just vanish into thin air. This is one thing that most web designers consider. They balance everything—they both prioritize users and search engine crawlers to make sure that it will work just as they need to see in the results. If one has made a mistake in choosing an appropriate web design for your site, it will damage your SEO ranking and it will be difficult for Google to index your site.

Navigation

Your site should be simple and easy to navigate. Remember that your goal is to attract and generate prospects and sales. You need to make your website clear and easy to understand so your visitor can smoothly make a transaction within your site. Make the menu and another interface visible by using appropriate colors and fonts. Don’t use cursive and some stylish fonts, although it is beautiful to look at, it is not helpful to some. The menu should also be readable and visible. The main goal here is to avoid complicated tabs and just make it a more user-friendly interface.

Images and Content

Web designs usually focus on visual layout and the main goal is to achieve a credible site that can hook customer’s trust. Your content and image placed on your website are important. Use high-quality yet not-so-hard images that can slow down your pages. You must upload images with value and content that are readable. It is not ideal to write up a product description with complicated terms. Keep in mind the use of relevant keywords for it helps in optimizing your content. A meta description placed on your images helps in indexing your images. 

Conclusion

Overall, web design helps in ranking your site above all your competitors. It boosts your SEO both on and off-page. A poor quality web design does not contribute to the optimization and may lower down your rank. Integrate web design and SEO all together so you can achieve a responsive site, which will then lead to a successful online business. 

The post How Web Design Can Improve Your SEO Ranking appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3lCPNJF

5 Benefits of Internet Marketing for Businesses

Internet marketing is about raising brand awareness and reaching a potential customer using the Internet. The main objective of internet marketing is to be able to convert the prospect into sales. The methods used in internet marketing include search engine Optimization, social media, email marketing, among others. There are a lot of techniques that can be used through this type of marketing. This is also less expensive than a traditional marketing cost.

In this post, we will present you with a list of the benefits of internet marketing for all types of businesses, not only ecommerce stores.

Targets Customers and Prospects

Internet marketing is an efficient method of reaching out to a big number of prospects online. You could have a website that contains information about the items or services you provide. Some businesses have email lists that they use to communicate directly with their clients. These strategies make it possible to reach a number of potential customers. The good thing about internet marketing is it has the capability to reach a target audience by using business tools and optimization of the contents. As the internet’s popularity as a platform for reaching people grows, marketers will need to understand how to effectively use it as a tool for their campaigns.

Less expensive and cost-effective

When it comes to advertisement, you can’t get away from the fact that it indeed needs some budget to run. The more you invest into the advertisement marketing plan, the higher return you will achieve. Internet marketing also needs some numbers but compared to the conventional way of advertisement, it is less expensive and is believed to be cost-effective.

In the past, printing and paying for ad space cost a lot of money and you only get a minimum of seconds and max for a minute to run your ads. For a small business, this is far more expensive but nowadays, the table turns for them. With internet marketing, you can enjoy running your advertisement with the number of minutes you would like and place it on the available social media that you prefer. Another advantage is that you can set a budget on your social media according to your plan. 

Reaches people outside a geographic area

Internet marketing helps you to narrow down your audience to a precise description that is likely to attract their interest in your products and services. You can certainly reach out to a prospect not just in your immediate region, but also in another geographical location. Reach out to them by using the tools provided by Google and the most popular social media networks. It has the ability to advertise your products and services on a worldwide scale. With a few months of active SEO, you may attract millions of visitors and reach large audiences from all over the world. 

Builds effective engagement between customers

Engagement between your company and the customers is important. You can build good credit and will be able to attain customer trust if they are aware of your active interaction with them. It also enables your brand to be known and leave some impact on them. If they notice that your company has a good customer relation with good values and a fast approach, they may recommend your business to their family and friends. The good thing about spreading the good news about your business is that it’s instant. They can post and share your pieces of information using your website’s link to your next possible clients. 

Conclusion

Internet marketing is indeed a powerful method to create brand awareness. It also opens doors to reach out to your possible clients. More and more businesses have been relying on this marketing trend because of its cost-effective result. Although everyone can freely do it, this plan has also needed some right tactics to be able to achieve your main goal. It will take time somehow but you’ll get favorable results.

The post 5 Benefits of Internet Marketing for Businesses appeared first on Creativ Digital.

from Creativ Digital https://ift.tt/3EjiRhV