Common Mistakes Ecommerce Sites Usually Make

Did you know that there are approximately 12-24 million eCommerce sites selling various kinds of products and services on the internet today? But despite this number, over 40% of ecommerce sales still come from retail ecommerce giant Amazon.

If you want to compete with other ecommerce sites, you need to avoid mistakes that can bog you down. While mistakes can be learning opportunities, we all know that it’s better not to commit them in the first place.

Here are some of the most common mistake ecommerce websites are making.

Reinventing The Wheel

One of the biggest mistakes an ecommerce store owner can commit is trying to reinvent the wheel. This happens when they try to provide a unique solution for everything.

Using your time developing customized solutions for everything is a waste of resources. We suggest avoiding this trap unless it has a direct impact on your brand or on your ability to offer a unique selling proposition (USP).

Use platforms like Magento or Shopify rather than inventing a platform for your store unless the unique platform is the direct selling point.

The same is true for other components like shopping cart, web design and navigational elements.

Untrustworthy Design

Studies conducted by Northumbria University found that web design plays a big role in the success or failure of an ecommerce site. According to the discovery users find a design for trustworthy or untrustworthy compared to content.

So unless you’re a qualified web designer stick to classic themes, use a tried and tested platform if design is not a differentiating platform for your brand.

Redundant Product Descriptions

SEO is important in order to land on the first page of SERPs. However, being too redundant in product descriptions will result in next to no search engine traffic on your product pages.

This is because Google will see this as duplicate pages that exist. And if there are already duplicates, the search engine bots will think that there is no need for the page to show up on SERPs.

It is common practice to describe a product or service as thoroughly as possible to overcome buyer objections. However, being redundant in descriptions will not help you or the buyer in any way. Instead of being redundant, offer comparisons to give buyers a reason to purchase from you.

Not Being Profitable

This sounds strange but it is possible for new ecommerce sites to be based on a business model that is not profitable.

You have to think in terms of scaling your business. If your business isn’t profitable now, and your costs scale with production, you will lose money if sales spike.

Profitability is the ultimate goal for businesses. It should be the primary goal not growth. You have to prioritize it over scale while working out the ins and outs of your business.

No Responsive Design

We have said time and again in this blog that responsive design is an important element for having a successful website. Nowadays, more and more people are using their phones not only to browse the internet but also to do their shopping.

This means that your ecommerce site has to be mobile and gadget friendly. Test your theme with Google’s mobile-friendly test and stress test it with as many gadgets you can get a hold of. This is very important because there are many shopping carts that work well on mobile devices but fail once users submit their orders.

Remember over 51% of adults now use their smartphones to purchase online and numbers continue to grow. If your site is not mobile friendly, you’re missing out on sales.

A good ecommerce web designer in Sydney can help you get ahead of the competition. They will ensure your ecommerce store looks professional and is both search-friendly and user-friendly.

 

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Headline Writing Tips To Boost Traffic

We all know that first impressions are important. In content for example, the headline should give the readers a good impression for them to click the title and read on.

This is why knowing how to write amazing headlines is important.

According to the experts good headlines are:

• Extremely relevant to the content
• Contain a keyword
• Generate interests

There is no exact formula on how to write good headlines. However, we have some tips you can check out to help you whip up amazing headlines.

Keyword Driven

As stated above, keywords should be in the headline. But don’t just choose any keyword. Use a keyword research tool to find out what people are searching for.

When you choose a relevant keyword phrase that people are searching for by volume, you boost the ROI of the content.

Keyword rich headlines offer relevant content and value.

There will be times when coming up with a good headline is hard. When this happens write up a couple of headlines until you find something that strikes your fancy.

Short & Sweet  

Remember, it’s a headline so it can be short and sweet. Not every headline has to be lengthy. Sometimes short and straightforward is the best approach. So don’t just discard a headline just because it’s short.

Compelling Statistic

Leveraging a compelling statistic can be a good way to generate interest in readers.

For example “Ecommerce Spending In Australia Increases 24.4% Every Year”

This headline is a compelling read for people in the retail, ecommerce, web design or internet industry. If they are interested in this kind of factoid and how it can impact their business they are more likely to click on the headline compared to something like “Ecommerce Spending Increases Every Year”.

Look At Competitor’s Headline

This tip extremely helpful if you’re looking for some inspiration. We don’t want you to copy their headline (that’s counterproductive). We want you to find inspiration.

You can look at titles of their successful campaigns to see what headlines work and what don’t work.

Use A Question

What question does your content answer? Sometimes questions make good headlines.

For example, if you’re making a guide to the Google search algorithm you can title your piece “What is the Google Search Algorithm? 10 Things You Need to Know”.

Readers will immediately know what to expect and what your article will be about.

Don’t Forget CTA

You can also use a call-to-action (CTA) on the headline whenever appropriate.

Terms like discover, learn, find out, understand, etc. make readers think that they are making an empowered choice by clicking on the title and reading your content.

Sydney website content marketing experts can help turn your words into powerful tools that can generate leads and sales. Good content is important for online success and it all starts with your headline.

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